
<figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="538" src="https://cms.ikas.com/wp-content/uploads/2022/03/What-Is-D2C-Highlighted.-1024x538.jpg" alt="What Is D2C?" class="wp-image-1532" srcset="https://cms.ikas.com/wp-content/uploads/2022/03/What-Is-D2C-Highlighted.-1024x538.jpg 1024w, https://cms.ikas.com/wp-content/uploads/2022/03/What-Is-D2C-Highlighted.-300x158.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/03/What-Is-D2C-Highlighted.-768x403.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/03/What-Is-D2C-Highlighted..jpg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p>Different business terms that were once only used by those in the known have become commonplace with the advent of e-commerce. The terms such as B2C, B2B, C2C, and C2B have slowly seeped into the internet vocabulary.&nbsp;</p>



<p>It is essential for everyone interested in e-commerce to understand these new terms, abbreviations, and buzzwords, so they can stay on top of the curve and make the correct choices depending on their business decisions. Who knows, maybe one of these newer ideas will define your next business venture.</p>



<p>One term that is slowly getting more popular is D2C. We have prepared this article to explain what D2C means, and what type of business model it is.&nbsp;</p>



<h2 id="h-what-is-d2c-business-model">What Is D2C Business Model?</h2>



<p>The term D2C is simply an abbreviation of Direct to Consumer.</p>



<p>It is a business model like Business to Consumer (B2B) or Business to Business (B2B) and refers to the direction of the transaction that takes place during the business venture.&nbsp;</p>



<p>Direct to Consumer business refers to a company that produces their products in their facilities, markets them themselves, and distributes them with their channels, without relying on a middleman.&nbsp;</p>



<figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="538" src="https://cms.ikas.com/wp-content/uploads/2022/03/What-Is-D2C-Extra-1.-1024x538.jpg" alt="What Is D2C? Direct To Consumer." class="wp-image-1536" srcset="https://cms.ikas.com/wp-content/uploads/2022/03/What-Is-D2C-Extra-1.-1024x538.jpg 1024w, https://cms.ikas.com/wp-content/uploads/2022/03/What-Is-D2C-Extra-1.-300x158.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/03/What-Is-D2C-Extra-1.-768x403.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/03/What-Is-D2C-Extra-1..jpg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p>Simply put, D2C businesses remove the middleman from the equation. So distribution channels do not need a wholesaler, and production companies do not need a distributor.&nbsp;</p>



<p>The channels a D2C business uses can be anything, such as an e-commerce platform, social media network, retail store, or auction platform. As long as a middleman is not involved during the production to consumer process, the specific sales channel can be considered a D2C channel.&nbsp;</p>



<p>The removal of the resellers, distributors, and producers that usually stand between the brand and the consumer can bring the business closer to its audience.</p>



<h2 id="h-the-benefits-of-d2c-business-model">The Benefits Of D2C Business Model</h2>



<p>Like every business model, D2C also comes with its own set of benefits. We will list the most important of them below, so you can make a more informed choice if you ever consider going D2C, or starting a business with a D2C business model.</p>



<h3 id="h-1-increased-profits">1. Increased Profits</h3>



<p>This one is simple, if you have no middleman, then all the profit will go to you instead of getting divided between your distributors, resellers, wholesalers and etc.&nbsp;</p>



<p>For example, if you are producing a certain product, and selling it only on your website, you will be earning more for every single product sold, as you will be selling at a retail price.</p>



<p>But if you were selling to resellers or distributors, then you will have to sell your products at a wholesale price. This will mean that each product sold will be earning you less money.</p>



<p>Of course, when we say increased profits, we are only talking about a single product sold. Working with distributors and resellers might allow you to sell much more products at a single time.&nbsp;</p>



<h3 id="h-2-better-personalization">2. Better Personalization</h3>



<p>Having a D2C business model means that you will have more opportunities to directly respond to your customers’ requests and feedback. So you can add the custom elements your customers might require, or you can change and update your product depending on their feedback.</p>



<p>Or you can create a specialized product open for customization. For example, you can make cups or mugs with the design your customers specifically request. As there are no distributors, customers can easily communicate the design they want to the company, and you can produce the mug depending on their request.</p>



<figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="538" src="https://cms.ikas.com/wp-content/uploads/2022/03/What-Is-D2C-Extra-1.-1-1024x538.jpg" alt="Direct to Consumer. D2C." class="wp-image-1539" srcset="https://cms.ikas.com/wp-content/uploads/2022/03/What-Is-D2C-Extra-1.-1-1024x538.jpg 1024w, https://cms.ikas.com/wp-content/uploads/2022/03/What-Is-D2C-Extra-1.-1-300x158.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/03/What-Is-D2C-Extra-1.-1-768x403.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/03/What-Is-D2C-Extra-1.-1.jpg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<h3 id="h-3-more-opportunity-to-test-your-products">3. More Opportunity To Test Your Products </h3>



<p>While working with a distributor, you will need to offer them a product they can immediately sell in order to create a business relationship. So your product needs to be fully formed and ready to go.&nbsp;</p>



<p>But with D2C business model, you can create different testing products to determine what type of features or designs work well with the customers. As you have immediate access to their feedback, and you don’t need to make a wholesale, you will be able to determine what type of product works best for your company.</p>



<h3 id="h-4-gaining-access-to-more-consumer-data">4. Gaining Access To More Consumer Data</h3>



<p>When you work with a distributor or a reseller, you won’t be able to access all the data you need about your consumers. You will only have access to what your middleman decides to share with you.</p>



<p>But with D2C, you will have direct access to your consumer data, as you control the main sales channel. As such, it will be easier for you to understand which products perform the best, what type of promotions go well, and what type of behaviours your consumers engage in during their customer journey.&nbsp;</p>



<figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="538" src="https://cms.ikas.com/wp-content/uploads/2022/03/What-Is-D2C-Extra-2.-1024x538.jpg" alt="What Is Direct to Consumer? D2C?" class="wp-image-1542" srcset="https://cms.ikas.com/wp-content/uploads/2022/03/What-Is-D2C-Extra-2.-1024x538.jpg 1024w, https://cms.ikas.com/wp-content/uploads/2022/03/What-Is-D2C-Extra-2.-300x158.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/03/What-Is-D2C-Extra-2.-768x403.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/03/What-Is-D2C-Extra-2..jpg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<h2 id="h-examples-of-d2c-companies">Examples of D2C companies.</h2>



<h3 id="h-1-mvmt">1. MVMT</h3>



<p><a href="https://www.mvmt.com/home" rel="nofollow">MVMT</a> produces and sells beautiful watches, eyewear, jewellery, and other accessories. Their stylish accessories are durable and unique.</p>



<h3 id="h-2-stitch-fix">2. Stitch Fix</h3>



<p><a href="https://www.stitchfix.com/" rel="nofollow">Stitch Fix</a> uses powerful algorithms and data science in order to offer their customers a personalized curated box of clothes based on budget, fashion choices, size, and style. Their unique position allows them to create a very personalized experience for their customers.</p>



<h3 id="h-3-dollar-shave-club">3. Dollar Shave Club</h3>



<p>You may recognize <a href="https://www.dollarshaveclub.com/" rel="nofollow">Dollar Shave Club</a> from its extensive influencer marketing. The company managed to find success despite the industry giants like Gillette and Shick, thanks to its subscription model. Their authenticity and unique advertising campaigns helped them create their market.</p>



<h2 id="h-how-to-start-your-own-d2c-business">How To Start Your Own D2C Business?</h2>



<p>If you are already producing goods and selling them via distributors or resellers, then you can <a href="https://ikas.com/">build an e-commerce store</a> to create another sales channel for your business! By having your own e-commerce website, you can start selling directly to your customers. </p>



<p>You don&#8217;t need to manufacture products on an industrial scale in order to start a D2C business. Even hand-made items or products customized by you can be enough to call yourself a D2C business. </p>



<p>The main point of a D2C is having control over your product, sales and brand at the same time. As long as you can create that control, and sell your products without relying on a middle man, you can be a D2C business.</p>


What Is D2C Business Model? And Why Does It Matter?


<figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="538" src="https://cms.ikas.com/wp-content/uploads/2022/03/What-Is-Metaverse-Highlighted.-1024x538.jpg" alt="What is Metaverse?" class="wp-image-1497" srcset="https://cms.ikas.com/wp-content/uploads/2022/03/What-Is-Metaverse-Highlighted.-1024x538.jpg 1024w, https://cms.ikas.com/wp-content/uploads/2022/03/What-Is-Metaverse-Highlighted.-300x158.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/03/What-Is-Metaverse-Highlighted.-768x403.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/03/What-Is-Metaverse-Highlighted..jpg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p>The term metaverse has become the favourite buzzword of 2022.&nbsp;And this is making people ask the same question: What is metaverse?</p>



<p>Since Mark Zuckerberg announced that they will be <a href="https://www.theverge.com/22588022/mark-zuckerberg-facebook-ceo-metaverse-interview" target="_blank" rel="noreferrer noopener nofollow">a metaverse first company</a>, and changed the name of the company from Facebook to Metaverse Platforms, the internet has been teeming with questions and articles related to the platform.</p>



<p>But the truth is, it is hard to find a solid answer about what metaverse is. There are a lot of speculations and news about the potential of the platform, but no real information.</p>



<p>In this article, we will try to give you a quick rundown on what is metaverse, and its current situation.</p>



<h2 id="h-highlights">Highlights:</h2>



<ul><li>Metaverse is a term that was first used by Neal Stephenson’s 1992 sci-fi novel Snow Crash.</li><li>Metaverse refers to technologies and platforms that enable people to experience and socialize in a virtual space from the first-person perspective.</li><li>Right now, certain technologies or platforms can be considered a primitive version of the metaverse, but something we can truly consider a metaverse is not out yet.&nbsp;</li><li>Metaverse can create its economy, and we will most likely see a metaverse based real-estate industry.</li><li>Blockchain and NFT technologies will most likely be present in the metaverse.</li><li>Metaverse has the potential to change the way we experience ecommerce.</li></ul>



<h2 id="h-1-what-is-metaverse">1. What Is Metaverse?</h2>



<p>If you have been wondering about what is metaverse, then sadly there is no quick answer. But we can start explaining from the beginning:</p>



<p>The term metaverse was first coined by Neal Stephenson’s 1992 sci-fi novel Snow Crash. In his world, the Metaverse was a virtual reality that people could experience as programmable avatars.&nbsp;</p>



<p>Stephenson’s metaverse was an urban environment developed along a 100-meter wide road named the Street. The world itself was a large, spherical, featureless planet.&nbsp;</p>



<p>In the real world metaverse is a complicated name. Right now, we don’t know what it will exactly refer to, as the real technologies that will be the building blocks of the future metaverse are still not clear, and we don’t know the shape it will take. It could refer to social media platforms that can be experienced in first-person, or as Mark Zuckerberg claims it, it can be an <a href="https://www.theverge.com/22588022/mark-zuckerberg-facebook-ceo-metaverse-interview" target="_blank" rel="noreferrer noopener nofollow">embodied internet</a>.&nbsp;</p>



<p>In short, there is no clear metaverse yet. It is a term used to describe a&nbsp; potential virtual space that can be a social media platform or a new version of the internet.&nbsp;And the answer to the question &#8220;What is metaverse?&#8221; might change in the future.</p>



<h2 id="h-2-how-will-the-metaverse-affect-us">2. How Will The Metaverse Affect Us?</h2>



<p>Metaverse can change our lives in a variety of ways. Or it can be a term that will be forgotten in the future. It all depends on how the platform itself will be developed, and how well it will be adopted by the people.</p>



<p>When talking about future technology, we can only make assumptions. So there are a lot of possible outcomes.</p>



<figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="538" src="https://cms.ikas.com/wp-content/uploads/2022/03/What-Is-Metaverse-Extra.-1024x538.jpg" alt="what is metaverse?" class="wp-image-1503" srcset="https://cms.ikas.com/wp-content/uploads/2022/03/What-Is-Metaverse-Extra.-1024x538.jpg 1024w, https://cms.ikas.com/wp-content/uploads/2022/03/What-Is-Metaverse-Extra.-300x158.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/03/What-Is-Metaverse-Extra.-768x403.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/03/What-Is-Metaverse-Extra..jpg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p>Here are a few of them:</p>



<ul><li>Metaverse can become a new version of the internet. A virtual space where people can socialize, learn, research, or even work. &nbsp;</li><li>Metaverse can be a supplementary technology to the internet. Where people can log in to simulate face-to-face connections.</li><li>Metaverse can turn out to be a social media platform we can experience in first-person.&nbsp;</li><li>Or it can turn into a buzz that never gets fully adopted by the general public.&nbsp;</li></ul>



<p>Metaverse doesn’t necessarily need to become a new replacement to the internet or social media platforms to be considered a successful technology. It can just be a tool we use to stimulate face-to-face interactions or meetings. There are various future applications, and the definition of metaverse will possibly change in the future depending on how the general public adopts it.</p>



<h2 id="h-3-when-will-metaverse-arrive">3. When Will Metaverse Arrive?</h2>



<p>As we have stated above, the metaverse is not ready yet. Some VR experiences can be seen as primitive metaverse technologies, or some digital platforms/games that can be seen as non-VR, metaverse-like simulations (games like Second Life). But none of them is at a level where they can replace social media platforms or the internet.</p>



<p>Right now there are several platforms in development that are seen as possible metaverses.</p>



<p>Facebook announced that they will be focusing on <a href="https://www.nytimes.com/2021/10/29/technology/meta-facebook-zuckerberg.html" target="_blank" rel="noreferrer noopener nofollow">developing a metaverse</a> and the first commercially available version is expected to be released in 2022. Horizon Worlds developed by Meta Platforms can be seen as a prototype for future metaverses, but many of the virtual reality features announced <a href="https://www.independent.co.uk/life-style/gadgets-and-tech/facebook-meta-name-new-metaverse-b1947245.html" target="_blank" rel="noreferrer noopener nofollow">remain to be developed</a>.</p>



<p>Microsoft acquired AltspaceVR in 2017 and has since implemented several features that we might expect from a metaverse. Such as adding virtual reality meetings into Microsoft Teams.</p>



<h2 id="h-4-metaverse-and-e-commerce">4. Metaverse And E-Commerce</h2>



<p>Metaverse can be a revolutionary tool that changes human interaction forever, or it could just be a new cool technology to supplement our existing digital infrastructure.&nbsp;</p>



<figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="538" src="https://cms.ikas.com/wp-content/uploads/2022/03/What-Is-Metaverse-Extra-2.-1024x538.jpg" alt="What is metaverse? Extra 2." class="wp-image-1506" srcset="https://cms.ikas.com/wp-content/uploads/2022/03/What-Is-Metaverse-Extra-2.-1024x538.jpg 1024w, https://cms.ikas.com/wp-content/uploads/2022/03/What-Is-Metaverse-Extra-2.-300x158.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/03/What-Is-Metaverse-Extra-2.-768x403.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/03/What-Is-Metaverse-Extra-2..jpg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p>But no matter which shape it takes, there will always be a commercial aspect to this technology. Companies are investing large sums of money to develop a working metaverse, and they wouldn’t be doing it if there was no potential monetary gain.</p>



<p>Ecommerce can take a variety of forms in the metaverse. There could be <a href="https://ikas.com/" target="_blank" rel="noreferrer noopener">ecommerce stores</a> where you could visit and experience as you would a physical store. You might be able to buy different products for your metaverse avatar, decorative items for your virtual property, as well as normal, non-virtual products.</p>



<h2 id="h-5-virtual-property">5. Virtual Property</h2>



<p>Virtual property is also an aspect we will need to consider. If the metaverse turns out to be a virtual reality with finite space, then there will be a market for digital real estate. People could buy, sell and rent space in this reality.&nbsp;</p>



<p>There is a real possibility of the metaverse becoming an almost second reality. A space where people run businesses, showcase digital or advertise their businesses could easily create a virtual real estate market.</p>



<p>Who knows, maybe we will see the days where “virtual real estate agent” becomes a trending career.</p>



<h2 id="h-6-blockchain-and-metaverse">6. Blockchain And Metaverse</h2>



<figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="538" src="https://cms.ikas.com/wp-content/uploads/2022/03/What-Is-Metaverse-Extra-3.-1024x538.jpg" alt="What is Metaverse?" class="wp-image-1509" srcset="https://cms.ikas.com/wp-content/uploads/2022/03/What-Is-Metaverse-Extra-3.-1024x538.jpg 1024w, https://cms.ikas.com/wp-content/uploads/2022/03/What-Is-Metaverse-Extra-3.-300x158.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/03/What-Is-Metaverse-Extra-3.-768x403.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/03/What-Is-Metaverse-Extra-3..jpg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p>There are a lot of ways blockchain technology can be implemented into the metaverse. Any comment we make on this issue again will be a speculation, but we can expect:</p>



<ul><li>A blockchain-based cryptocurrency to become the currency of virtual reality.</li><li>All artworks in the metaverse to be NFTs.</li><li>Transactions and property to be authenticated with blockchain technology.</li></ul>



<h2 id="h-final-remarks">Final Remarks</h2>



<p>Metaverse is not here yet, but when it comes, it might change how we perceive the digital world fundamentally. Or it could just be a buzz that comes and doesn’t change anything.</p>



<p>In any case, we will see virtual reality-based technologies more in the near future. Ecommerce stores have already started to offer virtual experiences to shoppers, and VR games are gaining traction.&nbsp;</p>



<p>A VR internet or social media which could connect all these elements could be the true metaverse.</p>



<p>If you were asking &#8220;what is metaverse?&#8221;, we hope that our article managed to answer that question!</p>


What Is Metaverse? Explained In 6 Steps!


<figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="538" src="https://cms.ikas.com/wp-content/uploads/2022/03/Adsiz-tasarim-kopyasi-1024x538.jpg" alt="email marketing guide" class="wp-image-1352" srcset="https://cms.ikas.com/wp-content/uploads/2022/03/Adsiz-tasarim-kopyasi-1024x538.jpg 1024w, https://cms.ikas.com/wp-content/uploads/2022/03/Adsiz-tasarim-kopyasi-300x158.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/03/Adsiz-tasarim-kopyasi-768x403.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/03/Adsiz-tasarim-kopyasi.jpg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p>Email marketing is one of the best methods to generate leads, increase inbound traffic and reclaim abandoned carts. It is also a great way to compliment your other marketing efforts. According to <a href="https://www.campaignmonitor.com/company/annual-report/2019/" rel="nofollow">Campaign Monitor</a>, each $1 spent on email marketing has an estimated average return of $42. Every marketer would agree that a return on investment like that is really, really good!</p>



<p>In this guide, we will list all the steps you need to undertake to create your first email marketing campaign. Even if you have tried email marketing before, our guide can offer you some information that could improve your next one!</p>



<h2 id="h-email-marketing-by-the-numbers">Email Marketing By The Numbers</h2>



<p>Numbers never lie! So here are some email marketing statistics for you:</p>



<ul><li>89% of marketing specialists state that email is their <a href="https://www.mailigen.com/blog/infographic-segmented-emails-is-what-the-future-holds/" rel="nofollow">primary marketing channel</a> for generating leads</li><li>The majority of marketers state that, compared to other channels, email marketing has the <a href="https://gr-dms.s3.amazonaws.com/resources/sites/2/2019/05/0645/email-marketing-and-marketing-automation-excellence-2018.pdf" rel="nofollow">highest score for excellent ROI</a>.</li><li>40% of B2B marketing specialists state tha<a href="https://contentmarketinginstitute.com/wp-content/uploads/2016/09/2017_B2B_Research_FINAL.pdf" rel="nofollow">t email newsletters are the most important tactic</a> for their content marketing efforts.&nbsp;</li><li>Targeted email campaigns have <a href="https://www.ana.net/content/show?id=thedmaorg-redirect" rel="nofollow">50% higher CTR</a> than non-targeted email campaigns.</li><li>According to <a href="https://blogs.constantcontact.com/email-marketing-statistics/" rel="nofollow">80% of industry professionals</a>, email marketing is the main driver in customer acquisition and retention.</li></ul>



<h2 id="h-learn-email-marketing-in-8-steps">Learn Email Marketing In 8 Steps</h2>



<ol><li>Build an email list.</li><li>Define your goals.</li><li>Create a targeted audience.</li><li>Consider an email marketing platform.</li><li>Choose an email type.</li><li>Write an enticing email copy.</li><li>Create a good design.</li><li>Test and analyze.</li></ol>



<h3 id="h-1-build-an-email-list">1. Build An Email List</h3>



<p>Before you can start your email marketing campaigns, you will need to <a href="https://ikas.com/blog/email-list" target="_blank" rel="noreferrer noopener">build an email list</a>. An email list usually contains email addresses with information regarding the person who owns that email address and their relationship with your business. There are several methods you can use to build a rock-solid email list.&nbsp;&nbsp;</p>



<ol><li>You can place embedded sign-in forms on your website to remind your shoppers to join your newsletter.</li><li>Giving incentives for your customers to sign up can be a great way to convince them. You can offer them a discount coupon for signing for your newsletter, or you can give them special discounts!</li><li>It is possible to leverage content marketing to build your list. If you have a blog, you can ask your visitors to sign up to view some of the content.&nbsp;</li><li>Don’t forget social media! If you are giving incentives for people to sign up for your newsletter, social media can be a great way to announce it!</li></ol>



<figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="538" src="https://cms.ikas.com/wp-content/uploads/2022/03/Adsiz-tasarim-kopyasi-2-1024x538.jpg" alt="email marketing guide" class="wp-image-1355" srcset="https://cms.ikas.com/wp-content/uploads/2022/03/Adsiz-tasarim-kopyasi-2-1024x538.jpg 1024w, https://cms.ikas.com/wp-content/uploads/2022/03/Adsiz-tasarim-kopyasi-2-300x158.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/03/Adsiz-tasarim-kopyasi-2-768x403.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/03/Adsiz-tasarim-kopyasi-2.jpg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<h3 id="h-2-define-your-goals">2. Define Your Goals</h3>



<p>Email marketing can be used to achieve different goals, and each goal will probably require a different approach. That is why before you go any further, you should define your goals.&nbsp;</p>



<p>Here are some goals you can aim for:</p>



<ul><li>Increase sales</li><li>Generate leads</li><li>Create brand awareness</li><li>Increase customer loyalty</li><li>Collect customer feedback</li></ul>



<p>Just write down the goals you want to achieve with your email marketing campaign. It is generally a good practice to create a different email campaign for each goal, but some goals can be achieved together. For example, your sales can increase if you generate more leads, or you can generate more leads thanks to increased brand awareness. You can choose the ones listed above, or you can come up with your own goals. Keep your goals in mind while moving forward to the next step, and decide accordingly.</p>



<h3 id="h-3-create-a-targeted-audience">3. Create A Targeted Audience</h3>



<p>Sending an email to your entire list might seem like a good idea, but trust us, it is not. People on your email list will have different interests, locations, age groups and even languages! So you should segment them according to the data available to you.</p>



<figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="538" src="https://cms.ikas.com/wp-content/uploads/2022/03/Adsiz-tasarim-kopyasi-3-1024x538.jpg" alt="email marketing guide" class="wp-image-1360" srcset="https://cms.ikas.com/wp-content/uploads/2022/03/Adsiz-tasarim-kopyasi-3-1024x538.jpg 1024w, https://cms.ikas.com/wp-content/uploads/2022/03/Adsiz-tasarim-kopyasi-3-300x158.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/03/Adsiz-tasarim-kopyasi-3-768x403.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/03/Adsiz-tasarim-kopyasi-3.jpg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p>The basic way to segment your audience is to segment them according to age groups, location, language, gender and acquisition method. The latter being the most important! You should be aware of where each email address comes from, so you can target newcomers to your business, or return customers with different emails. A shopper devoted to your brand would probably be offended if they receive an email addressed to your new customers.</p>



<h3 id="h-4-consider-an-email-marketing-platform">4. Consider An Email Marketing Platform</h3>



<p>An email marketing platform, also known as an email service provider (ESP) is a platform that helps you build and manage your email list. It can also help you design your emails, automate them, and create segmented email audiences depending on the available data.</p>



<p>With an email marketing platform, you can automate email campaigns triggered by your shoppers&#8217; behaviours. For example, you can instruct it to send a certain email when a customer abandons a cart, exits your site without making a purchase, or bails during the checkout process.&nbsp;&nbsp;</p>



<p>Here are some email marketing platforms you might consider:</p>



<ul><li><a href="https://www.hubspot.com/products/marketing/email" rel="nofollow">HubSpot Email Marketing</a></li><li><a href="https://sendpulse.com" rel="nofollow">SendPulse</a></li><li><a href="https://www.benchmarkemail.com/" rel="nofollow">Benchmark Email</a></li><li><a href="https://mailchimp.com" rel="nofollow">Mailchimp</a></li></ul>



<h3 id="h-5-choose-an-email-type">5. Choose An Email Type</h3>



<p>There are different types of emails you can send to your audience. Which type of email you use will depend on your audience and goals. The email you send to the new customers will be much different than the one you send to repeat customers. And an email to generate leads will be different than one written to increase customer loyalty.&nbsp;</p>



<p>When considering what type of email to send, you can consider the ones listed below:</p>



<p><strong>Welcome emails </strong>greet your customers when they first sign up! The first time a customer signs up to your website they are usually not business ready. You need to start building trust with them right away to turn them into converting, buying shoppers. A welcome email is a perfect tool for this! You can craft an email welcoming them to your online store, and you can even offer a coupon or a discount to entice them even further!&nbsp;</p>



<p><strong>Newsletters</strong> are emails containing information and news about your business. They can inform your customers about a new product line, an event, a sale, or an expansion of your business! These are great to build trust and a long-lasting relationship!</p>



<p><strong>Offer emails </strong>do just what the name implies, they make an offer to your customers. It can be a product bundle, a discount offer, or a sale. You can use offer emails to drive more sales.</p>



<p><strong>Abandonment emails</strong> are triggered by an action your shoppers started, but did not complete. For example, when a customer adds an item to their cart but leaves before completing the purchase, you can send them an email to remind them about the item they left. Or you can instantly offer a discount to entice them further!</p>



<p><strong>Review emails </strong>are used for asking your previous customers and contracts to provide a testimonial for your business. Social proof can be great in order to build trust with new customers. They show that other people tried your services or products before, and they were satisfied with the results. Sending review emails gives you a way to create customer testimonials.</p>



<p><strong>Time-sensitive emails </strong>inform or give your customers a time-limited offer. The time limit creates urgency and pushes your audience to make a purchase. These are great if you have specific products you want to sell fast.</p>



<h3 id="h-6-write-an-enticing-email-copy">6. Write An Enticing Email Copy</h3>



<p>This is the part where you write the email! So stretch your writing muscle, warm up your fingers, and get ready to press those buttons!</p>



<p>To write an enticing copy, the first thing you need to consider is the headline. Your headline should be short and concise. Your recipients should be able to understand the topic and the desired action just by reading your headline. So don’t forget to include a call to action!</p>



<figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="538" src="https://cms.ikas.com/wp-content/uploads/2022/03/Adsiz-tasarim-kopyasi-5-1024x538.jpg" alt="email marketing guide" class="wp-image-1363" srcset="https://cms.ikas.com/wp-content/uploads/2022/03/Adsiz-tasarim-kopyasi-5-1024x538.jpg 1024w, https://cms.ikas.com/wp-content/uploads/2022/03/Adsiz-tasarim-kopyasi-5-300x158.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/03/Adsiz-tasarim-kopyasi-5-768x403.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/03/Adsiz-tasarim-kopyasi-5.jpg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p>Your email content should reflect your headline. There is no need to be wordy. Give your customers what they need to know, tell them what you need them to do, and propose your offer if you have one. Of course, if you have creative copywriting ideas, you can always try them. But the tried and true method is to be concise.</p>



<p>Always review your email before sending it. Make sure there are no broken links or buttons, and no typos. Also, avoid industry jargon! Keep it nice and simple.</p>



<h3 id="h-7-create-a-good-design">7. Create A Good Design</h3>



<p>Visuals have always been great marketing tools, and there is no reason to exclude them from your email marketing effort! You can create a visual which gives a summary of your message, or you can give the main pointers of your offer.&nbsp;</p>



<p>While designing visuals for your emails, try to restrain yourself. One visual clearly describing the message is usually enough. Using too many visuals might distract your recipients from the real message. Short and concise is the name of the game, both for your copy and visual!</p>



<h3 id="h-8-test-and-analyze">8. Test And Analyze</h3>



<p>In marketing, testing, collecting data and analysis is the key. Even if you followed all the steps as best as you can, you might still not be able to get the results you wanted. Or even if the results were surprisingly good, there could be ways to improve your email marketing strategy even more!&nbsp;</p>



<p>A/B testing is also something you should consider. Try different copies and visuals and note down how they perform. People open emails in their inbox depending on the headline that is why A/B testing your headline could be especially important. Create two groups from your email list with the same or similar variables, and then try out two different headlines to see which one resonates more.&nbsp;</p>



<p>You can also run similar campaigns from different email marketing platforms to see their differences. Small features can have huge reflections on the numbers.</p>



<p>In essence, start with basics, then use your results to experiment and polish your process!</p>


Email Marketing Guide: Start Your First Email Campaign In 8 Steps!


<figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="576" src="https://cms.ikas.com/wp-content/uploads/2022/03/mark-konig-Tl8mDaue_II-unsplash-1024x576.jpg" alt="e-commerce trends of 2022" class="wp-image-1250" srcset="https://cms.ikas.com/wp-content/uploads/2022/03/mark-konig-Tl8mDaue_II-unsplash-1024x576.jpg 1024w, https://cms.ikas.com/wp-content/uploads/2022/03/mark-konig-Tl8mDaue_II-unsplash-300x169.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/03/mark-konig-Tl8mDaue_II-unsplash-768x432.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/03/mark-konig-Tl8mDaue_II-unsplash-1536x864.jpg 1536w, https://cms.ikas.com/wp-content/uploads/2022/03/mark-konig-Tl8mDaue_II-unsplash-2048x1152.jpg 2048w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p>The e-commerce world is expanding faster than ever. New trends take the stage while old ones are left in the dust. Every entrepreneur needs to be on the lookout for new e-commerce trends to be able to stay ahead of the game. </p>



<p>If you are wondering about what new e-commerce trends will rule the industry in 2022, then you have stumbled into the right article!</p>



<h2 id="h-7-e-commerce-trends-every-entrepreneur-should-know-about">7 E-Commerce Trends Every Entrepreneur Should Know About:</h2>



<ol><li>Social Commerce&nbsp;</li><li>Livestream Shopping&nbsp;</li><li>Blockchain In E-Commerce</li><li>Direct To Consumer&nbsp;</li><li> Sustainability&nbsp;</li><li>Customized Packaging&nbsp;</li><li>Omnichannel Sales</li></ol>



<h2 id="h-1-social-commerce">1. Social Commerce</h2>



<p><a href="https://ikas.com/blog/social-commerce" target="_blank" data-type="URL" data-id="https://ikas.com/blog/social-commerce" rel="noreferrer noopener">Social commerce</a> allows users to shop directly from a social networking website such as Facebook and Instagram. There are already lots of options for entrepreneurs who wish to adopt social commerce, such as Instagram Shopping and Checkout on Instagram. In 2022, we expect social commerce options to increase, while shoppers adopt them even more.&nbsp;</p>



<figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="575" src="https://cms.ikas.com/wp-content/uploads/2022/03/dole777-EQSPI11rf68-unsplash-1024x575.jpg" alt="e-commerce trends, social commerce." class="wp-image-1256" srcset="https://cms.ikas.com/wp-content/uploads/2022/03/dole777-EQSPI11rf68-unsplash-1024x575.jpg 1024w, https://cms.ikas.com/wp-content/uploads/2022/03/dole777-EQSPI11rf68-unsplash-300x168.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/03/dole777-EQSPI11rf68-unsplash-768x431.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/03/dole777-EQSPI11rf68-unsplash-1536x862.jpg 1536w, https://cms.ikas.com/wp-content/uploads/2022/03/dole777-EQSPI11rf68-unsplash-2048x1150.jpg 2048w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p>Right now, social commerce sales make up only a fraction of total e-commerce sales as it is only in the early adoption stage. But all the predictions point to its eventual rise in the future. In early 2020, <a href="https://www.globenewswire.com/news-release/2021/11/05/2328515/0/en/Global-Social-Commerce-Market-to-Reach-US-2-9-Trillion-by-the-Year-2026.html" target="_blank" rel="noreferrer noopener nofollow">the global market for Social Commerce was estimated at $559.7 billion</a> and is expected to reach the size of US $2.9 trillion by 2026.</p>



<p>Social commerce will definitely be one of the top e-commerce trends in 2022.</p>



<h2 id="h-2-livestream-shopping">2. Livestream Shopping</h2>



<p><a href="https://ikas.com/blog/livestream-shopping" target="_blank" data-type="URL" data-id="https://ikas.com/blog/livestream-shopping" rel="noreferrer noopener">Livestream shopping</a>, also known as live shopping and live commerce, is a marketing and e-commerce method wherein a streamer, who is usually an influencer or a celebrity, advertises a product or service through a livestream. Shoppers can ask questions, leave comments, and interact with the host. In some events, they can also directly shop from the livestream. In a sense, it is an evolved version of home shopping TV shows.&nbsp;</p>



<figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="683" src="https://cms.ikas.com/wp-content/uploads/2022/03/jean-beller-6j56djYQgJs-unsplash-1-1024x683.jpg" alt="e-commerce trends, livestream shopping." class="wp-image-1259" srcset="https://cms.ikas.com/wp-content/uploads/2022/03/jean-beller-6j56djYQgJs-unsplash-1-1024x683.jpg 1024w, https://cms.ikas.com/wp-content/uploads/2022/03/jean-beller-6j56djYQgJs-unsplash-1-300x200.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/03/jean-beller-6j56djYQgJs-unsplash-1-768x512.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/03/jean-beller-6j56djYQgJs-unsplash-1-1536x1024.jpg 1536w, https://cms.ikas.com/wp-content/uploads/2022/03/jean-beller-6j56djYQgJs-unsplash-1-2048x1365.jpg 2048w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p>The livestream market is <a href="https://www.forbes.com/sites/kristinlarson/2021/03/27/retailers-embrace-livestreaming-market-expected-to-reach-11-billion-in-2021/?sh=7c4841162fde" target="_blank" rel="noreferrer noopener nofollow">expected to surpass $25 billion by 2023</a>, and livestream shopping will most likely follow suit. Amazon and Facebook are already looking to get a piece of the pie with their livestream shopping events.&nbsp;The combined interest in this industry will make it one of the most important e-commerce trends in 2022.</p>



<p>Livestream shopping is also huge in China. <a href="https://www.ebshk.com/" target="_blank" rel="noreferrer noopener nofollow">According to Everbright Securities</a>, China’s live commerce market reached an estimated value of US $171 billion in 2020. The Chinese Livestream shopping market is expected to reach $423 billion by 2022. Western markets will most likely follow suit, and we will see a huge uptick in livestream shopping sales.</p>



<h2 id="h-3-blockchain-in-e-commerce">3. Blockchain In E-Commerce</h2>



<p>Blockchain is taking the world by storm, and it is only in its nascent stage. The e-commerce market will no doubt be affected by the adoption of blockchain technology and we have already seen different proof of concept blockchain features in the e-commerce ecosystem.</p>



<p>One example we can give for blockchain-based e-commerce platforms is OpenBazaar. OpenBazaar operates on a peer to peer basis, wherewith each transaction a blockchain token is created to represent it. This way, buyers and sellers can make transactions without needing a middleman or a third-party mediator.&nbsp;</p>



<p>We will no doubt see more blockchain-based ecommerce marketplaces or platforms in the coming years.&nbsp;As the global interest in this technology grows, it will take its place as one of the e-commerce trends of 2022.</p>



<h2 id="h-4-direct-to-consumer-d2c">4. Direct To Consumer (D2C)</h2>



<p><a href="https://ikas.com/blog/what-is-d2c-business-model" target="_blank" rel="noreferrer noopener">Direct to consumer</a> is a business model where a manufacturer sells their products directly to the final consumer without any middleman or mediator. This usually leads to lower prices, better prices, and a better relationship between the brand and the customer.&nbsp;We believe with the constant growth of this market, D2C will become one of the top e-commerce trends of 2022.</p>



<p>Direct to consumer is not a new concept, but it is getting much easier thanks to the increasing accessibility of e-commerce. Now, manufacturers can reach final consumers without much need for a middleman thanks to a multitude of online sales channels available.</p>



<p><a href="https://www.statista.com/topics/8838/d2c-e-commerce/#:~:text=The%20total%20addressable%20D2C%20market,reaching%20100%20billion%20by%202025." rel="nofollow">Between 2019 and 2020 the D2C market grew by 45.5%</a>, significantly increasing its trend over the e-commerce market. According to eMarketer, D2C ecommerce sales is expected to reach $151 billion in 2022.&nbsp;</p>



<p>The increase in the market share of D2C, and its rapid growth makes it one of the top e-commerce trends of 2022.</p>



<h2 id="h-5-sustainability">5. Sustainability</h2>



<p>Sustainability in e-commerce can refer to the eco-friendliness of the product, the business model or the particular brand itself. In the grand scheme of things, most consumers look at the issue of sustainability regarding how businesses or brands affect the ecosystem by their packaging, manufacturing and distribution choices.&nbsp;</p>



<p>Sustainability was already a trending topic, and now with the pandemic and recent developments in the past years, consumers are becoming even more concerned with sustainability. In the polls, 8 in 10 American citizens agree that climate change is fuelled by human activity, and <a href="https://www.luxuriousmagazine.com/garnier-going-green-to-save-the-planet/" target="_blank" rel="noreferrer noopener nofollow">according to a report by Garnier, 73% of consumers in the UK</a> want to be more sustainable in the future.&nbsp;</p>



<p>Businesses and entrepreneurs can expect the pressure for sustainability to rise in the future. Sustainable products and business models will most likely see an upward trend in 2022, making it one of the top e-commerce trends.</p>



<h2 id="h-6-customized-packaging">6. Customized Packaging</h2>



<p>Custom packaging allows business owners to create brand experiences for their customers by shipping their products in packaging that is specifically designed for the brand, product or the customer.&nbsp;</p>



<figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="684" src="https://cms.ikas.com/wp-content/uploads/2022/03/bench-accounting-MGaFENpDCsw-unsplash-1024x684.jpg" alt="customized packaging, e-commerce trends." class="wp-image-1262" srcset="https://cms.ikas.com/wp-content/uploads/2022/03/bench-accounting-MGaFENpDCsw-unsplash-1024x684.jpg 1024w, https://cms.ikas.com/wp-content/uploads/2022/03/bench-accounting-MGaFENpDCsw-unsplash-300x200.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/03/bench-accounting-MGaFENpDCsw-unsplash-768x513.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/03/bench-accounting-MGaFENpDCsw-unsplash-1536x1026.jpg 1536w, https://cms.ikas.com/wp-content/uploads/2022/03/bench-accounting-MGaFENpDCsw-unsplash-2048x1368.jpg 2048w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p>You can create free marketing by sending your products in reusable and durable packaging that also includes your logo. This way, your customers will feel more inclined to use your packaging for their own needs, and with your logo on the front, more people will have a chance to see it on display.</p>



<p>More and more businesses are adopting personalized packaging in their strategy. And with the world rapidly shifting towards e-commerce, it will also take its place as one of the e-commerce trends of 2022.</p>



<h2 id="h-7-omnichannel-commerce">7. Omnichannel Commerce</h2>



<p>Omnichannel commerce or omnichannel retail can be defined as the practice of taking a multichannel approach to sales and focusing on providing a flawless customer experience whether the customers are shopping online on any device, or shopping in a traditional retail store. Omnichannel will definitely become one of the top e-commerce trends of 2022.</p>



<p>According to <a href="https://visit.bloomreach.com/state-of-commerce-experience?_ga=2.217424086.1508371057.1639052649-1032516732.1639052649" target="_blank" rel="noreferrer noopener nofollow">The State of Commerce Experience 2021</a>, 44% of B2C buyers and 58% of B2B buyers state that they always or often research a product online before going to a brick and mortar store. They also continue their online search even while they are physically in the store.&nbsp;</p>



<p>It is becoming increasingly important for business owners to offer a seamless omnichannel shopping experience to their customers. If you also want to get into the world of omnichannel commerce, you can <a href="https://ikas.com/" target="_blank" rel="noreferrer noopener">use the omnichannel sales and management features of ikas to get ahead of the curve.</a></p>



<p>If you like our pick of top e-commerce trends of 2022, then you should definitely visit our <a href="https://ikas.com/blogs/1" target="_blank" rel="noreferrer noopener">blog</a> to read more!</p>


Top 7 E-Commerce Trends You Should Know About [2022]


<figure class="wp-block-image size-large is-resized"><img loading="lazy" src="https://cms.ikas.com/wp-content/uploads/2022/03/jean-beller-6j56djYQgJs-unsplash-1024x683.jpg" alt="livestream shopping" class="wp-image-1219" width="1045" height="697" srcset="https://cms.ikas.com/wp-content/uploads/2022/03/jean-beller-6j56djYQgJs-unsplash-1024x683.jpg 1024w, https://cms.ikas.com/wp-content/uploads/2022/03/jean-beller-6j56djYQgJs-unsplash-300x200.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/03/jean-beller-6j56djYQgJs-unsplash-768x512.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/03/jean-beller-6j56djYQgJs-unsplash-1536x1024.jpg 1536w, https://cms.ikas.com/wp-content/uploads/2022/03/jean-beller-6j56djYQgJs-unsplash-2048x1365.jpg 2048w" sizes="(max-width: 1045px) 100vw, 1045px" /></figure>



<p>E-commerce has been evolving since one fated secure, encrypted money transfer signalled the internet open for commerce in 1994. Since that day, we have had the chance to see e-commerce take many forms.</p>



<p>Now, we have influencers dressed as anime characters selling weird products on livestream. What a period to be alive right?</p>



<p>This is one of the latest forms of e-commerce. And it is called, wait for it. Livestream shopping!</p>



<p>And trust me, it is entertaining, captivating, exciting and nostalgic at the same time. It is like those home shopping TV shows, except for being more interactive, faster and much more effective.</p>



<p>With the introduction out of the way, let&#8217;s talk about what livestream shopping is, and how can it help you increase your sales!</p>



<h2 id="h-what-is-livestream-shopping">What Is Livestream Shopping?</h2>



<p>Livestream shopping, also known as live shopping, livestream commerce and live commerce(too many names right?), is a marketing and e-commerce method where the products are advertised, promoted and sold during a livestream. A livestream shopping event is hosted by a streamer, who is usually an influencer or a celebrity.</p>



<figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="683" src="https://cms.ikas.com/wp-content/uploads/2022/03/stanley-li-sW6qUDc0uQY-unsplash-1024x683.jpg" alt="what is livestream commerce?" class="wp-image-1200" srcset="https://cms.ikas.com/wp-content/uploads/2022/03/stanley-li-sW6qUDc0uQY-unsplash-1024x683.jpg 1024w, https://cms.ikas.com/wp-content/uploads/2022/03/stanley-li-sW6qUDc0uQY-unsplash-300x200.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/03/stanley-li-sW6qUDc0uQY-unsplash-768x512.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/03/stanley-li-sW6qUDc0uQY-unsplash-1536x1024.jpg 1536w, https://cms.ikas.com/wp-content/uploads/2022/03/stanley-li-sW6qUDc0uQY-unsplash-2048x1365.jpg 2048w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p>During a livestream shopping event, shoppers can interact with the host. They can ask questions, leave comments, and learn more about the product or service. In some versions, they can even shop directly from the livestream.</p>



<h2 id="h-livestream-shopping-by-the-numbers">Livestream Shopping By The Numbers</h2>



<p>If you want some analytical information on livestream shopping, here are some quick statistics:</p>



<ul><li>By 2024, the e-commerce revenue generated from live shopping is expected to increase to 35$ billion. (<a href="https://www.statista.com/statistics/1276120/livestream-e-commerce-sales-united-states/" rel="nofollow">Statista</a>)</li><li>The number of Livestream shopping buyers is expected to increase by %13.5 in 2021. (<a href="https://www.emarketer.com/content/over-45-of-china-s-digital-shoppers-will-buy-via-livestream-2023" rel="nofollow">eMarketer</a>)</li><li>In 2019, around 37% of China’s shoppers made Livestream purchases online. (<a href="https://www.forbes.com/sites/michellegreenwald/2020/12/10/live-streaming-e-commerce-is-the-rage-in-china-is-the-us-next/?sh=3d1778686535" rel="nofollow">Forbes</a>)</li><li>In 2020, Alibaba generated $61.7 billion gross merchandise value on its Taobao livestreaming platform for merchants alone.(<a href="https://www.emarketer.com/content/how-important-will-livestreaming-social-commerce-2021" rel="nofollow">eMarketer</a>)&nbsp;</li></ul>



<h2 id="h-how-to-sell-via-livestream-shopping">How To Sell Via Livestream Shopping?</h2>



<p>If you have an e-commerce business, selling via a livestream platform can be a great additional sales channel for you. It can also be a very rewarding way of connecting with your customers, and getting some great feedback on your products or services.</p>



<p>Incorporating livestream shopping into your business can be as easy as streaming on Instagram with your phone, or it can be as complex as building a dedicated website and hiring a special team, studio and a group of influencers. It all depends on your goals and budget.</p>



<h3 id="h-step-1-plan-around-your-budget">Step 1: Plan around your budget</h3>



<p>As we have stated before, your livestreaming efforts can take different forms depending on the budget available. So before going any further, you should at least have a price range in mind.</p>



<p>If you don’t want to go all out, you can always livestream on a budget. It is okay to use your computer webcam or a mobile device. If you can get stable audio and decent video, this might be a great choice to start.&nbsp;</p>



<figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="683" src="https://cms.ikas.com/wp-content/uploads/2022/03/sharon-mccutcheon-8a5eJ1-mmQ-unsplash-1024x683.jpg" alt="what is livestream commerce? Plan around a budget." class="wp-image-1203" srcset="https://cms.ikas.com/wp-content/uploads/2022/03/sharon-mccutcheon-8a5eJ1-mmQ-unsplash-1024x683.jpg 1024w, https://cms.ikas.com/wp-content/uploads/2022/03/sharon-mccutcheon-8a5eJ1-mmQ-unsplash-300x200.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/03/sharon-mccutcheon-8a5eJ1-mmQ-unsplash-768x512.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/03/sharon-mccutcheon-8a5eJ1-mmQ-unsplash-1536x1024.jpg 1536w, https://cms.ikas.com/wp-content/uploads/2022/03/sharon-mccutcheon-8a5eJ1-mmQ-unsplash-2048x1365.jpg 2048w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p>You can appear on the livestream by yourself, or you can find someone else. Again, on a budget approach using your face would be the cheapest option. But if you want to invest more, you can try to find a local (or global if you want to go that far) influencer to be the face of your brand during the livestreams.</p>



<p>Equipment, location, host, special effects, and other variables can change depending on your budget. So always make sure your plans follow your budget. It will make things much easier in the future.</p>



<h3 id="h-step-2-choose-a-platform-your-audience-will-use">Step 2: Choose a platform your audience will use</h3>



<p>After you have made your budget-related choices, you will need to decide on which streaming platform you are going to use. You can use native social media apps to stream, or you can stream through a third-party streaming service.</p>



<h4 id="h-leading-native-apps">Leading native apps:</h4>



<ul><li>Twitch</li><li>LinkedIn Live</li><li>Youtube Live</li><li>Instagram Live</li><li>Facebook Live</li></ul>



<h4 id="h-leading-third-party-streaming-services">Leading third party streaming services:</h4>



<ul><li>OBS Studio</li><li>Zoom</li><li>Vimeo Livestream</li><li>Dacast</li><li>Be. Live</li><li>Brightcove</li></ul>



<p>When choosing your method of livestreaming, you need to consider your audience.&nbsp;</p>



<p>You probably already know who your target audience is, and if you have any data on them it is time to put it to good use.&nbsp;</p>



<p>Decide what platform your audience frequently uses. If you have a strong following on a certain social media platform (e.g Instagram) you can livestream on that platform to bank on your audience. Or if you have a significant audience from multiple platforms, using a third-party livestreaming service might be a better option.</p>



<p>When selecting a platform consider its technical features. Make sure the platform or service you use can withstand the number of expected viewers. If you are already familiar with a streaming service, using it might be more favourable as you will need to invest less time to learn all the features you need.&nbsp;</p>



<p>If you are hiring an influencer to be your host during the livestream, consider what platforms they are popular on. If they have a huge following on Twitch, streaming from another platform might not be a good idea.&nbsp;</p>



<h3 id="h-step-3-choose-your-format">Step 3: Choose your format</h3>



<p>You can provide a livestream shopping experience in different formats.&nbsp;</p>



<p><strong>Informative:</strong> You can select a product or a group of products, and provide a detailed tutorial during your livestream. You can also receive and answer questions from your audience and showcase how to use your product or its features. This format can be great to debut a new product or showcase a trending one.&nbsp;</p>



<p><strong>Customer testimonials: </strong>You can invite previous customers and interview them about your products. You can ask them to tell their story, or they can explain how your products/services helped them. During the interview, your audience can buy the displayed service or product.</p>



<p><strong>Pick an influencer and let them do their thing: </strong>One other thing you can do is just pick an influencer, and let them go nuts with your product or service. This might be a risky choice, but don’t forget that they know their target audience better than you. So they might be able to provide a more interesting, authentic experience for your customers.</p>



<p><strong>Offer: </strong>You can create an offer-based livestream event wherein you showcase products, give a small description, and immediately make a promotional offer or a discount.&nbsp;</p>



<p><strong>Auction: </strong>If you have a business that specializes in one-of-a-kind items, organizing a livestream auction might be great! This way, you can focus on one product at a time and even sell the item for an unexpectedly high price.&nbsp;</p>



<p><strong>Q&amp;A Session: </strong>You can base your session on answering customer questions. Your customers can ask questions about your services/products live, and they can make purchases if they are satisfied with your answers! This might be a great way to build trust.</p>



<p>These are our suggestions. You can always create different formats for livestream shopping, or mix and match different types to make something unique.&nbsp;</p>



<h3 id="h-step-4-promote-your-livestream-event">Step 4: Promote your livestream event!</h3>



<p>If you have everything planned and ready, it is time to promote your event! If nobody knows about your event, all the work you put into it will go to waste. So do not skip this step!&nbsp;</p>



<p><strong>Picking the correct time to promote your event: </strong>The correct time to start your promotion depends on your audience and services. For small businesses, one to two weeks is usually a good choice. This will provide you enough time to reach your audience while making sure they don’t have enough time to get disinterested.</p>



<figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="683" src="https://cms.ikas.com/wp-content/uploads/2022/03/campaign-creators-gMsnXqILjp4-unsplash-1024x683.jpg" alt="promote livestream shopping:" class="wp-image-1206" srcset="https://cms.ikas.com/wp-content/uploads/2022/03/campaign-creators-gMsnXqILjp4-unsplash-1024x683.jpg 1024w, https://cms.ikas.com/wp-content/uploads/2022/03/campaign-creators-gMsnXqILjp4-unsplash-300x200.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/03/campaign-creators-gMsnXqILjp4-unsplash-768x512.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/03/campaign-creators-gMsnXqILjp4-unsplash-1536x1024.jpg 1536w, https://cms.ikas.com/wp-content/uploads/2022/03/campaign-creators-gMsnXqILjp4-unsplash-2048x1365.jpg 2048w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p><strong>Picking the right channels: </strong>Promote your event from your social media channels, your website, and other platforms you have access to. If you have a channel to use your audience, use it! Email marketing can also be great at this point. Just make sure the channel and the message fit. If you promote an over-the-top event on a business forum, you might get negative feedback.</p>



<p><strong>Repeating the message: </strong>After picking your promotion channels, you need to make sure you repeat the message enough times without overdoing it. As a rule of thumb, you should start your promotion with a dedicated post. After that, you can repeat the announcement daily if you have a week. Or you can post a countdown story every day to keep your audience engaged. If you have more than a week left until the event, then posting once every 2 to 3 days is a better choice.</p>



<p><strong>Reach your influencer’s audience: </strong>If you have partnered up with an influencer, ask them to announce the event to their followers. Their audience might be first-time customers!&nbsp;</p>



<h3 id="h-step-4-launch-your-livestream-shopping-event">Step 4: Launch your livestream shopping event!</h3>



<p>This is the part where the event happens! Make sure your customers have an easy way to reach your online sales channels. Monitor the chat for questions and inquiries. You can also consider adding some moderators to your livestream team, so they can answer simple questions via chat and can ban any trouble makers.&nbsp;</p>



<h3 id="h-step-5-gather-feedback-after-the-event">Step 5: Gather feedback after the event.</h3>



<p>After your livestream, ask attendees for feedback and write down the problems you identified. Also, gather your sales data during the event, and analyze how much the livestream contributed to your business.</p>



<p>If you are satisfied with the results then great! Use the feedback you gathered to make your livestream even better. You might have found a great new front for your business, enjoy!</p>



<p>If you are not satisfied with the results then decide if the outcome can be better with the feedback on your hands. You can always try one more time by implementing different strategies. Or you can decide livestream shopping is not for you.&nbsp;</p>



<p>Either way, you can try livestream shopping to see if it is right for your business. You can start with a low budget, try out and see how it works and increase your budget over time as you start getting results. Livestream shopping might not be for everyone, but it is a marketing tool you shouldn’t ignore!</p>


What Is Livestream Shopping? And Why Does It Matter?


<figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="683" src="https://cms.ikas.com/wp-content/uploads/2022/03/mike-von-pswOCQep5bg-unsplash-1024x683.jpg" alt="personalization" class="wp-image-1224" srcset="https://cms.ikas.com/wp-content/uploads/2022/03/mike-von-pswOCQep5bg-unsplash-1024x683.jpg 1024w, https://cms.ikas.com/wp-content/uploads/2022/03/mike-von-pswOCQep5bg-unsplash-300x200.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/03/mike-von-pswOCQep5bg-unsplash-768x512.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/03/mike-von-pswOCQep5bg-unsplash-1536x1024.jpg 1536w, https://cms.ikas.com/wp-content/uploads/2022/03/mike-von-pswOCQep5bg-unsplash-2048x1365.jpg 2048w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p>Have you ever gone on a little trip down an online store, clicking on things that might interest you only to be confronted by even more things that might interest you? In today’s day and age, do I even need to ask that question?</p>



<p>You may have found yourselves amazed, or realistically, oblivious to the wonders of data and how that can be used to create tailored experiences for your customers, but with this article, you will know all the basics.</p>



<h2 id="h-what-is-personalization-in-e-commerce">What Is Personalization In E-Commerce?</h2>



<p>Let’s start from the foundation, personalization is offering dynamic content to your customers by showing them products based on their data like their previous purchases or things they have looked at or based on their age group, gender, socio-economic status, etc. This means you’re showing them products similar to those that interested them or people living in similar conditions as them.</p>



<p>Even the device they are using to shop can make a difference. This personalization can take more direct routes as well, like having customers fill out questionnaires regarding their preferences. All in all, it is about gathering information on them and using that to give them recommendations on things they might enjoy.</p>



<h2 id="h-how-to-offer-personalization-in-e-commerce">How To Offer Personalization In E-Commerce?</h2>



<div class="wp-container-1 wp-block-group"><div class="wp-block-group__inner-container">
<ol><li>Past Behavior</li><li>Location-Based Trends</li><li>User-Generated Content</li><li>Targeted Campaigns</li><li>Help People Navigate</li><li>Recommend Wisely</li><li>Personalize The Layout</li></ol>
</div></div>



<h3 id="h-1-past-behavior">1- Past Behavior</h3>



<p>One of the best ways to create a personalized experience for your customers is tracking what they have clicked on before as this may help you tell what they might want to buy now. This may seem quite simple, but is there a better idea than letting people’s interests tell you what they are interested in?</p>



<figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="538" src="https://cms.ikas.com/wp-content/uploads/2022/03/personalization-ekstra-3-1024x538.jpg" alt="A person using their smartphone and laptop at the same time." class="wp-image-3365" srcset="https://cms.ikas.com/wp-content/uploads/2022/03/personalization-ekstra-3-1024x538.jpg 1024w, https://cms.ikas.com/wp-content/uploads/2022/03/personalization-ekstra-3-300x158.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/03/personalization-ekstra-3-768x403.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/03/personalization-ekstra-3.jpg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p>This is not only efficient in determining repurchases but also complementing products to what they have already bought. For example, if someone has bought drawing pencils, it is not absurd to anticipate that they may need a sketchbook at some point.</p>



<h3 id="h-2-location-based-trends">2- Location-Based Trends</h3>



<p>Another way to tailor your customers’ e-commerce experience is to look at what are the rising trends at a certain location. People would naturally be more interested in products that target or address their personal experiences and locations are a fundamental part of that.</p>



<p>An uptick in purchases of certain products may indicate a rising necessity or simply a trend and by using this type of data you can keep up with them. For example, you wouldn’t try to sell a bikini during winter to someone living in Iceland. So location-based personalization can be very important.</p>



<h3 id="h-3-user-generated-content">3- User-Generated Content</h3>



<p>Offering user-generated content is one of the best ways to increase sales. You can show bestsellers, most liked or most wish-listed products, etc. What this means is by showing customers what other people have bought and what their opinions on the products were will be received much better than you, as the seller, praising a product.</p>



<figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="538" src="https://cms.ikas.com/wp-content/uploads/2022/03/personalization-ekstra-1-1024x538.jpg" alt="A woman in a living room, sitting on the floor and using a tablet." class="wp-image-3357" srcset="https://cms.ikas.com/wp-content/uploads/2022/03/personalization-ekstra-1-1024x538.jpg 1024w, https://cms.ikas.com/wp-content/uploads/2022/03/personalization-ekstra-1-300x158.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/03/personalization-ekstra-1-768x403.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/03/personalization-ekstra-1.jpg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<h3 id="h-4-targeted-campaigns">4- Targeted Campaigns</h3>



<p>When you are surfing the web so to say, and click on a product, some websites will create bundles of things you may have bought or be interested in buying at a lower price point. This is a genius idea as you not only purchase something you need or want, you are also doing that at a discount.</p>



<p>It almost feels personal, and that’s because it is! Offering bundles will tempt customers due to the lowered prices and the fact that buying everything at once will simplify their lives. Targeted personalization campaigns therefore can increase your sales!</p>



<h3 id="h-5-help-people-navigate">5- Help People Navigate</h3>



<p>To get customers to buy from you, your website should be easy to navigate. If they can’t find what they want, they can’t buy it. To achieve this there are several things you need to take into consideration; are they returning or new customers, if they are returning then what could they be interested in, and most importantly, what they are typing in the search bar.</p>



<p>For new customers, think about offering a coupon for their first purchase immediately as they come to your online store. This will make their shopping experience more tempting and more personalized. When it comes to returning customers, show them their browsing history so they can pick up from where they left off, or direct them to the category they checked last, for example, if the customer mainly checks out the men section, then directing them there automatically is a good idea.</p>



<figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="538" src="https://cms.ikas.com/wp-content/uploads/2022/03/personalization-ekstra-2-1024x538.jpg" alt="A web design panel, made out of cardboard and paper." class="wp-image-3361" srcset="https://cms.ikas.com/wp-content/uploads/2022/03/personalization-ekstra-2-1024x538.jpg 1024w, https://cms.ikas.com/wp-content/uploads/2022/03/personalization-ekstra-2-300x158.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/03/personalization-ekstra-2-768x403.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/03/personalization-ekstra-2.jpg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p>Also having a smart search bar can make a big difference. Most search bars at e-commerce sites are not designed to search for meaning or similarity, instead, they focus on exactness which can cost you, customers. It’s important to identify what people are searching for and how they are doing that. Adding some personalization to your navigation never hurts!</p>



<h3 id="h-6-recommend-wisely">6- Recommend Wisely</h3>



<p>What we mean by that is to recommend complementing products to customers when they are looking at a specific product. This doesn’t have to be based on their data or what other people are buying and recommending but try to insert related items on the page.</p>



<p>For example, if they are looking at a plate, they also might be interested in buying silverware. Or if they are looking at a pair of sneakers, a nice pair of socks could be very tempting as well. Think about what items go together and what their target audience might be.</p>



<h3 id="h-7-personalize-the-layout">7- Personalize The Layout</h3>



<p>Yes, if you didn’t know, the layout of your website is also something that you can personalize. You can do this by creating and testing different layouts and seeing which ones get more hits and returns from which demographics. Different layouts can mean varying color schemes, visuals, and placement.</p>



<p>One of the best examples of this kind of personalization is Netflix, which may not deviate from its red and black aesthetic, but it is well-known that film and tv title images tend to change depending on the viewer and what kinds of content they watch. With this method, you’ll be able to create the optimal personalized experience for your customers.</p>



<p>These were just some of the most well-known ways of tailoring a personalized e-commerce experience for your customers but personalization extends much further than this list. To learn more about personalization in e-commerce make sure to check out our other <a href="https://ikas.com/blogs/1" target="_blank" data-type="URL" data-id="https://ikas.com/blogs/1" rel="noreferrer noopener">articles </a>on the topic. Thank you for reading!</p>


E-Commerce Personalization: Is it the key to success in 2022?


<figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="538" src="https://cms.ikas.com/wp-content/uploads/2022/03/Growth-mindset-the-mindset-of-an-entrepreneur-1024x538.jpg" alt="the growth mindset : the mindset of an entrepreneur" class="wp-image-2930" srcset="https://cms.ikas.com/wp-content/uploads/2022/03/Growth-mindset-the-mindset-of-an-entrepreneur-1024x538.jpg 1024w, https://cms.ikas.com/wp-content/uploads/2022/03/Growth-mindset-the-mindset-of-an-entrepreneur-300x158.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/03/Growth-mindset-the-mindset-of-an-entrepreneur-768x403.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/03/Growth-mindset-the-mindset-of-an-entrepreneur.jpg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p>Carol Dweck, the famous Stanford psychologist states that your natural talent, your formal education or your intelligence are not the aspects that separate you from other people, but it is your mindset that determines where you stand.&nbsp;</p>



<p>No matter at what stage of life you are in, having the right mindset is everything. Having the growth mindset can change your life and this is especially true if you are a starting entrepreneur just getting your feet wet in the world of ecommerce.&nbsp;</p>



<p>Your mindset affects how you perceive the world around you, the obstacles you encounter and the problems you need to overcome. It affects your learning, your growth and ultimately your success.&nbsp;</p>



<p>This is why you should adopt the mindset of an entrepreneur, the growth mindset.&nbsp;</p>



<p>Before we can understand the difference of the growth mindset, we first need to learn its counterpart, the fixed mindset.</p>



<h2 id="h-definition-of-fixed-mindset">Definition of Fixed Mindset</h2>



<p>A fixed mindset is a belief that success doesn’t come from effort or drive, instead, it stems from your natural abilities and your innate talents. For those who believe in this mindset, people are born with certain abilities and talents, and it is not possible to go beyond them.</p>



<p>Sadly, most people unknowingly follow this mindset even if they don’t want to accept it. As such, most people lose their ability to improve once they find a place in life where they are mildly comfortable.&nbsp;</p>



<h2 id="h-definition-of-growth-mindset">Definition of Growth Mindset</h2>



<figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="538" src="https://cms.ikas.com/wp-content/uploads/2022/03/Growth-mindset-the-mindset-of-an-entrepreneur-2-1024x538.jpg" alt="what is growth mindset? what is the mindset of an entrepreneur?" class="wp-image-2933" srcset="https://cms.ikas.com/wp-content/uploads/2022/03/Growth-mindset-the-mindset-of-an-entrepreneur-2-1024x538.jpg 1024w, https://cms.ikas.com/wp-content/uploads/2022/03/Growth-mindset-the-mindset-of-an-entrepreneur-2-300x158.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/03/Growth-mindset-the-mindset-of-an-entrepreneur-2-768x403.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/03/Growth-mindset-the-mindset-of-an-entrepreneur-2.jpg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p>A growth mindset, coined by <a href="https://fs.blog/carol-dweck-mindset/" target="_blank" rel="noreferrer noopener nofollow">Stanford professor Carol Dweck</a>, is the mindset that involves the following belief: with enough effort, self-drive and determination, you can develop your natural abilities beyond their starting point.</p>



<p>Those with the growth mindset hold the belief that success is not based on natural abilities or talents, instead, it is a result of effort, drive and dedication.&nbsp;</p>



<p>While those with a fixed mindset see their successes as a result of their natural talent, their intelligence, or ability that somehow makes them more special than others, those with the growth mindset view their successes as a result of their effort, work and self-driven training or practice.&nbsp;</p>



<h2 id="h-having-the-growth-mindset-is-vital-for-entrepreneurs">Having The Growth Mindset Is Vital For Entrepreneurs</h2>



<p>The life of an entrepreneur is full of uncertainties and challenges. This is especially true if you are just starting out.</p>



<p>It is possible to reach a certain point of development with a fixed mindset. But in your journey as an entrepreneur, you will certainly encounter an obstacle where your talents and natural abilities are not enough.&nbsp;</p>



<p>This is where having a growth mindset makes all the difference.</p>



<p>When an uncertain situation with a challenge beyond their natural abilities is presented to someone with a fixed mindset, their natural response is to ignore or run away from the challenge.&nbsp;</p>



<figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="538" src="https://cms.ikas.com/wp-content/uploads/2022/03/Growth-mindset-the-mindset-of-an-entrepreneur-3-1-1024x538.jpg" alt="passion led us here, the growth mindset." class="wp-image-2939" srcset="https://cms.ikas.com/wp-content/uploads/2022/03/Growth-mindset-the-mindset-of-an-entrepreneur-3-1-1024x538.jpg 1024w, https://cms.ikas.com/wp-content/uploads/2022/03/Growth-mindset-the-mindset-of-an-entrepreneur-3-1-300x158.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/03/Growth-mindset-the-mindset-of-an-entrepreneur-3-1-768x403.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/03/Growth-mindset-the-mindset-of-an-entrepreneur-3-1.jpg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p>The belief in natural talents, and their importance makes the encounter with an obstacle that we are not ready for both scary and demeaning. Those with a fixed mindset see their natural abilities as a representation of who they are, as such any challenge that they cannot overcome hurts their motivation and triggers feelings of inadequacy and uselessness.</p>



<p>On the other hand, for someone with a growth mindset, their natural talents or abilities are not a representation of themselves as a person, but instead, it is just a representation of their effort and drives <em>so far.</em>&nbsp;</p>



<p>The risk of a potential failure doesn’t represent any personal danger, and a challenge they are yet to overcome is not a hard limit, but just an opportunity for growth.&nbsp;</p>



<p>Instead of becoming demotivated by encountering a challenge they cannot resolve, those with a growth mindset become even more motivated. Because to them, a hard challenge is a chance to grow and even become better at what they do.</p>



<p>This outlook propels them forward. While believers in a fixed mindset see themselves being slowed down, or even stopped by the challenge, believers of the growth mindset rise to the occasion and move further.</p>



<p>Entrepreneurs with a growth mindset grow, while those with a fixed mindset find a reason why they shouldn’t grow.</p>



<h2 id="h-how-to-adopt-the-mindset-of-an-entrepreneur">How to Adopt The Mindset of an Entrepreneur</h2>



<p>Adopting the growth mindset is beneficial for everyone. And it is even more so for entrepreneurs, as the growth mindset should be the mindset of an entrepreneur. Adopting the growth mindset is simple, but needs time and repetition. You can start adopting the growth mindset by following the list below:</p>



<ol><li>Be mindful of your perspective</li><li>Focus on effort, not talent</li><li>See failures as learning opportunities</li><li>Accept imperfection</li></ol>



<h3 id="h-1-be-mindful"> 1. Be mindful</h3>



<p>Before you can change your mindset, you first need to understand it. Mindfulness is the practice of being aware of your thoughts, feelings and actions. When adopting the growth mindset, being mindful allows you to see and understand your perspective and mind, which makes it easier for you to change it. You can see this step as the foundation of this process.</p>



<p>The best way to practice mindfulness is meditation. You can simply sit or lay in a calm place, close your eyes and focus on your breath. As you focus on your breath, be aware of the thoughts that come to your mind. Don’t try to change them, or engage them. Just simply be aware of what you are thinking about.&nbsp;</p>



<figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="538" src="https://cms.ikas.com/wp-content/uploads/2022/03/Growth-mindset-the-mindset-of-an-entrepreneur-4-1024x538.jpg" alt="the growth mindset, effort, mindset of an entrepreneur." class="wp-image-2942" srcset="https://cms.ikas.com/wp-content/uploads/2022/03/Growth-mindset-the-mindset-of-an-entrepreneur-4-1024x538.jpg 1024w, https://cms.ikas.com/wp-content/uploads/2022/03/Growth-mindset-the-mindset-of-an-entrepreneur-4-300x158.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/03/Growth-mindset-the-mindset-of-an-entrepreneur-4-768x403.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/03/Growth-mindset-the-mindset-of-an-entrepreneur-4.jpg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<h3 id="h-2-focus-on-effort-not-talent">2. Focus on effort, not talent</h3>



<p>Once you have an understanding of yourself, you can start to change it.&nbsp;</p>



<p>For this step, the only thing you need to do is to change your perspective of success. When you encounter success in your life or see someone else with success, instead of thinking about how talented they are, think about how much they worked for it. Remind yourself that no great artist is just born with extraordinary abilities, but they also spent countless hours improving it as much as they can.&nbsp;</p>



<p>Try to reframe every thought you have about success itself. In your mind, success should be the result of hard work and dedication, not just talent or abilities.&nbsp;</p>



<h3 id="h-3-see-failures-as-learning-opportunities">3. See failures as learning opportunities</h3>



<p>Everyone will experience loss and failure in their lives. The difference is how we perceive failure, and how it affects us.&nbsp;</p>



<p>If you see failure as a reflection of your natural abilities you will close yourself to potential growth opportunities. Instead, see failure as an opportunity to assess your situation and find out what you can do to improve yourself. Understand that failing is the first step for growth. If you fear failure, you will avoid potentially rewarding opportunities. So do not look at how you may fail, but how much you can develop yourself even if you fail.&nbsp;</p>



<h3 id="h-4-accept-imperfection">4. Accept imperfection</h3>



<p>Most of us are scared of being imperfect. That is why we avoid activities that we are not good at. But the truth is that the state of perfection is unachievable.&nbsp;</p>



<p>The state of perfection is an imaginary state that we will probably never reach. So instead of comparing yourself to an imaginary perfect self, compare yourself to your past self. Strive to be better than you were yesterday and focus on growing. Instead of striving for perfection, enjoy the process of growth.</p>


The Growth Mindset: The Mindset Of An Entrepreneur


<figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="683" src="https://cms.ikas.com/wp-content/uploads/2022/03/john-schnobrich-2FPjlAyMQTA-unsplash-1024x683.jpg" alt="social commerce" class="wp-image-1230" srcset="https://cms.ikas.com/wp-content/uploads/2022/03/john-schnobrich-2FPjlAyMQTA-unsplash-1024x683.jpg 1024w, https://cms.ikas.com/wp-content/uploads/2022/03/john-schnobrich-2FPjlAyMQTA-unsplash-300x200.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/03/john-schnobrich-2FPjlAyMQTA-unsplash-768x512.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/03/john-schnobrich-2FPjlAyMQTA-unsplash-1536x1024.jpg 1536w, https://cms.ikas.com/wp-content/uploads/2022/03/john-schnobrich-2FPjlAyMQTA-unsplash-2048x1365.jpg 2048w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p>The E-commerce ecosystem is constantly changing. New terms and practices are popping up faster than ever. For an entrepreneur, staying on top of all the buzz is vital.&nbsp;</p>



<p>One of the newer terms in the e-commerce industry is social commerce. And you should care about it. According to <a href="https://www.emarketer.com" target="_blank" rel="noreferrer noopener nofollow">eMarketer</a>, retail commerce sales in the USA were $46.40 billion in 2020, and they are expected to reach $79.64 billion by 2025. If you want to make sure you get a piece of your growing market, you should start investing in it now.&nbsp;</p>



<p>Younger shoppers are also moving into social commerce fast. According to <a href="https://www.statista.com" target="_blank" rel="noreferrer noopener nofollow">Statista</a>, 55.5% of all users aged between 18 &#8211; 24 made at least one purchase via a social channel. The numbers are lower, but still significant for other age groups. For users aged 25 &#8211; 34, 48.7% of them used social commerce before. For users aged 35 &#8211; 44, it is 44.3%. We expect these percentages to increase significantly in the future.</p>



<h2 id="h-what-is-social-commerce">What Is Social Commerce?</h2>



<p>Social commerce is the practice of selling products directly from a social network, such as Facebook, Twitter, Instagram or Pinterest. Thanks to social commerce, users can buy products directly from their social network feed, without needing to open another webpage. This creates a seamless shopping experience. As there are fewer steps to take to purchase a product, the whole experience is completed much faster.&nbsp;</p>



<p>For example, let’s say that you are scrolling through your Instagram feed and you saw a great hat you want to buy. With social commerce, you can just click the “Buy” button, go through the payment process, and continue browsing as usual, without ever leaving Instagram.&nbsp;</p>



<h2 id="h-social-commerce-platforms">Social Commerce Platforms</h2>



<p>There are several social commerce platforms available for merchants to sell their products. Some of them are restricted to certain regions, while others are available to use nearly everywhere. So always research each platform before drafting a strategy! Here are the most popular social commerce platforms:</p>



<h3 id="h-facebook">Facebook</h3>



<p>Facebook was the first truly successful social network. Being one of the pioneers of social networking, it is no surprise that Facebook is also one of the first social networks that decided to also become a social commerce platform.&nbsp;</p>



<figure class="wp-block-image size-large is-resized"><img loading="lazy" src="https://cms.ikas.com/wp-content/uploads/2022/03/facebook-login-g668d4d256_1920-1024x683.jpg" alt="what is social commerce?" class="wp-image-1195" width="1066" height="711" srcset="https://cms.ikas.com/wp-content/uploads/2022/03/facebook-login-g668d4d256_1920-1024x683.jpg 1024w, https://cms.ikas.com/wp-content/uploads/2022/03/facebook-login-g668d4d256_1920-300x200.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/03/facebook-login-g668d4d256_1920-768x512.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/03/facebook-login-g668d4d256_1920-1536x1025.jpg 1536w, https://cms.ikas.com/wp-content/uploads/2022/03/facebook-login-g668d4d256_1920.jpg 1920w" sizes="(max-width: 1066px) 100vw, 1066px" /></figure>



<p>With Facebook Shops businesses can easily create a social network store and customize it free of charge. You can set the price, choose pictures of your product and do most of the things you would expect from an online marketplace. It is also possible to integrate other features of Facebook Business Suite and Facebook Business Manager to both analyze your sales, market your products and create digital marketing campaigns for your business.</p>



<p>Facebook might be losing popularity with the new generation, but it is still the biggest social network around. According to <a href="https://www.statista.com/statistics/264810/number-of-monthly-active-facebook-users-worldwide/" target="_blank" rel="noreferrer noopener nofollow">Statista</a>, Facebook had nearly 2.89 billion monthly active users in the 2nd quarter of 2021. Signalling that it is still worth seeing as a potential sales channel.</p>



<h3 id="h-instagram">Instagram&nbsp;</h3>



<p>Considering that Instagram has around 1 billion active users, it is a social commerce platform you shouldn’t miss.&nbsp;</p>



<p>Instagram shopping feature allows users to shop while still in the feed. They can browse shoppable products, see prices and features, and click on the post to reach the detailed product page, where they can easily proceed to checkout.&nbsp;</p>



<figure class="wp-block-image size-large is-resized"><img loading="lazy" src="https://cms.ikas.com/wp-content/uploads/2022/03/laptop-g2c84cd27e_1920-1024x683.jpg" alt="what is social commerce" class="wp-image-1191" width="1080" height="720" srcset="https://cms.ikas.com/wp-content/uploads/2022/03/laptop-g2c84cd27e_1920-1024x683.jpg 1024w, https://cms.ikas.com/wp-content/uploads/2022/03/laptop-g2c84cd27e_1920-300x200.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/03/laptop-g2c84cd27e_1920-768x512.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/03/laptop-g2c84cd27e_1920-1536x1024.jpg 1536w, https://cms.ikas.com/wp-content/uploads/2022/03/laptop-g2c84cd27e_1920.jpg 1920w" sizes="(max-width: 1080px) 100vw, 1080px" /></figure>



<p>With seamless transactions between browsing and shopping, fast and easy checkout features and high traffic, Instagram shopping is a great sales channel to consider for all business owners.&nbsp;</p>



<h3 id="h-pinterest">Pinterest</h3>



<p>With 459 million monthly active users, Pinterest is not as big as Facebook and Instagram, but it is still one of the industry giants. If your target audience uses Pinterest as a social network, then you should take advantage of this opportunity by selling your products on Pinterest.&nbsp;</p>



<p>Much like Instagram, Pinterest focuses on visuals. But they don’t present their shoppable posts in the same way.&nbsp;</p>



<p>With Pinterest, you can turn your entire catalogue into product pins. Users can shop directly by interacting with pins, providing a seamless shopping experience. You can market your products directly from Pinterest by creating Shopping and Collections ads.</p>



<h2 id="h-final-remarks">Final remarks</h2>



<p>Social commerce will be one of the most important sales channels in the future, so it is a great idea to invest in it now. Facebook and Instagram are already increasing the sales of e-commerce stores through social commerce practices, and other platforms will soon follow suit.</p>



<p>We hope that our article helped you understand what social commerce is! Don’t forget to share it! Do you have anything else to add? Feel free to leave a comment!</p>



<p>If you want to get more out of your e-commerce store, feel free to read our article on <a href="https://ikas.com/blog/8-ways-to-increase-online-sales" target="_blank" rel="noreferrer noopener">increasing online sales</a>!</p>


What is Social Commerce? How Can It Help Your Business?


<figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="683" src="https://cms.ikas.com/wp-content/uploads/2022/02/scott-graham-5fNmWej4tAA-unsplash-1024x683.jpg" alt="build your email list" class="wp-image-348" srcset="https://cms.ikas.com/wp-content/uploads/2022/02/scott-graham-5fNmWej4tAA-unsplash-1024x683.jpg 1024w, https://cms.ikas.com/wp-content/uploads/2022/02/scott-graham-5fNmWej4tAA-unsplash-300x200.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/02/scott-graham-5fNmWej4tAA-unsplash-768x513.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/02/scott-graham-5fNmWej4tAA-unsplash-1536x1025.jpg 1536w, https://cms.ikas.com/wp-content/uploads/2022/02/scott-graham-5fNmWej4tAA-unsplash-2048x1367.jpg 2048w, https://cms.ikas.com/wp-content/uploads/2022/02/scott-graham-5fNmWej4tAA-unsplash-1200x801.jpg 1200w, https://cms.ikas.com/wp-content/uploads/2022/02/scott-graham-5fNmWej4tAA-unsplash-1980x1321.jpg 1980w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<h2 id="h-what-is-an-email-list">What Is An Email List?</h2>



<p>An email list contains a list of email addresses and related data, such as gender, name, location and occupation, this data is usually generated by website visitors or customers.&nbsp;</p>



<p>You should see your email list as an asset for your business. You can use the data contained within to segment your customers, or get more insight into their preferences. And of course, you can use an email list to start an email marketing campaign.</p>



<h2 id="h-why-do-you-need-an-email-list">Why Do You Need An Email List?</h2>



<p>For every $1 spent on email marketing, marketers can experience an average <a href="https://www.campaignmonitor.com/company/annual-report/2019/" target="_blank" rel="noreferrer noopener nofollow">estimated return of $42</a>. In comparison, pay-per-click marketing only yields around $2 for every $1 spent.&nbsp;</p>



<p>If you are looking for a marketing method to grow your business, email marketing is a marketing channel you shouldn’t ignore! No matter the size of your business, email marketing could provide wondrous results. It can let you reclaim abandoned carts, convince your customers to finally make that purchase, announce special promotions and it can be a great lead generation tool!</p>



<p>Every great email marketing campaign starts with an email list. Your great emails are useless if you don’t have anybody to send them to! That’s why we researched the best methods to build an email list and compiled them in a single article. </p>



<h2 id="h-8-steps-to-build-your-email-list">8 Steps To Build Your Email List</h2>



<h3 id="h-1-place-embedded-sign-up-forms">1. Place embedded sign-up forms</h3>



<p>One of the oldest techniques you can use to build up your email list is embedded sign-up forms. You can put these static forms on high traffic pages in very visible places. Like sidebars or banners. You can also put them on your footer or header to give your visitors a chance to sign-up on every page.</p>



<p>Embedded sign-up forms are non-intrusive, but they remind every visitor that they have an option to sign-up. This is only the foundation of your strategy to build a rock-solid email. We will discuss how to spice it up below.</p>



<h3 id="h-2-use-pop-ups">2. Use pop-ups</h3>



<p>Top-performing pop-ups have an average <a href="https://sumo.com/stories/pop-up-statistics" target="_blank" rel="noreferrer noopener nofollow">conversion rate of 10%</a>, while average pop-ups have a conversion rate of %3.1 These are mouth-watering numbers for a strategy that doesn’t require a large budget!</p>



<p>Now, before you start using pop-ups, there are two points you should know.&nbsp;</p>



<p>First of all, you need to understand Google&#8217;s <a href="https://developers.google.com/search/blog/2016/08/helping-users-easily-access-content-on" target="_blank" rel="noreferrer noopener nofollow">interstitial ad guidelines</a>. If you disregard them your website might be penalized on search engine rankings.&nbsp;</p>



<figure class="wp-block-image is-resized"><img loading="lazy" src="https://lh5.googleusercontent.com/RVyM4BjvZTxnzPVB4hNMVtFXy8tbbT5URBBKoIi_4NngkrjEaWnR0zDry7_UBEa3G9QJG-hcUASvhpTLIEJKbeR5Mz4zaa6Uq0TS8ARqUK8eDn8upLVP9l4A9tVXwD-sPh8e9Nmz" alt="Build your email list" width="1024" height="683"/><figcaption>Pop-ups are a great way to build your email list.</figcaption></figure>



<p>Second, stay away from making annoying pop-ups! Every pop-up you add should be easy to close and add some value to the visitors.&nbsp;</p>



<p>After you make sure to follow these two points, you are ready to go! You can add a welcome pop-up to your landing page, or an exit intent pop-up. There are a lot of different ways to use pop-ups for list building purposes, and the possibilities are nearly endless.</p>



<h3 id="h-3-create-incentives-to-sign-up">3. Create incentives to sign-up</h3>



<p>Now, your most loyal customers might not need any convincing to join your email list. Just being given a chance to stay in touch with you might be enough for them. But for others, you need some way to convince them.</p>



<figure class="wp-block-image is-resized"><img loading="lazy" src="https://lh5.googleusercontent.com/0c6rP_6rBp33J12FSp72mbCa2BTibAV4R9nBgpQ88DzpOIoI5G-YLdgBob1jDRHlsmdcDpjtvtKZdd1SFQGdLGhqi4Ue1ydN7KKbHr1PUX7JsHFEEgXkMAIv1p2FIq8JCLRacX1J" alt="Use incentives to build your email list." width="1014" height="683"/><figcaption>Incentives can give your customers a reason to sign-up to your email list.</figcaption></figure>



<p>The easiest way to convince people to sign-up for your newsletter is by giving them an incentive to do so!&nbsp;</p>



<p>There are a lot of different incentives you can give your website visitors. Just the opportunity to get information about future sales and discounts is an incentive. But it might not be enough!&nbsp;</p>



<p>For harder to convince visitors, a discount coupon will most likely do the trick. You can offer a single-use coupon to those who sign-up, or you can give a certain percentage off on their first purchase after signing up.&nbsp;</p>



<h3 id="h-4-craft-powerful-ctas">4. Craft powerful CTAs</h3>



<p>All of your pop-ups or sign-up forms need to have a good call to action line to convince your visitors to sign-up.&nbsp;</p>



<p>Your CTA’s should be specific and clear. Don’t complicate the process by adding needless chatter. Instead, just focus on what your customer needs to know.</p>



<p>Your CTA should include the incentives and the desired action. For example: “Sign-up to our newsletter now and get 10% off on your first purchase! ” Is precise, focused and specific. You can also support your CTA’s by including visual cues.</p>



<h3 id="h-5-use-social-media">5. Use social media</h3>



<p>Your website is not the only way you can collect emails to build your list. Your social media accounts could provide great opportunities to build an email list. Below, you can find some ideas on how to make use of it:</p>



<ul><li>Announce your email list sign-up incentives on a social media post and invite your followers to sign-up.</li><li>Create events on social media that require participants to sign-up for your newsletter.</li><li>Remind your followers of the perks of signing up by posting short-form content.</li><li>If you are actively producing video content and posting it on social networks, remind your followers to sign-up either at the beginning or at the end of the video.</li><li>You can use the visuals and CTA’s you created for your pop-ups as social media posts (as long as they can provide some value to your followers.)</li></ul>



<h3 id="h-6-include-opt-in-fields-at-the-checkout">6. Include opt-in fields at the checkout</h3>



<p>Including an option to join an email list or a newsletter can be a non-intrusive way of building your email list, especially in the secure checkout environment.</p>



<p>Your customers will already need to enter some information during the checkout process and their email will probably be one of them. So you can put an opt-in field during the checkout to ask your customers if they consent to be added to a newsletter.</p>



<h3 id="h-7-create-a-survey">7. Create a survey</h3>



<p>Creating a survey can be a great way to both gather email information to build your list, and to get some data about your leads.</p>



<p>With a survey, you will not only get the email address of the respondents, but you will also have the chance to ask further questions regarding their opinions, beliefs, views and maybe even shopping behaviours. As long as you don’t forget to ask for consent, you can use this data to create a highly segmented email list to create targeted email campaigns.</p>



<p>Of course, just creating a survey and putting it out won’t be enough. So use the techniques we have mentioned above to increase the number of respondents! Give people incentives to take your survey, and don’t forget to announce it on social media!</p>



<h3 id="h-8-use-content-marketing">8. Use content marketing</h3>



<p>Content marketing is not only a great marketing method but it can also be used to support your email marketing efforts!</p>



<p>There are several different ways to leverage content marketing to build your email list. You can create a blog, and add the option to sign in to receive updates and notifications about new content. Or you can create partially gated content and require the visitors to sign in to read them.</p>


How to Build Your Email List in 8 Steps


<figure class="wp-block-image size-full is-resized"><img loading="lazy" src="https://cms.ikas.com/wp-content/uploads/2022/02/Video-marketing-1.jpg" alt="video marketing" class="wp-image-303" width="1250" height="607" srcset="https://cms.ikas.com/wp-content/uploads/2022/02/Video-marketing-1.jpg 992w, https://cms.ikas.com/wp-content/uploads/2022/02/Video-marketing-1-300x146.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/02/Video-marketing-1-768x373.jpg 768w" sizes="(max-width: 1250px) 100vw, 1250px" /></figure>



<p>Video marketing has always been an important part of a solid brand strategy. But now, video has become prominent on every social media platform and marketing channel.</p>



<p>We already know how important video content is for platforms such as YouTube and TikTok. But even Adam Mosseri, the head of Instagram, said that the platform is <a href="https://www.theverge.com/2021/6/30/22557942/instagram-no-longer-photo-app-video-entertainment-focus" rel="nofollow">now focusing more on video content</a>.&nbsp;</p>



<p>Simply put, if you aren’t focusing on video marketing, your brand strategy will mostly suffer.&nbsp;</p>



<p>In this article, we will explain in detail what video marketing is, why it is important, the types of video marketing, and some important video marketing statistics.</p>



<p>So, if you are interested, keep on reading!</p>



<h2 id="what-is-video-marketing">What Is Video Marketing?</h2>



<p>Video marketing is the process of creating videos in order to promote your products to your target audience.&nbsp;</p>



<p>Your company produces videos that market your business, boost sales, improve brand awareness, or engage your audience in some way. It can be more complex in practice.&nbsp;</p>



<p>Video marketing, like many of your marketing initiatives, is data-driven, so you&#8217;ll want to keep track of various statistics and user engagement.</p>



<p>You can use video content to promote your business through social media platforms such as YouTube, TikTok, Instagram etc. Or you can use these videos to promote your business through more traditional marketing channels, like TV.</p>



<p>Simply put, there are a lot of places where you can use your video content to improve your brand awareness.</p>



<h2 id="video-marketing-statistics">Video Marketing Statistics</h2>



<p>As marketers, we believe that the best decisions are always made depending on statistical data. So if you are considering adding video marketing to your business venture, the best way to make that decision would be to analyze the current situation of the industry.</p>



<p>To help you get a more accurate overview of the video marketing industry, we have prepared the following list of statistics:</p>



<ul><li><a href="https://socialmediaweek.org/blog/2019/10/2020-video-marketing-and-statistics-what-brands-need-to-know/" rel="nofollow">Nearly 78% of people watch videos online</a> every week, while 55% watch videos online every single day.&nbsp;</li><li>Surveys show that around <a href="https://blog.hubspot.com/marketing/content-trends-preferences" rel="nofollow">54% of shoppers</a> desire to see more video content from businesses and brands they follow.&nbsp;</li><li>According to <a href="https://www.wordstream.com/blog/ws/2017/03/08/video-marketing-statistics#:~:text=Video%20Marketing%20Engagement%20Statistics&amp;text=Marketers%20who%20use%20video%20grow,social%20videos%20(via%20tubularinsights).&amp;text=Social%20video%20generates%2012%20times%20more%20shares%20than%20text%20and%20images%20combined." rel="nofollow">WordStream</a>, brands that use video marketing grow their revenue <a href="https://www.wordstream.com/blog/ws/2017/03/08/video-marketing-statistics#:~:text=Video%20Marketing%20Engagement%20Statistics&amp;text=Marketers%20who%20use%20video%20grow,social%20videos%20(via%20tubularinsights).&amp;text=Social%20video%20generates%2012%20times%20more%20shares%20than%20text%20and%20images%20combined." rel="nofollow">49% faster</a> than those that don’t.</li><li>Including video content on your landing page can increase your conversion rates by <a href="https://www.wordstream.com/blog/ws/2016/03/30/video-for-conversion-rate-optimization" rel="nofollow">up to 80%</a>.</li><li>Internet users generally <a href="https://socialmediaweek.org/blog/2019/10/2020-video-marketing-and-statistics-what-brands-need-to-know/" rel="nofollow">spend 88% more time</a> on websites that contain videos.&nbsp;</li><li>In the last five years, the online video consumption rate has increased across all age groups, but the most significant increase is seen in the <a href="https://www.limelight.com/resources/market-research/state-of-online-video-2020/" rel="nofollow">above 46 years</a><a href="https://www.limelight.com/resources/market-research/state-of-online-video-2020/"> old age group</a>.</li></ul>



<h2 id="the-most-important-types-of-video-marketing">The Most Important Types Of Video Marketing:</h2>



<p>No matter what type of business you are in, you can create tons of different types of videos to promote your business. You can create anything from entertaining commercials to product tutorials.&nbsp;</p>



<p>Of course, some types of video content are better than others, and focusing on the ones that will bring you the most benefit first can help you get better results.</p>



<p>Here are some types of video content you should consider adding to your marketing strategy:</p>



<h3 id="educational-videos">Educational Videos:</h3>



<p>The best types of videos are the ones that provide value to your audience, and the most straightforward way of providing this value is by creating educational videos for your viewers.&nbsp;</p>



<p>Educational videos teach something new to your audience. It can give them the information they have been searching for while establishing your brand as an expert in the industry.</p>



<h3 id="product-demo-videos">Product Demo Videos:</h3>



<p>These videos showcase how your products or services work, and gives your customers a chance to experience a part of it.&nbsp;</p>



<p>Demo videos can only show your product from the outside, or explain its features in detail, and can even include some educational value.</p>



<p>Product demo videos can also create some kind of an aesthetic experience for your customers if you are selling physical products. If you are curious how just think about car commercials!</p>



<h3 id="event-videos">Event Videos:</h3>



<p>If your business is hosting an event like a seminar, fundraiser, or conference, then you can record some footage during them and prepare event videos!</p>



<p>Event videos go hand in hand with event marketing and can help you both engage with your customers and increase the demand for your future events.</p>



<p>Event videos can take many shapes and forms. They can be long-form videos that cover the entire event, or they can be short videos with only the most interesting highlights.&nbsp;</p>



<h3 id="customer-testimonials">Customer Testimonials:</h3>



<p>Social proof is exceedingly important for your business, and video testimonials can be a great way of adding some social proof to your brand.</p>



<p>Humans are social creatures, and they look for the experiences of others to help them make their decisions. For example, when a shopper is considering purchasing your product, they will want to see how your product affected other people.</p>



<p>That is where testimonials come in. By creating video content where your existing customers tell how your product affected them positively, you can make your prospective customers feel more secure about purchasing from you.&nbsp;</p>



<h3 id="company-culture-videos">Company Culture Videos:</h3>



<p>Company culture videos showcase the unique personality of your brand and communicate its uniqueness with your target audience.</p>



<p>You should make videos with your mission and values in mind for this form of video marketing. These videos build confidence between your company and the general public, particularly if you emphasize your commitment to your goal and values.&nbsp;</p>



<p>Videos about the company&#8217;s culture are also useful for attracting new employees. People will want to apply if your organization appears to be a fantastic place to work.&nbsp;</p>



<h2 id="final-remarks">Final Remarks:</h2>



<p>Adopting video marketing can help your business create a better communication channel with your customers. </p>



<p>As modern users are increasingly favouring video over other types of content, the ability to provide them with such is a great advantage. </p>



<p>The statistics all show video marketing to be a worthwhile investment, and it can even be great for small businesses. </p>



<p>So, if you want to boost your sales and brand awareness, consider adopting video marketing to your general marketing strategy!</p>



<p>If you have anything else to add or ask, feel free to leave it in the comments!</p>


What is Video Marketing? With Interesting Statistics.


<figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="683" src="https://cms.ikas.com/wp-content/uploads/2022/02/jason-goodman-bzqU01v-G54-unsplash-1024x683.jpg" alt="How to increase online sales?" class="wp-image-1278" srcset="https://cms.ikas.com/wp-content/uploads/2022/02/jason-goodman-bzqU01v-G54-unsplash-1024x683.jpg 1024w, https://cms.ikas.com/wp-content/uploads/2022/02/jason-goodman-bzqU01v-G54-unsplash-300x200.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/02/jason-goodman-bzqU01v-G54-unsplash-768x512.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/02/jason-goodman-bzqU01v-G54-unsplash-1536x1024.jpg 1536w, https://cms.ikas.com/wp-content/uploads/2022/02/jason-goodman-bzqU01v-G54-unsplash-2048x1365.jpg 2048w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p>Every ecommerce store wants to <strong>increase its sales</strong>, that is pretty much the point of commerce after all. But increasing online sales is always easier said than done.&nbsp;</p>



<p>If you ever find yourself searching for ways to increase online sales, you will soon realize that there are hundreds of different ideas you can try out. As such, it can get very hard to choose what to do.&nbsp;</p>



<p>To make this process easier we have made a list of <strong>8 strategies to increase your online sales</strong>. So keep reading if you are interested!</p>



<h2 id="1-build-an-email-list">1) Build An Email List</h2>



<p>The return on investment (ROI) for email marketing is 4200%, <a href="https://www.campaignmonitor.com/company/annual-report/2019/" target="_blank" rel="noreferrer noopener nofollow">meaning that for every dollar spent, $42 will be made</a>. That is a potential revenue stream you definitely shouldn’t ignore. But before you start email marketing, you need a way to <a href="https://ikas.com/blog/email-list" target="_blank" rel="noreferrer noopener">build an email list</a>. Here are some ideas how:</p>



<ul><li>Create opt-in pop-ups to remind your customers to sign in to your newsletter.</li><li>Entice more customers to join your email list by offering special discounts and coupon codes.&nbsp;</li><li>Use non-intrusive embedded signup forms. Add them to strategic places on your website (like the footer) to give reminders to your shoppers.</li><li>If you have a content marketing strategy going, you can partially gate some of the content. For example, you can ask for emails to download articles in PDF format.&nbsp;These extra leads will help you increase online sales.</li><li>Create loyalty programs. Shoppers who want to take advantage of these programs will need to register via email.</li><li>Stay away from intrusive methods such as repeating pop up windows. This will only frustrate your potential customers.</li></ul>



<figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="829" src="https://cms.ikas.com/wp-content/uploads/2022/03/solen-feyissa-TaOGbz_S-Qw-unsplash-1024x829.jpg" alt="How to increase online sales? Build an email list." class="wp-image-1284" srcset="https://cms.ikas.com/wp-content/uploads/2022/03/solen-feyissa-TaOGbz_S-Qw-unsplash-1024x829.jpg 1024w, https://cms.ikas.com/wp-content/uploads/2022/03/solen-feyissa-TaOGbz_S-Qw-unsplash-300x243.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/03/solen-feyissa-TaOGbz_S-Qw-unsplash-768x622.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/03/solen-feyissa-TaOGbz_S-Qw-unsplash-1536x1244.jpg 1536w, https://cms.ikas.com/wp-content/uploads/2022/03/solen-feyissa-TaOGbz_S-Qw-unsplash-2048x1659.jpg 2048w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p>Make sure you keep your email list organized and secure. Email marketing is a great way to generate leads and increase online sales but you need to be responsible! Your email list falling into the hands of spammers is a sure-fire way to get backlash. And when you have thousands of emails addresses, you will be happy to have a very well organized list.</p>



<h2 id="2-collect-and-display-customer-testimonials">2) Collect And Display Customer Testimonials</h2>



<p>Most shoppers look for social proof to make sure the online store they visited is safe and responsible. With so many scam websites and shady online stores, honest merchants need a way to establish trust with newcomers. And the best way to build this trust is to show how others enjoyed your service!</p>



<p>Building a dedicated page, or a spot on your landing page for customer testimonials is a great way to increase trust in your brand and increase online sales. You can also create a comments section under your products to both give your previous customers a way to give feedback, and new shoppers a way to show you are a serious business.</p>



<p>There are several ways to collect customer testimonials. After an order has been fulfilled, you can send automated emails to the customers and ask for feedback. If the feedback is good, you can ask them for consent to add their feedback to your customer testimonials page. You can also create social media campaigns to gather feedback. But as always, never forget to ask for consent before displaying testimonials!</p>



<h2 id="3-offer-money-back-guarantee">3) Offer Money-Back Guarantee</h2>



<p>A solid money-back guarantee can be a great way to increase online sales. This strategy has been used by many successful brands for a reason. Because it works!</p>



<p>Offering a money-back guarantee policy increases the trust in your brand by making your customers aware that even if they don’t like your product or services, they can always get their money back. It also makes your brand look confident in its catalogue.&nbsp;</p>



<p>But don’t forget to make your money-back guarantee scam-proof! There might be people out there who would like to take advantage of it. You can make sure this guarantee is only used for important reasons by asking for product returns, putting a time limit, and expecting the returned product to be undamaged.&nbsp;</p>



<h2 id="4-give-discount-coupon-codes">4) Give Discount Coupon Codes</h2>



<p>Discounts are one of the proven ways to increase online sales. Cutting prices as a business owner is always hard, but cutting certain prices strategically can give your customers the push they need to make the purchase!&nbsp;</p>



<figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="683" src="https://cms.ikas.com/wp-content/uploads/2022/03/markus-spiske-BTKF6G-O8fU-unsplash-1024x683.jpg" alt="How to increase online sales? Discount coupon codes." class="wp-image-1287" srcset="https://cms.ikas.com/wp-content/uploads/2022/03/markus-spiske-BTKF6G-O8fU-unsplash-1024x683.jpg 1024w, https://cms.ikas.com/wp-content/uploads/2022/03/markus-spiske-BTKF6G-O8fU-unsplash-300x200.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/03/markus-spiske-BTKF6G-O8fU-unsplash-768x512.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/03/markus-spiske-BTKF6G-O8fU-unsplash-1536x1024.jpg 1536w, https://cms.ikas.com/wp-content/uploads/2022/03/markus-spiske-BTKF6G-O8fU-unsplash-2048x1365.jpg 2048w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p>To make sure your coupon codes help you increase your sales, you need to use them strategically. For example, you can give a coupon for a single purchase above a certain threshold. This way, your customers might spend more money to reach that threshold.&nbsp;</p>



<p>Or you can add a cart threshold to use coupons. This will have the same effect, but the coupon will be used during the threshold purchase.</p>



<p>Of course, be careful to not rely on discounts to increase online sales too much. They can get you more sales, but using too many of them can result in customers only shopping from you when there is a discount.</p>



<h2 id="5-add-more-payment-options">5) Add More Payment Options</h2>



<p>There is something called “not enough payment options.” If you don’t offer shoppers a payment option they are comfortable with, they will probably take their business somewhere else.</p>



<p>Each customer has a preferred payment option. Some love to use Paypal, some like to handle everything with a credit card and the list goes on… Making sure everyone has access to a payment option they are comfortable with will ensure their chances of actually purchasing from your store and increase online sales. So don’t skim on payment options!&nbsp;</p>



<h2 id="6-offer-free-shipping">6) Offer Free Shipping</h2>



<p><a href="https://savemycent.com/free-shipping-statistics/" target="_blank" rel="noreferrer noopener nofollow">73% of consumers are more likely to purchase online items with free shipping. </a>&nbsp;And that is a percentage you shouldn’t miss! Offering a free shipping service, or at least some way to receive free shipping for certain locations and items will do your business good.</p>



<p>The best way to offer free shipping is to add a price limit to it. For example, you can offer free shipping for goods over X dollars, or you can offer free shipping for certain products. <a href="https://savemycent.com/free-shipping-statistics/" target="_blank" rel="noreferrer noopener nofollow">24% of consumers would spend more money to qualify for free shipping!</a></p>



<h2 id="7-polish-your-checkout-process">7) Polish Your Checkout Process</h2>



<p>Checkout is the last step of a shopper&#8217;s journey in your online store, but it is also the most likely one to be abandoned. So you need to make sure your checkout is bullet-proof.</p>



<p>Some tips to improve your checkout:</p>



<ul><li>Put multiple checkout buttons on your cart view page.&nbsp;</li><li>Make sure your checkout process is secure. Try to get security badges from sources such as Norton or Mcafee. Credit card fraud is not rare, so it is important for your customers to feel secure.</li><li>Offer a guest checkout option so your customers would be able to proceed to checkout without dealing with a lengthy registration process.</li><li>Reduce the number of form fields on the checkout page. When you add form fields on the checkout page, it might distract your customers from finalizing the purchase. As such it is important to keep your checkout page clean.</li></ul>



<p>A polished checkout page enables your customers to shop seamlessly, which in turn increase online sales of your e-commerce store.</p>



<h2 id="8-add-live-chat">8. Add Live Chat</h2>



<p>In online shopping, speed is the name of the game, and it is especially important when your customer has a question or concern.&nbsp;</p>



<p>You can put all the information a customer might need to your website and make it easily accessible. Still, your customers can have very specific questions your website copy is unable to answer. If you don’t give your customers a quick way to ask their questions and receive an answer, they might start browsing your competition.</p>



<p>That’s where live chat comes in! With a good live chat feature added to your website, you can make your customers wait for less before they receive an answer!&nbsp;</p>



<h2 id="h-final-remarks">Final Remarks</h2>



<p>The point of e-commerce is to make sales, and knowing how to increase online sales is the best way to achieve that goal. We hope that the tips we have provided above will help make you more successful!</p>


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