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The e-commerce world is expanding faster than ever. New trends take the stage while old ones are left in the dust. Every <a href="https://ikas.com/blog/what-is-entrepreneurship">entrepreneur</a> needs to be on the lookout for new e-commerce trends to be able to stay ahead of the game.



If you are wondering about what new e-commerce trends will rule the industry in 2023, then you have stumbled into the right article!



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="576" src="https://cms.ikas.com/wp-content/uploads/2022/03/mark-konig-Tl8mDaue_II-unsplash-1024x576.jpg" alt="e-commerce trends of 2022" class="wp-image-1250" srcset="https://cms.ikas.com/wp-content/uploads/2022/03/mark-konig-Tl8mDaue_II-unsplash-1024x576.jpg 1024w, https://cms.ikas.com/wp-content/uploads/2022/03/mark-konig-Tl8mDaue_II-unsplash-300x169.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/03/mark-konig-Tl8mDaue_II-unsplash-768x432.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/03/mark-konig-Tl8mDaue_II-unsplash-1536x864.jpg 1536w, https://cms.ikas.com/wp-content/uploads/2022/03/mark-konig-Tl8mDaue_II-unsplash-2048x1152.jpg 2048w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<h2 class="wp-block-heading" id="h-7-e-commerce-trends-every-entrepreneur-should-know-about">7 E-Commerce Trends Every Entrepreneur Should Know About:</h2>



<ol>
<li>Social Commerce&nbsp;</li>



<li>Livestream Shopping&nbsp;</li>



<li>Blockchain In E-Commerce</li>



<li>Direct To Consumer&nbsp;</li>



<li> Sustainability&nbsp;</li>



<li>Customized Packaging&nbsp;</li>



<li>Omnichannel Sales</li>
</ol>



Related Article: <a href="https://ikas.com/blog/what-is-ecommerce">What is E-Commerce?</a>



<h2 class="wp-block-heading" id="h-1-social-commerce">1. Social Commerce</h2>



<a href="https://ikas.com/blog/social-commerce">Social commerce</a> allows users to shop directly from a social networking website such as Facebook and Instagram. There are already lots of options for entrepreneurs who wish to adopt social commerce, such as Instagram Shopping and Checkout on Instagram. In 2023, we expect social commerce options to increase, while shoppers adopt them even more.&nbsp;



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="575" src="https://cms.ikas.com/wp-content/uploads/2022/03/dole777-EQSPI11rf68-unsplash-1024x575.jpg" alt="e-commerce trends, social commerce." class="wp-image-1256" srcset="https://cms.ikas.com/wp-content/uploads/2022/03/dole777-EQSPI11rf68-unsplash-1024x575.jpg 1024w, https://cms.ikas.com/wp-content/uploads/2022/03/dole777-EQSPI11rf68-unsplash-300x168.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/03/dole777-EQSPI11rf68-unsplash-768x431.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/03/dole777-EQSPI11rf68-unsplash-1536x862.jpg 1536w, https://cms.ikas.com/wp-content/uploads/2022/03/dole777-EQSPI11rf68-unsplash-2048x1150.jpg 2048w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



Right now, social commerce sales make up only a fraction of total e-commerce sales as it is only in the early adoption stage. But all the predictions point to its eventual rise in the future. In early 2020, <a href="https://www.globenewswire.com/news-release/2021/11/05/2328515/0/en/Global-Social-Commerce-Market-to-Reach-US-2-9-Trillion-by-the-Year-2026.html" target="_blank" rel="noreferrer noopener nofollow">the global market for Social Commerce was estimated at $559.7 billion</a> and is expected to reach the size of US $2.9 trillion by 2026.



Social commerce will definitely be one of the top e-commerce trends in 2023.



<h2 class="wp-block-heading" id="h-2-livestream-shopping">2. Livestream Shopping</h2>



<a href="https://ikas.com/blog/livestream-shopping">Livestream shopping</a>, also known as live shopping and live commerce, is a marketing and e-commerce method wherein a streamer, who is usually an influencer or a celebrity, advertises a product or service through a livestream. Shoppers can ask questions, leave comments, and interact with the host. In some events, they can also directly shop from the livestream. In a sense, it is an evolved version of home shopping TV shows.&nbsp;



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="683" src="https://cms.ikas.com/wp-content/uploads/2022/03/jean-beller-6j56djYQgJs-unsplash-1-1024x683.jpg" alt="e-commerce trends, livestream shopping." class="wp-image-1259" srcset="https://cms.ikas.com/wp-content/uploads/2022/03/jean-beller-6j56djYQgJs-unsplash-1-1024x683.jpg 1024w, https://cms.ikas.com/wp-content/uploads/2022/03/jean-beller-6j56djYQgJs-unsplash-1-300x200.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/03/jean-beller-6j56djYQgJs-unsplash-1-768x512.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/03/jean-beller-6j56djYQgJs-unsplash-1-1536x1024.jpg 1536w, https://cms.ikas.com/wp-content/uploads/2022/03/jean-beller-6j56djYQgJs-unsplash-1-2048x1365.jpg 2048w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



The livestream market is <a href="https://www.forbes.com/sites/kristinlarson/2021/03/27/retailers-embrace-livestreaming-market-expected-to-reach-11-billion-in-2021/?sh=7c4841162fde" target="_blank" rel="noreferrer noopener nofollow">expected to surpass $25 billion by 2023</a>, and livestream shopping will most likely follow suit. Amazon and Facebook are already looking to get a piece of the pie with their livestream shopping events.&nbsp;The combined interest in this industry will make it one of the most important e-commerce trends in 2023.



Livestream shopping is also huge in China. <a href="https://www.ebshk.com/" target="_blank" rel="noreferrer noopener nofollow">According to Everbright Securities</a>, China’s live commerce market reached an estimated value of US $171 billion in 2020. The Chinese Livestream shopping market is expected to reach $423 billion by 2022. Western markets will most likely follow suit, and we will see a huge uptick in livestream shopping sales.



<h2 class="wp-block-heading" id="h-3-blockchain-in-e-commerce">3. Blockchain In E-Commerce</h2>



Blockchain is taking the world by storm, and it is only in its nascent stage. The e-commerce market will no doubt be affected by the adoption of blockchain technology and we have already seen different proof of concept blockchain features in the e-commerce ecosystem.



One example we can give for blockchain-based e-commerce platforms is OpenBazaar. OpenBazaar operates on a peer to peer basis, wherewith each transaction a blockchain token is created to represent it. This way, buyers and sellers can make transactions without needing a middleman or a third-party mediator.&nbsp;



We will no doubt see more blockchain-based e-commerce marketplaces or platforms in the coming years.&nbsp;As the global interest in this technology grows, it will take its place as one of the e-commerce trends of 2023.



<h2 class="wp-block-heading" id="h-4-direct-to-consumer-d2c">4. Direct To Consumer (D2C)</h2>



<a href="https://ikas.com/blog/what-is-d2c-business-model">Direct to consumer</a> is a business model where a manufacturer sells their products directly to the final consumer without any middleman or mediator. This usually leads to lower prices, better prices, and a better relationship between the brand and the customer.&nbsp;We believe with the constant growth of this market, D2C will become one of the top e-commerce trends of 2023.



Direct to consumer is not a new concept, but it is getting much easier thanks to the increasing accessibility of e-commerce. Now, manufacturers can reach final consumers without much need for a middleman thanks to a multitude of online sales channels available.



<a href="https://www.statista.com/topics/8838/d2c-e-commerce/#:~:text=The%20total%20addressable%20D2C%20market,reaching%20100%20billion%20by%202025." target="_blank" rel="noreferrer noopener nofollow">Between 2019 and 2020 the D2C market grew by 45.5%</a>, significantly increasing its trend over the e-commerce market. According to eMarketer, D2C e-commerce sales is expected to reach $151 billion in 2022.&nbsp;



The increase in the market share of D2C, and its rapid growth makes it one of the top e-commerce trends of 2023.



<h2 class="wp-block-heading" id="h-5-sustainability">5. Sustainability</h2>



Sustainability in e-commerce can refer to the eco-friendliness of the product, the business model or the particular brand itself. In the grand scheme of things, most consumers look at the issue of sustainability regarding how businesses or brands affect the ecosystem by their packaging, manufacturing and distribution choices.&nbsp;



Sustainability was already a trending topic, and now with the pandemic and recent developments in the past years, consumers are becoming even more concerned with sustainability. In the polls, 8 in 10 American citizens agree that climate change is fuelled by human activity, and <a href="https://www.luxuriousmagazine.com/garnier-going-green-to-save-the-planet/" target="_blank" rel="noreferrer noopener nofollow">according to a report by Garnier, 73% of consumers in the UK</a> want to be more sustainable in the future.&nbsp;



Businesses and entrepreneurs can expect the pressure for sustainability to rise in the future. Sustainable products and business models will most likely see an upward trend in 2023, making it one of the top e-commerce trends.



<h2 class="wp-block-heading" id="h-6-customized-packaging">6. Customized Packaging</h2>



Custom packaging allows business owners to create brand experiences for their customers by shipping their products in packaging that is specifically designed for the brand, product or the customer.&nbsp;



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="684" src="https://cms.ikas.com/wp-content/uploads/2022/03/bench-accounting-MGaFENpDCsw-unsplash-1024x684.jpg" alt="customized packaging, e-commerce trends." class="wp-image-1262" srcset="https://cms.ikas.com/wp-content/uploads/2022/03/bench-accounting-MGaFENpDCsw-unsplash-1024x684.jpg 1024w, https://cms.ikas.com/wp-content/uploads/2022/03/bench-accounting-MGaFENpDCsw-unsplash-300x200.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/03/bench-accounting-MGaFENpDCsw-unsplash-768x513.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/03/bench-accounting-MGaFENpDCsw-unsplash-1536x1026.jpg 1536w, https://cms.ikas.com/wp-content/uploads/2022/03/bench-accounting-MGaFENpDCsw-unsplash-2048x1368.jpg 2048w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



You can create free marketing by sending your products in reusable and durable packaging that also includes your logo. This way, your customers will feel more inclined to use your packaging for their own needs, and with your logo on the front, more people will have a chance to see it on display.



More and more businesses are adopting personalized packaging in their strategy. And with the world rapidly shifting towards e-commerce, it will also take its place as one of the e-commerce trends of 2023.



<h2 class="wp-block-heading" id="h-7-omnichannel-commerce">7. Omnichannel Commerce</h2>



Omnichannel commerce or omnichannel retail can be defined as the practice of taking a multichannel approach to sales and focusing on providing a flawless customer experience whether the customers are shopping online on any device, or shopping in a traditional retail store. Omnichannel will definitely become one of the top e-commerce trends of 2023.



According to <a href="https://visit.bloomreach.com/state-of-commerce-experience?_ga=2.217424086.1508371057.1639052649-1032516732.1639052649" target="_blank" rel="noreferrer noopener nofollow">The State of Commerce Experience 2021</a>, 44% of B2C buyers and 58% of B2B buyers state that they always or often research a product online before going to a brick and mortar store. They also continue their online search even while they are physically in the store.&nbsp;



It is becoming increasingly important for business owners to offer a seamless omnichannel shopping experience to their customers. If you also want to get into the world of omnichannel commerce, you can use the omnichannel sales and management features of <a href="https://ikas.com/">ikas</a> to get ahead of the curve.



If you like our pick of top e-commerce trends of 2023, then you should definitely visit our blog to read more!



Related Article: <a href="https://ikas.com/blog/top-9-social-listening-tools-for-online-businesses">Top 9 Social Listening Tools For Online Businesses</a>



<figure class="wp-block-image size-large"><a href="https://accounts.ikas.com/register"><img loading="lazy" decoding="async" width="1024" height="538" src="https://cms.ikas.com/wp-content/uploads/2022/12/build-your-ecommerce-site-with-ikas-1-1024x538.png" alt="" class="wp-image-26167" srcset="https://cms.ikas.com/wp-content/uploads/2022/12/build-your-ecommerce-site-with-ikas-1-1024x538.png 1024w, https://cms.ikas.com/wp-content/uploads/2022/12/build-your-ecommerce-site-with-ikas-1-300x158.png 300w, https://cms.ikas.com/wp-content/uploads/2022/12/build-your-ecommerce-site-with-ikas-1-768x403.png 768w, https://cms.ikas.com/wp-content/uploads/2022/12/build-your-ecommerce-site-with-ikas-1-24x13.png 24w, https://cms.ikas.com/wp-content/uploads/2022/12/build-your-ecommerce-site-with-ikas-1-36x19.png 36w, https://cms.ikas.com/wp-content/uploads/2022/12/build-your-ecommerce-site-with-ikas-1-48x25.png 48w, https://cms.ikas.com/wp-content/uploads/2022/12/build-your-ecommerce-site-with-ikas-1.png 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></a></figure>



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<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="538" src="https://cms.ikas.com/wp-content/uploads/2022/03/SEO-Best-Practices-Highlighted-1024x538.jpg" alt="A board with different SEO best practices and marketing strategies written on it." class="wp-image-5153" srcset="https://cms.ikas.com/wp-content/uploads/2022/03/SEO-Best-Practices-Highlighted-1024x538.jpg 1024w, https://cms.ikas.com/wp-content/uploads/2022/03/SEO-Best-Practices-Highlighted-300x158.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/03/SEO-Best-Practices-Highlighted-768x403.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/03/SEO-Best-Practices-Highlighted.jpg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



You have probably heard how SEO can improve your business. People go on and on about how SEO can create boundless organic traffic for your business, and <a href="https://ikas.com/blog/8-ways-to-increase-online-sales" target="_blank" rel="noreferrer noopener">increase your online sales.</a>  Well, all of this is actually true! A solid SEO strategy can get more traffic to your website. It is also an invaluable <a href="https://ikas.com/blog/digital-marketing-channels" target="_blank" rel="noreferrer noopener">digital marketing channel</a> for your business! Of course, there are certain practices you should know to improve your SEO. These are called SEO best practices.



<h2 class="wp-block-heading" id="h-what-are-seo-best-practices">What Are SEO Best Practices?</h2>



SEO is a boundless topic. There are different techniques you can use to increase your search engine rankings. SEO best practices are the most essential of these techniques. Basically, they are processes that make crawling, indexing, and understanding your content easier for search engines.



The practices we describe below are mainly for on-page SEO. Which involves the content on your website. Employing these practices will have a positive impact on your page rankings.



<h2 class="wp-block-heading" id="h-7-seo-best-practices-for-e-commerce-businesses">7 SEO Best Practices For E-Commerce Businesses</h2>



<h3 class="wp-block-heading">1. Target a keyword with high search traffic potential</h3>



The first step of any SEO strategy is to determine keywords. You will spend your time trying to optimize content to rank for keywords. So it is essential to choose keywords with actual potential.



Not all keywords are created equally. Some keywords just don’t have enough traffic to provide you with any exposure. Some keywords on the other hand are just too competitive. They might have great search volume. But it is nearly impossible to rank because of how over-saturated they are.



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="538" src="https://cms.ikas.com/wp-content/uploads/2022/03/SEO-Best-Practices-extra-1-1024x538.jpg" alt="Back view of a person working on a laptop with the text SEO PERFORMANCE on display." class="wp-image-5160" srcset="https://cms.ikas.com/wp-content/uploads/2022/03/SEO-Best-Practices-extra-1-1024x538.jpg 1024w, https://cms.ikas.com/wp-content/uploads/2022/03/SEO-Best-Practices-extra-1-300x158.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/03/SEO-Best-Practices-extra-1-768x403.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/03/SEO-Best-Practices-extra-1.jpg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



While looking for keywords you should focus on two metrics:&nbsp;



Average Search Volume: Average search volume is the number of searches a keyword generates per month on average. The ideal search volume will depend on the topic, so there is no rule here. Compare keywords to others in the same niche to understand the expected volume.



SEO Difficulty / Ranking Difficulty: SD(SEO Difficulty) is a score between 1-100 given to a certain keyword to signify how difficult it is to rank on it. The higher the number, the harder it is to rank. As a rule of thumb, a lower number is better as long as there is enough average search volume to justify focusing on it.



<h3 class="wp-block-heading">2. Structure your meta title tags</h3>



A meta title tag is a title that is displayed in a Google search. This is the first thing about your content or web page a user will see.



When preparing your title tag you will need to focus on two different aspects.&nbsp;



The user: When a user makes a Google Search they will only see the meta title tag and meta description of each entry. They will most likely ignore the description if your title tag doesn’t pique their interest. Your title tag should be clear and concise. It should state what the user will find inside, and how it can help them. You need to give a reason for users to click on the title!



The algorithm: The algorithm is what brings your web page in front of the user. If you can’t convince the algorithm to display your content, no one will see it, and your web page will be buried. As a rule of thumb, include your primary keyword in your title tag.&nbsp;



<h3 class="wp-block-heading">3. Consider the search intent</h3>



Google searches have different intents behind them. Some people want to navigate to a page, while others just want information.



Your web pages should be aiming for certain search intent, and everything from the content within to the title tag should reflect it.&nbsp;



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="538" src="https://cms.ikas.com/wp-content/uploads/2022/03/SEO-Best-Practices-extra-2-1024x538.jpg" alt="A cardboard cutout of a search engine homepage" class="wp-image-5163" srcset="https://cms.ikas.com/wp-content/uploads/2022/03/SEO-Best-Practices-extra-2-1024x538.jpg 1024w, https://cms.ikas.com/wp-content/uploads/2022/03/SEO-Best-Practices-extra-2-300x158.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/03/SEO-Best-Practices-extra-2-768x403.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/03/SEO-Best-Practices-extra-2.jpg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



There are mainly 4 types of search intent:



<h4 class="wp-block-heading">1. Informational intent</h4>



A user with the informational intent is searching for specific information. For example, they are looking to learn &#8220;how to cook an egg.&#8221;



<h4 class="wp-block-heading">2. Navigation intent</h4>



Users with navigational intent want to go to a specific part of the web. Think of writing the name of a website on search engines to navigate to it. 



<h4 class="wp-block-heading">3. Transactional intent</h4>



Transactional intent involves wanting to make a purchase or transaction. These users mostly know what they want to buy. They just want to get to the product page.



<h4 class="wp-block-heading">4. The commercial investigation</h4>



People with commercial investigation intent are there to mainly compare their options. For example, they could be looking for &#8220;The cheapest lawnmower to buy.&#8221; Or &#8220;the best network streaming devices.&#8221;



<h3 class="wp-block-heading">4. Meta descriptions</h3>



The meta description is the piece of text that appears right under the title tag on the search ranking page. Users will see it right after the title tag. So this piece is important to convince users that the content inside is significant.&nbsp;



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="538" src="https://cms.ikas.com/wp-content/uploads/2022/03/SEO-Best-Practices-extra-3-1024x538.jpg" alt="Close-up of a woman working on a business tablet." class="wp-image-5166" srcset="https://cms.ikas.com/wp-content/uploads/2022/03/SEO-Best-Practices-extra-3-1024x538.jpg 1024w, https://cms.ikas.com/wp-content/uploads/2022/03/SEO-Best-Practices-extra-3-300x158.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/03/SEO-Best-Practices-extra-3-768x403.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/03/SEO-Best-Practices-extra-3.jpg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



It is also important to consider the length of a meta description. Google usually cuts snippets longer than 155-160 characters. Still, your meta descriptions should be long enough to be descriptive. So aiming for a length of 60-150 characters is a good idea.



You should generally focus on 4 aspects when crafting your meta descriptions.



<ul><li>Accuracy</li><li>Character limit</li><li>Originality</li><li>Call to action</li></ul>



<h3 class="wp-block-heading">5. Use a short and clear URL</h3>



URLs are only a minor ranking factor, but they should not be disregarded!&nbsp;



When structuring your URLs you need to focus on two aspects.



<ul><li>First of all, we have the search algorithm. Your URLs should include your main keyword, and they should be concise.</li><li>The second aspect you need to consider is the user. Your URLs should be readable by people, so they will know what to expect if they ever encounter your naked URL. They should be short and reflect the content of the page.</li></ul>



<h3 class="wp-block-heading">6. Optimize your images</h3>



The images on your page affect the overall SEO performance. They should be optimized both for the users, and the search engines.&nbsp;



You need to consider several different subjects when optimizing images for SEO.



Related Article: <a href="https://ikas.com/blog/what-is-video-marketing">What is Video Marketing?</a>



<h4 class="wp-block-heading">1. Image format</h4>



There are a lot of image formats you can choose from, but the most common formats for the web are PNG and JPEG. PNG usually produces better quality images but comes with a larger file size. On the other hand, JPEG could reduce the quality, but you can find a good balance between quality and file size.



<h4 class="wp-block-heading">2. Compress your images</h4>



Images can slow down your website, that is why you should compress them to increase your page loading speed.&nbsp;



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="538" src="https://cms.ikas.com/wp-content/uploads/2022/03/SEO-Best-Practices-extra-4-1024x538.jpg" alt="Close-up of a graphic designer working on optimizing images for SEO." class="wp-image-5172" srcset="https://cms.ikas.com/wp-content/uploads/2022/03/SEO-Best-Practices-extra-4-1024x538.jpg 1024w, https://cms.ikas.com/wp-content/uploads/2022/03/SEO-Best-Practices-extra-4-300x158.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/03/SEO-Best-Practices-extra-4-768x403.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/03/SEO-Best-Practices-extra-4.jpg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<h4 class="wp-block-heading">3. Customize the file name</h4>



Search engines consider the file name of your images to classify them, so your file names should include your primary, or secondary keywords depending on the specific image. Try to be descriptive while keeping it short.



<h4 class="wp-block-heading">4. Write alt texts</h4>



Alternatives texts appear in place of the images when a page is unable to load them. You need to optimize the alt text to make sure it includes relevant keywords. Also, the alt text should describe what the picture is to help people understand it even when they can’t load the image.



<h3 class="wp-block-heading">7. Make your content easier to read:</h3>



Look, nobody likes a big block of text. It is hard to read, it hurts your eyes, and makes reading the whole content seem like an impossible task. So do both yourself and your readers a favour, and structure your content!



Having well-structured content with several headers, bullet points and lists will make it easier for search algorithms to understand what your text is all about. The better an algorithm understands your page, the better it will be able to index it.&nbsp;



While structuring your content, try to divide the subject into subtopics. Create headers with the “[H2]” tag and consider adding a table of contents to make it easier for users to jump to specific sections.



Also, don’t keep your paragraphs too long! Usually, 4-5 lines per paragraph are plenty. Having shorter paragraphs will increase the readability of your content.



<h2 class="wp-block-heading" id="h-final-remarks">Final Remarks</h2>



Improving the SEO of your website requires patience and dedication, but in the long haul, it can increase your organic traffic. It can even make other marketing methods seem redundant(they are not). We hope that this article will help you improve your SEO. Thank you for reading!



Related Article: <a href="https://ikas.com/blog/what-is-growth-hacking">What is Growth Hacking?</a>

SEO Best Practices for E-Commerce Stores

Reclaiming abandoned carts is crucial for the efficiency of e-commerce stores. There are several techniques you can use to reclaim abandoned carts. And we believe that the best method to reclaim abandoned shopping carts is to send abandoned cart recovery emails!



Customers abandon carts for various reasons such as wanting to review the total prices of all the items they want, waiting for their paycheck to finalize their purchase finding the price too high, or simply getting distracted during the purchase.



No matter what the reason is, reclaiming abandoned carts is nothing new. Most e-commerce businesses expect first-time customers to abandon their carts. Therefore, they develop tactics to address this issue.



<h2 class="wp-block-heading" id="h-what-are-abandoned-cart-emails">What are Abandoned Cart Emails?</h2>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="538" src="https://cms.ikas.com/wp-content/uploads/2023/07/What-is-Abandoned-Cart-Emails-1-1-1024x538.webp" alt="What are Abandoned Cart Emails?" class="wp-image-43725" srcset="https://cms.ikas.com/wp-content/uploads/2023/07/What-is-Abandoned-Cart-Emails-1-1-1024x538.webp 1024w, https://cms.ikas.com/wp-content/uploads/2023/07/What-is-Abandoned-Cart-Emails-1-1-300x158.webp 300w, https://cms.ikas.com/wp-content/uploads/2023/07/What-is-Abandoned-Cart-Emails-1-1-768x403.webp 768w, https://cms.ikas.com/wp-content/uploads/2023/07/What-is-Abandoned-Cart-Emails-1-1-24x13.webp 24w, https://cms.ikas.com/wp-content/uploads/2023/07/What-is-Abandoned-Cart-Emails-1-1-36x19.webp 36w, https://cms.ikas.com/wp-content/uploads/2023/07/What-is-Abandoned-Cart-Emails-1-1-48x25.webp 48w, https://cms.ikas.com/wp-content/uploads/2023/07/What-is-Abandoned-Cart-Emails-1-1.webp 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



Abandoned cart emails serve as reminders to customers who have left their purchases unfinished. When a customer abandons their cart, they often receive an email reminding them of the items they left behind. These emails aim to encourage them to reconsider their potential purchases.&nbsp;



In addition to reminding customers about their abandoned carts, these emails may also include incentives like discount codes or free shipping. The primary goal of sending these emails is to motivate customers to return to the website and complete their purchases.



In 2022, the average cart abandonment rate across all industries was <a href="https://baymard.com/lists/cart-abandonment-rate">69.99%</a>, and e-commerce brands lose <a href="https://www.dynamicyield.com/blog/shopping-cart-abandonment-ebook-announcement/">$18 billion</a> in annual sales each year. Especially mobile users have an even higher abandonment rate.&nbsp;



<h2 class="wp-block-heading" id="h-why-should-i-send-abandoned-cart-emails">Why Should I Send Abandoned Cart Emails?</h2>



<a href="https://www.oberlo.com/ecommerce-wiki/abandoned-cart-emails#:~:text=A%20series%20of%20automated%20abandoned,rate%20of%20a%20promotional%20newsletter">75% of buyers </a>who left their carts are estimated to return to their charts to complete their purchase. 



To increase sales, boost revenue, and improve conversion rates, it is critical to reach out to potential customers by implementing several marketing techniques such as cart reminders, and coupon codes to draw them back to your website to complete their purchase.



<h2 class="wp-block-heading" id="h-common-reasons-for-cart-abandonment">Common Reasons for Cart Abandonment</h2>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="538" src="https://cms.ikas.com/wp-content/uploads/2023/07/Common-Reasons-for-Cart-Abandonment-1024x538.webp" alt="" class="wp-image-43706" srcset="https://cms.ikas.com/wp-content/uploads/2023/07/Common-Reasons-for-Cart-Abandonment-1024x538.webp 1024w, https://cms.ikas.com/wp-content/uploads/2023/07/Common-Reasons-for-Cart-Abandonment-300x158.webp 300w, https://cms.ikas.com/wp-content/uploads/2023/07/Common-Reasons-for-Cart-Abandonment-768x403.webp 768w, https://cms.ikas.com/wp-content/uploads/2023/07/Common-Reasons-for-Cart-Abandonment-24x13.webp 24w, https://cms.ikas.com/wp-content/uploads/2023/07/Common-Reasons-for-Cart-Abandonment-36x19.webp 36w, https://cms.ikas.com/wp-content/uploads/2023/07/Common-Reasons-for-Cart-Abandonment-48x25.webp 48w, https://cms.ikas.com/wp-content/uploads/2023/07/Common-Reasons-for-Cart-Abandonment.webp 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



According to <a href="https://baymard.com/">Baymard Institute</a>, customers abandon their purchasing process due to these reasons:&nbsp;



<ul>
<li>Extra costs too high- shipping, tax, fees &#8211; %60</li>



<li>The site wanted me to create an account &#8211; %37</li>



<li>Too long/ complicated checkout process &#8211; %28</li>



<li>I couldn’t see/calculate the total order cost up-front &#8211; %23</li>



<li>The website had errors/crashed &#8211; %20</li>



<li>I didn’t trust the site with my credit card information &#8211; %19</li>



<li>Delivery was too slow- %18</li>



<li>The returns policy wasn’t satisfactory &#8211; %11&nbsp;</li>



<li>There weren’t enough payment methods &#8211; %8</li>



<li>The credit card was declined &#8211; %4</li>
</ul>



Card abandonment emails also have the power to understand why your customers left their carts and improve customer satisfaction with personalized discounts accordingly.&nbsp;



<h2 class="wp-block-heading" id="h-1-write-a-great-subject-line">1. Write A Great Subject Line</h2>



The subject line is where the customer decides if they will read your email or not. That is why it is essential to write a great email subject line.



You can follow the steps below to write a great subject line:



<ul>
<li>Keep it short; a typical inbox will only reveal the first 60 characters of a subject line. While a mobile phone shows only the first 25-30 characters.</li>



<li>Place the most important parts first. If you are offering a discount, make sure it is visible in the subject line.</li>



<li>Be clear and specific. Make sure your customers know what to expect even before opening the email.</li>



<li>Use keywords your customers may use to filter or search their inboxes.</li>



<li>Never put words in ALL CAPS. It will get their attention but also annoy them.</li>



<li>Reread and revise. Test if you can.</li>
</ul>



After you have the subject line ready to go, we can finally move on to the body!



<h2 class="wp-block-heading" id="h-2-develop-an-on-brand-copy">2. Develop An On Brand Copy</h2>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="538" src="https://cms.ikas.com/wp-content/uploads/2023/07/Develop-An-On-Brand-Copy-1024x538.webp" alt="Develop An On Brand Copy" class="wp-image-43698" srcset="https://cms.ikas.com/wp-content/uploads/2023/07/Develop-An-On-Brand-Copy-1024x538.webp 1024w, https://cms.ikas.com/wp-content/uploads/2023/07/Develop-An-On-Brand-Copy-300x158.webp 300w, https://cms.ikas.com/wp-content/uploads/2023/07/Develop-An-On-Brand-Copy-768x403.webp 768w, https://cms.ikas.com/wp-content/uploads/2023/07/Develop-An-On-Brand-Copy-24x13.webp 24w, https://cms.ikas.com/wp-content/uploads/2023/07/Develop-An-On-Brand-Copy-36x19.webp 36w, https://cms.ikas.com/wp-content/uploads/2023/07/Develop-An-On-Brand-Copy-48x25.webp 48w, https://cms.ikas.com/wp-content/uploads/2023/07/Develop-An-On-Brand-Copy.webp 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



For customers who have opened the email, your copy needs to be convincing to make them reclaim their cart.



Keep the following in mind:



<ul>
<li>Personalize the email, start by greeting the recipient.</li>



<li>If you are making an offer, or giving a discount, mention it at the beginning.</li>



<li>Keep it short, explain what the customer had in their cart, and why they should reclaim it.</li>



<li>Keep your copy on-brand, make sure it follows your other copies.</li>



<li>End with a call to action.</li>
</ul>



Having a good copy and a subject line are the musts of an email. But they will not be enough to get your customers&#8217; attention. Now, let’s move on to the visual elements!



<h2 class="wp-block-heading" id="h-3-include-visuals">3. Include Visuals</h2>



Nowadays, including visuals in your brand emails is a must. Most customers do not have time to read every email they receive, so you might need visuals to get their attention. Here are the steps you can follow to improve your visuals:



<ul>
<li>Summarize the message in the visual. If you are offering a discount, reflect it on the visual.</li>



<li>Include some product pictures. This way your customers will remember what they were purchasing, and why they wanted it.&nbsp;</li>



<li>Adding small motion designs could be a great way to make your emails stand out.</li>
</ul>



<h2 class="wp-block-heading" id="h-4-add-ctas">4. Add CTAs</h2>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="538" src="https://cms.ikas.com/wp-content/uploads/2023/07/Add-CTAs-1024x538.webp" alt="Add CTAs" class="wp-image-43694" srcset="https://cms.ikas.com/wp-content/uploads/2023/07/Add-CTAs-1024x538.webp 1024w, https://cms.ikas.com/wp-content/uploads/2023/07/Add-CTAs-300x158.webp 300w, https://cms.ikas.com/wp-content/uploads/2023/07/Add-CTAs-768x403.webp 768w, https://cms.ikas.com/wp-content/uploads/2023/07/Add-CTAs-24x13.webp 24w, https://cms.ikas.com/wp-content/uploads/2023/07/Add-CTAs-36x19.webp 36w, https://cms.ikas.com/wp-content/uploads/2023/07/Add-CTAs-48x25.webp 48w, https://cms.ikas.com/wp-content/uploads/2023/07/Add-CTAs.webp 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



A call to action (CTA) is a necessary component of any retargeting strategy. And you should include call-to-action buttons on your abandoned cart emails.



Your CTA’s should directly lead the customer towards the checkout page. Which helps them to continue where they left off seamlessly. If you are offering a discount, make sure you reflect that on the CTA, and if you can, apply the discount to the checkout page opened by the CTA button.



<h2 class="wp-block-heading" id="h-5-offer-a-discount">5. Offer A Discount</h2>



The best way to make sure that your abandoned cart email closes the sale is to offer a discount to the recipient. It could be the final push a customer needs to make a purchase.



If you are adding a discount, make sure you mention it at the beginning of the email. Mentioning it in the subject line and also referring to it early during the body of the email is always a good idea.



Don’t forget to mention it in the visuals. Just add the discount percentage, along the lines of “30% OFF!” to the visual, or creating a dedicated visual for the discount could be a great way to get the attention of the customer.



<h2 class="wp-block-heading" id="h-6-test-and-adapt">6. Test And Adapt</h2>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="538" src="https://cms.ikas.com/wp-content/uploads/2023/07/Test-And-Adapt-1024x538.webp" alt="Test And Adapt" class="wp-image-43690" srcset="https://cms.ikas.com/wp-content/uploads/2023/07/Test-And-Adapt-1024x538.webp 1024w, https://cms.ikas.com/wp-content/uploads/2023/07/Test-And-Adapt-300x158.webp 300w, https://cms.ikas.com/wp-content/uploads/2023/07/Test-And-Adapt-768x403.webp 768w, https://cms.ikas.com/wp-content/uploads/2023/07/Test-And-Adapt-24x13.webp 24w, https://cms.ikas.com/wp-content/uploads/2023/07/Test-And-Adapt-36x19.webp 36w, https://cms.ikas.com/wp-content/uploads/2023/07/Test-And-Adapt-48x25.webp 48w, https://cms.ikas.com/wp-content/uploads/2023/07/Test-And-Adapt.webp 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



Testing is always the most important step in marketing.



Create multiple emails and send them out. See which one of them works better and which does not perform well. Always be on the lookout for ways to improve your email in terms of its copy, subject line, or visuals.



You can try creating different subject lines for the same email and see which one of them gets opened the most. Then, you can try the same subject line with different contents to see which one converts more.



For example, you can create different templates for different purposes such as to help them during the purchasing process, to follow up after they visited your website without purchasing your products, to offer relevant product recommendations if they have purchased your products before, or for special offers and discounts.



<h2 class="wp-block-heading" id="h-when-should-you-send-automate-abandoned-cart-emails">When Should You Send Automate Abandoned Cart Emails?</h2>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="538" src="https://cms.ikas.com/wp-content/uploads/2023/07/When-Should-You-Send-Automate-Abandoned-Cart-Emails-1024x538.webp" alt="When Should You Send Automate Abandoned Cart Emails?" class="wp-image-43686" srcset="https://cms.ikas.com/wp-content/uploads/2023/07/When-Should-You-Send-Automate-Abandoned-Cart-Emails-1024x538.webp 1024w, https://cms.ikas.com/wp-content/uploads/2023/07/When-Should-You-Send-Automate-Abandoned-Cart-Emails-300x158.webp 300w, https://cms.ikas.com/wp-content/uploads/2023/07/When-Should-You-Send-Automate-Abandoned-Cart-Emails-768x403.webp 768w, https://cms.ikas.com/wp-content/uploads/2023/07/When-Should-You-Send-Automate-Abandoned-Cart-Emails-24x13.webp 24w, https://cms.ikas.com/wp-content/uploads/2023/07/When-Should-You-Send-Automate-Abandoned-Cart-Emails-36x19.webp 36w, https://cms.ikas.com/wp-content/uploads/2023/07/When-Should-You-Send-Automate-Abandoned-Cart-Emails-48x25.webp 48w, https://cms.ikas.com/wp-content/uploads/2023/07/When-Should-You-Send-Automate-Abandoned-Cart-Emails.webp 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



A series of emails would work best to convert abandoned carts to completed purchases. The abandoned cart email sequence should be structured like this:



<ul>
<li>Email 1: Cart reminder
<ul>
<li>The first email should be sent 30 minutes to one hour after the initial cart abandonment.</li>



<li>The aim of your first email should be to sell your customers to the customers. Initially, through the emails, you can understand the reasons why cart abandonment happened in the first place. You can also remind them to come back to your website to complete their purchases by showing the products they have left in their carts.</li>
</ul>
</li>



<li>Email 2: Follow up
<ul>
<li>After your first email, wait at least 24 hours before sending the second one.&nbsp;</li>



<li>In your second email, remind your customers of the items in their cart and focus on the product descriptions, and social proof examples such as influencers who are promoting your brand and products.&nbsp;</li>
</ul>
</li>



<li>Email 3: Promotional discount
<ul>
<li>24 to 48 hours after your second email, the third email can be sent to your customers.&nbsp;</li>



<li>In the third email, you can inform your customers about special offers such as free shipping, bundles, or discounts.&nbsp;</li>
</ul>
</li>
</ul>



<h2 class="wp-block-heading" id="h-how-to-automate-abandoned-cart-emails">How to Automate Abandoned Cart Emails</h2>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="538" src="https://cms.ikas.com/wp-content/uploads/2023/07/Send-automatic-emails-and-notifications-to-remind-your-customers-about-abandoned-carts-1024x538.webp" alt="How to Automate Abandoned Cart Emails" class="wp-image-43716" srcset="https://cms.ikas.com/wp-content/uploads/2023/07/Send-automatic-emails-and-notifications-to-remind-your-customers-about-abandoned-carts-1024x538.webp 1024w, https://cms.ikas.com/wp-content/uploads/2023/07/Send-automatic-emails-and-notifications-to-remind-your-customers-about-abandoned-carts-300x158.webp 300w, https://cms.ikas.com/wp-content/uploads/2023/07/Send-automatic-emails-and-notifications-to-remind-your-customers-about-abandoned-carts-768x403.webp 768w, https://cms.ikas.com/wp-content/uploads/2023/07/Send-automatic-emails-and-notifications-to-remind-your-customers-about-abandoned-carts-24x13.webp 24w, https://cms.ikas.com/wp-content/uploads/2023/07/Send-automatic-emails-and-notifications-to-remind-your-customers-about-abandoned-carts-36x19.webp 36w, https://cms.ikas.com/wp-content/uploads/2023/07/Send-automatic-emails-and-notifications-to-remind-your-customers-about-abandoned-carts-48x25.webp 48w, https://cms.ikas.com/wp-content/uploads/2023/07/Send-automatic-emails-and-notifications-to-remind-your-customers-about-abandoned-carts.webp 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



With <a href="https://ikas.com/">ikas</a>, you can easily automate abandoned cart emails without setting up different integrations. Moreover, in addition to the abandoned cart email templates and different sequences, you can also automate other notifications such as comment reminders to incentivize customers to leave a comment on the products they purchased, and back-in-stock notifications.



<h2 class="wp-block-heading" id="h-final-remarks">Final Remarks</h2>



Sending automated emails is one of the best ways to reclaim abandoned carts. Abandoned cart emails allow you to reconnect with potential customers who have shown some interest in your products but left during mid-checkout for several reasons. With the right techniques and strategies, those abandoned carts can be converted into purchases.&nbsp;



Always remember the importance of timing and relevance to send personalized, persuasive, yet gentle reminders to your potential customers, embellished with exclusive discounts, free shipping, or limited-time offers.&nbsp;



In the process of preparing marketing emails, keep a simple and clear design and copy to grab the attention of your customers and motivate them to open your email and purchase your products.&nbsp;



Related Article:<a href="https://ikas.com/blog/email-marketing-guide"> What is Email Marketing?</a>

How to Write an Abandoned Cart Email? (6 Steps)

Since the dawn of commerce, merchants have always looked for ways to<a href="https://ikas.com/blog/8-ways-to-increase-online-sales"> increase their sales</a>. Discounts, upselling and cross-selling techniques, psychological tricks, and many other techniques have been invented to achieve that goal. Product bundling is one such technique you can use to increase your sales.



This article will explain the method of product bundling and will discuss the benefits it can create for your business. We will also provide some tips regarding product choice when creating your bundling strategy.



<h2 class="wp-block-heading" id="h-what-is-product-bundling">What Is Product Bundling?</h2>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="538" src="https://cms.ikas.com/wp-content/uploads/2023/06/what-is-product-bundling-1024x538.webp" alt="What Is Product Bundling?" class="wp-image-42735" srcset="https://cms.ikas.com/wp-content/uploads/2023/06/what-is-product-bundling-1024x538.webp 1024w, https://cms.ikas.com/wp-content/uploads/2023/06/what-is-product-bundling-300x158.webp 300w, https://cms.ikas.com/wp-content/uploads/2023/06/what-is-product-bundling-768x403.webp 768w, https://cms.ikas.com/wp-content/uploads/2023/06/what-is-product-bundling-24x13.webp 24w, https://cms.ikas.com/wp-content/uploads/2023/06/what-is-product-bundling-36x19.webp 36w, https://cms.ikas.com/wp-content/uploads/2023/06/what-is-product-bundling-48x25.webp 48w, https://cms.ikas.com/wp-content/uploads/2023/06/what-is-product-bundling.webp 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



Product bundling is a technique where several individual goods or services are sold together as a combined package. The price of the combined package or “bundle” is lower than the total price of each good. The main goal is to increase the number of items sold in one purchase while providing customers with a good discount.



Common examples of product bundles are shaving kits, value meals at restaurants, skin-care sets, or make-up sets. Companies mainly sell products that are complementary to each other or products that are usually bought together.



<h2 class="wp-block-heading" id="h-which-products-can-you-bundle">Which Products Can You Bundle?</h2>



The best approach you can take to create product bundles is to put goods that complement each other or can be used together in the same deal. Your product bundles should make sense. Putting together unrelated products, like car accessories and hair conditioners will not be a good strategy. The person who will be interested in one product might be uninterested in the other.



Start with what your customer might need to use with a certain product you are selling. For example, putting a toothbrush and toothpaste in the same bundle makes sense, as someone who will use one will need the other. Same with a smartphone and a power bank, or a desktop computer and a keyboard.



You can also learn what products you should bundle directly from your customers. With the help of customer data and sales analytics, you can find out what each customer buys. Then, you can track which products are usually bought together, or bought by the same individual in close intervals. If there is a certain pattern, you can create a bundle for it! For example, if shoppers are buying a certain shampoo with a certain conditioner, you can bundle them together.



Moreover, if you aim to quickly sell certain types of products in your inventory, product bundling may assist you, especially also if it&#8217;s integrated with an inventory clearance. 



<h2 class="wp-block-heading" id="h-advantages-of-product-bundling">Advantages Of Product Bundling</h2>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="538" src="https://cms.ikas.com/wp-content/uploads/2023/06/advantages-Product-Bundling-1024x538.webp" alt="Advantages Of Product Bundling" class="wp-image-42739" srcset="https://cms.ikas.com/wp-content/uploads/2023/06/advantages-Product-Bundling-1024x538.webp 1024w, https://cms.ikas.com/wp-content/uploads/2023/06/advantages-Product-Bundling-300x158.webp 300w, https://cms.ikas.com/wp-content/uploads/2023/06/advantages-Product-Bundling-768x403.webp 768w, https://cms.ikas.com/wp-content/uploads/2023/06/advantages-Product-Bundling-24x13.webp 24w, https://cms.ikas.com/wp-content/uploads/2023/06/advantages-Product-Bundling-36x19.webp 36w, https://cms.ikas.com/wp-content/uploads/2023/06/advantages-Product-Bundling-48x25.webp 48w, https://cms.ikas.com/wp-content/uploads/2023/06/advantages-Product-Bundling.webp 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



Product bundling is a great pricing strategy, as well as an excellent way to upsell and cross-sell a wide range of products.



Creating specialized product bundles will <a href="https://ikas.com/blog/top-19-e-commerce-tips-for-small-businesses" target="_blank" rel="noreferrer noopener">increase the sale volume of each purchase</a>, as well as improve customer satisfaction and loyalty. If customers find out that they can come back to your store, and reliably find bundles they are interested in, they will take notice.



The three main benefits you will reap from a good product bundling strategy are increased sales volume, improved customer experience, and savings on marketing and shipping. We will explain each entry in detail below.



<h3 class="wp-block-heading" id="h-increases-sales-volume">Increases sales volume</h3>



Each shopper has a specific price they are willing to spend on a product, we call the difference between that price and what they will pay consumer surplus. The main benefit of product bundling is getting the maximum amount of customer surplus. This way, customers will feel like they are getting everything much cheaper, much easier.



Now, when customers feel like they are getting everything for a steal, they are more likely to spend more money. A product bundle is offered at a discounted price, but it will still make your customers buy more. The profit you get from each product might be lower, but as the customers are buying more, your sales volume will increase.



One other metric we need to discuss is the average order value.&nbsp;



This metric is a significant variable for the growth and success of any e-commerce business. It signifies the average amount customers spend on each order. Bundling strategies will increase your total revenue by improving your AOV.



<h3 class="wp-block-heading" id="h-improves-customer-experience">Improves customer experience</h3>



Product bundling increases customer loyalty by providing them with a simpler, more streamlined customer experience. With a good strategy, your customers will have the option to choose products or services that are grouped with their needs and wants in mind. They will appreciate the ease of being able to buy complementary products at a discounted price.



Product bundling will also remove the need for customers to spend their time<a href="https://ikas.com/blog/find-a-product-to-sell-online"> deciding which product to buy</a>. Options are great, but having too many of them will create what we call analysis paralysis, where a person is unable to take action because they are overwhelmed by all the options available.&nbsp;



By having already grouped bundles, your customers can buy multiple products they need or might need in the future at the same time. This way the time they need to spend on analyzing their options will be less.



<h3 class="wp-block-heading" id="h-save-on-marketing-and-shipping">Save on marketing and shipping</h3>



Product bundling will most likely save you a great amount of money on marketing and shipping since the key aspect of bundling is to sell more items in a single order. When a single person buys several goods in the same transaction, you will be able to ship multiple products together, which will be cheaper than distributing them individually.



When a large purchase is made by a single individual on your site, the pressure to market your business will also decrease. Selling multiple products in the same transaction means that the customer is most probably buying a product that has not been marketed to them by you. So you will be selling some items without marketing costs.



You will also have the option of bundling deadstock items with<a href="https://ikas.com/blog/trending-products-to-sell-online"> popular items</a>. So instead of creating a discount campaign or marketing strategy just to get rid of your underperforming products, you can use product bundling to get your investment back.



<h2 class="wp-block-heading" id="h-6-strategies-for-product-bundling-to-increase-conversion-rate">6 Strategies for Product Bundling to Increase Conversion Rate</h2>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="538" src="https://cms.ikas.com/wp-content/uploads/2023/06/strategies-Product-Bundling-1024x538.webp" alt="6 Strategies for Product Bundling to Increase Conversion Rate" class="wp-image-42744" srcset="https://cms.ikas.com/wp-content/uploads/2023/06/strategies-Product-Bundling-1024x538.webp 1024w, https://cms.ikas.com/wp-content/uploads/2023/06/strategies-Product-Bundling-300x158.webp 300w, https://cms.ikas.com/wp-content/uploads/2023/06/strategies-Product-Bundling-768x403.webp 768w, https://cms.ikas.com/wp-content/uploads/2023/06/strategies-Product-Bundling-24x13.webp 24w, https://cms.ikas.com/wp-content/uploads/2023/06/strategies-Product-Bundling-36x19.webp 36w, https://cms.ikas.com/wp-content/uploads/2023/06/strategies-Product-Bundling-48x25.webp 48w, https://cms.ikas.com/wp-content/uploads/2023/06/strategies-Product-Bundling.webp 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



Bundling provides the possibility to increase your revenues significantly. It requires some knowledge and experience to execute it correctly. Here are six suggestions to help you achieve a successful product bundling strategy.



<h3 class="wp-block-heading" id="h-1-promote-additional-products-with-your-bundles">1. Promote Additional Products With Your Bundles</h3>



Creating product bundles to advertise new products is a fantastic method. Offering discounts for new products with your popular products on the side will attract your customers to buy bundles.



With this strategy, you can easily tell your customers about your latest products and convince them for more purchases if you provide a good discount rate. Bundling will not only allow you to grow sales without spending extra money on marketing.



2. Allow Your Customers to Create Bundles



You can give the ability to your customers to create their bundles by letting them choose products they would like to purchase by creating a specific catalog.



Letting your customers create bundles themselves is a great way to promote and grow sales. By doing this, you will encourage your customers to buy more. They will add more products to their basket by trying to chase a bigger discount. It will also increase the satisfaction level of your customers.



You should also familiarize yourself with the terms pure bundling and mixed bundling. Whereas pure bundling does not offer each product in the bundle separately for the customers to purchase, mixed bundling offers all of the products in the bundling package to be sold separately.&nbsp;



3. Offer A Variety of Bundles and Complementary Goods



Offering a variety of bundles will improve your chances of attracting more customers. Try to be clever when you are pairing your products. Avoid randomly pairing products that are not related.



Bundling complementary goods will always be a plus. Complementary goods are products or services that provide value to another product or service. An instance of complementary goods would be a torch and a battery. A torch utilized by batteries is only helpful if we use the battery in it, and thus both products exist with the support of each other and are not worth it without the other. Selling complementary goods will naturally make you sell the other.



<h3 class="wp-block-heading" id="h-4-make-sure-that-your-customer-knows-how-much-they-can-save">4. Make Sure That Your Customer Knows How Much They Can Save</h3>



A bundle&#8217;s main selling point is the amount of money a consumer can save. Make sure that your customers know how much more they would save by getting a bundle instead of ordering items separately.



Customers who feel like they had a great deal will be pleased and more likely to revisit your store in the future.



<h3 class="wp-block-heading" id="h-5-apply-it-as-a-closing-strategy">5. Apply it As A Closing Strategy</h3>



A buyer may sometimes hesitate to complete a transaction. Offering incredible bundles on your<a href="https://ikas.com/blog/what-is-ecommerce"> e-commerce</a> site might push the customer to pull the final trigger and decide to buy.



<h3 class="wp-block-heading" id="h-6-review-your-data">6. Review Your Data</h3>



Make sure to experiment with your bundles to provide the best possible deals. By comprehending which bundles are selling the most and gathering detailed customer data, you&#8217;ll be able to make better judgments on bundling in the future to maximize your profits.



<h2 class="wp-block-heading" id="h-what-should-be-considered-in-product-packaging">What Should be Considered in Product Packaging?</h2>



Companies should focus on product packaging to provide a unique service that attracts the attention of the customers.&nbsp;



First of all, the protection of the products is essential; therefore adequate packaging that protects the products during transit and handling should be a priority.&nbsp;



After making sure that the products are safe, packaging can be turned into a personalized experience with eye-catching designs, and appropriate use of your colours and logo to reinforce branding.



<h2 class="wp-block-heading" id="h-takeaways">Takeaways</h2>



Incorporating various types of product bundling into your sales approach can be a highly effective tactic to boost your sales. Whether you organize an inventory clearance, a mixed bundling, or a pure bundling, you can bundle a range of products together, from different product lines, and sell them as a single unit at discounted prices.



You can even experiment with letting customers create their custom bundles or use an algorithm to generate personalized bundles based on customer behavior. Not only can bundling result in increased sales, but it can also boost customer satisfaction.&nbsp;



By offering reduced prices on bundles, you can entice your customers to purchase several products that may not have been sold separately. Product bundling requires strategic planning to determine the optimal product combinations and pricing alternatives.



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</ul>

What is Product Bundling? (6 Tips To Boost Your Business)

As we near the mid-year of 2023, there are certain things to look out for; trending products and rising trends in e-commerce, what products are losing popularity, the effects of the pandemic, and how long they might last.



Analyzing all of these will help you decide the path you want to take for your online business. We have compiled a list of products expected to become trends in 2023 or at least keep their current popularity.



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="538" src="https://cms.ikas.com/wp-content/uploads/2022/03/Trending-products-to-sell-online-Highlighted-1024x538.jpg" alt="A merchant selling trending products to a customer inside his shop." class="wp-image-3180" srcset="https://cms.ikas.com/wp-content/uploads/2022/03/Trending-products-to-sell-online-Highlighted-1024x538.jpg 1024w, https://cms.ikas.com/wp-content/uploads/2022/03/Trending-products-to-sell-online-Highlighted-300x158.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/03/Trending-products-to-sell-online-Highlighted-768x403.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/03/Trending-products-to-sell-online-Highlighted.jpg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<h2 class="wp-block-heading" id="h-best-trending-products-to-sell-in-2023">Best Trending Products To Sell In 2023</h2>



Below, you will find a list of products that we expect to be popular in 2023.



But if you want to learn how to find trending products yourself, you can also take a look at our related article:<a href="https://ikas.com/blog/find-a-product-to-sell-online"> 6 Strategies To Find A Product To Sell Online</a>.



<h3 class="wp-block-heading" id="h-1-wellness-products">1- Wellness Products</h3>



Even before the pandemic, consumers deeply cared about wellness products. Wellness products are linked with health products but they also include a holistic approach to not only improve one’s general health, but also fitness, sleep nutrition, appearance, sleep, and mindfulness.&nbsp;



According to the market research company <a href="https://www.npd.com/news/press-releases/2022/heightened-focus-on-health-and-wellness-reshaping-apparel-footwear-and-sporting-goods-markets-says-npd%EF%BF%BC/">The NPD Group</a>, 44% of Americans place more focus on health and wellness, than before the pandemic. It is also estimated that the <a href="https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/feeling-good-the-future-of-the-1-5-trillion-wellness-market">global wellness market</a> will grow by more than $1.5 trillion.



Wellness products range from medicines, supplements, medical devices, personal-health trackers, doctor appointment scheduling apps, sleep medications such as melatonin, app-enabled sleep trackers, sleep-enhancing products such as special sleep pillows, wake-up lights, and blackout curtains, as well as guided meditation apps.



<h3 class="wp-block-heading" id="h-2-pens-pencils">2 &#8211; Pens &amp; Pencils</h3>



The last few years saw the rise of journaling with people either personalizing regular notebooks via drawings and stickers or buying special notebooks that already include such elements but one factor remains pens and pencils.&nbsp;



This category is especially prevalent today as schools start to reopen and people return to their classes with vigour after spending so long cooped up in their houses. Either way, it seems that screens and keyboards won’t be replacing pen and paper any time soon.



Especially personalized and unusual pens &amp; pencils are some of the trending products in 2023.



<h3 class="wp-block-heading" id="h-3-athleisure-wear">3 &#8211; Athleisure Wear</h3>



The pandemic caused many epiphanies, one of which was; sweatpants are really, really comfortable. But, as we go back to normal life, we can’t exactly wear our 10-year-old sweats with holes in the crotch.&nbsp;



Another effect of the pandemic is people are tired of looking dishevelled, so they are willing to spend money on clothes to make up for the lost time, but they also want to be comfortable. This is where athleisure comes in.&nbsp;



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="538" src="https://cms.ikas.com/wp-content/uploads/2022/03/Trending-products-to-sell-online-ekstra-2-1-1024x538.jpg" alt="Athleisure wear on a wooden floor, with a yoga mat, a water bottle, and headphones." class="wp-image-3186" srcset="https://cms.ikas.com/wp-content/uploads/2022/03/Trending-products-to-sell-online-ekstra-2-1-1024x538.jpg 1024w, https://cms.ikas.com/wp-content/uploads/2022/03/Trending-products-to-sell-online-ekstra-2-1-300x158.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/03/Trending-products-to-sell-online-ekstra-2-1-768x403.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/03/Trending-products-to-sell-online-ekstra-2-1.jpg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



We can describe athleisure as sweatpants-but-make-it-chic, or as chic as sweatpants can be. That means tops, pants, jackets, bralettes, sweatshirts, and caps.&nbsp;



<a href="https://www.retaildive.com/news/footwear-industry-reset-retail-2023/643143/">Performance-based footwear</a> sales are also forecasted to increase in 2023, after the revenue declines during the pandemic.&nbsp;



Correlatively to this trend, sports equipment products, camping accessories, coolers, and e-bikes will also be sold more prevalently as consumers experience outdoor activities more.&nbsp;



This trend doesn’t appear to be leaving anytime soon.



<h3 class="wp-block-heading" id="h-4-home-decor">4 &#8211; Home Decor</h3>



We’re talking about the pandemic again, but a historical event like that influences many areas of life, and home decor is undoubtedly one of them. Due to lockdowns, people have spent a lot of time indoors.&nbsp;



This, coupled with the free time we all had to watch home makeover shows and browse Pinterest, created the perfect storm.&nbsp;



Carpets, wall art, drinkware, pillows, fairy lights, candles, blankets, and most of all, plants have been wildly popular, and even if the pandemic ends, people’s desire to make their habitats more expressive of who they are, as well as a place they want to spend the time it doesn’t seem like it will change. Selling succulents in cute pots has never been more profitable.



<h3 class="wp-block-heading" id="h-5-eco-friendly-products">5 &#8211; Eco-Friendly Products</h3>



As more and more companies and organizations announce their new eco-friendly methods and solutions, individual awareness is also on the rise. You can find almost anything in an eco-friendly format; phone cases, forks, spoons, bags, yoga mats, and even clothes.&nbsp;



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="538" src="https://cms.ikas.com/wp-content/uploads/2022/03/Trending-products-to-sell-online-ekstra-3-1024x538.jpg" alt="a group of eco-friendly trending products on display." class="wp-image-3189" srcset="https://cms.ikas.com/wp-content/uploads/2022/03/Trending-products-to-sell-online-ekstra-3-1024x538.jpg 1024w, https://cms.ikas.com/wp-content/uploads/2022/03/Trending-products-to-sell-online-ekstra-3-300x158.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/03/Trending-products-to-sell-online-ekstra-3-768x403.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/03/Trending-products-to-sell-online-ekstra-3.jpg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



This trend can only grow as climate change and pollution continue to affect our daily lives. Biodegradable, compostable, and eco-friendly alternatives of daily goods are some of the best-trending products to sell.



<h3 class="wp-block-heading" id="h-6-beauty-products">6 &#8211; Beauty Products</h3>



The popularity of makeup brushes, fake nails like acrylic nails or gel nails, hair extensions, wigs, and false eye lashes will most likely persist for years to come.&nbsp;



The beauty industry may inspire images of colourful eyeshadow palettes and lipsticks but there is more to it than just makeup products.&nbsp;



Beauty may never go out of fashion as we may never stop trying to attain it, so why not give the people what they want in 2023?



<figure class="wp-block-image size-large"><a href="https://accounts.ikas.com/register"><img loading="lazy" decoding="async" width="1024" height="538" src="https://cms.ikas.com/wp-content/uploads/2022/12/build-your-ecommerce-site-with-ikas-2-1024x538.png" alt="Build Your Ecommerce Site With ikas" class="wp-image-28170" srcset="https://cms.ikas.com/wp-content/uploads/2022/12/build-your-ecommerce-site-with-ikas-2-1024x538.png 1024w, https://cms.ikas.com/wp-content/uploads/2022/12/build-your-ecommerce-site-with-ikas-2-300x158.png 300w, https://cms.ikas.com/wp-content/uploads/2022/12/build-your-ecommerce-site-with-ikas-2-768x403.png 768w, https://cms.ikas.com/wp-content/uploads/2022/12/build-your-ecommerce-site-with-ikas-2-24x13.png 24w, https://cms.ikas.com/wp-content/uploads/2022/12/build-your-ecommerce-site-with-ikas-2-36x19.png 36w, https://cms.ikas.com/wp-content/uploads/2022/12/build-your-ecommerce-site-with-ikas-2-48x25.png 48w, https://cms.ikas.com/wp-content/uploads/2022/12/build-your-ecommerce-site-with-ikas-2.png 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></a></figure>



<h3 class="wp-block-heading" id="h-7-tech-accessories">7 &#8211; Tech Accessories</h3>



Tech accessories were in demand and will be in demand with or without the pandemic. This category includes phone cases, car phone holders, AirPods cases, gaming products, wireless chargers, and smartwatches.&nbsp;



These little gadgets may seem unimportant but they have the potential to make life so much easier and what they all have in common is everyone can make use of them, all they need is a phone. Tech accessories will most likely keep their popularity in 2023.



Tech accessories allow users to personalize their gadgets, and we expect them to be trending products for a long time.



<h3 class="wp-block-heading" id="h-8-jewellery-fashion-accessories">8 &#8211; Jewellery &amp; Fashion Accessories</h3>



Jewellery and fashion accessories such as earrings, necklaces, rings, hats, shoes, bags, and brooches, especially more budget-friendly options that are also durable like silver and steel jewellery are in high demand.&nbsp;



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="538" src="https://cms.ikas.com/wp-content/uploads/2022/03/Trending-products-to-sell-online-ekstra-4-1024x538.jpg" alt="a lot of different accessories and jewellery on a wooden surface." class="wp-image-3192" srcset="https://cms.ikas.com/wp-content/uploads/2022/03/Trending-products-to-sell-online-ekstra-4-1024x538.jpg 1024w, https://cms.ikas.com/wp-content/uploads/2022/03/Trending-products-to-sell-online-ekstra-4-300x158.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/03/Trending-products-to-sell-online-ekstra-4-768x403.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/03/Trending-products-to-sell-online-ekstra-4.jpg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



Alongside these, hair accessories like pins, clips, and headscarves will continue to be trending products to sell online in 2023. We can all thank Instagram and Pinterest for that.



<h3 class="wp-block-heading" id="h-9-sports-accessories">9 &#8211; Sports Accessories</h3>



We already talked about eco-friendly yoga mats and smartwatches, but the interest in sports doesn’t begin or end there. 2021 may have seen many attempts at pilates in front of laptop screens, but not all of those attempts have failed.



Adding to that is people’s need to be active after spending the majority of the past two years stationary, and we have ourselves the perfect time to get into sports or sell sports accessories. This category includes bikes, rackets, jumping rope, running shoes, and even water bottles.



<h3 class="wp-block-heading" id="h-10-digital-artwork">10 &#8211; Digital Artwork</h3>



Perhaps the most creative of possible products to sell online in 2023 is digital artwork. This category especially appeals to people looking to make money on the side.



We even included selling digital artwork in<a href="https://ikas.com/blog/business-ideas"> our list of low-cost business ideas!</a>



You can create your original pieces or interpretations of other media, and you will most likely find an audience for it. As streaming platforms make TV shows and movies from the past and present available to us at all times, possibilities for inspired work are endless.



<h2 class="wp-block-heading" id="h-takeaways">Takeaways</h2>



In conclusion, the year 2023 presents an outstanding opportunity to start selling online, given the current trends in e-commerce. To succeed, you need to find the right product ideas that appeal to your target audience and align with your online store&#8217;s niche products. Using search engines and social media platforms can help you identify the right search terms for your products. Additionally, you can consider selling on online marketplaces like eBay, or your own website to boost your visibility. With the growing preference for working from home and online shopping, there is no better time to jumpstart your online business and take advantage of the emerging possibilities in the e-commerce industry.



<a href="https://ikas.com/blog/what-is-ecommerce">E-commerce</a> may be a challenging path but we tried to present you with a guide regarding what products are expected to be popular to sell online in 2023. We hope you can find inspiration and information about what you might want to do on this list and if you find it helpful, don’t forget to share it with your friends!



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Top 10 Trending Products To Sell Online In 2023

13 Strategies To Find A Product To Sell Online

We all know how important hard, technical skills are. Those who have enough technical skills to create software are in high demand, and so do people who can draw up financial plans for entire businesses. These skills can land you jobs, or help you start your own business! But there are also soft skills that can help you climb the ladder of success, especially if you want to become an entrepreneur. These soft skills are what separates most people from entrepreneurs. These soft skills can either be inherent aspects of your personality or developed gradually with time.



To help you understand which soft skills you should focus on, we have compiled a list of 10 soft skills every entrepreneur should have to succeed in their business endeavours.



<h2 class="wp-block-heading" id="h-best-soft-skills-for-entrepreneurs">Best Soft Skills For Entrepreneurs</h2>



<ol>
<li>Growth Mindset</li>



<li>Teamwork</li>



<li>Persuasion</li>



<li>Ability to Adapt</li>



<li>Critical Thinking</li>



<li>Open-Mindedness</li>



<li>Risk-Taking</li>



<li>Devotion</li>



<li>Self-Discipline</li>



<li>Persistence</li>
</ol>



<h2 class="wp-block-heading" id="h-1-growth-mindset">1. Growth Mindset</h2>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="538" src="https://cms.ikas.com/wp-content/uploads/2023/05/Growth-Mindset-1024x538.webp" alt="Growth Mindset" class="wp-image-41453" srcset="https://cms.ikas.com/wp-content/uploads/2023/05/Growth-Mindset-1024x538.webp 1024w, https://cms.ikas.com/wp-content/uploads/2023/05/Growth-Mindset-300x158.webp 300w, https://cms.ikas.com/wp-content/uploads/2023/05/Growth-Mindset-768x403.webp 768w, https://cms.ikas.com/wp-content/uploads/2023/05/Growth-Mindset-24x13.webp 24w, https://cms.ikas.com/wp-content/uploads/2023/05/Growth-Mindset-36x19.webp 36w, https://cms.ikas.com/wp-content/uploads/2023/05/Growth-Mindset-48x25.webp 48w, https://cms.ikas.com/wp-content/uploads/2023/05/Growth-Mindset.webp 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



The mindset of an entrepreneur is a crucial factor for success, surpassing charm and technical skills. Without the correct mindset, the full potential of an entrepreneur will never be unleashed. That is why, the first soft skill that an entrepreneur should have is a growth mindset.



The growth mindset is a term coined by Stanford professor Carol Dweck. The growth mindset revolves around adopting a perspective that allows individuals to enhance their abilities beyond their initial level with determination, effort, and continuous learning. People with a growth mindset will understand that failing is only a process of learning.



The growth mindset also extends beyond the self and influences how we see other people. Those with a growth mindset know that individuals can improve themselves given the right tools and mindset. So, when selecting partners and employees, entrepreneurs with a growth mindset prioritize their potential for growth rather than solely considering their present circumstances.



<h2 class="wp-block-heading" id="h-2-teamwork">2. Teamwork</h2>



Entrepreneurs are often depicted as solitary achievers, portrayed as lone wolves who tackle everything on their own. The media and popular entrepreneur figures tend to create an image of these individuals as one-person enterprises, responsible for every aspect of their business single-handedly. However, most entrepreneurs who are in the early stages of success would tell you one simple thing: teamwork is dreamwork.



One person cannot master all the skills necessary to master every element of a business, especially as the company grows. In a scalable, growing business, the entrepreneur should know how to function in a team.



This also entails the ability to delegate tasks and responsibilities without resorting to micromanaging, recognizing the value of different perspectives and treating them impartially, as well as providing guidance and support to team members who require assistance. Instead of asserting their own viewpoint as the most significant, entrepreneurs with a team-oriented mindset ideally understand the collective strength of collaboration and prioritize the overall success of the team.



<h2 class="wp-block-heading" id="h-3-persuasion">3. Persuasion</h2>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="538" src="https://cms.ikas.com/wp-content/uploads/2023/05/Persuasion-1024x538.webp" alt="Persuasion" class="wp-image-41457" srcset="https://cms.ikas.com/wp-content/uploads/2023/05/Persuasion-1024x538.webp 1024w, https://cms.ikas.com/wp-content/uploads/2023/05/Persuasion-300x158.webp 300w, https://cms.ikas.com/wp-content/uploads/2023/05/Persuasion-768x403.webp 768w, https://cms.ikas.com/wp-content/uploads/2023/05/Persuasion-24x13.webp 24w, https://cms.ikas.com/wp-content/uploads/2023/05/Persuasion-36x19.webp 36w, https://cms.ikas.com/wp-content/uploads/2023/05/Persuasion-48x25.webp 48w, https://cms.ikas.com/wp-content/uploads/2023/05/Persuasion.webp 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



Being able to persuade is a skill everyone needs in the business world. Without the power to persuade customers to purchase products or potential employees to join the team, entrepreneurs will face significant limitations in their progress.



The most successful entrepreneurs are often those who excel at persuading those around them. They have the capacity to inspire belief in their partners and employees, as well as convince investors to invest in their ventures.



While persuasion may initially appear as a fixed skill, it aligns with the growth mindset discussed earlier. Believing in one&#8217;s potential for improvement is the first step towards enhancing persuasive abilities.



There are numerous videos, blog posts, books, and courses that can teach individuals how to be more persuasive. So if one finds themselves lacking in persuasion, one can start searching on platforms like YouTube for training videos!



<h2 class="wp-block-heading" id="h-4-ability-to-adapt">4. Ability to Adapt</h2>



Establishing, expanding, or stabilizing a new business is not an easy task, often full of unforeseen circumstances.



Various factors such as employee resignations, global events impacting the business, or partners pursuing different ventures can significantly influence the course of a business. Consequently, the ability to adapt and take decisive action during turbulent times is a crucial skill for entrepreneurs.



Instead of becoming overwhelmed by such circumstances, successful entrepreneurs completely acknowledge them. They promptly shift their focus towards finding ways to improve the situation, analyzing the root causes of the problem, and devising strategies to prevent similar problems in the future. Instead of dwelling on the pressure brought about by unexpected changes, they proactively seek opportunities for growth and development.



<h2 class="wp-block-heading" id="h-5-critical-thinking">5. Critical Thinking</h2>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="538" src="https://cms.ikas.com/wp-content/uploads/2023/05/Critical-Thinking-1024x538.webp" alt="Critical Thinking" class="wp-image-41462" srcset="https://cms.ikas.com/wp-content/uploads/2023/05/Critical-Thinking-1024x538.webp 1024w, https://cms.ikas.com/wp-content/uploads/2023/05/Critical-Thinking-300x158.webp 300w, https://cms.ikas.com/wp-content/uploads/2023/05/Critical-Thinking-768x403.webp 768w, https://cms.ikas.com/wp-content/uploads/2023/05/Critical-Thinking-24x13.webp 24w, https://cms.ikas.com/wp-content/uploads/2023/05/Critical-Thinking-36x19.webp 36w, https://cms.ikas.com/wp-content/uploads/2023/05/Critical-Thinking-48x25.webp 48w, https://cms.ikas.com/wp-content/uploads/2023/05/Critical-Thinking.webp 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



Critical thinking is the ability to actively analyse, synthesise and evaluate received information. It is simply the ability to correctly process all the information received, without letting your emotions cloud your judgment.



Entrepreneurs receive a lot of information from a variety of different sources, and they are expected to make decisions based on it. These decisions can be anything from determining the path the business will take, deciding on how to spend the budget, choosing who to hire, and deciding if you should pivot your entire company or not.



To make these decisions wisely, entrepreneurs need to develop their critical thinking abilities.



<h2 class="wp-block-heading" id="h-6-open-mindedness">6. Open-Mindedness</h2>



If entrepreneurs restrict themselves to their own beliefs and disregard alternative ideas negative consequences for their companies may occur.



The world is changing faster than ever before, and new ideas, trends, techniques, and technologies are popping up everywhere. Keeping an open mind will allow entrepreneurs to take advantage of all the new opportunities as they present themselves.&nbsp;



An open-minded approach also means being open to learning, experiencing, and trying out new things. Just because something has always been done a certain way doesn&#8217;t mean it can&#8217;t be changed. Entrepreneurs will encounter many new ideas; some of them will fail, and some of them will work. In either case, one who learns from their experiences will know what not to try again, and what to do next time.



<h2 class="wp-block-heading" id="h-7-risk-taking">7. Risk-Taking</h2>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="538" src="https://cms.ikas.com/wp-content/uploads/2023/05/Risk-Taking-1024x538.webp" alt="Risk-Taking" class="wp-image-41466" srcset="https://cms.ikas.com/wp-content/uploads/2023/05/Risk-Taking-1024x538.webp 1024w, https://cms.ikas.com/wp-content/uploads/2023/05/Risk-Taking-300x158.webp 300w, https://cms.ikas.com/wp-content/uploads/2023/05/Risk-Taking-768x403.webp 768w, https://cms.ikas.com/wp-content/uploads/2023/05/Risk-Taking-24x13.webp 24w, https://cms.ikas.com/wp-content/uploads/2023/05/Risk-Taking-36x19.webp 36w, https://cms.ikas.com/wp-content/uploads/2023/05/Risk-Taking-48x25.webp 48w, https://cms.ikas.com/wp-content/uploads/2023/05/Risk-Taking.webp 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



Taking risks is an inherent part of being an entrepreneur. Entrepreneurs naturally assume greater risks compared to their employees, and the potential losses are typically higher. Even the initial steps of being an entrepreneur require taking risks, such as the possibility of losing the business, fulfilling the expectations of the investors, and maybe even repaying the debts. These are only a few of the expected risks an entrepreneur might need to take.



In addition, some opportunities will only be available if one is ready to take a risk. Most great business decisions were risks at some point. The pivot that finally enables a company to reach a wider audience was a risk, and so was the new hire who managed to create much more value than expected. If entrepreneurs only focus on avoiding risks, they will be losing numerous opportunities.



<h2 class="wp-block-heading" id="h-8-devotion">8. Devotion</h2>



An entrepreneur should be the person that is most devoted to their business. As a leader, the devotion of an entrepreneur will always impact the devotion of their employees.



Having devotion as one of the personality traits and soft skills will also enhance the resilience of leaders.&nbsp;



If a company leader lacks devotion toward their own business, it is difficult to expect others to demonstrate the same level of dedication. When executives convey a feeling that their business is insignificant or prone to inevitable failure, their partners, investors, employees, and even customers will easily recognize it. People are not inclined to work for or collaborate with someone who doesn&#8217;t wholeheartedly invest their passion and thoughts into their own idea.



<h2 class="wp-block-heading" id="h-9-self-discipline">9. Self-Discipline</h2>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="538" src="https://cms.ikas.com/wp-content/uploads/2023/05/Self-Discipline-1024x538.webp" alt="Self-Discipline" class="wp-image-41470" srcset="https://cms.ikas.com/wp-content/uploads/2023/05/Self-Discipline-1024x538.webp 1024w, https://cms.ikas.com/wp-content/uploads/2023/05/Self-Discipline-300x158.webp 300w, https://cms.ikas.com/wp-content/uploads/2023/05/Self-Discipline-768x403.webp 768w, https://cms.ikas.com/wp-content/uploads/2023/05/Self-Discipline-24x13.webp 24w, https://cms.ikas.com/wp-content/uploads/2023/05/Self-Discipline-36x19.webp 36w, https://cms.ikas.com/wp-content/uploads/2023/05/Self-Discipline-48x25.webp 48w, https://cms.ikas.com/wp-content/uploads/2023/05/Self-Discipline.webp 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



Discipline needs to come from within. Being an entrepreneur means being at the top of the command chain. So there won’t be anyone to supervise or make a top leader perform at a higher pace. These leaders need to set their own goals, set their own time, and work until they achieve their goals.



Entrepreneurs also need to keep track of their time. Creating a schedule goes a long way in cultivating self-discipline. Using digital tools like Google Calendar, another app, a spreadsheet, or a notebook, one can determine what needs to be done, put them into the calendar, and assign some time to rest, and some extra time to handle any unexpected situations. While unexpected events may disrupt the schedule, it&#8217;s critical to make a genuine effort to adhere to the planned agenda on a weekly basis.



Related Article:<a href="https://ikas.com/blog/business-plan"> Business Plan</a>



<h2 class="wp-block-heading" id="h-10-persistence">10. Persistence</h2>



Setbacks are inevitable for entrepreneurs. Their competitors may outpace them, the product or service may have flaws, customers may express dissatisfaction, trusted employees and partners may leave the enterprise, or there might be times when entrepreneurs need to pay out of pocket to keep the business alive.&nbsp;



To navigate through these adversaries, entrepreneurs need to build persistence.&nbsp;



However, there is also something called being too persistent. One needs to know when to persevere more, and when to let go; and this is probably the hardest part about being an entrepreneur. Mastering the skill of applying persistence appropriately leads to the path to true entrepreneurship.&nbsp;



Related Articles:



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<li><a href="https://ikas.com/blog/business-plan">Business Plan Examples</a></li>



<li><a href="https://ikas.com/blog/what-is-entrepreneurship">What is Entrepreneurship?</a></li>



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<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="538" src="https://cms.ikas.com/wp-content/uploads/2022/03/What-Is-Metaverse-Highlighted.-1024x538.jpg" alt="What is Metaverse?" class="wp-image-1497" srcset="https://cms.ikas.com/wp-content/uploads/2022/03/What-Is-Metaverse-Highlighted.-1024x538.jpg 1024w, https://cms.ikas.com/wp-content/uploads/2022/03/What-Is-Metaverse-Highlighted.-300x158.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/03/What-Is-Metaverse-Highlighted.-768x403.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/03/What-Is-Metaverse-Highlighted..jpg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



The term &#8220;metaverse&#8221; has swiftly ascended as the buzzword of 2022, sparking widespread curiosity and speculation: What exactly is the metaverse? Following Mark Zuckerberg&#8216;s announcement that Meta (formerly known as Facebook) would pivot to a metaverse-first approach, the internet has been awash with inquiries and discussions about this concept. However, despite the fervent conversation, a concrete understanding of the metaverse remains elusive, with more questions than answers surrounding its potential and definition.



The metaverse concept, coined by Neal Stephenson, envisioned a virtual reality populated by programmable avatars, existing alongside the physical world. Today, the term has broadened to encompass a digital universe that blends social media, online gaming, augmented reality (AR), virtual reality (VR), and cryptocurrencies to create interactive, immersive environments. Yet, the exact architecture and components of the metaverse remain in development, making its future form somewhat speculative.



This article aims to demystify the metaverse, offering insights into its origins, current landscape, and future implications.



<h2 class="wp-block-heading" id="h-highlights">Highlights:</h2>



<ul>
<li>Originating from Neal Stephenson’s 1992 sci-fi novel &#8220;Snow Crash,&#8221; the metaverse concept has evolved significantly.</li>



<li>It encompasses technologies allowing immersive, first-person experiences in a virtual space.</li>



<li>Current iterations are seen as precursors to a fully realized metaverse.</li>



<li>Metaverse possesses the potential for a unique economy, including a metaverse-based real estate market.</li>



<li>Blockchain and NFTs are likely to play integral roles.</li>



<li>The metaverse could revolutionize e-commerce and social interactions.</li>
</ul>



<h2 class="wp-block-heading" id="h-what-is-metaverse">What Is Metaverse?</h2>



If you have been wondering about what is metaverse, then sadly there is no quick answer. But we can start explaining from the beginning:



The term metaverse was first coined in Neal Stephenson’s 1992 sci-fi novel Snow Crash. In his world, the Metaverse was a virtual reality that people could experience as programmable avatars.&nbsp;



Stephenson’s metaverse was an urban environment developed along a 100-meter-wide road named the Street. The world itself was a large, spherical, featureless planet.&nbsp;



In the real world metaverse is a complicated name. Right now, we don’t know what it will exactly refer to, as the real technologies that will be the building blocks of the future metaverse are still not clear, and we don’t know the shape it will take. It could refer to social media platforms that can be experienced in first-person, or as Mark Zuckerberg claims it, it can be an<a href="https://www.theverge.com/22588022/mark-zuckerberg-facebook-ceo-metaverse-interview"> embodied internet</a>.&nbsp;



In short, there is no clear metaverse yet. It is a term used to describe a potential virtual space that can be a social media platform or a new version of the internet. And the answer to the question &#8220;What is metaverse?&#8221; might change.



<h2 class="wp-block-heading" id="h-how-will-the-metaverse-affect-us">How Will The Metaverse Affect Us?</h2>



Metaverse can change our lives in a variety of ways. Or it can be a term that will be forgotten in the future. It all depends on how the platform itself will be developed, and how well it will be adopted by the people.



When talking about future technology, we can only make assumptions. So there are a lot of possible outcomes.



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="538" src="https://cms.ikas.com/wp-content/uploads/2022/03/What-Is-Metaverse-Extra.-1024x538.jpg" alt="what is metaverse?" class="wp-image-1503" srcset="https://cms.ikas.com/wp-content/uploads/2022/03/What-Is-Metaverse-Extra.-1024x538.jpg 1024w, https://cms.ikas.com/wp-content/uploads/2022/03/What-Is-Metaverse-Extra.-300x158.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/03/What-Is-Metaverse-Extra.-768x403.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/03/What-Is-Metaverse-Extra..jpg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



Here are a few of them:



<ul>
<li>Metaverse can become a new version of the internet. A virtual space where people can socialize, learn, research, or even work.&nbsp;&nbsp;</li>



<li>Metaverse can be a supplementary technology to the internet. Where people can log in to simulate face-to-face connections.</li>



<li>Metaverse can turn out to be a social media platform we can experience in the first person.&nbsp;</li>



<li>Or it can turn into a buzz that never gets fully adopted by the general public.&nbsp;</li>
</ul>



Metaverse doesn’t necessarily need to become a new replacement to the internet or social media platforms to be considered a successful technology. It can just be a tool we use to stimulate face-to-face interactions or meetings. There are various future applications, and the definition of metaverse will possibly change in the future depending on how the general public adopts it.



<h2 class="wp-block-heading" id="h-when-will-metaverse-arrive">When Will Metaverse Arrive?</h2>



Predicting the exact timeline for the metaverse&#8217;s full realization is complex, as it hinges on several interrelated factors evolving together. The concept of the metaverse, a vast, immersive digital platform that merges with our physical existence, necessitates advancements beyond the current capabilities of virtual reality (VR) and augmented reality (AR) technologies. It requires an ecosystem underpinned by global high-speed internet, sophisticated computing infrastructure, and ground-breaking content creation platforms.



The pace at which technology matures plays a significant role. VR and AR technologies need to evolve to provide seamless, lifelike experiences that are accessible and affordable to a broad audience. This includes developing lighter, more comfortable headsets, improving graphical fidelity, and reducing latency to prevent motion sickness.



Moreover, the infrastructure to support such a digital universe — capable of hosting millions of users in real-time, with persistent data and complex interactions — must be robust and scalable. This involves significant advancements in cloud computing, data storage, and network capabilities to handle the vast amounts of data transfer required.



Content creation and platform development are also crucial. A truly immersive metaverse will offer a variety of experiences, from gaming and social interactions to professional workspaces and educational environments. Creating content that is engaging, interactive, and diverse requires tools that lower the barrier to entry for developers and creators, enabling a rich ecosystem of virtual experiences.



Companies like Facebook, now rebranded as Meta, are at the forefront of this push towards the metaverse. Meta&#8217;s investment in VR through its Oculus devices and its commitment to developing virtual spaces for social and professional interaction signal a significant step towards making the metaverse a reality. The company’s vision involves creating a set of interconnected digital spaces that offer more cohesive and immersive experiences than the internet and social media platforms currently provide.



In conclusion, while the arrival of a fully realized metaverse remains on the horizon, efforts by companies like Meta indicate a clear direction toward its eventual emergence. The timeline for its arrival will depend on the speed of technological advancements, the scale of infrastructure development, and the creation of a vibrant ecosystem of content and experiences. As these elements converge, the metaverse will begin to take shape, transforming how we interact with the digital world.



<h2 class="wp-block-heading" id="h-metaverse-and-e-commerce">Metaverse And E-Commerce</h2>



Metaverse can be a revolutionary tool that changes human interaction forever, or it could just be a new cool technology to supplement our existing digital infrastructure.&nbsp;



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="538" src="https://cms.ikas.com/wp-content/uploads/2022/03/What-Is-Metaverse-Extra-2.-1024x538.jpg" alt="What is metaverse? Extra 2." class="wp-image-1506" srcset="https://cms.ikas.com/wp-content/uploads/2022/03/What-Is-Metaverse-Extra-2.-1024x538.jpg 1024w, https://cms.ikas.com/wp-content/uploads/2022/03/What-Is-Metaverse-Extra-2.-300x158.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/03/What-Is-Metaverse-Extra-2.-768x403.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/03/What-Is-Metaverse-Extra-2..jpg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



But no matter which shape it takes, there will always be a commercial aspect to this technology. Companies are investing large sums of money to develop a working metaverse, and they wouldn’t be doing it if there was no potential monetary gain.



E-commerce can take a variety of forms in the metaverse. There could be <a href="https://ikas.com/" target="_blank" rel="noreferrer noopener">e-commerce stores</a> where you could visit and experience as you would a physical store. You might be able to buy different products for your metaverse avatar, decorative items for your virtual property, as well as normal, non-virtual products.



<h2 class="wp-block-heading" id="h-virtual-property">Virtual Property</h2>



Virtual property is also an aspect we will need to consider. If the metaverse turns out to be a virtual reality with finite space, then there will be a market for digital real estate. People could buy, sell, and rent space in this reality.&nbsp;



There is a real possibility of the metaverse becoming an almost second reality. A space where people run businesses, showcase digital or advertise their businesses could easily create a virtual real estate market.



Who knows, maybe we will see the days when “virtual real estate agent” becomes a trending career.



<h2 class="wp-block-heading" id="h-blockchain-and-metaverse">Blockchain And Metaverse</h2>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="538" src="https://cms.ikas.com/wp-content/uploads/2022/03/What-Is-Metaverse-Extra-3.-1024x538.jpg" alt="What is Metaverse?" class="wp-image-1509" srcset="https://cms.ikas.com/wp-content/uploads/2022/03/What-Is-Metaverse-Extra-3.-1024x538.jpg 1024w, https://cms.ikas.com/wp-content/uploads/2022/03/What-Is-Metaverse-Extra-3.-300x158.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/03/What-Is-Metaverse-Extra-3.-768x403.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/03/What-Is-Metaverse-Extra-3..jpg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



There are a lot of ways blockchain technology can be implemented into the metaverse. Any comment we make on this issue again will be a speculation, but we can expect:



<ul>
<li>A blockchain-based cryptocurrency to become the currency of virtual reality.</li>



<li>All artworks in the metaverse are to be NFTs.</li>



<li>Transactions and property to be authenticated with blockchain technology.</li>
</ul>



<h2 class="wp-block-heading" id="h-data-privacy-and-personal-information">Data Privacy and Personal Information</h2>



As the metaverse continues to evolve from a speculative concept into a tangible digital ecosystem, it brings with it a host of privacy, security, and ethical concerns that demand rigorous scrutiny and proactive solutions. The immersive nature of the metaverse, combined with its potential to blend digital and physical realities, introduces complex challenges that extend beyond conventional digital privacy and security issues.



In the metaverse, the amount of personal data generated by users will be unprecedented, encompassing not just traditional data points like name, age, and email, but also biometric data, behavioral patterns, and even emotional responses. This wealth of data raises critical questions about consent, data ownership, and the potential for misuse. Ensuring user consent is informed and genuine, implementing robust data protection measures, and defining clear boundaries around data ownership will be vital to maintaining privacy in the metaverse.



<h2 class="wp-block-heading" id="h-security-challenges">Security Challenges</h2>



The metaverse&#8217;s interconnected, persistent environments amplify the risks of cyber threats. Phishing attacks, identity theft, and unauthorized access could have far-reaching consequences in a world where digital and physical assets are increasingly intertwined.&nbsp;



Developing advanced security protocols, including secure identity verification methods and encryption techniques, will be essential to safeguard users and their assets within the metaverse.



<h2 class="wp-block-heading" id="h-ethical-implications-and-user-safety">Ethical Implications and User Safety</h2>



The immersive experiences of the metaverse also raise ethical questions concerning content moderation, digital well-being, and the potential for harassment or abuse in virtual spaces. Unlike traditional social media platforms, the metaverse&#8217;s three-dimensional, immersive environment could intensify the impact of such behaviors.&nbsp;



Crafting comprehensive community guidelines, deploying sophisticated moderation tools, and providing users with robust controls over their experience will be crucial to ensuring the metaverse is a safe and inclusive space.



<h2 class="wp-block-heading" id="h-the-digital-divide-and-accessibility">The Digital Divide and Accessibility</h2>



Another ethical concern is the potential exacerbation of the digital divide. The metaverse&#8217;s reliance on advanced technology could marginalize those without access to the necessary hardware or internet connectivity, deepening inequalities.&nbsp;



Ensuring equitable access to the metaverse through affordable technology solutions and supporting infrastructure will be critical in promoting inclusivity and fairness.



<h2 class="wp-block-heading" id="h-environmental-impact">Environmental Impact</h2>



The servers and infrastructure required to power the metaverse will consume vast amounts of energy, raising concerns about the environmental impact of such a digital universe.&nbsp;



Developing sustainable practices, such as utilizing green data centers and optimizing the energy consumption of VR and AR devices, will be imperative to mitigate the ecological footprint of the metaverse.



<h2 class="wp-block-heading" id="h-governance-and-regulation">Governance and Regulation</h2>



Navigating the governance of a virtual world that spans global boundaries presents unique challenges.&nbsp;



Establishing regulatory frameworks that protect users while fostering innovation and freedom within the metaverse will require international cooperation and the development of new legal paradigms.



<h2 class="wp-block-heading" id="h-final-remarks">Final Remarks</h2>



The metaverse remains on the horizon, a concept brimming with the potential to fundamentally alter our digital interactions. Its promise to blend virtual reality with everyday online experiences suggests a future where the boundaries between the physical and digital worlds blur. Yet, the possibility exists that it might emerge as a fleeting trend, leaving minimal impact on the broader digital landscape.



Regardless of its eventual outcome, the trajectory toward virtual reality-based technologies is unmistakable. E-commerce platforms are already pioneering virtual shopping experiences, allowing consumers to explore digital storefronts as if they were physically present. Similarly, the realm of gaming has seen a significant shift with VR games offering immersive worlds that captivate and engage users in ways previously unimaginable.



The concept of a VR-enhanced internet or social media platform, seamlessly integrating these elements, points towards what many envision as the true essence of the metaverse. Such an interconnected, immersive space could redefine the way we live, work, and interact online.



For those pondering the question, &#8220;What is the metaverse?&#8221; our discussion aims to shed light on this evolving concept. By exploring its potential, the technologies that underpin it, and the myriad ways it could enrich our digital experiences, we hope to provide a clearer understanding of the metaverse and its place in our future digital ecosystem.



Related Article:<a href="https://ikas.com/blog/digital-marketing-channels"> Digital Marketing Channels</a>

What Is Metaverse? (Simple and Detailed Guide)

<h2 class="wp-block-heading" id="h-what-is-community-management">What is Community Management?</h2>



Community Management is about building communities for your clients, followers or staff. It involves establishing a genuine and engaging atmosphere around your brand. Community Management helps you build brand awareness and expands your target audience.



<h2 class="wp-block-heading" id="h-why-is-community-management-important">Why is Community Management Important?</h2>



A solid community management plan offers a wide range of advantages.&nbsp;



Community Management would help you establish and strengthen your brand&#8217;s reputation. It would boost participation from your audience and make it easier for your brand to get recognized. Community management sets growth possibilities for brands. Businesses spend significant resources on how to expand their audience and customers. Yet, it is also essential to ensure that you maintain the interest and commitment of your existing clients. Community management is the key to achieving that. Community Management brings people together to build communities where there isn&#8217;t any around.&nbsp;



Besides, a community management strategy can help you get information from your existing and potential customers to understand their needs and expectations. Community Management keeps your brand credible and relevant. This allows businesses to stay successful in the long run.



Brands improve customer service by offering individualized support. You can directly communicate with your audience through social media channels. Interacting with users puts you in a great position to humanize your brand, which is better than relying on chatbots or automated responses. A proper community management strategy enhances the credibility of your brand and makes it reliable.



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="538" src="https://cms.ikas.com/wp-content/uploads/2022/04/Community-Management-Highlighted-2-1024x538.jpg" alt="Community management for brands" class="wp-image-5852" srcset="https://cms.ikas.com/wp-content/uploads/2022/04/Community-Management-Highlighted-2-1024x538.jpg 1024w, https://cms.ikas.com/wp-content/uploads/2022/04/Community-Management-Highlighted-2-300x158.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/04/Community-Management-Highlighted-2-768x403.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/04/Community-Management-Highlighted-2.jpg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



Brand communities and community management existed before the advent of the internet. But the communication between a brand and the customers used to be a one-way street. Brands published their advertisements, and customers bought their goods. The channels customers could use to respond were limited. The rise of<a href="https://ikas.com/blog/social-media-marketing-tips" target="_blank" rel="noreferrer noopener"> social media</a> changed everything.



Now customers can easily voice their opinions by using a multitude of social platforms. And these platforms are usually visible to anyone. They can’t be ignored like an <a href="https://ikas.com/blog/email-marketing-guide" target="_blank" rel="noreferrer noopener">email</a>, because hundreds, even thousands of people can see the unanswered tweets and posts.&nbsp;



The back and forth answering of these comments and social media messages gave rise to brand communities, where people gather online to <a href="https://ikas.com/blog/brand-awareness-101-how-to-measure-it" target="_blank" rel="noreferrer noopener">discuss a brand</a>, create experiences, and engage with both each other and the company team.



These communities can give the customers a sense of belonging. They can also be a great way to create free <a href="https://ikas.com/blog/digital-marketing-channels" target="_blank" rel="noreferrer noopener">marketing opportunities</a>.



To make community management easier, we have created a 6 step guide on how to create a loyal brand community!



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="538" src="https://cms.ikas.com/wp-content/uploads/2022/04/Community-Management-extra-1-1024x538.jpg" alt="Community management, people with thought bubbles." class="wp-image-5859" srcset="https://cms.ikas.com/wp-content/uploads/2022/04/Community-Management-extra-1-1024x538.jpg 1024w, https://cms.ikas.com/wp-content/uploads/2022/04/Community-Management-extra-1-300x158.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/04/Community-Management-extra-1-768x403.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/04/Community-Management-extra-1.jpg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<h2 class="wp-block-heading" id="h-1-find-the-right-platforms-for-your-brand-community">1. Find the right platforms for your brand community</h2>



There are so many social media platforms to choose from. But not all of them will be the right fit for your target audience. So if you want to create a vibrant community around your brand, you need to find the platforms where your target audience feels comfortable.



Consider your social media accounts, the type of people your customers are, their interests, and the typical platforms they probably have used before.&nbsp;



For visually appealing products and brands, Twitter, Instagram and Pinterest are great choices. Twitter and Instagram can also be great platforms to create some funny content to delight your audience, or they can be a place for educational tips.



Facebook is usually better with older audiences. Younger generations are a bit distant to Facebook, but it is still a good idea to remember that it is a powerful platform. A company page or a group can go a long way.



Creating a Discord channel can be a great way to engage in conversations with your already existing community, especially for younger generations. This way they can have conversations without your team having to jump in.



Consider the platforms available to you, and focus on the ones that your audience uses the most.



<h2 class="wp-block-heading" id="h-2-create-content-for-your-community">2. Create content for your community</h2>



Yep, you can’t expect to have a presence on the internet without creating content. This is doubly true for community management. If you have no content, there is nothing for your community to engage with.



The best way to turn your audience into a community is to share valuable content. The more experiences you create for your audience, the more they will have in common.



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="538" src="https://cms.ikas.com/wp-content/uploads/2022/04/Community-Management-extra-2-1024x538.jpg" alt="Influencer creating content for community management." class="wp-image-5862" srcset="https://cms.ikas.com/wp-content/uploads/2022/04/Community-Management-extra-2-1024x538.jpg 1024w, https://cms.ikas.com/wp-content/uploads/2022/04/Community-Management-extra-2-300x158.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/04/Community-Management-extra-2-768x403.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/04/Community-Management-extra-2.jpg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



Creating common experiences is the cornerstone of any community. And by creating the spark in the form of content, you will be giving your audience both something to hold in common and something to expand upon.



Consider the following options when creating content:



<ul>
<li>Educational videos</li>



<li>Blog posts</li>



<li>Videos/pictures from your office or team</li>



<li>Memes and funny content regarding your business, community or services</li>



<li>Industry tips</li>



<li>Webinars</li>



<li>Newsletters</li>
</ul>



<h2 class="wp-block-heading" id="h-3-be-consistent">3. Be consistent</h2>



To create a long-lasting, consistent community, you need to be consistent yourself too.&nbsp;



Make a schedule about when you will post, and what you will post. Your community will appreciate knowing when to expect the new video or blog post to come out. The more specific you can be with your schedule, the better.&nbsp;



Continue posting and creating content even if you don’t see much engagement. Don’t stop just because the results are not what you expect. Most communities don’t see a large growth until they have a significant backlog of content ready and waiting for newcomers.



Create weekly events where you or your team takes their time to engage with the brand community. These can be Q&amp;A sessions, Discord chat hours, Reddit AMAs etc.&nbsp;



<h2 class="wp-block-heading" id="h-4-sincerity-is-key-for-your-brand-community">4. Sincerity is key for your brand community</h2>



The fastest way to lose your community is to not be sincere with them. People appreciate transparency and sincerity, and they expect the community they will be a part of to be open with them.



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="538" src="https://cms.ikas.com/wp-content/uploads/2022/04/Community-Management-extra-3-1024x538.jpg" alt="A man and a woman hanging out." class="wp-image-5865" srcset="https://cms.ikas.com/wp-content/uploads/2022/04/Community-Management-extra-3-1024x538.jpg 1024w, https://cms.ikas.com/wp-content/uploads/2022/04/Community-Management-extra-3-300x158.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/04/Community-Management-extra-3-768x403.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/04/Community-Management-extra-3.jpg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



If you want to find out how to be sincere with your community without breaking your brand identity, consider the following steps:



<ul>
<li>Never lie to your community.</li>



<li>Be open about the situation of your business without giving too much information.</li>



<li>Don’t act like you don’t have a financial incentive.</li>



<li>If you promise something, deliver.</li>



<li>If you can’t fulfil your promise, apologise.</li>



<li>Inform your community if your content or products is going to be delayed.</li>
</ul>



<h2 class="wp-block-heading" id="h-5-give-incentives-to-join-and-engage">5. Give incentives to join and engage</h2>



If you are reading this article, you most likely have a financial incentive to learn community management. You might be working for someone else, you might be considering opening your ecommerce store, or you might already have a business. In either case, you are not building a community for free. So don’t always expect your customers to do the same.



You will have loyal customers who will join your community without any incentive, but there will always be a large portion of your target audience that will require a little push.



The incentives can provide just that!&nbsp;



You can offer discounts to join a Discord channel, or following a social media account.&nbsp;



Creating events with incentives can also be a great way to build your community. These can be giveaways, contests, or flash social media sales.



<h2 class="wp-block-heading" id="h-6-be-patient">6. Be patient</h2>



Creating a vibrant brand community can take some time. So being patient is important.



Think of your community as a jet engine. There will be a long check-up and warm-up process even before you can start moving on the runway. And then you will need to build momentum on the ground before you can fly.



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="538" src="https://cms.ikas.com/wp-content/uploads/2022/04/Community-Management-extra-4-1024x538.jpg" alt="A clock on a wooden platform." class="wp-image-5868" srcset="https://cms.ikas.com/wp-content/uploads/2022/04/Community-Management-extra-4-1024x538.jpg 1024w, https://cms.ikas.com/wp-content/uploads/2022/04/Community-Management-extra-4-300x158.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/04/Community-Management-extra-4-768x403.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/04/Community-Management-extra-4.jpg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



So, the first steps of community building will not always be exciting. Your first videos might be watched by only a handful of people, and your Discord channel might only consist of 10-20 members at first. But have patience, and keep working on it. Once your community gains momentum, you will be surprised at how fast it grows.



<h2 class="wp-block-heading" id="h-final-remarks">Final Remarks</h2>



Building a brand community can be a great way to increase customer loyalty. It can also be a great way to create free marketing opportunities.



Content, consistency, engagement, patience and sincerity are a must. Make sure you tick those boxes, and you will be set to go! Then, it is a matter of long term community management.



Related Article: <a href="https://ikas.com/blog/top-19-e-commerce-tips-for-small-businesses">E-Commerce Tips For Small Businesses</a>

Community Management in 6 Steps (2024 Guide)

<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="538" src="https://cms.ikas.com/wp-content/uploads/2022/03/Social-Listening-Highlights-1024x538.jpg" alt="A business woman looking at the analytics data of social listening tools." class="wp-image-4390" srcset="https://cms.ikas.com/wp-content/uploads/2022/03/Social-Listening-Highlights-1024x538.jpg 1024w, https://cms.ikas.com/wp-content/uploads/2022/03/Social-Listening-Highlights-300x158.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/03/Social-Listening-Highlights-768x403.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/03/Social-Listening-Highlights.jpg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



Social media is an effective tool for expanding your business. However, poor management of your online presence can lead to adverse effects. Understanding the public perception of your brand can open new opportunities. For this, it&#8217;s essential to monitor your social media activities. 



There are several tools designed for this purpose, known as social listening tools. This article will introduce you to a selection of top social listening tools. Utilising these tools can significantly enhance your brand management and marketing efforts.



<h2 class="wp-block-heading" id="h-what-is-social-listening">What Is Social Listening?</h2>



Social listening is the process of monitoring your brand&#8217;s social media presence for customer feedback, direct mentions, and conversations about your relevant keywords, competitors, subjects, or industries.



Being able to track them will help you improve your brand presence.



<h2 class="wp-block-heading" id="h-what-are-social-listening-tools">What Are Social Listening Tools?</h2>



Social listening tools help you monitor multiple social media platforms from a single point. This way you can easily check the mentions of your brands and manage your presence.



These tools will also allow you to schedule posts and manage social media accounts.



Related Article: <a href="https://ikas.com/blog/social-media-marketing-tips">Social Media Marketing Tips</a>



<h2 class="wp-block-heading" id="h-the-best-social-listening-tools-for-online-businesses">The Best Social Listening Tools For Online Businesses:</h2>



<h3 class="wp-block-heading" id="h-1-brand24">1. Brand24</h3>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="462" src="https://cms.ikas.com/wp-content/uploads/2022/03/Screen-Shot-2022-03-25-at-10.07.04-1024x462.jpg" alt="The landing page of social listening tool Brand24." class="wp-image-4393" srcset="https://cms.ikas.com/wp-content/uploads/2022/03/Screen-Shot-2022-03-25-at-10.07.04-1024x462.jpg 1024w, https://cms.ikas.com/wp-content/uploads/2022/03/Screen-Shot-2022-03-25-at-10.07.04-300x135.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/03/Screen-Shot-2022-03-25-at-10.07.04-768x346.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/03/Screen-Shot-2022-03-25-at-10.07.04-1536x693.jpg 1536w, https://cms.ikas.com/wp-content/uploads/2022/03/Screen-Shot-2022-03-25-at-10.07.04.jpg 1643w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<a href="https://brand24.com/">Brand24</a> is a social listening platform that offers insights into what people are discussing online about your brand.



Brand24&#8217;s Mentions Feed enables you to view real-time mentions of your brand, allowing for prompt responses directly through its dashboard.



Features such as mention analytics, influence score, and sentiment analysis allow users to categorize mentions easily and understand what they should focus on.



Brand24 offers a wide price range, starting from $49 for the Individual Package to $249 for the Enterprise Package.



<h3 class="wp-block-heading" id="h-2-buzzsumo">2. BuzzSumo</h3>



<figure class="wp-block-image size-large is-resized"><img loading="lazy" decoding="async" width="1024" height="420" src="https://cms.ikas.com/wp-content/uploads/2022/03/Screen-Shot-2022-03-25-at-10.09.11-1024x420.jpg" alt="The landing page of social media management tool BuzzSumo." class="wp-image-4397" style="width:1024px;height:420px" srcset="https://cms.ikas.com/wp-content/uploads/2022/03/Screen-Shot-2022-03-25-at-10.09.11-1024x420.jpg 1024w, https://cms.ikas.com/wp-content/uploads/2022/03/Screen-Shot-2022-03-25-at-10.09.11-300x123.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/03/Screen-Shot-2022-03-25-at-10.09.11-768x315.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/03/Screen-Shot-2022-03-25-at-10.09.11.jpg 1451w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<a href="https://buzzsumo.com/">BuzzSumo</a> is primarily recognized as a content analysis tool, but it is equally effective for social media listening. It allows you to search for all content associated with a specific term across the web, enabling you to track mentions of your brand.&nbsp; More than just displaying content, BuzzSumo also provides data on how much engagement each piece of content receives across platforms like Facebook, Twitter, Pinterest, and Reddit. Pricing for BuzzSumo starts at $99 per month for the Pro Plan, with the most expensive plan costing $299 per month.



<h3 class="wp-block-heading" id="h-3-buffer">3. Buffer</h3>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="569" src="https://cms.ikas.com/wp-content/uploads/2022/03/Screen-Shot-2022-03-25-at-10.11.22-1024x569.jpg" alt="The landing page of Buffer." class="wp-image-4400" srcset="https://cms.ikas.com/wp-content/uploads/2022/03/Screen-Shot-2022-03-25-at-10.11.22-1024x569.jpg 1024w, https://cms.ikas.com/wp-content/uploads/2022/03/Screen-Shot-2022-03-25-at-10.11.22-300x167.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/03/Screen-Shot-2022-03-25-at-10.11.22-768x427.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/03/Screen-Shot-2022-03-25-at-10.11.22.jpg 1472w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<a href="https://buffer.com/">Buffer</a> is a social listening tool and management platform all rolled into one. With Buffer, you can find social media discussions that are most important for your brand. Then, you can join in to immediately take action&nbsp;



The tool offers a centralized dashboard where you can see replies, post content, and engage directly with the brand’s audience.



You can use it to effectively plan your social media campaigns, analyze audience behavior, and manage multiple platforms from a single screen.The paid Buffer packages start at $5 per social media channel. The Team package costs $10 per month, and the Agency package is offered at $100/month per 10 social channels.



<h3 class="wp-block-heading" id="h-4-tailwind">4. Tailwind</h3>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="537" src="https://cms.ikas.com/wp-content/uploads/2022/03/Screen-Shot-2022-03-25-at-10.12.20-1024x537.jpg" alt="The landing page of marketing tool tailwind." class="wp-image-4403" srcset="https://cms.ikas.com/wp-content/uploads/2022/03/Screen-Shot-2022-03-25-at-10.12.20-1024x537.jpg 1024w, https://cms.ikas.com/wp-content/uploads/2022/03/Screen-Shot-2022-03-25-at-10.12.20-300x157.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/03/Screen-Shot-2022-03-25-at-10.12.20-768x403.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/03/Screen-Shot-2022-03-25-at-10.12.20.jpg 1416w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<a href="https://www.tailwindapp.com/">Tailwind</a> allows you to schedule posts for Instagram and Pinterest. You can schedule content to auto-post, or use Smart Scheduler to find the ideal times to share content with the best hashtags for the subject.



You can also use it as a social listening tool by managing and reporting all the aspects of your Pinterest and Instagram presences.The Pro package costs $19.99 per month, while the Advanced package costs $49.99 per month.



<h3 class="wp-block-heading" id="h-5-agorapulse">5. Agorapulse</h3>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="490" src="https://cms.ikas.com/wp-content/uploads/2022/03/Screen-Shot-2022-03-25-at-10.13.27-1024x490.jpg" alt="The landing page of Agorapulse." class="wp-image-4406" srcset="https://cms.ikas.com/wp-content/uploads/2022/03/Screen-Shot-2022-03-25-at-10.13.27-1024x490.jpg 1024w, https://cms.ikas.com/wp-content/uploads/2022/03/Screen-Shot-2022-03-25-at-10.13.27-300x143.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/03/Screen-Shot-2022-03-25-at-10.13.27-768x367.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/03/Screen-Shot-2022-03-25-at-10.13.27-1536x735.jpg 1536w, https://cms.ikas.com/wp-content/uploads/2022/03/Screen-Shot-2022-03-25-at-10.13.27.jpg 1909w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<a href="https://www.agorapulse.com/">Agorapulse</a> is a social media management and social listening software that allows you to unify your inboxes.



With this tool, you can manage your Twitter, Facebook, Instagram, and YouTube accounts from a single dashboard.



You can also use it to discover feedback from customers and search brand mentions, as well as to manage ad comments.&nbsp;The Pro Plan for Agorapulse costs $99 per month, while the Premium Plan costs $199/month. There are also customer prices available for enterprises.



<h3 class="wp-block-heading" id="h-6-brandmentions">6. BrandMentions</h3>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="549" src="https://cms.ikas.com/wp-content/uploads/2022/03/Screen-Shot-2022-03-25-at-10.14.50-1024x549.jpg" alt="The landing page of BrandMentions." class="wp-image-4412" srcset="https://cms.ikas.com/wp-content/uploads/2022/03/Screen-Shot-2022-03-25-at-10.14.50-1024x549.jpg 1024w, https://cms.ikas.com/wp-content/uploads/2022/03/Screen-Shot-2022-03-25-at-10.14.50-300x161.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/03/Screen-Shot-2022-03-25-at-10.14.50-768x411.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/03/Screen-Shot-2022-03-25-at-10.14.50-1536x823.jpg 1536w, https://cms.ikas.com/wp-content/uploads/2022/03/Screen-Shot-2022-03-25-at-10.14.50.jpg 1803w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<a href="https://brandmentions.com/">BrandMentions</a> scans every corner of the internet to find all relevant mentions about your brand.&nbsp;



It can monitor everything that is being said about your brand on the internet and social media.&nbsp;



This social listening tool allows you to engage with your customers and manage your brand reputation by providing great insights into your target market.&nbsp;You can start using BrandMentions for $99 per month with the Growing Business plan. While the most expensive plan, Enterprise/Agency, costs $499 per month.



<h3 class="wp-block-heading" id="h-7-hootsuite">7. Hootsuite</h3>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="419" src="https://cms.ikas.com/wp-content/uploads/2022/03/Screen-Shot-2022-03-25-at-10.16.33-1024x419.jpg" alt="Landing page of Hootsuite." class="wp-image-4415" srcset="https://cms.ikas.com/wp-content/uploads/2022/03/Screen-Shot-2022-03-25-at-10.16.33-1024x419.jpg 1024w, https://cms.ikas.com/wp-content/uploads/2022/03/Screen-Shot-2022-03-25-at-10.16.33-300x123.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/03/Screen-Shot-2022-03-25-at-10.16.33-768x314.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/03/Screen-Shot-2022-03-25-at-10.16.33-1536x629.jpg 1536w, https://cms.ikas.com/wp-content/uploads/2022/03/Screen-Shot-2022-03-25-at-10.16.33.jpg 1778w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



Hootsuite is primarily recognized as a social media management platform, but for social media listening, it offers a separate tool called <a href="https://www.hootsuite.com/products/insights">Hootsuite Insights</a>. This tool enables you to gauge the social sentiment surrounding your brand, allowing you to understand the perceptions of different audience segments.&nbsp;



Hootsuite Insights goes beyond typical social media platforms; it also allows you to monitor discussions on various parts of the web, including blogs, news sites, and forums. Like many social listening tools, Hootsuite Insights provides real-time data on your dashboard and the ability to set alerts for unusual spikes in sentiment or volume.



<h3 class="wp-block-heading" id="h-8-keyhole">8. Keyhole</h3>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="399" src="https://cms.ikas.com/wp-content/uploads/2022/03/Screen-Shot-2022-03-25-at-10.18.04-1024x399.jpg" alt="Keyhole homepage." class="wp-image-4418" srcset="https://cms.ikas.com/wp-content/uploads/2022/03/Screen-Shot-2022-03-25-at-10.18.04-1024x399.jpg 1024w, https://cms.ikas.com/wp-content/uploads/2022/03/Screen-Shot-2022-03-25-at-10.18.04-300x117.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/03/Screen-Shot-2022-03-25-at-10.18.04-768x299.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/03/Screen-Shot-2022-03-25-at-10.18.04-1536x598.jpg 1536w, https://cms.ikas.com/wp-content/uploads/2022/03/Screen-Shot-2022-03-25-at-10.18.04.jpg 1772w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<a href="https://keyhole.co/">Keyhole</a> is a social listening tool that allows you to get relevant data instantly by automating your reports.



The tool also provides the ability to track keywords, hashtags, and influencers. While advanced plans include additional features, such as sentiment analysis, media moderation, and advanced analytics.&nbsp;



Without a doubt, the main selling point of the platform is the ability to access social analytics and reporting easily. Being able to monitor and post in real time is a great benefit too.&nbsp;Keyhole offers custom pricing depending on the company&#8217;s size and needs.



<h3 class="wp-block-heading" id="h-9-mention">9. Mention</h3>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="561" src="https://cms.ikas.com/wp-content/uploads/2022/03/Screen-Shot-2022-03-25-at-10.19.24-1024x561.png" alt="Mention landing page." class="wp-image-4421" srcset="https://cms.ikas.com/wp-content/uploads/2022/03/Screen-Shot-2022-03-25-at-10.19.24-1024x561.png 1024w, https://cms.ikas.com/wp-content/uploads/2022/03/Screen-Shot-2022-03-25-at-10.19.24-300x164.png 300w, https://cms.ikas.com/wp-content/uploads/2022/03/Screen-Shot-2022-03-25-at-10.19.24-768x420.png 768w, https://cms.ikas.com/wp-content/uploads/2022/03/Screen-Shot-2022-03-25-at-10.19.24.png 1518w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<a href="https://mention.com/en/">Mention</a> allows users to track content sources across numerous languages. With that, you can find brand mentions all over the entire world.



You can also choose which content to filter out or focus on, so you can pay attention to discussions that matter.



You can also use Mention to compare your brand against competitors, so you can ensure that your content is always in top shape.The cheapest Solo plan costs $29, while the ProPlus plan costs $199 per month.



<h2 class="wp-block-heading" id="h-takeaways">Takeaways</h2>



In conclusion, social media serves as a pivotal tool for business growth and brand management. Effective management of your online presence through social listening can mitigate risks and leverage opportunities by understanding public sentiment about your brand. Utilising social listening tools, as highlighted in this article, enables businesses to monitor and engage with their audience across various platforms efficiently.&nbsp;



These tools not only facilitate real-time interaction with customers but also aid in strategizing marketing efforts by analyzing audience behavior and trends. By integrating these tools into your social media strategy, you can enhance your brand&#8217;s visibility, respond proactively to customer feedback, and ultimately drive your marketing success.



Related Articles:



<ul>
<li><a href="https://ikas.com/blog/what-is-video-marketing">What is Video Marketing?</a></li>



<li><a href="https://ikas.com/blog/social-commerce">What is Social Commerce?</a></li>



<li><a href="https://ikas.com/blog/livestream-shopping">What is Livestream Shopping?</a></li>
</ul>

Top 9 Social Listening Tools For Online Businesses

<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="538" src="https://cms.ikas.com/wp-content/uploads/2024/04/ikas-secures-20-million-investment-to-boost-e-commerce-in-europe-1024x538.webp" alt="" class="wp-image-62393" srcset="https://cms.ikas.com/wp-content/uploads/2024/04/ikas-secures-20-million-investment-to-boost-e-commerce-in-europe-1024x538.webp 1024w, https://cms.ikas.com/wp-content/uploads/2024/04/ikas-secures-20-million-investment-to-boost-e-commerce-in-europe-300x158.webp 300w, https://cms.ikas.com/wp-content/uploads/2024/04/ikas-secures-20-million-investment-to-boost-e-commerce-in-europe-768x403.webp 768w, https://cms.ikas.com/wp-content/uploads/2024/04/ikas-secures-20-million-investment-to-boost-e-commerce-in-europe.webp 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



We&#8217;re excited to share a significant milestone in our journey at ikas: we&#8217;ve secured a $20 million investment in our Series A funding round. This achievement is a testament to the hard work and dedication of our team, and it marks a pivotal moment not only for us but also for the Turkish startup ecosystem.



The investment, led by the World Bank&#8217;s International Finance Corporation (IFC) and Re-Pie Asset Management, is the IFC&#8217;s largest single investment in a Turkish startup, underlining the impact and growth potential of ikas, especially in empowering small businesses through our innovative <a href="https://ikas.com/">e-commerce platform</a>.



<h2 class="wp-block-heading" id="h-accelerating-success-ikas-s-remarkable-growth-trajectory">Accelerating Success: ikas’s Remarkable Growth Trajectory</h2>



In the short span of two years, our rapid progress in Turkey&#8217;s e-commerce space has been recognized and celebrated, notably with our inclusion in the Deloitte Technology Fast 50 program in 2023 as one of the fastest-growing tech companies in Turkey. Our achievement of a significant SaaS milestone, escalating our Annual Recurring Revenue (ARR) from $1M to $10M in just 16 months, sets us on a path to reach $100M in the foreseeable future.



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="538" src="https://cms.ikas.com/wp-content/uploads/2024/04/new-generation-leader-of-e-commerce-ikas-1-1024x538.webp" alt="" class="wp-image-62439" srcset="https://cms.ikas.com/wp-content/uploads/2024/04/new-generation-leader-of-e-commerce-ikas-1-1024x538.webp 1024w, https://cms.ikas.com/wp-content/uploads/2024/04/new-generation-leader-of-e-commerce-ikas-1-300x158.webp 300w, https://cms.ikas.com/wp-content/uploads/2024/04/new-generation-leader-of-e-commerce-ikas-1-768x403.webp 768w, https://cms.ikas.com/wp-content/uploads/2024/04/new-generation-leader-of-e-commerce-ikas-1.webp 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



Our platform is designed to empower SMEs and entrepreneurs, enabling them to start and manage their online stores effortlessly, without needing any technical knowledge. This commitment to simplification and support is shared by our young and dynamic team, averaging 28 years in age, who are relentlessly pushing the boundaries of innovation and excellence.



With the opening of our office in Germany at the end of 2022, we are strategically positioned to become one of the leading platforms in Europe by 2030. This new funding marks a significant step towards accelerating our international expansion. It brings not only excitement but also a reminder of the road ahead.



We are just at the beginning, with a clear vision and much work to do. Together, we aim to enable our users to access new markets, enhance their online sales and productivity, and adapt to the rapidly evolving business landscape.

ikas Secures $20 Million Investment to Boost E-Commerce in Europe

ikas is now on Trustpilot, one of the most trustworthy peer-to-peer review platforms! You can share your experience with ikas on Trustpilot to help others make informed decisions and encourage ikas to provide a better service. We are eagerly awaiting your evaluations of ikas on Trustpilot.



<h2 class="wp-block-heading" id="h-how-can-you-make-a-review-for-ikas-on-trustpilot">How Can You Make a Review for ikas on Trustpilot?</h2>



You&#8217;ll need to create a user profile to write a review on Trustpilot. In order to write a review, you can either click on the invitation link we send or <a href="https://www.trustpilot.com/review/ikas.com" target="_blank" rel="noreferrer noopener nofollow">go to our profile on Trustpilot</a>. To leave a review for ikas on Trustpilot, here are the step-by-step instructions on how to write a review:



<ol>
<li>Start by logging in to <a href="https://www.trustpilot.com/" target="_blank" rel="noreferrer noopener nofollow">Trustpilot.com</a>.</li>



<li>Go to our profile by searching for our name.</li>



<li>Click “Write a review” on our profile.</li>



<li>Rate your overall experience by selecting the number of stars. 5 stars is the highest point.</li>



<li>Share your experience under “Tell us about your experience.”</li>



<li>Enter the date of your experience. Your experience must be recent, within the last 12 months.</li>



<li>Give your review a title.</li>



<li>Read and accept the terms and conditions, then click “Submit review.”</li>
</ol>