Digital Marketing Blog Posts
Ultimate Guide to Halloween Marketing for Your Business
Get ready for the spooky season! As Halloween is approaching, businesses can begin preparing for Halloween-themed marketing campaigns to drive traffic, sales, and customer interest toward your business. Traditionally observed on October 31, especially in Ireland, Scotland, the U.S., and Canada, Halloween is an important shopping period for those looking to enjoy the Halloween spirit […]
Back-to-School Marketing: Tips for 2023
Summer is coming to an end, and paving the way for one of the biggest e-commerce shopping seasons of the year – back-to-school (BTS). Back-to-school marketing strategies will help your e-commerce website to flourish during this period. Thousand of families, teachers, and college students will shop for their needs like electronics, clothing, school supplies, arts […]
What is a Niche Market? (Best Examples for 2023)
What is a Niche Market? A niche market is a subsection of a larger market that can be characterised by its own particular requirements, preferences, or identity, distinguishing it from the market as a whole. For instance, there are numerous niches in the market for shoes. Shoes for plus-sized people, shoes for nurses, and shoes […]
Affiliate Marketing: What it is & How to Get Started (2023)
The marketing industry has altered since affiliate marketing first appeared in the 1990s. Commissions to regular people were suddenly worth millions of dollars, and businesses were generating significant profits. Affiliate marketing is still a great way to make money online in 2023. Today almost 85% of online businesses offer an affiliate program, and major brands […]
What is Email Marketing? (2023 Guide)
Email marketing is one of the best methods to generate leads, increase inbound traffic and reclaim abandoned carts. It is also a great way to complement your other marketing efforts. According to Campaign Monitor, each $1 spent on email marketing has an estimated average return of $42. Every marketer would agree that a return on […]
15 Best Photo Editing Software for 2023
It is essential to use the best photo editing software to create quality pictures and designs for your e-commerce website to advance the potential of your business. Quality images will put you in a more professional line while helping you grow your brand. Business owners usually skip this essential step, thinking it would be complicated or costly to invest […]
Top 5 Digital Skills You Should Learn In 2023
The job market is changing with the influx of new technologies. Automation and artificial intelligence are already making it possible for tasks to be done by fewer people, in less time. As a result, traditional jobs are slowly disappearing. Blue-collar jobs were being replaced by automation for quite a while, especially in manufacturing. But white-collar, office […]
Brand Awareness 101: How To Measure It?
Brand awareness is the point where everything begins. In the end, your customers cannot shop from you without knowing that you exist. You need to make sure that your target market knows you. That is why we wrote this article to show you the methods and techniques you can use to measure your brand awareness. […]
SEO Best Practices for E-Commerce Stores
You have probably heard how SEO can improve your business. People go on and on about how SEO can create boundless organic traffic for your business, and increase your online sales. Well, all of this is actually true! A solid SEO strategy can get more traffic to your website. It is also an invaluable digital […]
Top 7 Digital Marketing Channels For 2023
Choosing the correct digital marketing channels is essential for small e-commerce businesses, especially with limited marketing budgets and the abundance of available marketing channels considered. Investing in the correct opportunities at the beginning could make all the difference. Digital marketing has evolved significantly since the first banner ad was published in 1994. Display ads, static banners, […]
What is Growth Hacking? (Simple and Detailed Guide)
You have probably heard the “growth hacking” buzzword being thrown around a lot, and most of the time it is incorrectly used. Now, most companies or individuals consider the work they perform as growth hacking, but it is mostly just usual digital marketing. This term was first coined by Sean Ellis, the founder and CEO […]
What Is Livestream Shopping?
E-commerce has been evolving since one fated secure, encrypted money transfer signalled the internet open for commerce in 1994. Since that day, we have had the chance to see e-commerce take many forms. Now, we have influencers dressed as anime characters selling weird products on livestream. What a period to be alive right? This is […]