Last Update: 06.10.2023

Top 10 Trending Products To Sell Online In 2023


Boran Özgül

Content Marketing Specialist

Last Update: 06.10.2023

7 min

As we near the mid-year of 2023, there are certain things to look out for; trending products and rising trends in e-commerce, what products are losing popularity, the effects of the pandemic, and how long they might last.

Analyzing all of these will help you decide the path you want to take for your online business. We have compiled a list of products expected to become trends in 2023 or at least keep their current popularity.

A merchant selling trending products to a customer inside his shop.

Below, you will find a list of products that we expect to be popular in 2023.

But if you want to learn how to find trending products yourself, you can also take a look at our related article: 6 Strategies To Find A Product To Sell Online.

1- Wellness Products

Even before the pandemic, consumers deeply cared about wellness products. Wellness products are linked with health products but they also include a holistic approach to not only improve one’s general health, but also fitness, sleep nutrition, appearance, sleep, and mindfulness

According to the market research company The NPD Group, 44% of Americans place more focus on health and wellness, than before the pandemic. It is also estimated that the global wellness market will grow by more than $1.5 trillion.

Wellness products range from medicines, supplements, medical devices, personal-health trackers, doctor appointment scheduling apps, sleep medications such as melatonin, app-enabled sleep trackers, sleep-enhancing products such as special sleep pillows, wake-up lights, and blackout curtains, as well as guided meditation apps.

2 – Pens & Pencils

The last few years saw the rise of journaling with people either personalizing regular notebooks via drawings and stickers or buying special notebooks that already include such elements but one factor remains pens and pencils. 

This category is especially prevalent today as schools start to reopen and people return to their classes with vigour after spending so long cooped up in their houses. Either way, it seems that screens and keyboards won’t be replacing pen and paper any time soon.

Especially personalized and unusual pens & pencils are some of the trending products in 2023.

3 – Athleisure Wear

The pandemic caused many epiphanies, one of which was; sweatpants are really, really comfortable. But, as we go back to normal life, we can’t exactly wear our 10-year-old sweats with holes in the crotch. 

Another effect of the pandemic is people are tired of looking dishevelled, so they are willing to spend money on clothes to make up for the lost time, but they also want to be comfortable. This is where athleisure comes in. 

Athleisure wear on a wooden floor, with a yoga mat, a water bottle, and headphones.

We can describe athleisure as sweatpants-but-make-it-chic, or as chic as sweatpants can be. That means tops, pants, jackets, bralettes, sweatshirts, and caps

Performance-based footwear sales are also forecasted to increase in 2023, after the revenue declines during the pandemic. 

Correlatively to this trend, sports equipment products, camping accessories, coolers, and e-bikes will also be sold more prevalently as consumers experience outdoor activities more. 

This trend doesn’t appear to be leaving anytime soon.

4 – Home Decor

We’re talking about the pandemic again, but a historical event like that influences many areas of life, and home decor is undoubtedly one of them. Due to lockdowns, people have spent a lot of time indoors. 

This, coupled with the free time we all had to watch home makeover shows and browse Pinterest, created the perfect storm. 

Carpets, wall art, drinkware, pillows, fairy lights, candles, blankets, and most of all, plants have been wildly popular, and even if the pandemic ends, people’s desire to make their habitats more expressive of who they are, as well as a place they want to spend the time it doesn’t seem like it will change. Selling succulents in cute pots has never been more profitable.

5 – Eco-Friendly Products

As more and more companies and organizations announce their new eco-friendly methods and solutions, individual awareness is also on the rise. You can find almost anything in an eco-friendly format; phone cases, forks, spoons, bags, yoga mats, and even clothes. 

a group of eco-friendly trending products on display.

This trend can only grow as climate change and pollution continue to affect our daily lives. Biodegradable, compostable, and eco-friendly alternatives of daily goods are some of the best-trending products to sell.

6 – Beauty Products

The popularity of makeup brushes, fake nails like acrylic nails or gel nails, hair extensions, wigs, and false eye lashes will most likely persist for years to come. 

The beauty industry may inspire images of colourful eyeshadow palettes and lipsticks but there is more to it than just makeup products. 

Beauty may never go out of fashion as we may never stop trying to attain it, so why not give the people what they want in 2023?

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7 – Tech Accessories

Tech accessories were in demand and will be in demand with or without the pandemic. This category includes phone cases, car phone holders, AirPods cases, gaming products, wireless chargers, and smartwatches

These little gadgets may seem unimportant but they have the potential to make life so much easier and what they all have in common is everyone can make use of them, all they need is a phone. Tech accessories will most likely keep their popularity in 2023.

Tech accessories allow users to personalize their gadgets, and we expect them to be trending products for a long time.

8 – Jewellery & Fashion Accessories

Jewellery and fashion accessories such as earrings, necklaces, rings, hats, shoes, bags, and brooches, especially more budget-friendly options that are also durable like silver and steel jewellery are in high demand. 

a lot of different accessories and jewellery on a wooden surface.

Alongside these, hair accessories like pins, clips, and headscarves will continue to be trending products to sell online in 2023. We can all thank Instagram and Pinterest for that.

9 – Sports Accessories

We already talked about eco-friendly yoga mats and smartwatches, but the interest in sports doesn’t begin or end there. 2021 may have seen many attempts at pilates in front of laptop screens, but not all of those attempts have failed.

Adding to that is people’s need to be active after spending the majority of the past two years stationary, and we have ourselves the perfect time to get into sports or sell sports accessories. This category includes bikes, rackets, jumping rope, running shoes, and even water bottles.

10 – Digital Artwork

Perhaps the most creative of possible products to sell online in 2023 is digital artwork. This category especially appeals to people looking to make money on the side.

We even included selling digital artwork in our list of low-cost business ideas!

You can create your original pieces or interpretations of other media, and you will most likely find an audience for it. As streaming platforms make TV shows and movies from the past and present available to us at all times, possibilities for inspired work are endless.


In conclusion, the year 2023 presents an outstanding opportunity to start selling online, given the current trends in e-commerce. To succeed, you need to find the right product ideas that appeal to your target audience and align with your online store’s niche products. Using search engines and social media platforms can help you identify the right search terms for your products. Additionally, you can consider selling on online marketplaces like eBay, or your own website to boost your visibility. With the growing preference for working from home and online shopping, there is no better time to jumpstart your online business and take advantage of the emerging possibilities in the e-commerce industry.

E-commerce may be a challenging path but we tried to present you with a guide regarding what products are expected to be popular to sell online in 2023. We hope you can find inspiration and information about what you might want to do on this list and if you find it helpful, don’t forget to share it with your friends!

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Boran Özgül

Content Marketing Specialist

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