
<figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="512" src="https://cms.ikas.com/wp-content/uploads/2022/04/eng-1024x512.jpg" alt="we have raised $3.5M in seed funding!" class="wp-image-6486" srcset="https://cms.ikas.com/wp-content/uploads/2022/04/eng-1024x512.jpg 1024w, https://cms.ikas.com/wp-content/uploads/2022/04/eng-300x150.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/04/eng-768x384.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/04/eng.jpg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p>We have excellent news for you today!</p>



<p>ikas has raised $3,5M in seed funding with the participation of <a href="https://500.co/" target="_blank" rel="noreferrer noopener nofollow">500 Global</a>,&nbsp;<a href="https://www.revo.vc/" target="_blank" rel="noreferrer noopener nofollow">Revo Capital</a>,<a href="https://www.beresfordventures.com/" target="_blank" rel="noreferrer noopener">&nbsp;</a><a href="https://www.oyakyatirim.com.tr/" target="_blank" rel="noreferrer noopener nofollow">Oyak Yatırım</a>,&nbsp;<a href="https://finberg.com.tr/#/" target="_blank" rel="noreferrer noopener nofollow">Finberg</a> and other significant global investors. Existing investors <a href="https://www.qnbeyondventures.com/" target="_blank" rel="noreferrer noopener nofollow">QNBEYOND VENTURES</a>&nbsp;and the CEO of United Payment&nbsp;<a href="https://www.linkedin.com/in/isozdinler/">İlker Sözdinler </a>also participated.</p>



<p>We are incredibly proud to be supported by such amazing investors, customers, partners and followers. Thank you, for believing in us, believing in what we have built and what we will become. With the new seed funding, we will continue to expand our team and develop the new generation e-commerce infrastructure ikas!</p>



<figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="512" src="https://cms.ikas.com/wp-content/uploads/2022/04/investors_1-1-1-1024x512.jpg" alt="" class="wp-image-6489" srcset="https://cms.ikas.com/wp-content/uploads/2022/04/investors_1-1-1-1024x512.jpg 1024w, https://cms.ikas.com/wp-content/uploads/2022/04/investors_1-1-1-300x150.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/04/investors_1-1-1-768x384.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/04/investors_1-1-1.jpg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<h2 id="h-what-are-we-doing-with-the-new-funding">What are we doing with the new funding?</h2>



<p>We will continue to develop ikas and provide new generation e-commerce solutions with our new funding.&nbsp;</p>



<ul><li>We are constantly adding new features and integrations to make international commerce easier.</li><li>International marketplace integrations will be here soon! (Etsy, Zalando, Allegro etc.)</li><li>We are planning more logistics, ERP, fintech and marketing integrations, especially in the UK and Germany.</li><li>We will soon announce a new project about NFT exchange!</li></ul>



<h2 id="h-why-choose-ikas">Why choose ikas?</h2>



<p>Our first priority as ikas is to provide all the features SMB’s and entrepreneurs need to grow their business.</p>



<p>And most importantly, we want these features to be easy to access, learn, and use.&nbsp;</p>



<p>We developed ikas to allow anyone to start their e-commerce and international commerce journey.&nbsp;</p>



<p>In short, with ikas you can build your e-commerce store without coding, design it however you want, manage it easily, and grow your business internationally.&nbsp;</p>



<p>And you can do all these while being independent.</p>



<h2 id="h-the-future-of-ecommerce">The future of ecommerce</h2>



<p>We would like to express our gratitude again to our investors, partners, customers and everybody who has supported us.&nbsp;</p>



<p>As ikas, we want to determine the future of e-commerce, not just keep up with it.&nbsp;</p>



<p>So, let’s keep going towards the future!</p>


With $3.5M in funding, we are picking up speed in Europe!


<figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="538" src="https://cms.ikas.com/wp-content/uploads/2022/04/Abandoned-Cart-Email-Highlighted-1024x538.jpg" alt="A man writing an abandoned cart email" class="wp-image-6269" srcset="https://cms.ikas.com/wp-content/uploads/2022/04/Abandoned-Cart-Email-Highlighted-1024x538.jpg 1024w, https://cms.ikas.com/wp-content/uploads/2022/04/Abandoned-Cart-Email-Highlighted-300x158.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/04/Abandoned-Cart-Email-Highlighted-768x403.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/04/Abandoned-Cart-Email-Highlighted.jpg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p>Being able to reclaim an abandoned cart is what makes or breaks an ecommerce store.&nbsp;There are several techniques you can use to reclaim abandoned carts. And we believe that the best method to reclaim abandoned carts is to write an abandoned cart recovery email!</p>



<p>Customers abandon carts for a variety of reasons. They might want to see the combined prices of all the items they want. Or they might be waiting for their paycheck to finalize their purchase. Maybe they decided that the price is too steep at the last minute. Hell, some people can get distracted mid-purchase and forget they were shopping at all (which happened to me personally).&nbsp;</p>



<p>No matter what the reason is, reclaiming abandoned carts is nothing new. Most ecommerce businesses expect first-time customers to abandon their carts. Therefore, they develop tactics to counter this event.</p>



<p>This <a href="https://ikas.com/blog/email-marketing-guide">email</a> will be sent to your customers after they abandon their carts! The main intention is to make sure they return and complete their purchase.</p>



<p>If you also want to write an abandoned cart email, follow the 6 steps below!</p>



<h2 id="h-1-write-a-great-subject-line">1. Write A Great Subject Line</h2>



<p>The subject line is where the customer decides if they will read your email or not. That is why it is essential to write a great email subject line.</p>



<p>You can follow the steps below to write a great subject line:</p>



<ul><li>Keep it short, a typical inbox will only reveal the first 60 characters of a subject line. While a mobile phone shows only the first 25-30 characters.</li><li>Place the most important parts first. If you are offering a discount, make sure it is visible on the subject line.</li><li>Be clear and specific. Make sure your customers know what to expect even before opening the email.</li><li>Use keywords your customers may use to filter or search their inbox.&nbsp;</li><li>Never put words in ALL CAPS. It will get their attention, but also annoy them.</li><li>Reread and revise. Test if you can.</li></ul>



<p>After you have the subject line ready to go, we can finally move on to the body!</p>



<h2 id="h-2-develop-an-on-brand-copy">2. Develop An On Brand Copy</h2>



<p>For customers who have opened the email, your copy needs to be convincing to make them reclaim their cart.</p>



<p>Keep the following in mind:</p>



<ul><li>Personalize the email, start by greeting the recipient.</li><li>If you are making an offer, or giving a discount, mention it at the beginning.</li><li>Keep it short, explain what the customer had in their cart, and why they should reclaim it.</li><li>Keep your copy on-brand, make sure it follows your other copies.&nbsp;</li><li>End with a call to action.</li></ul>



<p>Having a good copy and a subject line are the musts of an email. But they will not be enough to get your customers&#8217; attention. Now, let’s move on to the visual elements!</p>



<figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="538" src="https://cms.ikas.com/wp-content/uploads/2022/04/Abandoned-Cart-Email-ekstra-1-1024x538.jpg" alt="A woman checking abandoned cart emails." class="wp-image-6272" srcset="https://cms.ikas.com/wp-content/uploads/2022/04/Abandoned-Cart-Email-ekstra-1-1024x538.jpg 1024w, https://cms.ikas.com/wp-content/uploads/2022/04/Abandoned-Cart-Email-ekstra-1-300x158.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/04/Abandoned-Cart-Email-ekstra-1-768x403.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/04/Abandoned-Cart-Email-ekstra-1.jpg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<h2 id="h-3-include-visuals">3. Include Visuals</h2>



<p>Nowadays, including visuals in your brand emails is a must. Most customers do not have time to read every email they receive, so you might need visuals to get their attention. Here are the steps you can follow to improve your visuals:</p>



<ul><li>Summarize the message in the visual. If you are offering a discount, reflect it on the visual.</li><li>Include some product pictures. This way your customers will remember what they were purchasing, and why they wanted it.&nbsp;</li><li>Adding small motion designs could be a great way to make your emails stand out.</li></ul>



<h2 id="h-4-add-ctas">4. Add CTAs</h2>



<p>A call to action (CTA) is a necessary component of any retargeting strategy. And you should include call to action buttons on your abandoned cart emails.</p>



<p>Your CTA’s should directly lead the customer towards the checkout page. Which helps them to easily continue where they left off seamlessly. If you are offering a discount, make sure you reflect that on the CTA, and if you can, apply the discount to the checkout page opened by the CTA button.</p>



<h2 id="h-5-offer-a-discount">5. Offer A Discount</h2>



<p>The best way to make sure that your abandoned cart email closes the sale is to offer a discount to the recipient. It could be the final push a customer needs to make a purchase.</p>



<p>If you are adding a discount, make sure you mention it at the beginning of the email. Mentioning it in the subject line and also referring to it early during the body of the email is always a good idea.</p>



<p>Don’t forget to mention it on the visuals. Just add the discount percentage, along the lines of “30% OFF!” to the visual, or creating a dedicated visual for the discount could be a great way to get the attention of the customer.</p>



<h2 id="h-6-test-and-adapt">6. Test And Adapt</h2>



<p>Testing is always the most important step in marketing.&nbsp;</p>



<p>Create multiple emails and send them out. See which one of them works better and which does not perform well. Always be on the lookout for ways to improve your email. Whether it be a copy, subject line or visuals.</p>



<p>You can try creating different subject lines for the same email and see which one of them gets opened the most. Then, you can try the same subject line with different contents to see which one converts more.&nbsp;</p>



<h2 id="h-final-remarks">Final Remarks</h2>



<p>Sending automated emails is one of the best ways to reclaim abandoned carts. Now you have an idea of how to write an abandoned cart email!&nbsp;</p>



<p>If you have anything you want to add, or ask, feel free to leave a comment!</p>


How To Write An Abandoned Cart Email In 6 Steps


<figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="538" src="https://cms.ikas.com/wp-content/uploads/2022/04/Community-Management-Highlighted-2-1024x538.jpg" alt="Community management for brands" class="wp-image-5852" srcset="https://cms.ikas.com/wp-content/uploads/2022/04/Community-Management-Highlighted-2-1024x538.jpg 1024w, https://cms.ikas.com/wp-content/uploads/2022/04/Community-Management-Highlighted-2-300x158.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/04/Community-Management-Highlighted-2-768x403.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/04/Community-Management-Highlighted-2.jpg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p>Brand communities and community management existed before the advent of the internet. But the communication between a brand and the customers used to be a one-way street. Brands published their advertisements, and customers bought their goods. The channels customers could use to respond were limited. The rise of<a href="https://ikas.com/blog/social-media-marketing-tips" target="_blank" rel="noreferrer noopener"> social media</a> changed everything.</p>



<p>Now customers can easily voice their opinions by using a multitude of social platforms. And these platforms are usually visible to anyone. They can’t be ignored like an <a href="https://ikas.com/blog/email-marketing-guide" target="_blank" rel="noreferrer noopener">email</a>, because hundreds, even thousands of people can see the unanswered tweets and posts.&nbsp;</p>



<p>The back and forth answering of these comments and social media messages gave rise to brand communities, where people gather online to <a href="https://ikas.com/blog/brand-awareness-101-how-to-measure-it" target="_blank" rel="noreferrer noopener">discuss a brand</a>, create experiences, and engage with both each other and the company team.</p>



<p>These communities can give the customers a sense of belonging. They can also be a great way to create free <a href="https://ikas.com/blog/digital-marketing-channels" target="_blank" rel="noreferrer noopener">marketing opportunities</a>.</p>



<p>To make community management easier, we have created a 6 step guide on how to create a loyal brand community!</p>



<h2 id="h-1-find-the-right-platforms-for-your-brand-community">1. Find the right platforms for your brand community</h2>



<p>There are so many social media platforms to choose from. But not all of them will be the right fit for your target audience. So if you want to create a vibrant community around your brand, you need to find the platforms where your target audience feels comfortable.</p>



<p>Consider your social media accounts, the type of people your customers are, their interests, and the typical platforms they probably have used before.&nbsp;</p>



<figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="538" src="https://cms.ikas.com/wp-content/uploads/2022/04/Community-Management-extra-1-1024x538.jpg" alt="Community management, people with thought bubbles." class="wp-image-5859" srcset="https://cms.ikas.com/wp-content/uploads/2022/04/Community-Management-extra-1-1024x538.jpg 1024w, https://cms.ikas.com/wp-content/uploads/2022/04/Community-Management-extra-1-300x158.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/04/Community-Management-extra-1-768x403.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/04/Community-Management-extra-1.jpg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p>For visually appealing products and brands, Twitter, Instagram and Pinterest are great choices. Twitter and Instagram can also be great platforms to create some funny content to delight your audience, or they can be a place for educational tips.</p>



<p>Facebook is usually better with older audiences. Younger generations are a bit distant to Facebook, but it is still a good idea to remember that it is a powerful platform. A company page or a group can go a long way.</p>



<p>Creating a Discord channel can be a great way to engage in conversations with your already existing community, especially for younger generations. This way they can have conversations without your team having to jump in.</p>



<p>Consider the platforms available to you, and focus on the ones that your audience uses the most.</p>



<h2 id="h-2-create-content-for-your-community">2. Create content for your community</h2>



<p>Yep, you can’t expect to have a presence on the internet without creating content. This is doubly true for community management. If you have no content, there is nothing for your community to engage with.</p>



<p>The best way to turn your audience into a community is to share valuable content. The more experiences you create for your audience, the more they will have in common.</p>



<figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="538" src="https://cms.ikas.com/wp-content/uploads/2022/04/Community-Management-extra-2-1024x538.jpg" alt="Influencer creating content for community management." class="wp-image-5862" srcset="https://cms.ikas.com/wp-content/uploads/2022/04/Community-Management-extra-2-1024x538.jpg 1024w, https://cms.ikas.com/wp-content/uploads/2022/04/Community-Management-extra-2-300x158.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/04/Community-Management-extra-2-768x403.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/04/Community-Management-extra-2.jpg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p>Creating common experiences is the cornerstone of any community. And by creating the spark in the form of content, you will be giving your audience both something to hold in common and something to expand upon.</p>



<p>Consider the following options when creating content:</p>



<ul><li>Educational videos</li><li>Blog posts</li><li>Videos/pictures from your office or team</li><li>Memes and funny content regarding your business, community or services</li><li>Industry tips</li><li>Webinars</li><li>Newsletters</li></ul>



<h2 id="h-3-be-consistent">3. Be consistent</h2>



<p>To create a long-lasting, consistent community, you need to be consistent yourself too.&nbsp;</p>



<p>Make a schedule about when you will post, and what you will post. Your community will appreciate knowing when to expect the new video or blog post to come out. The more specific you can be with your schedule, the better.&nbsp;</p>



<p>Continue posting and creating content even if you don’t see much engagement. Don’t stop just because the results are not what you expect. Most communities don’t see a large growth until they have a significant backlog of content ready and waiting for newcomers.</p>



<p>Create weekly events where you or your team takes their time to engage with the brand community. These can be Q&amp;A sessions, Discord chat hours, Reddit AMAs etc.&nbsp;</p>



<h2 id="h-4-sincerity-is-key-for-your-brand-community">4. Sincerity is key for your brand community</h2>



<p>The fastest way to lose your community is to not be sincere with them. People appreciate transparency and sincerity, and they expect the community they will be a part of to be open with them.</p>



<figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="538" src="https://cms.ikas.com/wp-content/uploads/2022/04/Community-Management-extra-3-1024x538.jpg" alt="A man and a woman hanging out." class="wp-image-5865" srcset="https://cms.ikas.com/wp-content/uploads/2022/04/Community-Management-extra-3-1024x538.jpg 1024w, https://cms.ikas.com/wp-content/uploads/2022/04/Community-Management-extra-3-300x158.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/04/Community-Management-extra-3-768x403.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/04/Community-Management-extra-3.jpg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p>If you want to find out how to be sincere with your community without breaking your brand identity, consider the following steps:</p>



<ul><li>Never lie to your community.</li><li>Be open about the situation of your business without giving too much information.</li><li>Don’t act like you don’t have a financial incentive.</li><li>If you promise something, deliver.</li><li>If you can’t fulfil your promise, apologise.</li><li>Inform your community if your content or products is going to be delayed.</li></ul>



<h2 id="h-5-give-incentives-to-join-and-engage">5. Give incentives to join and engage</h2>



<p>If you are reading this article, you most likely have a financial incentive to learn community management. You might be working for someone else, you might be considering opening your ecommerce store, or you might already have a business. In either case, you are not building a community for free. So don’t always expect your customers to do the same.</p>



<p>You will have loyal customers who will join your community without any incentive, but there will always be a large portion of your target audience that will require a little push.</p>



<p>The incentives can provide just that!&nbsp;</p>



<p>You can offer discounts to join a Discord channel, or following a social media account.&nbsp;</p>



<p>Creating events with incentives can also be a great way to build your community. These can be giveaways, contests, or flash social media sales.</p>



<h2 id="h-6-be-patient">6. Be patient</h2>



<p>Creating a vibrant brand community can take some time. So being patient is important.</p>



<p>Think of your community as a jet engine. There will be a long check-up and warm-up process even before you can start moving on the runway. And then you will need to build momentum on the ground before you can fly.</p>



<figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="538" src="https://cms.ikas.com/wp-content/uploads/2022/04/Community-Management-extra-4-1024x538.jpg" alt="A clock on a wooden platform." class="wp-image-5868" srcset="https://cms.ikas.com/wp-content/uploads/2022/04/Community-Management-extra-4-1024x538.jpg 1024w, https://cms.ikas.com/wp-content/uploads/2022/04/Community-Management-extra-4-300x158.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/04/Community-Management-extra-4-768x403.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/04/Community-Management-extra-4.jpg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p>So, the first steps of community building will not always be exciting. Your first videos might be watched by only a handful of people, and your Discord channel might only consist of 10-20 members at first. But have patience, and keep working on it. Once your community gains momentum, you will be surprised at how fast it grows.</p>



<h2 id="h-final-remarks">Final Remarks</h2>



<p>Building a brand community can be a great way to increase customer loyalty. It can also be a great way to create free marketing opportunities.</p>



<p>Content, consistency, engagement, patience and sincerity are a must. Make sure you tick those boxes, and you will be set to go! Then, it is a matter of long term community management.</p>



<p>Do you have anything to add? Feel free to leave a comment about it!</p>


Community Management For Small Businesses


<figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="538" src="https://cms.ikas.com/wp-content/uploads/2022/04/How-To-Encourage-Customers-To-Write-Reviews-Highlights-1024x538.jpg" alt="How to encourage customers to write reviews? A customer writing a review." class="wp-image-5720" srcset="https://cms.ikas.com/wp-content/uploads/2022/04/How-To-Encourage-Customers-To-Write-Reviews-Highlights-1024x538.jpg 1024w, https://cms.ikas.com/wp-content/uploads/2022/04/How-To-Encourage-Customers-To-Write-Reviews-Highlights-300x158.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/04/How-To-Encourage-Customers-To-Write-Reviews-Highlights-768x403.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/04/How-To-Encourage-Customers-To-Write-Reviews-Highlights.jpg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p>Customer reviews can be a great tool for businesses. They can provide your business with the much needed social proof. Which in turn, will <a href="https://ikas.com/blog/8-ways-to-increase-online-sales" target="_blank" rel="noreferrer noopener">increase your sales</a>. In fact, <a href="https://business.trustpilot.com/guides-reports/build-trusted-brand/the-critical-role-of-reviews-in-internet-trust#downloadreport" target="_blank" rel="noreferrer noopener nofollow">89%</a> of consumers consult reviews before making a purchase. With this in mind, it is easy to understand why social proof is so important.&nbsp;In this article, we will discuss how to encourage customers to write reviews on your e-commerce website.</p>



<p>Here are the 6 tips you can use to get more customer testimonials:</p>



<ol><li><strong>Make it easy to leave reviews</strong></li><li><strong>Utilize social media to get reviews</strong></li><li><strong>Offer incentives for your potential reviewers</strong></li><li><strong>Engage with already existing reviews</strong></li><li><strong>Request reviews with timed emails</strong></li><li><strong>Personalize the request</strong></li></ol>



<h2 id="h-1-make-it-easy-to-write-reviews">1. Make It Easy To Write Reviews</h2>



<p>The process to leave a review should be frictionless for your customers. Most customers see the act of leaving a positive testimonial as a favour they do for a business they like. If the process to write it is long or takes several steps your customers might be discouraged to provide social proof. The same is true if your comment section is hard to find.&nbsp;</p>



<figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="538" src="https://cms.ikas.com/wp-content/uploads/2022/04/How-To-Encourage-Customers-To-Write-Reviews-extra-1-1024x538.jpg" alt="How to encourage customers to write reviews?" class="wp-image-5723" srcset="https://cms.ikas.com/wp-content/uploads/2022/04/How-To-Encourage-Customers-To-Write-Reviews-extra-1-1024x538.jpg 1024w, https://cms.ikas.com/wp-content/uploads/2022/04/How-To-Encourage-Customers-To-Write-Reviews-extra-1-300x158.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/04/How-To-Encourage-Customers-To-Write-Reviews-extra-1-768x403.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/04/How-To-Encourage-Customers-To-Write-Reviews-extra-1.jpg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p>To encourage your customers to leave a review you should design the process to be hassle-free. The review section should be easy to spot. And it should take only a few steps to navigate to the section. You will get more testimonials if the process is especially easy.&nbsp;</p>



<p>Make your reviewing process as accessible as possible. You can ensure this by asking for a review at strategic points during a customer’s journey. Adding checkout comments can be a great way of doing this. </p>



<p>In short, don&#8217;t make your customers search for the review field. Instead, always keep it easily accessible to them.</p>



<h2 id="h-2-utilize-social-media-to-get-reviews">2. Utilize Social Media To Get Reviews</h2>



<p>Using <a href="https://ikas.com/blog/social-media-marketing-tips" target="_blank" rel="noreferrer noopener">social media</a> can give your business a variety of benefits. And one of them is the ability to ask for reviews!&nbsp;</p>



<figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="538" src="https://cms.ikas.com/wp-content/uploads/2022/04/How-To-Encourage-Customers-To-Write-Reviews-extra-2-1024x538.jpg" alt="A woman writing comments on social media." class="wp-image-5728" srcset="https://cms.ikas.com/wp-content/uploads/2022/04/How-To-Encourage-Customers-To-Write-Reviews-extra-2-1024x538.jpg 1024w, https://cms.ikas.com/wp-content/uploads/2022/04/How-To-Encourage-Customers-To-Write-Reviews-extra-2-300x158.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/04/How-To-Encourage-Customers-To-Write-Reviews-extra-2-768x403.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/04/How-To-Encourage-Customers-To-Write-Reviews-extra-2.jpg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p>Social media can increase the number of reviews you get. The simplest method is to share posts to encourage your followers to write reviews! </p>



<p>Well designed social media posts asking for testimonials can encourage people to leave reviews. Or even asking for comments under a post or video can work. Positive social media comments are testimonials too!</p>



<h2 id="h-3-offer-incentives-for-your-potential-reviewers">3. Offer Incentives For Your Potential Reviewers</h2>



<p>One surefire way to increase the number of reviews is to offer incentives! </p>



<p>Customers who enjoy the process of writing reviews will probably do so without any added input from you. Some customers might just need you to ask. And others might need some incentives to spend their time writing reviews. Offering rewards will ensure that more people will leave reviews.</p>



<figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="538" src="https://cms.ikas.com/wp-content/uploads/2022/04/How-To-Encourage-Customers-To-Write-Reviews-extra-3-1024x538.jpg" alt="A group of discount coupons." class="wp-image-5737" srcset="https://cms.ikas.com/wp-content/uploads/2022/04/How-To-Encourage-Customers-To-Write-Reviews-extra-3-1024x538.jpg 1024w, https://cms.ikas.com/wp-content/uploads/2022/04/How-To-Encourage-Customers-To-Write-Reviews-extra-3-300x158.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/04/How-To-Encourage-Customers-To-Write-Reviews-extra-3-768x403.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/04/How-To-Encourage-Customers-To-Write-Reviews-extra-3.jpg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p>There are different incentives you can provide. The simplest way is to offer your customers a discount coupon for writing reviews. This choice is very effective, but can also get expensive.</p>



<p>Making charitable donations for reviews is also a great way to encourage your customers. When asking for a review, you can offer to make a donation to a charity on behalf of the customer.</p>



<p>When providing rewards for testimonials, don&#8217;t forget to streamline the process! If you are giving incentives to every single review, people might try to exploit it. So only offer the incentive option once per purchase. Or even once per customer. </p>



<h2 id="h-4-engage-with-already-existing-reviews">4. Engage With Already Existing Reviews</h2>



<p>One way to liven up your reviews section is to engage with already existing reviews. </p>



<p>Your customers might feel ignored if you don&#8217;t engage with their comments and reviews. And nobody likes being ignored!</p>



<p>Thank people for the positive reviews. Provide answers to questions, and join in if there is a constructive discussion going.</p>



<figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="538" src="https://cms.ikas.com/wp-content/uploads/2022/04/How-To-Encourage-Customers-To-Write-Reviews-extra-4-1024x538.jpg" alt="A women writing a testimonial to be used as social proof." class="wp-image-5740" srcset="https://cms.ikas.com/wp-content/uploads/2022/04/How-To-Encourage-Customers-To-Write-Reviews-extra-4-1024x538.jpg 1024w, https://cms.ikas.com/wp-content/uploads/2022/04/How-To-Encourage-Customers-To-Write-Reviews-extra-4-300x158.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/04/How-To-Encourage-Customers-To-Write-Reviews-extra-4-768x403.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/04/How-To-Encourage-Customers-To-Write-Reviews-extra-4.jpg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p>You can also create an automated system to send thank you messages. Still, constructive feedback might require you to handle matters yourself. But sometimes there is nothing more to write other than a sincere “thank you”.&nbsp;</p>



<p>If you answer reviews timely, you might even create an environment where other customers also join in the conversation. This might give you a chance to create a community for your customers. Comment section dialogues can go a long way in increasing customer loyalty&#8230;</p>



<h2 id="h-5-request-testimonials-with-timed-emails">5. Request Testimonials With Timed Emails</h2>



<p>Sending emails to ask for testimonials is one of the best ways to get them. Especially if you send those emails at the right times!</p>



<p>There are key points during a customers’ journey where asking for a review might be more successful. Determining those specific points and sending an email request is a great strategy.&nbsp;</p>



<figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="538" src="https://cms.ikas.com/wp-content/uploads/2022/04/How-To-Encourage-Customers-To-Write-Reviews-extra-5-1024x538.jpg" alt="The word &quot;testimonials&quot; is written on a notebook. How to encourage customers to write reviews?" class="wp-image-5743" srcset="https://cms.ikas.com/wp-content/uploads/2022/04/How-To-Encourage-Customers-To-Write-Reviews-extra-5-1024x538.jpg 1024w, https://cms.ikas.com/wp-content/uploads/2022/04/How-To-Encourage-Customers-To-Write-Reviews-extra-5-300x158.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/04/How-To-Encourage-Customers-To-Write-Reviews-extra-5-768x403.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/04/How-To-Encourage-Customers-To-Write-Reviews-extra-5.jpg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p>As a rule of thumb, asking for a testimonial right after a purchase, preferably at the thank you page is a good starting point. This testimonial will be about the purchasing experience and not the product. After the consumer received the product, you can ask for another review via email. Lastly, you can send a review request a week after the purchase to ask for in-depth feedback about the product.&nbsp;</p>



<p>If you were wondering how to encourage customers to write reviews, using <a href="https://ikas.com/blog/email-marketing-guide" target="_blank" rel="noreferrer noopener">email marketing</a> is one of the best options you have.</p>



<h2 id="h-6-personalize-the-review-request">6. Personalize The Review Request</h2>



<p>Personalization is one of the <a href="https://ikas.com/blog/e-commerce-trends" target="_blank" rel="noreferrer noopener">e-commerce trends of 2022</a>. As the e-commerce industry is evolving, personalized experiences are getting more important. This statement also holds when asking for testimonials.&nbsp;</p>



<p>Sending the timed emails we have discussed before is a great first step to starting your personalization procedure. Mentioning the customer’s name, their specific purchase, and their previous interactions during the ask is also a great touch to increase the amount of personalization you can provide for your customers.&nbsp;</p>



<h2 id="h-final-remarks">Final Remarks</h2>



<p>Like all things in e-commerce, the best way to get a review from the customer is by providing a good service. All the topics we have discussed above will only help you generate positive reviews if you are making your customers happy. So before you try the strategies above, make sure you are satisfying your customers!</p>



<p>We hope that we were able to answer the question of how to encourage your customers to write reviews. </p>


How To Encourage Customers To Write Reviews?


<figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="538" src="https://cms.ikas.com/wp-content/uploads/2022/04/Digital-Skills-Highlighted-1024x538.jpg" alt="Digital Skills - People in Japan Tokya, in a hall with digital decorations." class="wp-image-5601" srcset="https://cms.ikas.com/wp-content/uploads/2022/04/Digital-Skills-Highlighted-1024x538.jpg 1024w, https://cms.ikas.com/wp-content/uploads/2022/04/Digital-Skills-Highlighted-300x158.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/04/Digital-Skills-Highlighted-768x403.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/04/Digital-Skills-Highlighted.jpg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p>The job market is changing with the influx of new technologies. Automation and artificial intelligence are already making it possible for tasks to be done by fewer people, in less time.&nbsp; As a result, traditional jobs are slowly disappearing.&nbsp;Blue-collar jobs were being replaced by automation for quite a while, especially in manufacturing. <a href="https://www.workandmoney.com/s/dying-professions-83f89af396e34d92" target="_blank" rel="noreferrer noopener nofollow">But white-collar, office jobs are also threatened</a>. Especially those that perform repetitive tasks. The good news is that there are certain jobs and skills that will not be replaced by automation for a while. <a href="https://www.mckinsey.com/featured-insights/future-of-work/the-future-of-work-after-covid-19" target="_blank" rel="noreferrer noopener nofollow">Especially jobs that require improvisation, creativity and constant optimization are quite safe</a>, like digital skills.</p>



<p>Sadly, most traditional schools and colleges do not teach these skills. These industries are constantly changing, and they are relatively new skills, to begin with. So traditional education did not have the time to adapt.</p>



<p>So to future proof your career, and acquire a skill that will be profitable for a long time, you need to educate yourself. To make this process even easier, we have prepared a list of 5 digital skills that are in demand right now!</p>



<h2 id="h-what-are-digital-skills">What Are Digital Skills?</h2>



<p><a href="https://en.unesco.org/news/digital-skills-critical-jobs-and-social-inclusion" target="_blank" rel="noreferrer noopener nofollow">Unesco defines digital skills as</a> “a range of abilities to use digital devices, communication applications, and networks to access and manage information. These skills enable people to create and distribute digital content, communicate and collaborate, and solve problems for effective and creative self-fulfilment in life, learning, work and social activities”.</p>



<p>In short digital skills include using digital platforms and technologies to create content, share, communicate and manage information. In the business world, these skills help companies to market their products better while communicating effectively with their customers on digital platforms.</p>



<figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="538" src="https://cms.ikas.com/wp-content/uploads/2022/04/Digital-Skills-Ekstra-1-1024x538.jpg" alt="A woman learning digital skills with a laptop." class="wp-image-5604" srcset="https://cms.ikas.com/wp-content/uploads/2022/04/Digital-Skills-Ekstra-1-1024x538.jpg 1024w, https://cms.ikas.com/wp-content/uploads/2022/04/Digital-Skills-Ekstra-1-300x158.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/04/Digital-Skills-Ekstra-1-768x403.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/04/Digital-Skills-Ekstra-1.jpg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p>These skills can include anything from analyzing the behaviours of digital users to creating better content for social media channels. Businesses will always require people with these specific skills to manage their digital presence.</p>



<p>Those who learn these skills will both be employable immediately, as well as acquire future proof skills that can constantly be updated by continuously learning.&nbsp;</p>



<p>You can also use these skills to start your<a href="https://ikas.com/" target="_blank" rel="noreferrer noopener"> own online business</a>. By mastering digital skills, you will be able to market any product or service you want. And with so many options available, the only thing you will need is a robust, <a href="https://ikas.com/">easy-to-use ecommerce platform.</a></p>



<h2 id="h-1-paid-search-advertising">1. Paid Search Advertising</h2>



<p>Paid search advertising is the process of creating paid ads to be displayed on the search results. This process usually includes selecting certain keywords and search queries to target. When a user searches for the keywords you are currently targeting, your ad will have a chance to appear on top of the organic search results.&nbsp;</p>



<p>Of course, paid search is a very, very complicated digital skill. There are thousands of businesses competing on different keywords. And considering that you will be paying money for every single click, optimizing your search ads to get the people who are most likely to convert to click is essential.</p>



<figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="538" src="https://cms.ikas.com/wp-content/uploads/2022/04/Digital-Skills-Ekstra-2-1024x538.jpg" alt="Google Analytics screen on a laptop." class="wp-image-5607" srcset="https://cms.ikas.com/wp-content/uploads/2022/04/Digital-Skills-Ekstra-2-1024x538.jpg 1024w, https://cms.ikas.com/wp-content/uploads/2022/04/Digital-Skills-Ekstra-2-300x158.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/04/Digital-Skills-Ekstra-2-768x403.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/04/Digital-Skills-Ekstra-2.jpg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p>Companies are ready to pay top dollar for people who can produce positive results in paid search marketing. Those who can correctly optimize and manage these campaigns are in high demand.</p>



<p>Becoming a paid search expert is a long process that will require dedication and determination. But you can start learning for free! Google has some <a href="https://learndigital.withgoogle.com/digitalgarage/" target="_blank" rel="noreferrer noopener nofollow">great courses</a> just waiting for you!</p>



<h2 id="h-2-search-engine-optimization-seo">2. Search Engine Optimization (SEO)</h2>



<p>Paid search advertising will help you place ads on top of search results. But as we have stated before, those are ads and not organic results. People will be fully aware of the fact that they are seeing an ad, and you will be required to pay for every single click.</p>



<p>So, businesses also need a way to rank higher on organic search results. These results will probably not be as targeted as paid search, but they will be drawing organic traffic that will not require you to pay for every single click. The question is, how do you rank higher on organic results?</p>



<figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="538" src="https://cms.ikas.com/wp-content/uploads/2022/04/Digital-Skills-Ekstra-3-1024x538.jpg" alt="A person making a search on Google." class="wp-image-5610" srcset="https://cms.ikas.com/wp-content/uploads/2022/04/Digital-Skills-Ekstra-3-1024x538.jpg 1024w, https://cms.ikas.com/wp-content/uploads/2022/04/Digital-Skills-Ekstra-3-300x158.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/04/Digital-Skills-Ekstra-3-768x403.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/04/Digital-Skills-Ekstra-3.jpg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p>The answer is <a href="https://ikas.com/blog/seo-best-practices" target="_blank" rel="noreferrer noopener">search engine optimization</a> (SEO).&nbsp;</p>



<p>SEO is the process of optimizing your website, and implementing strategies that will help your business rank higher in search results. These strategies can be technical improvements, backlink building, and content marketing.</p>



<p>To learn more about SEO, feel free to visit <a href="https://learningseo.io/" target="_blank" rel="noreferrer noopener nofollow">LearningSEO.io</a> and take a look at their roadmap!</p>



<h2 id="h-3-content-marketing">3. Content Marketing</h2>



<p>Content marketing and SEO go hand in hand.</p>



<p>In short, content marketing is the process of creating engaging and targeted content to draw more traffic to your business. The most apparent application of content marketing is creating blog content with targeted keywords to rank higher on organic search results.&nbsp;</p>



<figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="538" src="https://cms.ikas.com/wp-content/uploads/2022/04/Digital-Skills-Ekstra-4-1024x538.jpg" alt="A study desk with laptop, glasses, notebooks, a phone and other decorative items on it." class="wp-image-5613" srcset="https://cms.ikas.com/wp-content/uploads/2022/04/Digital-Skills-Ekstra-4-1024x538.jpg 1024w, https://cms.ikas.com/wp-content/uploads/2022/04/Digital-Skills-Ekstra-4-300x158.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/04/Digital-Skills-Ekstra-4-768x403.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/04/Digital-Skills-Ekstra-4.jpg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p>A well-kept blog is one of the best investments a business can make. The blog itself could draw organic traffic, and specific blog posts could rank first in search results. It can also increase the overall domain authority of the business website, and propel even non-blog pages to higher search rankings.</p>



<p>Content marketing can also include creating content for social media websites, creating ebooks, and creating printed content.&nbsp;</p>



<p>If you want to learn more, HubSpot has a <a href="https://academy.hubspot.com/courses/content-marketing" target="_blank" rel="noreferrer noopener nofollow">great certificate course</a> for content marketing!</p>



<h2 id="h-4-video-editing-production">4. Video Editing / Production</h2>



<p>According to <a href="https://www.wyzowl.com/video-marketing-statistics/" target="_blank" rel="noreferrer noopener nofollow">Wyzowl</a>, 80% of marketers state that video has increased traffic to their website. And according to <a href="https://influencermarketinghub.com/video-marketing-statistics/">HubSpot</a>, 54% of consumers want marketers to produce more <a href="https://ikas.com/blog/what-is-video-marketing">video content.</a></p>



<figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="538" src="https://cms.ikas.com/wp-content/uploads/2022/04/Digital-Skills-Ekstra-5-1024x538.jpg" alt="A video editing tool open on a laptop." class="wp-image-5616" srcset="https://cms.ikas.com/wp-content/uploads/2022/04/Digital-Skills-Ekstra-5-1024x538.jpg 1024w, https://cms.ikas.com/wp-content/uploads/2022/04/Digital-Skills-Ekstra-5-300x158.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/04/Digital-Skills-Ekstra-5-768x403.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/04/Digital-Skills-Ekstra-5.jpg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p>In short, video content is very popular, and it is only going to get even more popular. Businesses will always need specialists to create, edit and manage quality video content. And they will be willing to pay for highly skilled individuals.&nbsp;</p>



<p>If you want to learn video editing, <a href="https://www.udemy.com/course/video-editing-101-learn-the-basics-of-video-editing/" target="_blank" rel="noreferrer noopener nofollow">Udemy</a> has some great courses!</p>



<h2 id="h-5-social-media-marketing">5. Social Media Marketing</h2>



<p><a href="https://ikas.com/blog/social-media-marketing-tips" target="_blank" rel="noreferrer noopener">Social media marketing</a> involves promoting a business on social media platforms through paid and unpaid means. These can involve placing social media ads, creating and sharing great content, organizing social media events etc.</p>



<p>A good social media presence can create great advertising value for businesses. It can increase customer retention, form a brand community, and generate leads.&nbsp;</p>



<p>You can focus on several different aspects of social media marketing. Businesses need people who can produce social media content, manage social media accounts, analyze user behaviour on social media, and marketing strategies.&nbsp;</p>



<p>If you want to learn social media marketing, <a href="https://blog.hubspot.com/marketing/social-media-marketing-resources" target="_blank" rel="noreferrer noopener nofollow">HubSpot</a> has a great blog post for you!</p>



<h2 id="h-final-remarks">Final Remarks</h2>



<p>You can use these digital skills to find new employment opportunities, start a freelancing career, or even create your own business!&nbsp;</p>



<p>If you consider starting your own online ecommerce business, <a href="https://ikas.com/" target="_blank" rel="noreferrer noopener">ikas</a> is always here to help you!</p>


Top 5 Digital Skills You Should Learn In 2022


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