Last Update: 29.04.2024

Top 9 Social Listening Tools For Online Businesses


Boran Özgül

Content Marketing Specialist

Last Update: 29.04.2024

7 min

A business woman looking at the analytics data of social listening tools.

Social media is an effective tool for expanding your business. However, poor management of your online presence can lead to adverse effects. Understanding the public perception of your brand can open new opportunities. For this, it’s essential to monitor your social media activities

There are several tools designed for this purpose, known as social listening tools. This article will introduce you to a selection of top social listening tools. Utilising these tools can significantly enhance your brand management and marketing efforts.

What Is Social Listening?

Social listening is the process of monitoring your brand’s social media presence for customer feedback, direct mentions, and conversations about your relevant keywords, competitors, subjects, or industries.

Being able to track them will help you improve your brand presence.

What Are Social Listening Tools?

Social listening tools help you monitor multiple social media platforms from a single point. This way you can easily check the mentions of your brands and manage your presence.

These tools will also allow you to schedule posts and manage social media accounts.

Related Article: Social Media Marketing Tips

The Best Social Listening Tools For Online Businesses:

1. Brand24

The landing page of social listening tool Brand24.

Brand24 is a social listening platform that offers insights into what people are discussing online about your brand.

Brand24’s Mentions Feed enables you to view real-time mentions of your brand, allowing for prompt responses directly through its dashboard.

Features such as mention analytics, influence score, and sentiment analysis allow users to categorize mentions easily and understand what they should focus on.

Brand24 offers a wide price range, starting from $49 for the Individual Package to $249 for the Enterprise Package.

2. BuzzSumo

The landing page of social media management tool BuzzSumo.

BuzzSumo is primarily recognized as a content analysis tool, but it is equally effective for social media listening. It allows you to search for all content associated with a specific term across the web, enabling you to track mentions of your brand. 
More than just displaying content, BuzzSumo also provides data on how much engagement each piece of content receives across platforms like Facebook, Twitter, Pinterest, and Reddit. Pricing for BuzzSumo starts at $99 per month for the Pro Plan, with the most expensive plan costing $299 per month.

3. Buffer

The landing page of Buffer.

Buffer is a social listening tool and management platform all rolled into one. With Buffer, you can find social media discussions that are most important for your brand. Then, you can join in to immediately take action 

The tool offers a centralized dashboard where you can see replies, post content, and engage directly with the brand’s audience.

You can use it to effectively plan your social media campaigns, analyze audience behavior, and manage multiple platforms from a single screen.The paid Buffer packages start at $5 per social media channel. The Team package costs $10 per month, and the Agency package is offered at $100/month per 10 social channels.

4. Tailwind

The landing page of marketing tool tailwind.

Tailwind allows you to schedule posts for Instagram and Pinterest. You can schedule content to auto-post, or use Smart Scheduler to find the ideal times to share content with the best hashtags for the subject.

You can also use it as a social listening tool by managing and reporting all the aspects of your Pinterest and Instagram presences.The Pro package costs $19.99 per month, while the Advanced package costs $49.99 per month.

5. Agorapulse

The landing page of Agorapulse.

Agorapulse is a social media management and social listening software that allows you to unify your inboxes.

With this tool, you can manage your Twitter, Facebook, Instagram, and YouTube accounts from a single dashboard.

You can also use it to discover feedback from customers and search brand mentions, as well as to manage ad comments. The Pro Plan for Agorapulse costs $99 per month, while the Premium Plan costs $199/month. There are also customer prices available for enterprises.

6. BrandMentions

The landing page of BrandMentions.

BrandMentions scans every corner of the internet to find all relevant mentions about your brand. 

It can monitor everything that is being said about your brand on the internet and social media. 

This social listening tool allows you to engage with your customers and manage your brand reputation by providing great insights into your target market. You can start using BrandMentions for $99 per month with the Growing Business plan. While the most expensive plan, Enterprise/Agency, costs $499 per month.

7. Hootsuite

Landing page of Hootsuite.

Hootsuite is primarily recognized as a social media management platform, but for social media listening, it offers a separate tool called Hootsuite Insights. This tool enables you to gauge the social sentiment surrounding your brand, allowing you to understand the perceptions of different audience segments. 

Hootsuite Insights goes beyond typical social media platforms; it also allows you to monitor discussions on various parts of the web, including blogs, news sites, and forums. Like many social listening tools, Hootsuite Insights provides real-time data on your dashboard and the ability to set alerts for unusual spikes in sentiment or volume.

8. Keyhole

Keyhole homepage.

Keyhole is a social listening tool that allows you to get relevant data instantly by automating your reports.

The tool also provides the ability to track keywords, hashtags, and influencers. While advanced plans include additional features, such as sentiment analysis, media moderation, and advanced analytics. 

Without a doubt, the main selling point of the platform is the ability to access social analytics and reporting easily. Being able to monitor and post in real time is a great benefit too. Keyhole offers custom pricing depending on the company’s size and needs.

9. Mention

Mention landing page.

Mention allows users to track content sources across numerous languages. With that, you can find brand mentions all over the entire world.

You can also choose which content to filter out or focus on, so you can pay attention to discussions that matter.

You can also use Mention to compare your brand against competitors, so you can ensure that your content is always in top shape.The cheapest Solo plan costs $29, while the ProPlus plan costs $199 per month.


In conclusion, social media serves as a pivotal tool for business growth and brand management. Effective management of your online presence through social listening can mitigate risks and leverage opportunities by understanding public sentiment about your brand. Utilising social listening tools, as highlighted in this article, enables businesses to monitor and engage with their audience across various platforms efficiently. 

These tools not only facilitate real-time interaction with customers but also aid in strategizing marketing efforts by analyzing audience behavior and trends. By integrating these tools into your social media strategy, you can enhance your brand’s visibility, respond proactively to customer feedback, and ultimately drive your marketing success.

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Boran Özgül

Content Marketing Specialist

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