Last Update: 20.04.2024

How To Make Money on TikTok: 12 Methods to Use in 2024


Suhacan Başer

Content Marketing Specialist

Last Update: 20.04.2024

23 min

In the vibrant world of TikTok, the potential to make money from home has transcended traditional boundaries, offering creative and flexible avenues for earning an income online. As we navigate through 2024, the blend of entertainment and entrepreneurship on this platform continues to evolve, presenting unique methods for users to capitalize on their talents and interests.

For those with a flair for creativity and a solid internet connection, TikTok provides an unparalleled stage to exhibit skills in content creation. The platform is not just a space for viral dances and trends; it’s a dynamic marketplace for showcasing your graphic design projects, attracting a diverse audience that can convert into potential clients. Similarly, by creating educational content, you can delve into online tutoring, sharing your knowledge and expertise in a particular subject to engage and educate followers, thereby opening up avenues for monetization through sponsored content or direct offerings.

With the right strategy, you can grow your TikTok account into a brand that attracts sponsorships and collaborations. The platform can serve as a gateway to connect with businesses and brands. 

Furthermore, TikTok’s interface allows for the seamless integration of content across other platforms, such as linking to a YouTube channel or an online store. This connectivity enhances your visibility and provides a holistic approach to building your online empire. For instance, you can create content that complements your YouTube channel, driving traffic between platforms and maximizing your earning potential through ad revenue, sponsorships, and affiliate marketing.

This guide aims to equip you with the knowledge and tools needed to develop a profitable TikTok profile, whether for business purposes or personal financial gain. By understanding the nuances of content creation on TikTok and leveraging its unique features, you can pave the way to a successful and revenue-generating online presence.

How to Make Money on TikTok: 5 Ways to Start Today

TikTok is one of the largest social video platforms in the world, with over 1 billion monthly active users. It is also an excellent platform to promote your brand.

The key to making money on TikTok is to engage your audience and deliver unique content. To do this, you need to think about your niche and competition. You also need to consider the time and effort you put into creating your videos.

You can promote your products, sell clothes, or even offer services. The platform offers various ways to monetize your account. You can get paid for your creations through the TikTok Creator Fund.

TikTok Creator Fund is a revenue-sharing program that pays you based on the views of your videos. To qualify for the program, you must have at least 100,000 views on your videos in the last 30 days. You must also be a U.S., U.K., Germany, Italy, France, or Spain-based creator with at least 10,000 followers. Let’s see the strategies you can follow to start making money on TikTok.

1- TikTok Influencer Partnerships

Having a TikTok account with a devoted and interactive audience opens the door to lucrative influencer partnerships and affiliate marketing ventures with global brands. These companies are keen to tap into your follower base to boost their own visibility and sales.

In the realm of influencer marketing, brands might approach you to feature their products or services in your TikTok content, compensating you with either products, monetary rewards, or both. Tailoring your account and content to a specific niche enhances your attractiveness to brands, as it makes it easier for them to see the synergy between their offerings and your audience’s interests. This strategic focus not only elevates your profile as an influencer but also aligns you with brands seeking to connect with a well-defined and engaged audience, maximizing the impact of their promotional efforts.

2- Selling and Promoting your Products

For entrepreneurs and brands in the United States, UK, Germany, Italy, France, or Spain, TikTok Business accounts unlock a powerful avenue for digital commerce. By integrating a shopping tab and embedding product links directly within their profiles, businesses can seamlessly transition viewers into potential customers.

Moreover, leveraging TikTok’s sophisticated algorithm, brands have the opportunity to amplify their visibility, engaging a vast audience with their offerings. This strategic approach not only enhances the visibility of your products but also significantly boosts the likelihood of increased sales, tapping into the immense potential of TikTok’s global audience for brand promotion and product discovery.

3- Collecting Donations

In the dynamic world of TikTok, live streaming offers a unique avenue for creators to connect with their audience and monetise their content through an interactive and engaging format. When you go live on TikTok, you have the opportunity to receive virtual gifts from your viewers, which are purchased using TikTok coins—a digital currency available within the app. These coins represent a tangible way for fans to show their support and appreciation for their favorite creators.

As a TikTok creator, when you host live streams, your audience can send you virtual gifts by spending TikTok coins they’ve bought with real money. The value of these gifts varies, with 100 coins equating to approximately $1.06, and 1000 coins being worth around $13.5. These gifts can then be transformed into diamonds within the app, which you can subsequently convert into real currency, offering a direct pathway to monetize your influence and creativity on the platform. It’s important to note that the value of TikTok coins can change, and it’s based on the current pricing set by TikTok, which may vary by region and over time.

The mechanism of TikTok coins and virtual gifts fosters a vibrant ecosystem of support and interaction. Users can purchase coins and then choose from a variety of virtual gifts, ranging from simple stickers to more elaborate animations and special effects, to send during live streams or as comments on videos. The diversity and visual appeal of these gifts not only enhance the viewer’s experience but also allow creators to visibly gauge the support of their community.

By converting the virtual accolades (diamonds) received into cash via platforms like PayPal, creators can directly benefit from their live-streaming endeavors. This system not only incentivizes content creation but also strengthens the bond between creators and their audience by providing a direct channel for support and appreciation.

TikTok’s in-app currency and monetisation model illustrate the platform’s commitment to creating an engaging community where creativity is valued and rewarded. This setup not only encourages users to actively participate in the TikTok ecosystem but also enables creators to sustain and grow their digital presence, turning their passion into a viable income source. Through live streaming and the exchange of TikTok coins, the platform continues to offer innovative ways for creators to engage with their audience and thrive in the digital landscape.

4- TikTok Consulting

Navigating the intricate landscape of TikTok presents a formidable challenge for businesses, as the platform’s dynamic nature and rapidly changing trends demand a nuanced understanding. TikTok’s distinct ecosystem, where content can quickly go viral and follower counts can fluctuate dramatically, underscores the need for specialized expertise. This is where TikTok consultants come into play, offering invaluable insights to brands aiming to carve out their niche within this vibrant digital arena.

By enlisting the services of TikTok consultants, companies can devise strategies that not only enhance their visibility on the platform but also drive significant traffic to their accounts. These consultants are adept at identifying the pulse of the platform, enabling them to craft content strategies that resonate with the TikTok community and spark engagement.

For those who possess a deep understanding of the mechanisms behind viral content on TikTok, there exists a lucrative opportunity to monetize this knowledge. By imparting wisdom on successful content creation techniques, individuals can transform their expertise into a revenue stream, all while cultivating meaningful professional relationships.

To excel as a TikTok consultant, it’s crucial to not only demonstrate the ability to generate substantial viewership but also to possess a comprehensive grasp of TikTok’s multifaceted features. This proficiency allows consultants to leverage the platform’s full potential, guiding brands toward achieving a prominent and influential presence on TikTok.

5- Start A TikTok Talent Management Agency

Suppose you have experience in social media marketing, talent management, and production skills. In that case, you can start your own company that provides consultancy where you can manage the accounts of famous TikTok users. It is an excellent service, especially for people who went viral rapidly and do not have much of an idea of what will be next. 

You can help influencers find sponsorships with brands that match the content they create, where your company would close deals on their behalf. You can also counsel them about the steps they should follow to maximize their success on social media and explore new ways to find out how to make money on TikTok.

6- Refer Your Friends

TikTok’s Rewards program allows users to earn by inviting friends to the platform with a unique referral link or code. Open to users in specific countries, it requires no minimum followers or activity level to participate. 

However, TikTok employees and those with previous accounts are ineligible. The program encourages widespread participation, without a limit on the number of invites, although daily caps may apply in certain countries.

7- TikTok Shop

The TikTok Shop enriches the app’s ecosystem by seamlessly blending e-commerce with social media, offering an innovative platform where discovery meets purchase. It customizes shopping experiences with its algorithm, ensuring users find products that resonate with their tastes. This feature not only facilitates secure and immediate transactions but also fosters community engagement around brands and products, amplifying the social aspect of shopping. As a result, the TikTok Shop stands as a pioneering model for integrating shopping with digital social spaces, offering significant opportunities for brands to engage with a global audience.

8- Premium Paid Content

Creating premium paid content on TikTok involves leveraging your creativity and expertise to produce exclusive content that audiences are willing to pay for. This could mean creating in-depth tutorials, behind-the-scenes footage, or special performances. While TikTok itself does not have a direct mechanism for selling premium content, creators often use the platform to promote exclusive content hosted elsewhere, like Patreon or personal websites. The key is to build a strong, engaged following on TikTok and direct them to platforms where they can subscribe or pay for your premium offerings.

9- Make TikTok Accounts and Sell Them

Creating and selling TikTok accounts requires a deep understanding of the platform and its audience dynamics. This process begins with setting up an account focused on a specific niche or theme. Choosing something you are knowledgeable about or passionate about is crucial because the content needs to resonate with your target audience. Whether it revolves around fashion, fitness, cooking, comedy, or any other interest, the niche should be appealing enough to attract a broad audience yet specific enough to foster a dedicated follower base.

Once the niche is selected, the next step involves content creation and implementing growth strategies. Success on TikTok hinges on consistency and the quality of the content shared. Posting engaging, original content regularly is essential. This content should not only reflect the chosen niche’s themes but also tap into current trends and challenges on the platform to increase visibility and engagement.

Engaging with the community is another critical aspect. Responding to comments, participating in challenges, and collaborating with other creators can significantly boost an account’s growth. These interactions help in building a loyal community around the account, making it more attractive to potential buyers.

As the account grows in followers and engagement, its value increases. The final step is finding a buyer who is interested in the specific audience that the account has cultivated. This could be a business looking to market products or services to that audience, an influencer wanting to expand their reach, or even other content creators seeking a head start on the platform.

Selling TikTok accounts involves navigating legal and ethical considerations. TikTok’s terms of service and policies regarding account sales and transfers must be thoroughly understood and adhered to. Transparency with potential buyers about the growth methods and engagement metrics of the account is also essential to ensure a smooth and fair transaction.

10- Promote Songs

Promoting songs on TikTok is a dynamic way to reach a vast audience and can be particularly effective given the platform’s ability to make content go viral quickly. The essence of TikTok promotion lies in creating engaging, shareable content that resonates with users, encouraging them to interact with and spread the song further.

To start, artists should focus on producing captivating videos that highlight their songs. This could involve showcasing a catchy part of the track, sharing behind-the-scenes footage of its creation, or crafting a visually appealing piece that reflects the song’s themes. The aim is to produce content that stands out and compels the TikTok community to watch, like, and share.

Hashtags play a crucial role in increasing a video’s visibility on TikTok. By incorporating relevant hashtags related to the song, its genre, or trending topics, artists can significantly enhance their content’s discoverability. Users searching for those hashtags can easily stumble upon the song, increasing its chances of gaining traction.

One of TikTok’s strengths is its community’s enthusiasm for participating in trends and challenges. Artists can tap into this by initiating a challenge or dance routine tied to their song. Encouraging users to create their content based on the song can lead to widespread exposure, as these user-generated videos help embed the track within the fabric of TikTok culture.

Collaborating with influencers is another effective strategy for song promotion on TikTok. Influencers with a substantial following and a track record of engaging content can introduce the song to a broader audience. Selecting influencers whose audience aligns with the song’s target demographic can lead to more meaningful engagement and dissemination of the track across the platform.

Finally, ensuring the song is accessible in TikTok’s music library is essential for seamless promotion. This accessibility allows users to easily incorporate the song into their videos, further amplifying its reach. By making the song readily available for use, artists can encourage spontaneous content creation, allowing the track to organically become a part of TikTok’s vast and varied landscape of viral content.

11- Build a Strategy

Building a successful strategy on TikTok involves a multifaceted approach that balances creativity with strategic planning. The goal is to create content that not only resonates with your target audience but also taps into the broader TikTok community’s interests and behaviors. Here’s a comprehensive strategy that incorporates these elements:

Capitalizing on TikTok trends is a powerful way to gain visibility. Staying up-to-date with the latest trends, challenges, and popular sounds on the platform can inspire your content, allowing you to create videos that are timely and engaging. Monitor the “For You” page regularly to identify what’s currently capturing the TikTok community’s attention.

Planning your content is essential for maintaining a consistent posting schedule and ensuring that your videos align with your overall brand or personal identity. Develop a content calendar that outlines what types of videos you’ll post and when. This planning phase should also consider the different types of content that perform well on TikTok, such as tutorials, behind-the-scenes looks, or humorous skits, ensuring that what you create is entertaining and holds your audience’s attention.

The quality of your videos can significantly impact their performance. Record your video with a clear concept in mind, and don’t be afraid to reshoot until you’re satisfied with the result. Once you’ve captured the footage, take the time to polish your video by editing for clarity, pacing, and visual appeal. Utilize TikTok’s editing tools to add effects, text, and transitions that enhance your message and engage viewers.

Incorporating trending sounds into your videos is a strategy that leverages TikTok’s audio-driven nature. Trending music and sound effects can make your content more discoverable and relatable, encouraging users to watch and share. You can find these sounds on TikTok’s Discover page or by observing what popular creators are using.

Adding value to your videos means providing content that is informative, entertaining, or both. Whether you’re sharing tips, teaching something new, or making people laugh, your content should leave viewers feeling like they’ve gained something from watching your videos.

Consistency is key to building and maintaining an audience on TikTok. Establish a regular posting schedule that keeps your followers engaged and helps attract new ones. Consistency also applies to the quality and style of your content, helping to solidify your brand identity on the platform.

Finding your niche on TikTok can help you stand out in a crowded space. Focus on a specific topic, hobby, or interest area where you can offer unique insights or entertainment. A well-defined niche can attract a dedicated following of viewers who share your interests.

Being fun and having fun with your content encourages users to engage with your videos. TikTok is a platform that celebrates creativity and humor, so don’t be afraid to experiment with different formats or inject your personality into your content.

Authenticity resonates with TikTok’s audience. Be true to yourself and your values when creating content. Authentic videos can foster a deeper connection with your viewers, encouraging loyalty and engagement.

Implementing this strategy requires a balance of creativity, observation, and adaptability. By staying attuned to TikTok trends, planning and polishing your content, and engaging with your niche authentically and enjoyably, you can build a successful presence on the platform.

12- TikTok Creator Next 

TikTok Creator Next stands at the forefront of empowering and elevating talented content creators within the bustling ecosystem of TikTok, the renowned social media platform. This pioneering program is meticulously crafted to arm budding creators with an arsenal of tools, resources, and expert guidance, enabling them to refine their craft, amplify their online footprint, and navigate the path to a flourishing digital career. At the heart of TikTok Creator Next lies a profound recognition of the boundless potential harbored by content creators, coupled with a commitment to facilitate their growth, enhance audience engagement, and unlock avenues for content monetization.

Participants of TikTok Creator Next are privy to an exclusive suite of educational opportunities, including workshops, masterclasses, and one-on-one coaching sessions led by seasoned professionals from the digital content realm. These educational encounters delve into a broad spectrum of subjects, ranging from devising potent content strategies and mastering video editing, to fostering audience engagement and forging successful brand collaborations. Additionally, the program serves as a beacon, guiding creators through the ever-evolving digital landscape with insights into emerging trends and established best practices, ensuring they remain at the cutting edge of content creation.

A cornerstone of the TikTok Creator Next experience is the unparalleled access it provides to a network of like-minded creators. This initiative not only paves the way for meaningful collaborations but also cultivates a rich environment of mutual learning and creative exchange. Such interactions inspire creators to challenge the conventional, experiment with novel content ideas, and collectively elevate the creative output within the TikTok community.

Beyond fostering creative excellence, TikTok Creator Next places a strong emphasis on monetisation strategies, offering in-depth guidance on navigating brand partnerships, leveraging sponsored content opportunities, and crafting content that strikes a chord with audiences and brands alike. This holistic approach to creator support underscores TikTok’s unwavering dedication to nurturing a dynamic and thriving creative ecosystem.

TikTok Creator Next epitomizes TikTok’s investment in the future of digital creativity, providing a robust platform for creators across various domains—be it dance, comedy, art, or education—to unlock their full potential and transform their passion into a lucrative and rewarding digital career. It represents not just a program, but a journey toward innovation, collaboration, and unparalleled creative expression within the global digital landscape.

What are the Benefits of TikTok?

TikTok has emerged as a dynamic platform for enterprises looking to harness the power of digital marketing. Its unique features and user-friendly interface offer numerous benefits, including enhanced engagement, increased traffic to websites, and the strengthening of brand identity. Through the creation of short videos, and the ability to record voices, add images, and utilize various filters, businesses can customize and elevate their content to resonate deeply with their target audience. Additionally, the ease of sharing videos across other social media platforms amplifies the reach of their marketing efforts.

The platform is particularly effective for engaging with customers, providing businesses with a direct channel to showcase updates, promotions, and giveaways in a format that is both engaging and easily digestible. TikTok’s in-feed ads manager facilitates targeted advertising, allowing companies to control which ads are displayed to their audience, thereby enhancing the relevance and impact of their marketing campaigns.

Hashtags serve as a powerful tool for increasing brand visibility on TikTok. By strategically using hashtags, businesses can significantly boost their presence on the platform. Moreover, the ability to synchronize TikTok ad campaigns with other marketing channels enables a cohesive and comprehensive marketing strategy that maximizes exposure and engagement.

TikTok’s algorithm, designed to present users with content tailored to their interests, plays a crucial role in marketing success. The ‘For You’ page, which recommends videos based on user preferences and interactions, ensures that content reaches the most relevant audience, thereby increasing the likelihood of engagement and follow-through actions, such as website visits or purchases.

Content monetisation presents another advantage for businesses on TikTok. Enterprises can leverage their creative content to not only engage with their audience but also to generate revenue, either through direct sales, partnerships, or sponsored content. This dual benefit of engagement and monetization underscores the platform’s value to business marketing strategies.

However, the creative challenge and the platform’s algorithm, which can sometimes be unpredictable, require businesses to remain flexible and innovative in their content strategies. The need to continuously produce content that is both creative and aligned with the interests of their target audience can be demanding, but it is also what makes success on TikTok particularly rewarding.

How Much Money Can You Make from TikTok?

Making money is feasible on TikTok. Your earnings will vary depending on your content, audience size, and engagement level. It’s crucial to remember that earning money on TikTok is not easy and requires a lot of work and commitment to produce high-quality content regularly to generate a scalable and engaged fanbase. However, it is possible to generate a respectable income from TikTok with the right strategy.

While you don’t need millions of followers to make money on TikTok, a prosperous TikTok account must have a large, active following. 

Regarding strategies like influencer marketing, your ability to make money depends on how many followers you have. Making thousands of dollars from a single post is quite a regular thing for many influencers.

The sector your videos are regarding significantly determines how much money you would make from sponsorships. Let’s say that you are creating content about investment strategies and you’ve built a solid audience that you influence. Holding an impact on people ready to invest would bring more money than some other categories people create content about, even with fewer followers overall.

Remember that how much money you can make on TikTok depends on which methods you have chosen to apply to your monetization strategy.

How Many Followers Do You Need To Make Money on TikTok

The number of followers you need to make money on TikTok will depend on your specific monetization strategies. For example, if you are focusing on sponsored content, you will likely need a more significant following to attract the attention of brands and negotiate favourable deals. On the other hand, if you are using affiliate marketing or selling your products or merchandise, you may be able to make money with a smaller following as long as you have a highly engaged audience.

Ultimately, the key to making money on TikTok is not just about the number of followers you have, but also about the quality and engagement of your content and your ability to monetize your audience effectively. So while having a large following can certainly help, it is not the only factor determining your earning potential on the platform.

Joining the TikTok Creator Fund offers creators a way to monetise their content on the platform. To be eligible for this program, creators need to meet certain criteria, including having a significant number of followers, usually around 10,000, and accumulating a specific amount of video views in the preceding 30 days. Additionally, applicants must be 18 years or older and reside in one of the eligible countries, such as the United States, UK, Germany, Italy, France, or Spain. 

The TikTok Creator Fund pays creators based on various factors, including views and engagement, with estimated earnings ranging from $0.02 to $0.04 per 1,000 views. Therefore, achieving 1 million views could result in earnings between $20 and $40, although actual payouts may vary. This opportunity is best suited for creators who have consistently engaged audiences and can produce content that resonates well with their followers.

How Much Does TikTok Pay You For 1 Million Views?

TikTok’s Creator Fund rewards creators for engaging content that resonates with their audience, but the platform does not publicly disclose specific payment formulas. The estimate of earning between $20 and $40 for every million views is a rough approximation and should be taken as such. The actual earnings from the Creator Fund can be influenced by the factors mentioned above, making it possible for two videos with the same number of views to earn different amounts.

Moreover, TikTok encourages creators to diversify their income streams through the platform. Beyond the Creator Fund, opportunities include brand partnerships, sponsored content, and TikTok’s LIVE gifts feature, which can also contribute to a creator’s overall earnings.

In conclusion, while the estimate of $20 to $40 for 1 million views provides a ballpark figure, the actual earnings from TikTok for reaching this milestone can differ significantly based on a complex mix of factors. Creators are advised to focus on producing high-quality, engaging content and growing their audience to maximize their potential earnings from the platform.

How Can You Withdraw Your Money from TikTok?

Withdrawing money from TikTok, especially for those who have earned through the TikTok Creator Fund, is facilitated through a process that ensures creators can easily access their earnings. Once a creator has accumulated earnings in the TikTok Creator Fund, they can manage and withdraw these funds through a specific dashboard provided by TikTok. This Creator Fund dashboard is accessible directly within the TikTok app or via its website, offering an intuitive interface where creators can view their earnings.

To withdraw the money, creators need to link their TikTok account to a PayPal account. This connection is crucial as it serves as the bridge between TikTok and the creator’s bank account. By linking to PayPal, creators can transfer their earnings from the TikTok platform directly into their bank account, making the funds accessible for use.

The process involves navigating to the earnings section of the Creator Fund dashboard, where there will be an option to withdraw the funds. From there, if the creator has not already connected a PayPal account, they will be prompted to do so. This involves entering PayPal account details and authorizing TikTok to deposit the funds into that account. Once the account is linked, and the withdrawal request is initiated, the transfer process begins.

It’s important for creators to be aware of any potential fees associated with the transfer, as well as the processing times, which can vary depending on various factors including bank policies and whether the withdrawal is initiated over a weekend or holiday. Additionally, TikTok may have a minimum threshold for withdrawals, meaning creators might need to accumulate a certain amount of earnings before they can initiate a transfer.

This system provides a convenient way for creators to access their earnings from the Creator Fund, allowing them to benefit financially from their creativity and engagement on the platform. However, creators should ensure they understand the terms of service for both TikTok and PayPal, including any limitations or requirements for withdrawing funds, to ensure a smooth and successful transfer of their earnings.


We hope this article has answered most questions you had about how to make money on TikTok.

To summarize, here are the five ways we have mentioned in this article to start making money on TikTok:

  • Tiktok Influencer Partnerships
  • Selling and Promoting Your Products
  • Collecting Donations
  • Tiktok Consultancy Services
  • Starting a TikTok Talent Management Service

To make money on TikTok, you don’t need to be an expert. The key is producing exciting and engaging content that people love and consistently working on growing your following. With an optimistic mindset and a willingness to constantly learn and adapt, you can start earning money on TikTok by focusing on what strategies would work for you on your way to success. TikTok is also an excellent platform for Community Management and digital marketing for companies.

Related Article: Community Management in 6 Steps

Related Article: How to Make Money on Youtube?


Suhacan Başer

Content Marketing Specialist

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