Summer is coming to an end, and paving the way for one of the biggest e-commerce shopping seasons of the year &#8211; back-to-school (BTS). Back-to-school marketing strategies will help your e-commerce website to flourish during this period.



Thousand of families, teachers, and college students will shop for their needs like electronics, clothing, school supplies, arts and crafts supplies, shoes and so much more for a successful semester.



<a href="https://nrf.com/insights/holiday-and-seasonal-trends/back-to-school" target="_blank" rel="noreferrer noopener nofollow">National Retail Federation</a> estimates that total back-to-school spending will reach $36.9 billion for families with small children. For those returning to college- it even aims high &#8211; $73.9 billion.



Moreover, <a href="https://pro.morningconsult.com/analysis/back-to-school-shopping-economic-uncertainty" target="_blank" rel="noreferrer noopener nofollow">most of the shoppers</a> in the US now plan to shop as early as late July; whereas traditionally most of the spending occurs in early August.



Online shopping remains a top choice for families with small children and back-to-college shoppers.



Let’s not forget that this e-commerce holiday is not exclusive to students and their families; it is a period of time that is motivational for all ages. It carries a similar sense of fresh beginnings as the New Year.



If you want to help your customers cross the items they need off their lists using your e-commerce website, this article on back-to-school marketing campaigns will assist you on your planning journey.



<h2 class="wp-block-heading" id="h-when-does-back-to-school-start">When Does Back-to-School Start?</h2>



Back-to-school targeting varies on the school year start dates all around the globe. Here are some common dates when school starts in the Northern and Southern hemispheres:



<ul>
<li>United States and Europe: from mid-July to mid-September, depending on the state</li>



<li>Canada: early September</li>



<li>Mexico: end of August</li>



<li>Brazil: first week of February</li>



<li>New Zealand, Australia: January, February</li>



<li>Japan: April 1</li>
</ul>



<h2 class="wp-block-heading" id="h-10-back-to-school-marketing-ideas">10 Back-to-School Marketing Ideas</h2>



<h3 class="wp-block-heading" id="h-start-your-back-to-school-campaign-planning-early">Start Your Back-to-School Campaign Planning Early</h3>



We recommend starting to plan campaigns as early as the summer begins, and your promotions can begin in mid-July or late July.



Before delving into the intricacies of marketing campaigns, however, you should decide on which groups of customers you want to target mostly, as well as which products you want to focus on for your promotions. Checking the search terms and the sales of the previous years, as well as your current inventory would help you decide.



Related Article: <a href="https://ikas.com/blog/brand-awareness-101-how-to-measure-it">Brand Awareness 101: How To Measure It?</a>



<h3 class="wp-block-heading" id="h-choose-the-right-products">Choose The Right Products</h3>



Depending on your specialties, by choosing the right products, you can boost your sales more. Products like school supplies, tech products, books, accessories, healthy snacks, sports equipment, bags, and clothing items like hoodies, leggings, and hats are always safe choices.



Related Article: <a href="https://ikas.com/blog/trending-products-to-sell-online">Top 10 Trending Products To Sell Online</a>



<h3 class="wp-block-heading" id="h-back-to-school-promotions">Back-to-School Promotions</h3>



To attract your customers with promotions, you have various options, like percentage-based or cash discounts, bundle deals, free shipping options, promo codes, as well as student and teacher discounts. These promotions may be planned for limited time periods and/or only for specific products.



In addition to the promotions, offering gift cards to your customers also have the potential to increase your total sales. With gift cards, customers who wish to buy gifts for students in their lives will also have the option to purchase your products.



Bundling your products in various kits, or offering other products during the checkout, and decreasing the prices accordingly, will also help you clear out your inventory quickly and easily.



<h3 class="wp-block-heading" id="h-email-marketing">Email Marketing</h3>



Email marketing is a significant strategy to help parents and college students shop for school supplies. Embellished with surprise discounts, advice about back-to-school shopping or the upcoming new school year, personalized email content, and discounts make all the difference.



It is highly critical to coordinate the timing and design of your email marketing efforts. Shoppers will, first and foremost, look for the opportunities you offer; use both your subject line and the first line of copy in your email body to incentivize your customers to open the email as soon as they see it.



While planning your strategies, also working on your back-to-school marketing slogans, in addition to your promotions, can strengthen the final results of the campaigns.



Targeting both the early birds and the procrastinators would also boost your sales, especially if you use the power of fear of missing out with limited discounts, and countdowns.



The power of automated cart reminder emails should also be used to convert carts that were abandoned by potential customers for various reasons. Additionally, offering discounts in the abandoned cart reminder emails should fasten the process.



Related Article: <a href="https://ikas.com/blog/email-marketing-guide">What is Email Marketing?</a>



<h3 class="wp-block-heading" id="h-create-valuable-bts-content-on-social-media">Create Valuable BTS Content on Social Media&nbsp;</h3>



Effective social media campaigns have the potential to build customer awareness of your brands, products, and back-to-school promotions.



Following the trends of that particular late summer, you can organize essay or photo contests, share trivia and quotes, and ask your customers to send their back-to-school photos or past photos with a specific hashtag you choose.



Sharing information about back-to-school products you designated for your campaigns, as well as content for back-to-school tips like back-to-school hairstyles, outfit ideas, organization, and decoration ideas, is also helpful.



Additionally, you can take advantage of influencer marketing. Influencers may promote your brand for you &#8211; especially if they are parents or college students



<h3 class="wp-block-heading" id="h-update-your-storefront-to-match-the-bts-season">Update Your Storefront to Match the BTS Season</h3>



If you want to pass the BTS season with flying colors, change your landing page to match the schooltime aesthetic. This way you will be able to attract your customers with your back-to-school products and promotions the minute they clicked on your website. Plus, your landing page will look brighter than ever.



Showing your products or brands on the landing page in specific categories will ease the burden on your customers and help them develop purchasing ideas more quickly.



Related Article: <a href="https://ikas.com/blog/digital-skills">Top 5 Digital Skills You Should Learn</a>



<h3 class="wp-block-heading" id="h-create-valuable-resources-on-your-blog">Create Valuable Resources on Your Blog</h3>



Here are a few back-to-school content ideas you can try:



<ul>
<li>Blog posts and shopping guides about the products you recommend your customers to purchase.</li>



<li>Best back-to-school suggestions for students, parents, and teachers so that they have a successful and happy new school year.</li>



<li>Detailed product reviews that are written by specialists or influencers.&nbsp;</li>



<li>Downloadable checklists and shopping lists for your customers.</li>
</ul>



<h3 class="wp-block-heading" id="h-team-up-with-an-education-organization">Team Up With an Education Organization</h3>



Offering your customers donation options at the checkout is worth considering for three special reasons; the opportunity for your company to acquire brand loyalty, support important causes, and make your customers feel good about themselves.



You can donate to local schools or nonprofit organizations specialized in education. It is also possible to throw special events on the first day or week of the school year to introduce your products or services to the children, parents, and teachers, and you can attract them with special giveaways, hosts, influencers, contests, or donations.&nbsp;



<h3 class="wp-block-heading" id="h-include-a-gift-with-each-purchase">Include a Gift With Each Purchase</h3>



Gift with purchase (GWP) is a great way that leads to high-value brand recognition, and high customer satisfaction.&nbsp;



You can offer special gifts to your customers who purchase from your website during a specific timeframe or within a certain amount. Especially the necessity to acquire a minimum order quantity amount may increase basket size and average order value.&nbsp;



Gifts also maintain customer loyalty and may encourage repeat purchases.



It’s also important to create urgency; by deciding on a deadline for the promotion or letting your customers know that the gifts are only available while stocks last.



<h3 class="wp-block-heading" id="h-increase-your-reach-with-a-refer-a-friend-option">Increase Your Reach with a Refer-a-Friend Option</h3>



Your most loyal customers can become your strongest advocates by inviting their family members and friends to purchase your products as well. Using a referral link or a special code, your customers will have the chance to easily and quickly suggest your brand to their network.



For your refer-a-friend program, it is critical to design a referral program that is fit for your customers and your brand. For example, you will need to decide how to design and promote the referral experience.&nbsp;



By preparing your referral marketing strategy, you can make it easier for your customers to refer others. Your brand may incentivize your potential and existing customers for their efforts with discounts, cash, or freebies to build further customer trust if the potential customers invited to purchase your products also complete a purchase.



Related Articles:



<ul>
<li><a href="https://ikas.com/blog/8-ways-to-increase-online-sales">8 Ways To Increase Online Sales</a></li>



<li><a href="https://ikas.com/blog/what-is-ecommerce">What is E-Commerce?</a></li>
</ul>

Back-to-School Marketing: Tips for 2023

Capterra is a free online peer-to-peer review website that connects products in the technology sectors with potential and existing customers. User reviews on Capterra about a software service can accelerate the decision-making process for potential customers.



Now, ikas is also on Capterra! We are eagerly awaiting your evaluations of ikas on Capterra. Moreover, the first 85 individuals who provide reviews for ikas on Capterra will receive a $20 gift voucher sent to their email addresses!



<h2 class="wp-block-heading" id="h-why-should-you-evaluate-ikas-on-capterra">Why Should You Evaluate ikas on Capterra?</h2>



As real users, your opinions play an important role in the growth journey of ikas. Your evaluations not only help us identify areas for improvement but also enable us to enhance our services and provide you with a better user experience.



By providing your evaluations, you have the opportunity to benefit from our services more effectively. Additionally, by reviewing feedback from other users, you can gain insights into new technologies, tools, and platforms.



<h2 class="wp-block-heading" id="h-how-can-you-make-a-review-for-ikas-on-capterra">How Can You Make a Review for ikas on Capterra?</h2>



To leave a review for <a href="https://ikas.com/">ikas</a> on Capterra, here are the step-by-step instructions on how to write a Capterra review:



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="538" src="https://cms.ikas.com/wp-content/uploads/2023/07/1-1024x538.webp" alt="Capterra Review 1" class="wp-image-43146" srcset="https://cms.ikas.com/wp-content/uploads/2023/07/1-1024x538.webp 1024w, https://cms.ikas.com/wp-content/uploads/2023/07/1-300x158.webp 300w, https://cms.ikas.com/wp-content/uploads/2023/07/1-768x403.webp 768w, https://cms.ikas.com/wp-content/uploads/2023/07/1-24x13.webp 24w, https://cms.ikas.com/wp-content/uploads/2023/07/1-36x19.webp 36w, https://cms.ikas.com/wp-content/uploads/2023/07/1-48x25.webp 48w, https://cms.ikas.com/wp-content/uploads/2023/07/1.webp 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<ol>
<li>First, start by logging into <a href="https://reviews.capterra.com/new/285303/7f5653f6-0fa2-4772-8317-c3c6c5358ffe?lang=en" target="_blank" rel="noreferrer noopener nofollow">Capterra </a>using your LinkedIn account. If you don&#8217;t want to log in with your LinkedIn account, you can manually enter your information in the relevant fields.</li>
</ol>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="538" src="https://cms.ikas.com/wp-content/uploads/2023/07/2-1024x538.webp" alt="Capterra Review 2" class="wp-image-43150" srcset="https://cms.ikas.com/wp-content/uploads/2023/07/2-1024x538.webp 1024w, https://cms.ikas.com/wp-content/uploads/2023/07/2-300x158.webp 300w, https://cms.ikas.com/wp-content/uploads/2023/07/2-768x403.webp 768w, https://cms.ikas.com/wp-content/uploads/2023/07/2-24x13.webp 24w, https://cms.ikas.com/wp-content/uploads/2023/07/2-36x19.webp 36w, https://cms.ikas.com/wp-content/uploads/2023/07/2-48x25.webp 48w, https://cms.ikas.com/wp-content/uploads/2023/07/2.webp 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="538" src="https://cms.ikas.com/wp-content/uploads/2023/07/3-1024x538.webp" alt="Capterra Review 3" class="wp-image-43154" srcset="https://cms.ikas.com/wp-content/uploads/2023/07/3-1024x538.webp 1024w, https://cms.ikas.com/wp-content/uploads/2023/07/3-300x158.webp 300w, https://cms.ikas.com/wp-content/uploads/2023/07/3-768x403.webp 768w, https://cms.ikas.com/wp-content/uploads/2023/07/3-24x13.webp 24w, https://cms.ikas.com/wp-content/uploads/2023/07/3-36x19.webp 36w, https://cms.ikas.com/wp-content/uploads/2023/07/3-48x25.webp 48w, https://cms.ikas.com/wp-content/uploads/2023/07/3.webp 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<ol start="2">
<li>In the following questions on the page, you will be asked about how long you have been using ikas and how frequently you use it. You can find the areas in which you use ikas by using the search button. Now, what was your role in your company when using ikas?</li>
</ol>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="538" src="https://cms.ikas.com/wp-content/uploads/2023/07/4-1024x538.webp" alt="Capterra Review 4" class="wp-image-43158" srcset="https://cms.ikas.com/wp-content/uploads/2023/07/4-1024x538.webp 1024w, https://cms.ikas.com/wp-content/uploads/2023/07/4-300x158.webp 300w, https://cms.ikas.com/wp-content/uploads/2023/07/4-768x403.webp 768w, https://cms.ikas.com/wp-content/uploads/2023/07/4-24x13.webp 24w, https://cms.ikas.com/wp-content/uploads/2023/07/4-36x19.webp 36w, https://cms.ikas.com/wp-content/uploads/2023/07/4-48x25.webp 48w, https://cms.ikas.com/wp-content/uploads/2023/07/4.webp 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<ol start="3">
<li>In the first question on the next page, you can rate the features of ikas. Rating the top 3 features is mandatory, and you have the option to rate the remaining features as desired.</li>
</ol>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="538" src="https://cms.ikas.com/wp-content/uploads/2023/07/5-1024x538.webp" alt="Capterra review 5" class="wp-image-43162" srcset="https://cms.ikas.com/wp-content/uploads/2023/07/5-1024x538.webp 1024w, https://cms.ikas.com/wp-content/uploads/2023/07/5-300x158.webp 300w, https://cms.ikas.com/wp-content/uploads/2023/07/5-768x403.webp 768w, https://cms.ikas.com/wp-content/uploads/2023/07/5-24x13.webp 24w, https://cms.ikas.com/wp-content/uploads/2023/07/5-36x19.webp 36w, https://cms.ikas.com/wp-content/uploads/2023/07/5-48x25.webp 48w, https://cms.ikas.com/wp-content/uploads/2023/07/5.webp 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<ol start="4">
<li>You can rate each of the features of ikas, indicating their importance.</li>
</ol>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="538" src="https://cms.ikas.com/wp-content/uploads/2023/07/6-1024x538.webp" alt="Capterra review 6" class="wp-image-43166" srcset="https://cms.ikas.com/wp-content/uploads/2023/07/6-1024x538.webp 1024w, https://cms.ikas.com/wp-content/uploads/2023/07/6-300x158.webp 300w, https://cms.ikas.com/wp-content/uploads/2023/07/6-768x403.webp 768w, https://cms.ikas.com/wp-content/uploads/2023/07/6-24x13.webp 24w, https://cms.ikas.com/wp-content/uploads/2023/07/6-36x19.webp 36w, https://cms.ikas.com/wp-content/uploads/2023/07/6-48x25.webp 48w, https://cms.ikas.com/wp-content/uploads/2023/07/6.webp 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<ol start="5">
<li>You can rate all of these features, or you can choose to rate only the ones you want. If you would like to rate more features, you can click on &#8220;rate more features.&#8221;</li>
</ol>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="538" src="https://cms.ikas.com/wp-content/uploads/2023/07/7-1024x538.webp" alt="Capterra review 7" class="wp-image-43170" srcset="https://cms.ikas.com/wp-content/uploads/2023/07/7-1024x538.webp 1024w, https://cms.ikas.com/wp-content/uploads/2023/07/7-300x158.webp 300w, https://cms.ikas.com/wp-content/uploads/2023/07/7-768x403.webp 768w, https://cms.ikas.com/wp-content/uploads/2023/07/7-24x13.webp 24w, https://cms.ikas.com/wp-content/uploads/2023/07/7-36x19.webp 36w, https://cms.ikas.com/wp-content/uploads/2023/07/7-48x25.webp 48w, https://cms.ikas.com/wp-content/uploads/2023/07/7.webp 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<ol start="6">
<li>In the first question, you can express your thoughts about the pricing options of ikas compared to other similar platforms. In the second question, you can indicate on a scale from 1 to 10 how likely you are to recommend ikas to your friends or colleagues, with 1 being the lowest and 10 being the highest rating.</li>
</ol>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1200" height="630" src="https://cms.ikas.com/wp-content/uploads/2023/07/8-1024x538.webp" alt="capterra review 8" class="wp-image-43174" srcset="https://cms.ikas.com/wp-content/uploads/2023/07/8-1024x538.webp 1024w, https://cms.ikas.com/wp-content/uploads/2023/07/8-300x158.webp 300w, https://cms.ikas.com/wp-content/uploads/2023/07/8-768x403.webp 768w, https://cms.ikas.com/wp-content/uploads/2023/07/8-24x13.webp 24w, https://cms.ikas.com/wp-content/uploads/2023/07/8-36x19.webp 36w, https://cms.ikas.com/wp-content/uploads/2023/07/8-48x25.webp 48w, https://cms.ikas.com/wp-content/uploads/2023/07/8.webp 1200w" sizes="(max-width: 1200px) 100vw, 1200px" /></figure>



<ol start="7">
<li>At this stage, you can choose a title for your review. Afterward, in the first question, you can evaluate the advantages of ikas, and in the second question, you can evaluate the disadvantages of ikas.</li>
</ol>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="538" src="https://cms.ikas.com/wp-content/uploads/2023/07/9-1024x538.webp" alt="capterra review 9" class="wp-image-43178" srcset="https://cms.ikas.com/wp-content/uploads/2023/07/9-1024x538.webp 1024w, https://cms.ikas.com/wp-content/uploads/2023/07/9-300x158.webp 300w, https://cms.ikas.com/wp-content/uploads/2023/07/9-768x403.webp 768w, https://cms.ikas.com/wp-content/uploads/2023/07/9-24x13.webp 24w, https://cms.ikas.com/wp-content/uploads/2023/07/9-36x19.webp 36w, https://cms.ikas.com/wp-content/uploads/2023/07/9-48x25.webp 48w, https://cms.ikas.com/wp-content/uploads/2023/07/9.webp 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<ol start="8">
<li>Optionally, you can answer about your overall experience with ikas in this question. Then, you will be asked if you transitioned from using another platform to using ikas. Additionally, in the next question, you can select other products that you considered purchasing during the ikas buying process. In the final question of this section, you can briefly explain why you chose ikas over all these other platforms.</li>
</ol>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="538" src="https://cms.ikas.com/wp-content/uploads/2023/07/10-1024x538.webp" alt="capterra review 10" class="wp-image-43182" srcset="https://cms.ikas.com/wp-content/uploads/2023/07/10-1024x538.webp 1024w, https://cms.ikas.com/wp-content/uploads/2023/07/10-300x158.webp 300w, https://cms.ikas.com/wp-content/uploads/2023/07/10-768x403.webp 768w, https://cms.ikas.com/wp-content/uploads/2023/07/10-24x13.webp 24w, https://cms.ikas.com/wp-content/uploads/2023/07/10-36x19.webp 36w, https://cms.ikas.com/wp-content/uploads/2023/07/10-48x25.webp 48w, https://cms.ikas.com/wp-content/uploads/2023/07/10.webp 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<ol start="9">
<li>In the final question, if you are currently integrating other products while using ikas, you can select the option &#8220;Yes.&#8221;</li>
</ol>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="538" src="https://cms.ikas.com/wp-content/uploads/2023/07/11-1024x538.webp" alt="capterra review 11" class="wp-image-43186" srcset="https://cms.ikas.com/wp-content/uploads/2023/07/11-1024x538.webp 1024w, https://cms.ikas.com/wp-content/uploads/2023/07/11-300x158.webp 300w, https://cms.ikas.com/wp-content/uploads/2023/07/11-768x403.webp 768w, https://cms.ikas.com/wp-content/uploads/2023/07/11-24x13.webp 24w, https://cms.ikas.com/wp-content/uploads/2023/07/11-36x19.webp 36w, https://cms.ikas.com/wp-content/uploads/2023/07/11-48x25.webp 48w, https://cms.ikas.com/wp-content/uploads/2023/07/11.webp 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>

Write a Review for ikas on Capterra, and Receive a $20 Gift Voucher!

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Following Mother’s Day, the e-commerce world is rapidly preparing for the approaching Father’s Day. Celebrated every year on the third Sunday of June in most of the countries including the UK and the US, in 2023 Father’s Day falls on June 18th. Father&#8217;s Day is celebrated on May 18 in Germany and on September 3 in Australia.



Apart from being a day when loved ones and friends express their affection and gratitude towards fathers, e-commerce websites should also not overlook the chance to boost Father’s Day sales with their marketing and sales strategies.



According to <a href="https://money.yahoo.com/15-fascinating-fathers-day-facts-191300529.html" target="_blank" rel="noreferrer noopener nofollow">research</a>, there is currently an estimated 72 million fathers in the United States and Americans plan to spend more than $20 billion to buy gifts for the fathers in their lives. The amount to spend for each person is up to $250. The amount of retail spending in the <a href="https://trulyexperiences.com/blog/fathers-day-statistics-uk/" target="_blank" rel="noreferrer noopener nofollow">UK</a> is no different; being £951 million in total.



As an important observance day, Father’s Day is significant in terms of being one of the most important dates throughout the summer and until Thanksgiving.



<h2 class="wp-block-heading" id="h-how-to-increase-sales-on-father-s-day">How to Increase Sales on Father&#8217;s Day?</h2>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="538" src="https://cms.ikas.com/wp-content/uploads/2023/05/Increase-Sales-1024x538.webp" alt="How to Increase Sales on Father's Day?" class="wp-image-40983" srcset="https://cms.ikas.com/wp-content/uploads/2023/05/Increase-Sales-1024x538.webp 1024w, https://cms.ikas.com/wp-content/uploads/2023/05/Increase-Sales-300x158.webp 300w, https://cms.ikas.com/wp-content/uploads/2023/05/Increase-Sales-768x403.webp 768w, https://cms.ikas.com/wp-content/uploads/2023/05/Increase-Sales-24x13.webp 24w, https://cms.ikas.com/wp-content/uploads/2023/05/Increase-Sales-36x19.webp 36w, https://cms.ikas.com/wp-content/uploads/2023/05/Increase-Sales-48x25.webp 48w, https://cms.ikas.com/wp-content/uploads/2023/05/Increase-Sales.webp 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



Boosting e-commerce sales on Father’s Day can also help increase the total revenue.



It is crucial for e-commerce websites to start at least a month before Father’s Day to prepare special campaigns for their customers. In 2023, the campaigns can start just after Mother’s Day on May 14, gradually implementing a sense of urgency as the day approaches. The start date of the campaigns may vary according to the country that the e-commerce website is most frequently preferred.&nbsp;



Like all the similar occasions before it, Valentine’s Day and Mother’s Day, Father’s Day holds sentimental value in addition to its economic significance. Therefore, e-commerce websites can easily integrate storytelling into their marketing efforts.



Here are some tips to increase your Father’s Day sales:



Related Article: <a href="https://ikas.com/blog/8-ways-to-increase-online-sales">Increase Online Sales</a>



<h2 class="wp-block-heading" id="h-plan-your-digital-marketing-strategies">Plan Your Digital Marketing Strategies</h2>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="538" src="https://cms.ikas.com/wp-content/uploads/2023/05/Marketing-Strategies-1024x538.webp" alt="Plan Your Digital Marketing Strategies" class="wp-image-40987" srcset="https://cms.ikas.com/wp-content/uploads/2023/05/Marketing-Strategies-1024x538.webp 1024w, https://cms.ikas.com/wp-content/uploads/2023/05/Marketing-Strategies-300x158.webp 300w, https://cms.ikas.com/wp-content/uploads/2023/05/Marketing-Strategies-768x403.webp 768w, https://cms.ikas.com/wp-content/uploads/2023/05/Marketing-Strategies-24x13.webp 24w, https://cms.ikas.com/wp-content/uploads/2023/05/Marketing-Strategies-36x19.webp 36w, https://cms.ikas.com/wp-content/uploads/2023/05/Marketing-Strategies-48x25.webp 48w, https://cms.ikas.com/wp-content/uploads/2023/05/Marketing-Strategies.webp 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



Before e-commerce websites start implementing their promotional strategies, it is important to consider whether their product line is suitable as a part of a Father’s Day gift. Next, the target audience(s) for marketing campaigns should be determined and the messages of this year’s Father&#8217;s Day should be tailored to the target audience(s).&nbsp;



Finally, e-commerce websites should reflect on what worked and what did not in previous Father&#8217;s Day campaigns and brainstorm with their team on how to scale up successful strategies for this year&#8217;s promotion.



The target audience(s) for several marketing campaigns can be the young adult children of the fathers as well as the mothers so that young children can also buy gifts with the help of their mothers.&nbsp;



Creating a Father&#8217;s Day gift guide can make it easier for customers to find suitable presents for their fathers while offering special promotions and discounts can attract new customers and encourage existing ones to make purchases. Gift guides can be implemented on the website and shared through social media and e-mail marketing.&nbsp;



A gift guide can also personalize the shopping experience for the customers and can make them feel a powerful emotional connection with the brand.&nbsp;



There is a diverse range of digital marketing strategies available for promoting Father&#8217;s Day, including Google Ads, discounts, email marketing campaigns, influencer marketing, and social media advertising.



Related Article: <a href="https://ikas.com/blog/digital-marketing-channels">Digital Marketing Channels</a>



<h2 class="wp-block-heading" id="h-apply-the-cross-selling-tactics">Apply the Cross-Selling Tactics</h2>



One way to increase the average order value of the customers is by applying cross-selling tactics. Cross-selling includes offering different products or services to customers before the checkout. For example, for Father’s Day, it is possible to sell other products with special discounts or free delivery to customers who buy a certain product, so that they would be more inclined to buy more gifts, potentially for the other fathers in their lives such as grandfathers or fathers-in-law.



<h2 class="wp-block-heading" id="h-send-special-gifts-to-fathers">Send Special Gifts to Fathers</h2>



According to <a href="https://nrf.com/research-insights/holiday-data-and-trends/fathers-day#:~:text=Approximately%2076%20percent%20of%20U.S.,celebrate%20Father's%20Day%20in%202022." target="_blank" rel="noreferrer noopener nofollow">National Retail Foundation</a>, fathers often appreciate receiving clothing, gift cards, and electronics from their children as Father’s Day gifts.&nbsp;



Therefore, for customers who buy Father’s Day gifts for their fathers, thoughtful and personalized small gifts can be included in the delivery boxes. The emotional connection that can be achieved through these small surprises may lead customers to prefer the same e-commerce website for next year’s Father’s Day gifts. This small gesture may lead to brand loyalty in the future, and enhance the brand’s reputation.&nbsp;



<h2 class="wp-block-heading" id="h-apply-discounts-on-products">Apply Discounts on Products</h2>



Discount is always a good idea for selling more products. Applying discounts on your products for Father’s Day is a highly effective way for increasing sales. Exclusive discounts and special promotions, only for the occasion of Father’s Day 2023, encourages customers to make a swift purchase.



Gift bundles with special discounted prices also have the chance to attract potential customers due to the appeal of saving money and taking advantage of the exceptional prices. Discounted products might be offered only for a limited time so that the customers feel the urge to purchase as swiftly as possible.



<h2 class="wp-block-heading" id="h-send-gift-cards-with-special-messages">Send Gift Cards with Special Messages</h2>



Gift cards for Father’s Day have always been among the most irreplaceable gifts for fathers. Gift cards that add a heartfelt touch that resonates with customers can be offered on e-commerce websites alongside special products or as stand-alone products. In this manner, fathers have the opportunity to purchase according to their own needs and wants.&nbsp;



By creating an emotional connection, personalized gift cards with special Father’s Day messages increase the average order value, and total sales. Gift cards provide a versatile gifting option offering customers a flexible gift-giving experience.



<h2 class="wp-block-heading" id="h-special-packaging-for-fathers">Special Packaging for Fathers</h2>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="538" src="https://cms.ikas.com/wp-content/uploads/2023/05/Special-Packaging-1024x538.webp" alt="Special Packaging for Fathers" class="wp-image-40991" srcset="https://cms.ikas.com/wp-content/uploads/2023/05/Special-Packaging-1024x538.webp 1024w, https://cms.ikas.com/wp-content/uploads/2023/05/Special-Packaging-300x158.webp 300w, https://cms.ikas.com/wp-content/uploads/2023/05/Special-Packaging-768x403.webp 768w, https://cms.ikas.com/wp-content/uploads/2023/05/Special-Packaging-24x13.webp 24w, https://cms.ikas.com/wp-content/uploads/2023/05/Special-Packaging-36x19.webp 36w, https://cms.ikas.com/wp-content/uploads/2023/05/Special-Packaging-48x25.webp 48w, https://cms.ikas.com/wp-content/uploads/2023/05/Special-Packaging.webp 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



Eye-catching special packaging is essential for a unique customer experience. To create packaging that embodies the spirit of the special occasion, thematic designs can be prepared. Just imagine the excitement of the customers who take a look at these impressive designs. Impressive packaging would enhance customer satisfaction and sales. Moreover, the same customers have a more likelihood of purchasing again next year.&nbsp;



Personalized messages and Father’s Day cards can also be incorporated into the packages so that the unboxing experience of the customers can be elevated. The act of unboxing is also visually captivating and a beloved practice on social media platforms. Therefore, your customers may also prefer sharing their unboxing event with their followers on social media.&nbsp;



The care and effort e-commerce websites put into preparing special packaging would lead the customers to develop positive emotions, leading to strong brand loyalty.&nbsp;



<h2 class="wp-block-heading" id="h-offer-free-shipping-for-father-s-day">Offer Free Shipping for Father&#8217;s Day</h2>



Additionally, providing free shipping can serve as an incentive for customers. Free shipping might be a high barrier to online shopping, and customers are more likely to proceed with completing their orders when there is no extra fee for shipping.



With free shipping for Father’s Day purchases, e-commerce websites can effectively boost sales, while also attracting potential customers. Announced on the website, through email marketing campaigns, and on social media platforms, this limited-time offer would be an attractive opportunity for those who wish to buy gifts for the fathers in their lives with a budget in mind. Repeatedly offered free shipping promotions on Father’s Day or any other special occasion also increase the likelihood of return purchases in the future.&nbsp;



<h2 class="wp-block-heading" id="h-plan-your-social-media-posts">Plan Your Social Media Posts</h2>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="538" src="https://cms.ikas.com/wp-content/uploads/2023/05/Social-Media-Posts-1024x538.webp" alt="Plan Your Social Media Posts" class="wp-image-40995" srcset="https://cms.ikas.com/wp-content/uploads/2023/05/Social-Media-Posts-1024x538.webp 1024w, https://cms.ikas.com/wp-content/uploads/2023/05/Social-Media-Posts-300x158.webp 300w, https://cms.ikas.com/wp-content/uploads/2023/05/Social-Media-Posts-768x403.webp 768w, https://cms.ikas.com/wp-content/uploads/2023/05/Social-Media-Posts-24x13.webp 24w, https://cms.ikas.com/wp-content/uploads/2023/05/Social-Media-Posts-36x19.webp 36w, https://cms.ikas.com/wp-content/uploads/2023/05/Social-Media-Posts-48x25.webp 48w, https://cms.ikas.com/wp-content/uploads/2023/05/Social-Media-Posts.webp 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



Social media can also be effective in promoting Father&#8217;s Day products with visually appealing content and captions. By strategically sharing emotionally captivating social media posts, businesses can remind their social media followers and/or customers about the approaching date of Father&#8217;s Day, ensuring they don&#8217;t miss out on the opportunity to celebrate this special day.



Social media posts can be shared before and during Father’s Day and as the customers get familiar with the products of a brand through social media posts and ads, they can also be more inclined to buy certain products. These posts can show compelling visuals and include effective captions to tell the unique features of the products. Moreover, social media can effectively raise brand awareness and increase engagement with potential and existing social media followers.



Moreover, giveaways and contests can be organized for social media followers. Giveaways and contests can gamify the shopping experience for potential customers as they create excitement about the products and the brand. Participation in contests and giveaways can also increase the likelihood of later purchases.



Influencers can also play an important role to improve the social proof and the credibility of the brand. With the reach of influencers, the products can be fully introduced to potential customers. Influencers can also share their own experiences with the products, establishing a sense of trust and authenticity among the followers.



Related Article: <a href="https://ikas.com/blog/social-media-marketing-tips">Social Media Marketing Tips</a>



<h2 class="wp-block-heading" id="h-take-advantage-of-email-marketing">Take Advantage of Email Marketing</h2>



In addition to preparing a gift guide for the e-commerce website, the same gift guide can also be distributed through emails targeting new and/or existing customers.



Newsletters that are sent before Father’s Day to remind the date, create a sense of urgency, and encourage the customers to begin planning their gift ideas well in advance. Valuable gift suggestions and products from the gift guide may inspire customers to make well-informed purchase decisions.



Furthermore, it is helpful to send a reminder email to the customers who bought gifts from the website last year so that they can purchase their gifts for this year’s Father’s Day. Sales can be further increased with special discounts to email subscribers.



Related Articles:



<ul>
<li><a href="https://ikas.com/blog/email-marketing-guide">What is Email Marketing?</a></li>



<li><a href="https://ikas.com/blog/e-commerce-trends">Top 7 E-Commerce Trends For 2023</a></li>



<li><a href="https://ikas.com/blog/product-bundling">What is Product Bundling?</a></li>



<li><a href="https://ikas.com/blog/what-is-ecommerce">What is E-Commerce?</a></li>



<li><a href="https://ikas.com/blog/top-9-e-commerce-tips-for-small-businesses">E-Commerce Tips For Small Businesses</a></li>



<li><a href="https://ikas.com/blog/find-a-product-to-sell-online">Find A Product To Sell Online</a></li>
</ul>



We are here to answer all your questions about setting up an e-commerce site! Get detailed information about the ikas <a href="https://ikas.com/">e-commerce platform</a>!

Boost Your E-Commerce Sales on Father’s Day (9+ Tips)

We are constantly improving the ikas e-commerce platform by adding new features that enable e-commerce merchants to increase their sales quickly and efficiently.



This month we have added new filters, sorting options, employee permissions, and much more. Let’s take a detailed look at the new features.



<h2 class="wp-block-heading" id="h-new-shipping-rules">New Shipping Rules 📦</h2>



We have renewed the shipping rules in order to offer improved shipping management to our users on the ikas platform. Previously, users were only able to input shipping rules based on the country. Now, ikas users can define rules according to the postal codes of their deliveries. 



There is also a new delivery method called &#8220;Fast Delivery&#8220;. We have now two delivery methods in total:



<ul>
<li>Standard Delivery</li>



<li>Fast Delivery</li>
</ul>



Once you have established the time and day for the two different delivery methods, the corresponding rule will become visible on the payment page. In addition, you can also see the estimated delivery time on the same page.



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="712" src="https://cms.ikas.com/wp-content/uploads/2023/03/fast-delivery-rules-1024x712.webp" alt="Fast Delivery Rules" class="wp-image-36686" srcset="https://cms.ikas.com/wp-content/uploads/2023/03/fast-delivery-rules-1024x712.webp 1024w, https://cms.ikas.com/wp-content/uploads/2023/03/fast-delivery-rules-300x209.webp 300w, https://cms.ikas.com/wp-content/uploads/2023/03/fast-delivery-rules-768x534.webp 768w, https://cms.ikas.com/wp-content/uploads/2023/03/fast-delivery-rules-24x17.webp 24w, https://cms.ikas.com/wp-content/uploads/2023/03/fast-delivery-rules-36x25.webp 36w, https://cms.ikas.com/wp-content/uploads/2023/03/fast-delivery-rules-48x33.webp 48w, https://cms.ikas.com/wp-content/uploads/2023/03/fast-delivery-rules.webp 1057w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



If you have multiple stock locations, you can set different shipping rules for each stock location. This way you can choose from which stock location the order should be sent to the customer.&nbsp;



Example:



You have two stock locations: One in the city center and the other outside the city. With the new update, you can set different shipping fees and rules for the warehouse location in the city center and the one outside the city.



If there are no products available at your warehouse location, then the shipping rules you set will not be displayed.



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="827" src="https://cms.ikas.com/wp-content/uploads/2023/03/shipping-settings-1024x827.webp" alt="" class="wp-image-36695" srcset="https://cms.ikas.com/wp-content/uploads/2023/03/shipping-settings-1024x827.webp 1024w, https://cms.ikas.com/wp-content/uploads/2023/03/shipping-settings-300x242.webp 300w, https://cms.ikas.com/wp-content/uploads/2023/03/shipping-settings-768x620.webp 768w, https://cms.ikas.com/wp-content/uploads/2023/03/shipping-settings-24x19.webp 24w, https://cms.ikas.com/wp-content/uploads/2023/03/shipping-settings-36x29.webp 36w, https://cms.ikas.com/wp-content/uploads/2023/03/shipping-settings-48x39.webp 48w, https://cms.ikas.com/wp-content/uploads/2023/03/shipping-settings.webp 1517w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<h2 class="wp-block-heading" id="h-product-reviews">Product Reviews 💌</h2>



Automating product reviews allow you to send emails to users who have purchased products and ask them to rate them. Furthermore, you can manage all product reviews on the product detail page. 



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="504" src="https://cms.ikas.com/wp-content/uploads/2023/03/reply-to-review-1024x504.png" alt="" class="wp-image-36704" srcset="https://cms.ikas.com/wp-content/uploads/2023/03/reply-to-review-1024x504.png 1024w, https://cms.ikas.com/wp-content/uploads/2023/03/reply-to-review-300x148.png 300w, https://cms.ikas.com/wp-content/uploads/2023/03/reply-to-review-768x378.png 768w, https://cms.ikas.com/wp-content/uploads/2023/03/reply-to-review-24x12.png 24w, https://cms.ikas.com/wp-content/uploads/2023/03/reply-to-review-36x18.png 36w, https://cms.ikas.com/wp-content/uploads/2023/03/reply-to-review-48x24.png 48w, https://cms.ikas.com/wp-content/uploads/2023/03/reply-to-review.png 1139w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



You can access all the product reviews and respond to them in the “Automations” section. Your response will be sent via email to the user’s email address. If you select the &#8220;Private&#8221; option, the user&#8217;s rating will not be publicly visible, allowing you to modify the review.



<h2 class="wp-block-heading" id="h-google-xml-and-update-times">Google XML and Update Times ⏱️</h2>



The feed you uploaded to Google Merchant Center used to be in .tsv format which caused problems with the transfer. With the latest update, you will receive the feed file with the .xml extension from Google Merchant Center, and product feed files will be updated immediately.



<h2 class="wp-block-heading" id="h-exclusion-filter">Exclusion Filter 🔍</h2>



With the new update, you can now select custom fields and categories. There are two new options: &#8220;include&#8221; and &#8220;not include&#8220;. You can select these two options as rules.&nbsp;&nbsp;



Example: Take a look at the example below. You can exclude the brand MEDUSA, but include the color black.



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="525" src="https://cms.ikas.com/wp-content/uploads/2023/03/dynamic-category-conditions-1024x525.webp" alt="" class="wp-image-36710" srcset="https://cms.ikas.com/wp-content/uploads/2023/03/dynamic-category-conditions-1024x525.webp 1024w, https://cms.ikas.com/wp-content/uploads/2023/03/dynamic-category-conditions-300x154.webp 300w, https://cms.ikas.com/wp-content/uploads/2023/03/dynamic-category-conditions-768x394.webp 768w, https://cms.ikas.com/wp-content/uploads/2023/03/dynamic-category-conditions-24x12.webp 24w, https://cms.ikas.com/wp-content/uploads/2023/03/dynamic-category-conditions-36x18.webp 36w, https://cms.ikas.com/wp-content/uploads/2023/03/dynamic-category-conditions-48x25.webp 48w, https://cms.ikas.com/wp-content/uploads/2023/03/dynamic-category-conditions.webp 1071w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<h2 class="wp-block-heading" id="h-package-split">Package Split ✂️</h2>



Packages with the status &#8220;ready to shipment&#8221; or &#8220;shipped&#8221; can be canceled. If the order contains several products, you can remove them now without canceling the whole order. 



You can create a new shipping code for the removed product and ship it separately. This function is especially useful in case of missing or wrong shipments.&nbsp;&nbsp;



<figure class="wp-block-image size-full"><img decoding="async" loading="lazy" width="792" height="370" src="https://cms.ikas.com/wp-content/uploads/2023/03/split-package.webp" alt="" class="wp-image-36720" srcset="https://cms.ikas.com/wp-content/uploads/2023/03/split-package.webp 792w, https://cms.ikas.com/wp-content/uploads/2023/03/split-package-300x140.webp 300w, https://cms.ikas.com/wp-content/uploads/2023/03/split-package-768x359.webp 768w, https://cms.ikas.com/wp-content/uploads/2023/03/split-package-24x11.webp 24w, https://cms.ikas.com/wp-content/uploads/2023/03/split-package-36x17.webp 36w, https://cms.ikas.com/wp-content/uploads/2023/03/split-package-48x22.webp 48w" sizes="(max-width: 792px) 100vw, 792px" /></figure>



<h2 class="wp-block-heading" id="h-other-improvements">Other Improvements 🎉</h2>



<ul>
<li>The rule &#8220;Maximum cart amount&#8221; has been added to the campaign function</li>



<li>The &#8220;Gift Package&#8221; rule has been added to the order filter.</li>



<li>You can update the language preferences of the customers according to the actions performed.</li>



<li>When you copy the product description from another place, the style of the copied text is not applied in ikas. Only styles such as color, background color, list, bold, italic, underlined font, etc. will be copied to ikas.</li>



<li>You can add billing information and a custom title to the shipping label.</li>



<li>With Twilio integration, you can send SMS notifications&nbsp;</li>



<li>You can define the file names of the product images</li>



<li>If a shopping cart reminder email is sent, you can see it in the order timeline</li>
</ul>



<h2 class="wp-block-heading" id="h-other-functions-on-our-roadmap">Other functions on our roadmap ⏳</h2>



<ul>
<li>Grouping products and selling them with the bundle function</li>



<li>Enter separate prices for bundle products</li>



<li>When a bundle of products is sold, you can calculate the stock or product prices separately for the products in the bundle</li>



<li>The ikasPOS will be work on both Android and iOS devices</li>



<li>Collect and obtain contracts and permissions from customers on new displays</li>



<li>Etsy integration</li>



<li>New price-lists&nbsp;&nbsp;</li>



<li>Separate display of sales from abandoned shopping carts</li>



<li>Ability to download digital products</li>



<li>New website theme for beauty products</li>



<li>Dynamic customer groups</li>



<li>Better visibility of category pages on the website</li>
</ul>



Related Article: <a href="https://ikas.com/blog/ikas-november-update-is-live" target="_blank" rel="noreferrer noopener">ikas November Update</a>

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