
<figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="538" src="https://cms.ikas.com/wp-content/uploads/2022/03/Social-Media-Tips-For-Small-Businesses-Highlighted-1024x538.jpg" alt="a social media marketing tips board made out of cardboard." class="wp-image-3969" srcset="https://cms.ikas.com/wp-content/uploads/2022/03/Social-Media-Tips-For-Small-Businesses-Highlighted-1024x538.jpg 1024w, https://cms.ikas.com/wp-content/uploads/2022/03/Social-Media-Tips-For-Small-Businesses-Highlighted-300x158.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/03/Social-Media-Tips-For-Small-Businesses-Highlighted-768x403.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/03/Social-Media-Tips-For-Small-Businesses-Highlighted.jpg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p>Social media marketing is one of the best marketing channels available for small businesses. It is doesn’t require your budget to compete with industry giants as in paid advertising. It can create a long-lasting, high activity customer base and brand community. </p>



<p>Of course, most businesses are aware how strong social media marketing can be. There are thousands of accounts posting fresh content to get the attention of the audiences. And all the businesses are competing for a few seconds of attention.&nbsp;</p>



<p>Your business needs every help it can get to increase its social media presence. To help you get the competitive edge you need we compiled a list of 6 social media marketing tips for small businesses.</p>



<h2 id="h-1-choose-the-right-platforms">1. Choose the right platforms</h2>



<p>As a small business, your resources are much more limited. You can’t focus on all the possible marketing channels as large businesses can. So you need to focus on what matters the most.</p>



<p>This is also true for social media platforms. Drawing plans, creating content, analyzing and adapting to every social media platform is very resource-intensive. Focusing on every social media platform out there at once could produce abysmal results.</p>



<p>To get significant results, you need to know which platforms to focus on. Of course, being present on most platforms is always a good idea. But choosing a few to prioritize will make everything easier in the future.&nbsp;</p>



<figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="538" src="https://cms.ikas.com/wp-content/uploads/2022/03/Social-Media-Tips-For-Small-Businesses-Extra-2-1024x538.jpg" alt="A smartphone with the with the social media folder open. Pinterest, YouTube, Instagram, Twitter, Facebook and one other app is on the screen." class="wp-image-3982" srcset="https://cms.ikas.com/wp-content/uploads/2022/03/Social-Media-Tips-For-Small-Businesses-Extra-2-1024x538.jpg 1024w, https://cms.ikas.com/wp-content/uploads/2022/03/Social-Media-Tips-For-Small-Businesses-Extra-2-300x158.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/03/Social-Media-Tips-For-Small-Businesses-Extra-2-768x403.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/03/Social-Media-Tips-For-Small-Businesses-Extra-2.jpg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p>To know the platforms you should choose, consider the following:</p>



<ul><li>Determine your target audience.</li><li>Search your audience on social media platforms.</li><li>Determine which platforms they are most active on.</li><li>Consider the type of content you can create.</li><li>Consider the format of your content.</li><li>Decide which social media platforms that content can fit into.</li></ul>



<h2 id="h-2-have-a-clear-metrics-driven-goal">2. Have a clear, metrics-driven goal</h2>



<p>The first step of marketing is to determine goals. Social media marketing is no different.&nbsp;</p>



<p>Having clear, measurable goals will help you understand what you need to focus on.  Also, all of your analysis will be based on these goals. Likewise, it will be even easier to understand how successful your current plan is.</p>



<p>You need your goals to be realistic and measurable. The following examples are the ones you should avoid:</p>



<ul><li>Gain 2 million followers in a single month (unrealistic).</li><li>Gain more YouTube subscribers (non-measurable).</li><li>Increase engagement (unclear).</li></ul>



<p>Instead, try to come up with goals like this:</p>



<ul><li>Grow the number of followers by 7% per month during the first quarter of 2022.</li><li>Gain 1000 new YouTube subscribers until the end of March 2022.</li><li>Increase the average post engagement on Facebook posts by 10% until 12 December 2022.</li></ul>



<figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="538" src="https://cms.ikas.com/wp-content/uploads/2022/03/Social-Media-Tips-For-Small-Businesses-Extra-4-1024x538.jpg" alt="post it notes with hand-drawn graphs are on a board." class="wp-image-3985" srcset="https://cms.ikas.com/wp-content/uploads/2022/03/Social-Media-Tips-For-Small-Businesses-Extra-4-1024x538.jpg 1024w, https://cms.ikas.com/wp-content/uploads/2022/03/Social-Media-Tips-For-Small-Businesses-Extra-4-300x158.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/03/Social-Media-Tips-For-Small-Businesses-Extra-4-768x403.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/03/Social-Media-Tips-For-Small-Businesses-Extra-4.jpg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p>Getting your goals in order is one of the best social media marketing tips we can provide you.</p>



<h2 id="h-3-create-unique-engaging-content">3. Create unique, engaging content</h2>



<p>You can’t have a presence on social media without posting any content. People follow you based on the content you create, and how much value that content provides them. If you only post company advertisements and simple marketing messages, people will get bored of following you very quickly, and you will most likely not get much engagement.</p>



<p>The type of valuable content you post can include the following:</p>



<ul><li>How-to guides.</li><li>Informative texts, graphics, videos.</li><li>Funny, entertaining content.</li><li>Company news, product news, updates.</li><li>Sale/discount announcements.</li><li>Customer testimonials, success stories.</li></ul>



<p>As Bill Gates mentioned in his essay, “content is king.” Focus on creating valuable, engaging, unique content. This will be the backbone of your social media accounts. The rest of the strategy will be all about distributing that content more effectively.</p>



<h2 id="h-4-consider-using-third-party-tools">4. Consider using third-party tools</h2>



<p>Social media platforms came a long way since their first inception. The constant development cycle that they experience makes sure that they are both easy to use, and easy to manage.&nbsp;</p>



<p>Still, social media platforms do have certain limitations regarding their usage. Sure, in-app tools can help you get a lot of things done, but at certain points, using third-party apps to help you manage your social media marketing strategy can help you be more precise while spending less time.</p>



<p>Third-party social media tools range from management apps to content creation software. Here are some of them:</p>



<ul><li>You can use <a href="https://biteable.com/" target="_blank" rel="noreferrer noopener nofollow">Biteable</a> to create video content for social media.&nbsp;</li><li><a href="https://buffer.com/" target="_blank" rel="noreferrer noopener nofollow">Buffer</a> can help you manage and analyze multiple social media platforms at once.</li><li>With <a href="https://mention.com/en/" target="_blank" rel="noreferrer noopener nofollow">Mention</a>, you can get more insights into the social media presence of your brand.</li></ul>



<h2 id="h-5-engage-with-your-community">5. Engage with your community</h2>



<p>Engagement on social media is a powerful thing. With more engagement, your posts will be much more likely to get recognized as trending posts. Also the users you engage with will most likely feel seen and heard by your brand, and this will improve their experience.&nbsp;</p>



<figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="538" src="https://cms.ikas.com/wp-content/uploads/2022/03/Social-Media-Tips-For-Small-Businesses-Extra-5-1024x538.jpg" alt="" class="wp-image-3988" srcset="https://cms.ikas.com/wp-content/uploads/2022/03/Social-Media-Tips-For-Small-Businesses-Extra-5-1024x538.jpg 1024w, https://cms.ikas.com/wp-content/uploads/2022/03/Social-Media-Tips-For-Small-Businesses-Extra-5-300x158.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/03/Social-Media-Tips-For-Small-Businesses-Extra-5-768x403.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/03/Social-Media-Tips-For-Small-Businesses-Extra-5.jpg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p>To make sure that you are engaging with your followers, always monitor your direct messages and comments. Try to answer most of them, and be open to receiving content created by your followers.&nbsp;</p>



<p>Of course, there are certain comments and messages you shouldn’t answer, as well as conversations you shouldn’t be having on social media. Try to be as civil, and constructive as you can while answering comments. Don’t get into arguments, and politely direct those who have complaints towards your customer service.&nbsp;</p>



<h2 id="h-6-partner-with-influencers">6. Partner with influencers</h2>



<p>Influencers are named “influencers” because of a simple reason: they influence people! So you should consider partnering with them, and maybe they will be able to influence people towards your direction.</p>



<p>The idea of partnering with influencers can seem like a costly ordeal, especially for a small business. The good news is that you don’t have to sponsor a world-famous influencer to reap the benefits. You can partner with a local influencer or a micro-influencer in your niche for very affordable prices. And the effects will still be significant.</p>



<p>We hope that you enjoyed our list of social media marketing tips for small businesses! If you want to learn more ways to improve your business, feel free to read our list of <a href="https://ikas.com/blog/top-9-e-commerce-tips-for-small-businesses" target="_blank" rel="noreferrer noopener">e-commerce tips for small businesses.</a></p>


Best 6 Social Media Marketing Tips For Small Businesses


<figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="538" src="https://cms.ikas.com/wp-content/uploads/2022/03/Growth-Hacking-highlight-1024x538.jpg" alt="Wooden blocks with &quot;Growth Hacking&quot; written on them are standing on top of a wooden floor." class="wp-image-3775" srcset="https://cms.ikas.com/wp-content/uploads/2022/03/Growth-Hacking-highlight-1024x538.jpg 1024w, https://cms.ikas.com/wp-content/uploads/2022/03/Growth-Hacking-highlight-300x158.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/03/Growth-Hacking-highlight-768x403.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/03/Growth-Hacking-highlight.jpg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p>You have probably heard the “growth hacking” buzzword being thrown around a lot, and most of the time it is incorrectly used. Now, most companies or individuals consider the work they perform as growth hacking, but it is mostly just usual digital marketing.</p>



<p>This term was first coined by Sean Ellis, the founder and CEO of GrowthHackers, in 2010. It refers to numerous strategies that are used to acquire massive amounts of growth with a small budget.&nbsp;</p>



<p>Everyone wants to grow as fast as possible, with as little money as possible, so every start-up is looking for a growth hacker that can achieve these goals.</p>



<h2 id="h-what-is-a-growth-hacker">What Is A Growth Hacker?</h2>



<p>The only mission of a growth hacker is to grow the company as fast as possible. Growth is usually the most important metric for startups, and those that can’t grow fast enough will most likely fail.&nbsp;</p>



<p>Normal marketers usually follow long-term plans with set budgets and expected results. Growth hackers on the other hand do what it takes to achieve their goal. Sometimes, the goal is not even defined, only described as “massive growth”.&nbsp;</p>



<p>Growth teams can use certain shortcuts or adaptive techniques. But they are not only defined by that. Growth teams also familiarize themselves with the data and conversion funnel of the given company, spot the points of friction and remove them effectively.&nbsp;</p>



<h2 id="h-how-does-growth-hacking-work">How Does Growth Hacking Work?</h2>



<p>The way growth hacking works will depend on the product and the market. To implement it successfully it is necessary to understand the data and conversion process of each company.&nbsp;</p>



<p>Many early-stage start-ups use the “pirate funnel” described by Dave McClure to fuel their growth. This funnel includes five stages: acquisition, activation, retention, referral, and revenue (AARRR).&nbsp;</p>



<p>The main point is to get as much traffic and visitors as possible, turn those visitors into users, and retain your users as regular customers. Any type of awareness campaign or funnel that achieves this goal can be considered as a growth marketing method.</p>



<figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="538" src="https://cms.ikas.com/wp-content/uploads/2022/03/Growth-Hacking-extra-1-1024x538.jpg" alt="Post it notes with different hand drawn business graphs are on a board." class="wp-image-3778" srcset="https://cms.ikas.com/wp-content/uploads/2022/03/Growth-Hacking-extra-1-1024x538.jpg 1024w, https://cms.ikas.com/wp-content/uploads/2022/03/Growth-Hacking-extra-1-300x158.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/03/Growth-Hacking-extra-1-768x403.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/03/Growth-Hacking-extra-1.jpg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<h2 id="h-how-can-i-start-growth-hacking">How Can I Start Growth Hacking?</h2>



<p>Before a company starts hacking their growth, it will need a product that can grow. A subpar product without growth potential will not respond to the strategies implemented by a growth hacker. If nobody is willing to pay for it, a fast-growth process might not be possible.</p>



<p>Test your product and only move on with it if you can find a market for it. Use this test to gather data regarding the customers’ journey. Understanding who your customers are is an essential process of growth marketing.</p>



<p>Keep getting as much customer feedback as possible and do not forget to implement them. Update and upgrade your product depending on the feedback you receive. Keep on marketing and foster growth, if a growth strategy is not taking hold then stop for a moment and optimize it. Optimizing techniques like A/B testing are essential for growth hacking.&nbsp;</p>



<h2 id="h-growth-hacking-strategies">Growth Hacking Strategies</h2>



<p>We can divide these strategies into three main categories,&nbsp;</p>



<ul><li>Content marketing</li><li>Product marketing</li><li>Paid advertising</li></ul>



<p><strong>Content marketing </strong>can be a low-cost strategy to create awareness for your product. Typical activities can include the following:</p>



<ul><li>Creating a blog&nbsp;</li><li>Focusing on social media content</li><li>Writing ebooks</li><li>Organizing webinars</li><li>Creating events and contests</li><li>Creating and managing a community&nbsp;</li><li>Using influencer marketing methods</li></ul>



<figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="538" src="https://cms.ikas.com/wp-content/uploads/2022/03/Growth-Hacking-extra-2-1024x538.jpg" alt="A person is working in front of a laptop. New Product is written on the top of the laptop screen, with Research, Analysis, Ideas and Function headers." class="wp-image-3781" srcset="https://cms.ikas.com/wp-content/uploads/2022/03/Growth-Hacking-extra-2-1024x538.jpg 1024w, https://cms.ikas.com/wp-content/uploads/2022/03/Growth-Hacking-extra-2-300x158.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/03/Growth-Hacking-extra-2-768x403.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/03/Growth-Hacking-extra-2.jpg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p><strong>Product marketing </strong>is the technique used for building a user base around the product. Typical techniques can include:</p>



<ul><li>Affiliate marketing synchronized with content marketing tactics</li><li>Creative on-boarding processes</li><li>Referral systems with incentives for the customer base</li></ul>



<p><strong>Paid advertising </strong>on the other hand focuses on paid digital marketing methods such as:</p>



<ul><li>Search engine marketing</li><li>Paid social media advertising</li><li>Display and video ads</li></ul>



<p>Other marketing methods, such as <a href="https://ikas.com/blog/email-marketing-guide" target="_blank" rel="noreferrer noopener">email marketing</a> can be used at every step of growth hacking. As long as it results in growth, there is no defined limit on the strategies you can use.</p>



<h2 id="h-benefits-of-growth-hacking">Benefits Of Growth Hacking</h2>



<p>Growth hacking processes can provide a lot of benefits for companies, especially start-ups looking to grow as fast as they can. The main benefits of choosing growth hacking instead of usual digital marketing approaches are as follows:</p>



<ul><li><strong>Data driven and adaptable: </strong>Growth hacking strategies follow the available data closely and they can always pivot depending on what works and what does not.</li><li><strong>Low-cost:</strong> Growth hacking is focused on creating the most impact with the least amount of investment. A solid growth hacking strategy will come much cheaper than a traditional marketing strategy.</li><li><strong>Less resources: </strong>A growth hacking strategy can be performed by a single individual or a small group, resulting in less resources being used.</li></ul>



<h2 id="h-final-remarks">Final Remarks</h2>



<p>A well-implemented growth hacking strategy can be a great boon for a start-up, but in the long term, they can’t replace a solid marketing strategy.&nbsp;</p>



<p>Long-term success comes from long-term investments. Use growth hacking to get your business on its feet, but never ignore to make plans for the long run.&nbsp;</p>



<p>We hope that our article was able to answer your questions.</p>


What Is Growth Hacking? A Brief Definition


<figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="538" src="https://cms.ikas.com/wp-content/uploads/2022/03/product-bundling-highlight-1024x538.jpg" alt="an example of product bundling - multiple products bundled together." class="wp-image-3720" srcset="https://cms.ikas.com/wp-content/uploads/2022/03/product-bundling-highlight-1024x538.jpg 1024w, https://cms.ikas.com/wp-content/uploads/2022/03/product-bundling-highlight-300x158.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/03/product-bundling-highlight-768x403.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/03/product-bundling-highlight.jpg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p>Since the dawn of commerce, merchants have always looked for ways to <a href="https://ikas.com/blog/8-ways-to-increase-online-sales" target="_blank" rel="noreferrer noopener">increase their sales</a>. Discounts, upselling and cross-selling techniques, psychological tricks, and many other techniques have been invented to achieve that goal.&nbsp;Product bundling is one such technique you can use to increase your sales. </p>



<p>This article will explain the method of product bundling and will discuss the benefits it can create for your business. We will also provide some tips regarding product choice when creating your bundling strategy.&nbsp;</p>



<p>First, let’s start with a definition.&nbsp;</p>



<h2 id="h-what-is-product-bundling">What Is Product Bundling?</h2>



<p>Product bundling is a technique where several individual goods or services are sold together as a combined package. The price of the combined package or “bundle” is lower than the total price of each individual good. The main goal is to increase the number of items sold in one purchase while providing customers with a good discount.</p>



<p>Common examples of product bundles are shaving kits, value meals at restaurants, skin-care sets, or make-up sets. Companies mainly sell products that are complementary to each other, or products that are usually bought together.&nbsp;</p>



<h2 id="h-which-products-can-you-bundle">Which Products Can You Bundle?</h2>



<p>The best approach you can take in order to create product bundles is to put goods that complement each other or can be used together in the same deal. Your product bundles should make sense. Putting together unrelated products, like car accessories and hair conditioners will not be a good strategy. As the person who will be interested in one product might be uninterested in the other.</p>



<figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="538" src="https://cms.ikas.com/wp-content/uploads/2022/03/product-bundling-extra-1-1024x538.jpg" alt="Multiple clothing items on store shelves." class="wp-image-3723" srcset="https://cms.ikas.com/wp-content/uploads/2022/03/product-bundling-extra-1-1024x538.jpg 1024w, https://cms.ikas.com/wp-content/uploads/2022/03/product-bundling-extra-1-300x158.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/03/product-bundling-extra-1-768x403.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/03/product-bundling-extra-1.jpg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p>Start with what your customer might need to use with a certain product you are selling. For example, putting a toothbrush and a toothpaste in the same bundle makes sense, as someone who will use one will need the other. Same with a smartphone and a power bank, or a desktop computer and a keyboard.&nbsp;</p>



<p>You can also learn what products you should bundle directly from your customers. With help of customer data and sales analytics, you can find out what each customer buys. Then, you can track which products are usually bought together, or bought by the same individual in close intervals. If there is a certain pattern, you can create a bundle for it! For example, if shoppers are buying a certain shampoo with a certain conditioner, you can bundle them together.</p>



<h2 id="h-advantages-of-product-bundling">Advantages Of Product Bundling</h2>



<p>Product bundling is a great pricing strategy, as well as an excellent way to upsell and cross-sell a wide range of products.&nbsp;</p>



<p>Creating specialized product bundles will <a href="https://ikas.com/blog/top-9-e-commerce-tips-for-small-businesses" target="_blank" rel="noreferrer noopener">increase the sale volume of each individual purchase</a>, as well as improve customer satisfaction and loyalty. If customers find out that they can come back to your store, and reliable find bundles they are interested in, they will definitely take notice.</p>



<p>The three main benefits you will reap from a good <strong>product bundling strategy</strong> are increased sales volume, improved customer experience, and savings on marketing and shipping. We will explain each entry in detail below.</p>



<h3 id="h-increases-sales-volume">Increases sales volume</h3>



<p>Each shopper has a specific price they are willing to spend on a product, we call the difference between that price and what they will actually pay consumer surplus. The main benefit of product bundling is getting the maximum amount of customer surplus. This way, customers will feel like they are getting everything much cheaper, much easier.</p>



<p>Now, when customers feel like they are getting everything for a steal, they are more likely to spend more money. A product bundle is offered at a discounted price, but it will still make your customers buy more. The profit you get from each individual product might be lower, but as the customers are buying more, your sales volume will increase.</p>



<figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="538" src="https://cms.ikas.com/wp-content/uploads/2022/03/product-bundling-extra-2-1024x538.jpg" alt="A sale sign on a store shelves." class="wp-image-3726" srcset="https://cms.ikas.com/wp-content/uploads/2022/03/product-bundling-extra-2-1024x538.jpg 1024w, https://cms.ikas.com/wp-content/uploads/2022/03/product-bundling-extra-2-300x158.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/03/product-bundling-extra-2-768x403.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/03/product-bundling-extra-2.jpg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p>One other metric we need to discuss is the <strong>average order value.&nbsp;</strong></p>



<p>This metric is a significant variable for the growth and success of any e-commerce business. It signifies the average amount customers spend on each individual order. Bundling strategies will increase your total revenue by improving your AOV.&nbsp;</p>



<h3 id="h-improves-customer-experience">Improves customer experience</h3>



<p>Product bundling increases customer loyalty by providing them with a simpler, more streamlined customer experience. With a good strategy, your customers will have the option to choose products or services that are grouped together with their needs and wants in mind. They will definitely appreciate the ease of being able to buy complementary products at a discounted price.</p>



<p>Product bundling will also remove the need for customers to spend their time <a href="https://ikas.com/blog/find-a-product-to-sell-online" target="_blank" rel="noreferrer noopener">deciding which product to buy</a>. Options are great, but having too many of them will create what we call analysis paralysis, where a person is unable to take action because they are overwhelmed by all the options available.&nbsp;</p>



<p>By having already grouped together bundles, your customers can buy multiple products they need or might need in the future at the same time. This way the time they need to spend on analyzing their options will be less.</p>



<h3 id="h-save-on-marketing-and-shipping">Save on marketing and shipping</h3>



<p>Product bundling will most likely save you a great amount of money on marketing and shipping since the key aspect of bundling is to sell more items in a single order. When a single person buys several goods in the same transaction, you will be able to ship multiple products together, which will definitely be cheaper than distributing them individually.</p>



<figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="538" src="https://cms.ikas.com/wp-content/uploads/2022/03/product-bundling-extra-3-1024x538.jpg" alt="Someone packaging a product." class="wp-image-3729" srcset="https://cms.ikas.com/wp-content/uploads/2022/03/product-bundling-extra-3-1024x538.jpg 1024w, https://cms.ikas.com/wp-content/uploads/2022/03/product-bundling-extra-3-300x158.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/03/product-bundling-extra-3-768x403.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/03/product-bundling-extra-3.jpg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p>When a large purchase is made by a single individual on your site, the pressure to market your business will also decrease. Selling multiple products in the same transaction means that the customer is most probably buying a product that has not been marketed to them by you. So you will be selling some items without marketing costs.</p>



<p>You will also have the option of bundling deadstock items with <a href="https://ikas.com/blog/trending-products-to-sell-online" target="_blank" rel="noreferrer noopener">popular items</a>. So instead of creating a discount campaign or marketing strategy just to get rid of your underperforming products, you can use product bundling to get your investment back.</p>



<h2 id="h-final-remarks">Final Remarks</h2>



<p>Including product bundling in your sales strategy is one of the best things you can do for your business. Anything from food to digital services can be sold in a bundle.&nbsp;</p>



<p>It is also possible to experiment with this strategy. You can allow your shoppers to create their custom bundles, or you can use an algorithm to create custom bundles depending on shopper behavior.&nbsp;</p>



<p>When done properly, you will boost your sales and increase customer satisfaction at the same time.&nbsp;</p>


What is Product Bundling? And How Can It Increase Sales?


<figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="538" src="https://cms.ikas.com/wp-content/uploads/2022/03/What-Are-NFTs-Highlighted-1024x538.jpg" alt="A woman is sitting in front of a computer and a laptop. NFTs - Non Fungible Tokens is written on the computer screen. Blockchain is written on the laptop screen." class="wp-image-3315" srcset="https://cms.ikas.com/wp-content/uploads/2022/03/What-Are-NFTs-Highlighted-1024x538.jpg 1024w, https://cms.ikas.com/wp-content/uploads/2022/03/What-Are-NFTs-Highlighted-300x158.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/03/What-Are-NFTs-Highlighted-768x403.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/03/What-Are-NFTs-Highlighted.jpg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p>Everyone in the cryptocurrency industry has become aware of the non-fungible tokens after this year’s record sales and volumes.&nbsp;</p>



<p>Even people who are not interested in cryptocurrency are now aware of NFTs. How can you not? Considering that EVERYDAYS: THE FIRST 500 DAYS by Beeple was <a href="https://finance.yahoo.com/news/top-five-most-expensive-nft-150249487.html" target="_blank" rel="noreferrer noopener">sold for $69.3 million</a>, we can state that the NFT market is full of money-making opportunities. And money always draws attention.</p>



<p>Most people are aware of the incredible prices NFTs can sell for. And this technology has a very dedicated and diverse community.&nbsp;</p>



<p>Still, the truth is that most do not really know what an NFT is. It is a digital artwork, and it can sell for millions. But what makes it different from normal digital art? And how is it that people resort to buying them, instead of just taking a screenshot? What technology makes NFTs unique?</p>



<p>We have prepared this article to answer your questions about this new craze! So if you want to know more about NFTs, keep on reading!</p>



<h2 id="h-quick-bite">Quick Bite:</h2>



<ul><li>NFTs cannot be replicated. They can be connected to a digital asset to make it unique.</li><li>NFT owners can prove that they are the original owner, and their asset is the authentic piece.</li><li>This technology is mainly used for digital artwork, but there are also possible, real world applications.</li><li>NFTs can be sold for millions of dollars.</li></ul>



<h2 id="h-what-is-an-nft">What is an NFT?</h2>



<p>NFT, or Non-Fungible Token refers to digital assets that are connected to the blockchain. You can think of them as cryptocurrencies, but the main difference is that coins like Bitcoin and Ethereum are fungible, meaning that they can be replaced or exchanged with another one of identical value, much like a fiat currency.</p>



<p>The construction of each NFT is unique, so they can digitally represent other assets like property and artwork. As they are based on blockchain technology, they can be used to remove intermediaries, and connect artists directly with the audiences.</p>



<figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="538" src="https://cms.ikas.com/wp-content/uploads/2022/03/What-Are-NFTs-Visual-1-1024x538.jpg" alt="A physical coin, with the Ethereum logo and text on it, sitting on top of what looks to be obsidian pieces." class="wp-image-3318" srcset="https://cms.ikas.com/wp-content/uploads/2022/03/What-Are-NFTs-Visual-1-1024x538.jpg 1024w, https://cms.ikas.com/wp-content/uploads/2022/03/What-Are-NFTs-Visual-1-300x158.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/03/What-Are-NFTs-Visual-1-768x403.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/03/What-Are-NFTs-Visual-1.jpg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p>Right now, the NFT market is mainly based on collectable digital artworks and rarities. Think of sports cards, rare coins, or limited edition stamps.&nbsp;</p>



<p>Normally, digital artwork is infinite. You can copy them as much as you want, and nobody will know which iteration is the original one.</p>



<p>But with the application of non-fungible tokens, digital assets can be made unique. Each work of art can have a specific blockchain token that cannot be replicated or copied. So even if you copy artwork, you won’t be able to copy the blockchain registry it has. The original copy can be authenticated, and it will always be unique.</p>



<p>So you can actually own a digital asset. You will always be able to prove that you have the authentic copy, and you are the original owner.</p>



<h2 id="h-how-to-buy-nfts">How to Buy NFTs?</h2>



<p>NFTs are mostly bought and sold via blockchain-backed marketplaces, and they are mainly traded via “drops”, which are timed online sales.</p>



<p>In order to buy and sell NFTs, you will need:</p>



<ul><li>A digital wallet that can hold NFTs and cryptocurrencies.</li><li>Cryptocurrency of your provider&#8217;s choice, such as Ether.</li><li>A blockchain marketplace like <a href="https://niftygateway.com/" rel="nofollow">Nifty Gateway</a> or <a href="https://opensea.io/" rel="nofollow">Opensea</a>.</li></ul>



<h2 id="h-why-should-i-own-nfts">Why Should I Own NFTs?</h2>



<p>You can buy and own NFTs for a couple of reasons.</p>



<p>They can be used as a potential investment opportunity. Like cryptocurrencies, their value can rise and fluctuate.</p>



<p>Or they can be collected as artworks or collections. This mainly involves an emotional connection, as the NFTs will allow you to prove that you actually own the original artwork, not a copy.</p>



<h2 id="h-the-future-of-nfts">The Future of NFTs</h2>



<p>Right now, this technology is mainly used for trading digital artworks, but in its essence, NFTs are digital tokens that can represent anything.&nbsp;</p>



<figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="538" src="https://cms.ikas.com/wp-content/uploads/2022/03/What-Are-NFTs-Visual-2-1024x538.jpg" alt="The right hand is holding a blockchain crypto wallet, while the left hand is holding a coin with the Bitcoin symbol on it. There is a physical coin with the Ethereum text and logo on the background. " class="wp-image-3321" srcset="https://cms.ikas.com/wp-content/uploads/2022/03/What-Are-NFTs-Visual-2-1024x538.jpg 1024w, https://cms.ikas.com/wp-content/uploads/2022/03/What-Are-NFTs-Visual-2-300x158.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/03/What-Are-NFTs-Visual-2-768x403.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/03/What-Are-NFTs-Visual-2.jpg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p>The main advantage of NFTs is the ability to authenticate and prove the originality of the item they are attached to.&nbsp;</p>



<p>So they can be used to identify an asset, without a need for a third party middleman.</p>



<p>You can have an NFT which proves you are you and your car is yours on a public registry, Without the need for a public institution to vouch or regulate it.&nbsp;</p>



<p>So in the future, NFTs can become how we identify assets.&nbsp;</p>



<h2 id="h-should-i-use-ntfs-for-investment">Should I Use NTFs For Investment?</h2>



<p>NFTs are a fluctuating and new market. No one really knows what shape it will take in the future and how valuable it will be. It can remain as is, take a different form, or be forgotten.</p>



<p>So If you want to invest in NFTs, research carefully. You are not only investing in artwork but a technology. Make sure you understand the cornerstones of this tech, its limitations, and possibilities.</p>



<p>In the end, the decision to invest in NFT is your decision alone. And yes, this is not financial advice.</p>


What Are NFTs? A Quick Summary In 5 Steps


<figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="538" src="https://cms.ikas.com/wp-content/uploads/2022/03/Trending-products-to-sell-online-Highlighted-1024x538.jpg" alt="A merchant selling trending products to a customer inside his shop." class="wp-image-3180" srcset="https://cms.ikas.com/wp-content/uploads/2022/03/Trending-products-to-sell-online-Highlighted-1024x538.jpg 1024w, https://cms.ikas.com/wp-content/uploads/2022/03/Trending-products-to-sell-online-Highlighted-300x158.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/03/Trending-products-to-sell-online-Highlighted-768x403.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/03/Trending-products-to-sell-online-Highlighted.jpg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p>As we near the end of 2021, there are certain things to look out for; rising trends in e-commerce, what products are losing popularity, the effects of the pandemic and how long they might last.&nbsp;</p>



<p>Analyzing all of these will help you decide the path you want to take for your online business. We have compiled a list of products that are expected to become trends in 2022 or at least keep their current popularity.</p>



<h2>Best Trending Products To Sell In 2022</h2>



<p>Below, you will find a list of products that we expect to be popular in 2022.</p>



<p>But if you want to learn how to find trending products yourself, you can also take a look at our related article: <a href="https://ikas.com/blog/find-a-product-to-sell-online" target="_blank" rel="noreferrer noopener">6 Strategies To Find A Product To Sell Online.</a></p>



<h3>1 &#8211; Toys</h3>



<p>You may think to yourself: “Haven’t toys lost their popularity a long time ago?” While that may make sense on paper, but turns out reality is quite different.</p>



<p>The toys are still one of the trending products of 2022!</p>



<figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="538" src="https://cms.ikas.com/wp-content/uploads/2022/03/Trending-products-to-sell-online-ekstra-1-1024x538.jpg" alt="A small girl is looking up toys in the trending products section." class="wp-image-3183" srcset="https://cms.ikas.com/wp-content/uploads/2022/03/Trending-products-to-sell-online-ekstra-1-1024x538.jpg 1024w, https://cms.ikas.com/wp-content/uploads/2022/03/Trending-products-to-sell-online-ekstra-1-300x158.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/03/Trending-products-to-sell-online-ekstra-1-768x403.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/03/Trending-products-to-sell-online-ekstra-1.jpg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p>In the U.S. alone <a href="https://www.npd.com/news/press-releases/2021/the-npd-group-u-s-toy-industry-sales-experience-11-increase-in-the-third-quarter-of-2021/" rel="nofollow">toy sales increased by 17%</a>, approximately $2.3 billion, in January-September 2021. It is important to note that toys also include many sub-categories like action figures, arts and crafts, and building sets.&nbsp;</p>



<p>While the main reason for their popularity may have been the pandemic, it is expected that the majority of the customers continue their buying habits even after life returns to normal. Toys are not just to play with anymore; they are to collect, showcase, and never open.</p>



<h3>2 &#8211; Pens &amp; Pencils</h3>



<p>The last few years saw the rise of journaling with people either personalizing regular notebooks via drawings and stickers or buying special notebooks that already include such elements but one factor remains pens and pencils.&nbsp;</p>



<p>This category is especially prevalent today as schools start to reopen and people return to their classes with vigour after spending so long cooped up in their houses. Either way, it seems that screens and keyboards won’t be replacing pen and paper any time soon.</p>



<p>Especially personalized and unusual pens &amp; pencils are some of the trending products of 2022.</p>



<h3>3 &#8211; Athleisure Wear</h3>



<p>The pandemic caused many epiphanies, one of which was; sweatpants are really, really comfortable. But, as we go back to normal life, we can’t exactly wear our 10-year-old sweats with holes in the crotch.&nbsp;</p>



<figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="538" src="https://cms.ikas.com/wp-content/uploads/2022/03/Trending-products-to-sell-online-ekstra-2-1-1024x538.jpg" alt="Athleisure wear on a wooden floor, with a yoga mat, a water bottle, and headphones." class="wp-image-3186" srcset="https://cms.ikas.com/wp-content/uploads/2022/03/Trending-products-to-sell-online-ekstra-2-1-1024x538.jpg 1024w, https://cms.ikas.com/wp-content/uploads/2022/03/Trending-products-to-sell-online-ekstra-2-1-300x158.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/03/Trending-products-to-sell-online-ekstra-2-1-768x403.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/03/Trending-products-to-sell-online-ekstra-2-1.jpg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p>Another effect of the pandemic is people are tired of looking dishevelled, so they are willing to spend money on clothes to make up for the lost time, but they also want to be comfortable. This is where athleisure comes in.&nbsp;</p>



<p>We can describe athleisure as sweatpants-but-make-it-chic, or as chic as sweatpants can be. That means tops, pants, jackets, bralettes, sweatshirts, caps, and shoes. This trend doesn’t appear to be leaving anytime soon.</p>



<h3>4 &#8211; Home Decor</h3>



<p>We’re talking about the pandemic again, but a historical event like that influences many areas of life, home decor is undoubtedly one of them. Due to lockdowns, people have spent a lot of time indoors.&nbsp;</p>



<p>This coupled with the amount of free time we all had to watch home makeover shows and to browse Pinterest, created the perfect storm.&nbsp;</p>



<p>Carpets, pillows, fairy lights, candles, blankets, and most of all, plants have been wildly popular, and even if the pandemic ends, people’s desire to make their habitats more expressive of who they are, as well as a place they want to spend time in doesn’t seem like it will change. Selling succulents in cute pots has never been more profitable.</p>



<h3>5 &#8211; Eco-Friendly Products</h3>



<p>As more and more companies and organizations announce their new eco-friendly methods and solutions, individual awareness is also on the rise. You can find almost anything in an eco-friendly format; phone cases, forks, spoons, bags, yoga mats, even clothes.&nbsp;</p>



<figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="538" src="https://cms.ikas.com/wp-content/uploads/2022/03/Trending-products-to-sell-online-ekstra-3-1024x538.jpg" alt="a group of eco-friendly trending products on display." class="wp-image-3189" srcset="https://cms.ikas.com/wp-content/uploads/2022/03/Trending-products-to-sell-online-ekstra-3-1024x538.jpg 1024w, https://cms.ikas.com/wp-content/uploads/2022/03/Trending-products-to-sell-online-ekstra-3-300x158.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/03/Trending-products-to-sell-online-ekstra-3-768x403.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/03/Trending-products-to-sell-online-ekstra-3.jpg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p>This trend can only grow as climate change and pollution continue to affect our daily lives. Biodegradable, compostable and eco-friendly alternatives of daily goods are some of the best trending products to sell.</p>



<h3>6 &#8211; Beauty Products</h3>



<p>The popularity of makeup brushes, false nails, hair extensions, wigs, and false lashes will most likely persist for years to come.&nbsp;</p>



<p>The beauty industry may inspire images of colourful eyeshadow palettes and bullets upon bullets of lipstick but there is more to it than just makeup products.&nbsp;</p>



<p>Beauty may never go out of fashion as we may never stop trying to attain it, so why not give the people what they want in 2022?</p>



<h3>7 &#8211; Tech Accessories</h3>



<p>Tech accessories were in demand and will be in demand with or without the pandemic. This category includes phone cases, car phone holders, wireless chargers, and smartwatches.&nbsp;</p>



<p>These little gadgets may seem unimportant but they have the potential to make life so much easier and what they all have in common is everyone can make use of them, all they need is a phone. Tech accessories will most likely keep their popularity in 2022.</p>



<p>Tech accessories allow users to personalize their gadgets, and we expect them to be trending products for a long time.</p>



<h3>8 &#8211; Jewellery &amp; Fashion Accessories</h3>



<p>Earrings, necklaces, rings, brooches, whatever you’re thinking, people are selling. Jewellery and fashion accessories, especially more budget options that are also durable like silver and steel jewellery are in high demand.&nbsp;</p>



<figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="538" src="https://cms.ikas.com/wp-content/uploads/2022/03/Trending-products-to-sell-online-ekstra-4-1024x538.jpg" alt="a lot of different accessories and jewellery on a wooden surface." class="wp-image-3192" srcset="https://cms.ikas.com/wp-content/uploads/2022/03/Trending-products-to-sell-online-ekstra-4-1024x538.jpg 1024w, https://cms.ikas.com/wp-content/uploads/2022/03/Trending-products-to-sell-online-ekstra-4-300x158.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/03/Trending-products-to-sell-online-ekstra-4-768x403.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/03/Trending-products-to-sell-online-ekstra-4.jpg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p>Alongside these, hair accessories like pins, clips, and headscarves will continue to be trending products to sell online in 2022. We can all thank Instagram and Pinterest for that.</p>



<h3>9 &#8211; Sport Accessories</h3>



<p>We already talked about eco-friendly yoga mats and smartwatches, but the interest in sports doesn’t begin or end there. 2021 may have seen many attempts at pilates in front of laptop screens, but not all of those attempts have failed.</p>



<p>Adding to that is people’s need to be active after spending the majority of the past two years stationary, and we have ourselves the perfect time to get into sports or sell sports accessories. This category includes bikes, rackets, jumping rope, running shoes, and even water bottles.</p>



<h3>10 &#8211; Digital Artwork</h3>



<p>Perhaps the most creative of possible products to sell online in 2022 is digital artwork. This category especially appeals to people looking to make money on the side.&nbsp;</p>



<p>We even included selling digital artworks in <a href="https://ikas.com/blog/business-ideas" target="_blank" rel="noreferrer noopener">our list of low-cost business ideas!</a></p>



<p>You can create your original pieces or interpretations of other media, and you will most likely find an audience for it. As streaming platforms make tv shows and movies from the past and present available to us at all times, possibilities for inspired work are endless.</p>



<p>E-commerce may be a challenging path but we tried to present you with a guide regarding what products are expected to be popular to sell online in 2022. We hope you can find inspiration and information about what you might want to do on this list and if you find it helpful, don’t forget to share it with your friends!</p>


Top 10 Trending Products To Sell Online In 2022


<figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="538" src="https://cms.ikas.com/wp-content/uploads/2022/03/How-to-find-a-product-to-sell-online-highlighted-1024x538.jpg" alt="A woman trying to find a product to sell online" class="wp-image-3124" srcset="https://cms.ikas.com/wp-content/uploads/2022/03/How-to-find-a-product-to-sell-online-highlighted-1024x538.jpg 1024w, https://cms.ikas.com/wp-content/uploads/2022/03/How-to-find-a-product-to-sell-online-highlighted-300x158.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/03/How-to-find-a-product-to-sell-online-highlighted-768x403.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/03/How-to-find-a-product-to-sell-online-highlighted.jpg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p>If you want to find a product to sell online you might realize that it is a hard prospect. There are just so many products to choose from! You can sell handmade goods, digital products, arts, manufactured goods and even foodstuffs!&nbsp;</p>



<p>But sadly, not all products are created equally. Some are just better than others.&nbsp;</p>



<p>Of course, making a list of all the products you can sell would be an impossible task. There are thousands, maybe even millions of different products that are being circulated. But we can do something even better, we can teach you different strategies to find a product to sell online!</p>



<p>After you have found a product and found a <a href="https://ikas.com/blog/business-ideas" target="_blank" rel="noreferrer noopener">business idea </a>you are happy with, you can easily <a href="https://ikas.com/" target="_blank" rel="noreferrer noopener">start your online business with ikas</a>!</p>



<p>Below, you can find different strategies that will enable you to find a product to sell online.</p>



<h2 id="h-1-solve-a-problem">1. Solve a problem</h2>



<p>There are certain products that customers want, and there are certain products that customers need. It is always tricky to find out the want, but finding the need is much easier!</p>



<p>What you need to do first is to find a problem. This can be anything. Try to think about what a certain target audience experiences, what their problems are, and what they might need to solve them.&nbsp;</p>



<p>For example, think of what hikers might need. Do they need better, or cheaper shoes? Can you sell them hiking equipment for winter? Maybe some hiking boots with great insulation are what they need!&nbsp; With this process, you can find a product to sell online in no time.</p>



<p>All great innovations come from the needs of consumers. Windows solved the need for more accessible, personal computers. While Apple created a new era of smartphones which were again, easier to use and more streamlined than the alternatives.</p>



<p>Consider the needs of those around you, find their problem, and find a product to solve that specific problem. You can go local, or global.&nbsp;</p>



<figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="538" src="https://cms.ikas.com/wp-content/uploads/2022/03/How-to-find-a-product-to-sell-online-1-1024x538.jpg" alt="a man trying to solve a problem." class="wp-image-3127" srcset="https://cms.ikas.com/wp-content/uploads/2022/03/How-to-find-a-product-to-sell-online-1-1024x538.jpg 1024w, https://cms.ikas.com/wp-content/uploads/2022/03/How-to-find-a-product-to-sell-online-1-300x158.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/03/How-to-find-a-product-to-sell-online-1-768x403.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/03/How-to-find-a-product-to-sell-online-1.jpg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<h2 id="h-2-think-about-your-hobbies">2. Think about your hobbies</h2>



<p>Do you have a specific hobby? Or something that you just really love doing? Then you might be able to find a product to sell online easily!</p>



<p>We have previously talked about solving the problems of others. But maybe the problem you need to solve is the problem you and the people around you have. And your passion or hobbies could be the great starting point you have been looking for!</p>



<p>If there is anything you are happy to do, you can easily start with the problems you have during the process of performing that activity. Maybe there is nowhere around that sells the equipment you need. Or they might be too expensive. There could even be a lack of customizable equipment. List what you would have liked to have, or what could make your hobby even more convenient. Then, think about how you could provide it to yourself, and others that need the same thing.&nbsp;</p>



<p>Selling something you are passionate about is also great to increase your motivation for your job. You might not be performing your passion for money, but at least you are doing something related to it! And the people you will be working with will also be passionate about it, so your community will also have a common interest with you.</p>



<h2 id="h-3-consider-your-experience">3. Consider your experience</h2>



<p>Sometimes the best products to sell are the ones you are experienced with. Consider your work history, your education, or your hobbies, and list the products that you know very well. Having some experience with the field or the product itself could provide you with the competitive edge you need.&nbsp;</p>



<p>Being knowledgeable about the products you sell is a great boon. First of all, it increases the trust your customers have with you. Everybody likes to shop from the people who are experienced with the products.&nbsp;</p>



<p>Leveraging your experience could be great for professional goods. For example, if you have worked as a chef for years, you would be better at choosing professional kitchen equipment. So you would know what to sell, and what not to sell. Your customers will also feel better shopping from someone who knows their equipment.&nbsp;</p>



<figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="538" src="https://cms.ikas.com/wp-content/uploads/2022/03/product-to-sell-online-2-1024x538.jpg" alt="find a product to sell online , two people talking near a board." class="wp-image-3130" srcset="https://cms.ikas.com/wp-content/uploads/2022/03/product-to-sell-online-2-1024x538.jpg 1024w, https://cms.ikas.com/wp-content/uploads/2022/03/product-to-sell-online-2-300x158.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/03/product-to-sell-online-2-768x403.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/03/product-to-sell-online-2.jpg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<h2 id="h-4-search-keywords">4. Search keywords</h2>



<p>Searching for keywords with different keyword tools is one of the best ways to see what people are looking for!&nbsp;</p>



<p>When shopping for a certain product, most people will start their search on the web. The majority of shoppers will compare the prices of goods online even while in a brick-and-mortar store. So the volume certain searches have will indicate the demand for that product.</p>



<p>You can use Google Keyword Planner or similar tools to determine the search traffic of certain keywords. Start by the name of the product in your mind, and then narrow it down by adding the specific features.</p>



<h2 id="h-5-find-hobbyists">5. Find hobbyists</h2>



<p>There are tons of hobbies out there, and a lot of them require specialized equipment. Better yet, most hobbyists enjoy spending the money on the items they want!! Aiming for niche hobbies could even open up a very low competition market to you.</p>



<p>Consider the niche hobbies you or those around you are interested in. Then, determine the ones that require some extra equipment or products to be performed. The best way to learn what hobbyists need is to find their specific forums, message boards, Facebook pages, and Reddit boards. Then, you can just read the posts to see what they want to buy!</p>



<figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="538" src="https://cms.ikas.com/wp-content/uploads/2022/03/product-to-sell-online-3-1024x538.jpg" alt="how to find a product to sell online, two hobbyists." class="wp-image-3133" srcset="https://cms.ikas.com/wp-content/uploads/2022/03/product-to-sell-online-3-1024x538.jpg 1024w, https://cms.ikas.com/wp-content/uploads/2022/03/product-to-sell-online-3-300x158.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/03/product-to-sell-online-3-768x403.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/03/product-to-sell-online-3.jpg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<h2 id="h-6-try-out-your-talents">6. Try out your talents</h2>



<p>Do you have any talents or skills that will enable you to create something by yourself? This can be anything from handmade accessories to digital art! If so, why not use your talent to make your products to sell!</p>



<p>The list of goods you can make is huge! You can create handcrafted products from scratch, or you can take a manufactured product and customize it! Or you can make artworks, even digital ones!&nbsp;</p>



<p>Creating your products will give you a lot of control over what you sell. But they are also harder to scale, as each specific product will need you to spend time on it.</p>


6 Strategies To Find A Product To Sell Online


<figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="538" src="https://cms.ikas.com/wp-content/uploads/2022/03/Adsiz-tasarim-4-1024x538.jpg" alt="Top e-commerce tips, laptop with gift boxes." class="wp-image-2562" srcset="https://cms.ikas.com/wp-content/uploads/2022/03/Adsiz-tasarim-4-1024x538.jpg 1024w, https://cms.ikas.com/wp-content/uploads/2022/03/Adsiz-tasarim-4-300x158.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/03/Adsiz-tasarim-4-768x403.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/03/Adsiz-tasarim-4.jpg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p>Being new to the e-commerce industry is hard. There are new terms, technologies, and platforms popping up everywhere. And you need all the information you can get. </p>



<p>To make the process easier for you, we have prepared a list of 9 e-commerce tips for small businesses. You can use these tips to empower your new e-commerce store, or you can implement them in your already existing business to <a href="https://ikas.com/blog/8-ways-to-increase-online-sales" target="_blank" rel="noreferrer noopener">increase your online sales.</a> </p>



<h2 id="h-highlights">Highlights</h2>



<ul><li>Build relationships with influencers early on to create <strong>brand advocates</strong>.</li><li>Try to think like a customer to <strong>understand what you can improve</strong>.</li><li>Be agile and experiment. Small changes that you can try with <strong>A/B testing</strong> can have impressive results.</li><li><strong>Social media presence</strong> is vital if you want your business to be successful.</li><li>Engage and <strong>connect with your customers</strong>, make them feel like a community.</li><li><strong>Upselling and cross selling</strong> are time tested sales techniques. Use them wisely.</li><li>Reclaim your leads with<strong> retargeting ads</strong>.</li><li>Prepare an <strong>FAQs page</strong> to reduce the burden on your customer service.</li><li><strong>Create free marketing</strong> with customized packages.</li></ul>



<h2 id="h-9-e-commerce-tips-for-small-businesses">9 E-Commerce Tips For Small Businesses</h2>



<h3 id="h-1-build-relationships-with-influencers">1. Build Relationships With Influencers</h3>



<p>Influencer marketing is a very profitable venture to invest in. <a href="https://influencermarketinghub.com/influencer-marketing-benchmark-report-2020/" rel="nofollow">According to The State Of Influencer Marketing 2020</a>, the average expected return for influencer marketing is $5.78 for every single dollar spent. When you consider that Pay For Click (PPC) campaigns only return 2$ for every 1$ spent, we can conclude that influencer marketing is still a very profitable marketing channel.</p>



<figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="538" src="https://cms.ikas.com/wp-content/uploads/2022/03/e-commerce-tips-2-1024x538.jpg" alt="an influencer in front of the camera, e-commerce tips." class="wp-image-2565" srcset="https://cms.ikas.com/wp-content/uploads/2022/03/e-commerce-tips-2-1024x538.jpg 1024w, https://cms.ikas.com/wp-content/uploads/2022/03/e-commerce-tips-2-300x158.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/03/e-commerce-tips-2-768x403.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/03/e-commerce-tips-2.jpg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p>To truly reap all the benefits of this marketing channel, you should consider establishing relationships with relevant influencers in your industry.</p>



<p>Spending some time to create lasting relationships with influencers can be one of the best e-commerce tips you can implement.</p>



<p>When building relationships with influencers, do not forget that they are people too! They will appreciate respectful and friendly communication. </p>



<p>Also, they will be well versed and interested in your industry. </p>



<h3 id="h-2-think-like-a-customer">2. Think Like A Customer</h3>



<p>You are the owner of your business. But from the perspective of other businesses, you are still a customer. Think about it, the local deli you regularly visit sees you as their customer, so does your dentist and hairdresser. Basically, you already know how to think like a customer!&nbsp;</p>



<figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="538" src="https://cms.ikas.com/wp-content/uploads/2022/03/e-commerce-tips-3-1024x538.jpg" alt="e-commerce tips, happy customers." class="wp-image-2568" srcset="https://cms.ikas.com/wp-content/uploads/2022/03/e-commerce-tips-3-1024x538.jpg 1024w, https://cms.ikas.com/wp-content/uploads/2022/03/e-commerce-tips-3-300x158.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/03/e-commerce-tips-3-768x403.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/03/e-commerce-tips-3.jpg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p>Criticize your business from the perspective of a customer. Does your website look trustworthy? Would you enjoy your customer service if you were in need of help? Would you use your products the way you expect your customers to do?&nbsp;</p>



<p>Answer these questions, and adjust your practices accordingly.</p>



<h3 id="h-3-experiment"><strong>3. Experiment</strong></h3>



<p>E-commerce businesses are more flexible than brick-and-mortar stores. You can <a href="https://ikas.com/" target="_blank" rel="noreferrer noopener">switch to a new generation e-commerce platform</a>, try out different online marketplaces, or change your entire website design! </p>



<p>So do not hesitate to try something different!&nbsp;</p>



<p>Try out different designs, marketing strategies, sales channels. You can even experiment on how to categorize your products. Try to find what your audience loves. Experimenting can be stressful, but finding the right combination is worth it.&nbsp;</p>



<h3 id="h-4-focus-on-social-media"><strong>4. </strong>Focus On Social Media</h3>



<p>Yeah, you have probably heard this one before, but it is still very important to emphasize! This is definitely one of the e-commerce tips you should be implementing.</p>



<figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="538" src="https://cms.ikas.com/wp-content/uploads/2022/03/e-commerce-tips-5-1024x538.jpg" alt="e-commerce tips for social media." class="wp-image-2571" srcset="https://cms.ikas.com/wp-content/uploads/2022/03/e-commerce-tips-5-1024x538.jpg 1024w, https://cms.ikas.com/wp-content/uploads/2022/03/e-commerce-tips-5-300x158.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/03/e-commerce-tips-5-768x403.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/03/e-commerce-tips-5.jpg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p>Having well-maintained social media accounts makes your business more presentable. </p>



<p>Customers research products and businesses on different channels. So a customer who has found you through a Google search might want to check your Instagram to get more information about your business. </p>



<p>Finding an empty page might be discouraging for them while finding a vibrant page full of customer testimonials and engaging content might drive them to make a purchase.&nbsp;</p>



<p>Social media presence also goes a long way in marketing. Social media marketing is a cheap way to create organic traffic for your business. If you can create engaging content with a robust social media strategy, your potential customers will find you.</p>



<h3 id="h-5-connect-with-your-customers">5. Connect With Your Customers</h3>



<p>Customers no longer only want a product, they also want the experience a brand can provide. A part of that experience is the connection between the brand and the customer.</p>



<p>If you are only going to implement one of our e-commerce tips, then this should be the one to consider.</p>



<p>You can create a robust connection with your customers by implementing the following techniques:</p>



<ul><li>Inform your customers about product updates and company news with a newsletter.</li><li>Check-in with your customers after their purchases.</li><li>Engage with your customers via social media and direct messages.</li></ul>



<figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="538" src="https://cms.ikas.com/wp-content/uploads/2022/03/e-commerce-tips-6-1024x538.jpg" alt="connect with your customers, online business retail." class="wp-image-2574" srcset="https://cms.ikas.com/wp-content/uploads/2022/03/e-commerce-tips-6-1024x538.jpg 1024w, https://cms.ikas.com/wp-content/uploads/2022/03/e-commerce-tips-6-300x158.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/03/e-commerce-tips-6-768x403.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/03/e-commerce-tips-6.jpg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<h3 id="h-6-leverage-upsell-and-cross-sell">6. Leverage Upsell And Cross-sell</h3>



<p>Upsell and cross-sell are time-tested sales techniques that can revitalize your business. These two techniques can increase your profits, make your customers more loyal to your brand, and reduce customer churn rates.</p>



<h3 id="h-7-use-retargeting-ads">7. Use Retargeting Ads</h3>



<p>Here is an e-commerce tip for digital marketers:</p>



<p>Retargeting ads reach the customers who have interacted with your business before. You can see them as little reminders to shoppers who have considered purchasing from you but didn’t go through with it for some reason.&nbsp;</p>



<p>Around <a href="https://www.prnewswire.com/news-releases/study-92-percent-of-consumers-visiting-a-retailers-website-for-the-first-time-arent-there-to-buy-300390086.html" rel="nofollow">92%</a> of customers are not ready to make a purchase when they first visit your website. So it is in your best interest to remind them that you exist from time to time. </p>



<p>Retargeting ads are great for this purpose. You can retarget people who have previously interacted with your ads, visited your website, or abandoned their carts. Seeing your ad a second time might be enough to make them complete their purchase.&nbsp;</p>



<h3 id="h-8-prepare-an-faqs-page">8. Prepare an FAQs Page</h3>



<p>If you are looking for e-commerce tips related to your website content, then this is one of the entries you should definitely read!</p>



<p>Customers will have questions about your business, and creating an FAQs page to preemptively answer them could increase your chances of making a sale. It will also reduce the burden on your customer service team.</p>



<p>When preparing an FAQs page try to focus on the immediate questions your customers might ask. The best feedback you can get for your FAQs page is again, your customers! </p>



<p>Compile a list of questions you receive, and add the most often asked questions to your FAQs page.&nbsp;</p>



<figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="538" src="https://cms.ikas.com/wp-content/uploads/2022/03/e-commerce-tips-customized-packaging-1024x538.jpg" alt="e-commerce tips custom package." class="wp-image-2577" srcset="https://cms.ikas.com/wp-content/uploads/2022/03/e-commerce-tips-customized-packaging-1024x538.jpg 1024w, https://cms.ikas.com/wp-content/uploads/2022/03/e-commerce-tips-customized-packaging-300x158.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/03/e-commerce-tips-customized-packaging-768x403.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/03/e-commerce-tips-customized-packaging.jpg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<h3 id="h-9-customize-your-packaging">9. Customize Your Packaging</h3>



<p>Producing customized packaging can be a great opportunity to create marketing opportunities! Especially if your packages are reusable in some way!&nbsp;</p>



<p>Your customers can use those packages to carry something else outside or use them as a box in their homes. Having your logo on display will probably draw some eyes.</p>



<p>Customized packaging can also increase customer loyalty. Shoppers always appreciate a cute box or a well-designed package.</p>



<h2 id="h-conclusion">Conclusion</h2>



<p>If this is your first time managing an online store, then the e-commerce tips we have provided above can be great for you!</p>



<p>Don&#8217;t forget to implement the ones you like in your business!</p>



<p>And if you want more tips and tricks, be sure to <a href="https://ikas.com/" target="_blank" rel="noreferrer noopener">check out our blog</a>.</p>


Top 9 E-Commerce Tips For Small Businesses


<figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="538" src="https://cms.ikas.com/wp-content/uploads/2022/03/Landing-Page-1-1024x538.jpg" alt="Create a great landing page" class="wp-image-2310" srcset="https://cms.ikas.com/wp-content/uploads/2022/03/Landing-Page-1-1024x538.jpg 1024w, https://cms.ikas.com/wp-content/uploads/2022/03/Landing-Page-1-300x158.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/03/Landing-Page-1-768x403.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/03/Landing-Page-1.jpg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p>Knowing how to create a converting landing page is the cornerstone of digital marketing, and it is a skill every digital marketer should know.</p>



<p>If a customer clicks on digital ads, they will be taken to a landing page. Even your links in other media can lead to specifically designed landings.</p>



<p>If that page is well made, then more people will be inclined to convert. But if it is not optimized correctly, your conversion rate might suffer.</p>



<p>So how can you make great landings to convert more visitors? Well, if that is the question on your mind, then keep reading as we explain it for you!</p>



<h2 id="h-highlights">Highlights</h2>



<ul><li>A landing page is a a webpage specifically designed to convert customers.</li><li>All the essential information required to convert should be on the hero.</li><li>The five-second test can help you understand what is missing.</li><li>A landing page should only have a single goal.</li><li>Including social proof in your landings is a great way to increase conversion.</li><li>More landing pages leads to a higher conversion rate.</li><li>You can A/B test the each component of your landings to find what works.</li><li>A faster page leads to a higher conversion rate.</li></ul>



<h2 id="h-what-is-a-landing-page">What Is A Landing Page?</h2>



<p>A landing page or a landing is a webpage designed specifically for marketing or advertising campaigns. It is simply where a visitor lands when they click on your links or ads. Landing pages can be your homepage or they can be standalone webpages created for specific marketing campaigns.</p>



<p>The main purpose of a landing page is to convert customers. And they are generally promoted through digital advertisements.&nbsp;</p>



<p>If your homepage also serves this purpose, then it can be promoted through digital advertisements to be your landing. Still, using standalone pages is generally a better practice.&nbsp;</p>



<p>Your homepages will need to have navigational links and buttons to the other parts of your website. These can create distractions for your visitors and could reduce your conversion rate.</p>



<p>On the other hand, landings don’t have to include anything extra than the essentials needed for conversion. For this reason, they can focus only on converting your customers and prevent them from getting distracted by your other website content.</p>



<h2 id="h-how-to-create-a-great-landing-page">How To Create A Great Landing Page?</h2>



<h3 id="h-1-include-all-the-essentials-on-the-hero">1. Include all the essentials on the hero.</h3>



<p>The hero is the first thing a visitor sees when they click on your landing page. It is the top part of your landing page, just below the header(if you have one).&nbsp;</p>



<p>Most customers will decide if the offer interests them or not after seeing the hero. If it is well-made, then the customer will either convert or scroll down to get more information.</p>



<figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="538" src="https://cms.ikas.com/wp-content/uploads/2022/03/Landing-Page-1-kopyasi-1024x538.jpg" alt="great landing page" class="wp-image-2317" srcset="https://cms.ikas.com/wp-content/uploads/2022/03/Landing-Page-1-kopyasi-1024x538.jpg 1024w, https://cms.ikas.com/wp-content/uploads/2022/03/Landing-Page-1-kopyasi-300x158.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/03/Landing-Page-1-kopyasi-768x403.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/03/Landing-Page-1-kopyasi.jpg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p>A successful hero should contain the following components:</p>



<ul><li>A headline designed to capture the attention.</li><li>A short description to communicate the value of the offer.</li><li>Visual elements to conceptualize the offer.</li><li>A call to action button or a form field to capture the lead.</li></ul>



<h3 id="h-2-use-the-five-second-test">2. Use the five-second test.</h3>



<p>The five-second test is a great way to measure the effectiveness of your landing page. It is one of the simplest tests you can use to find potential problems.</p>



<p>You can do this test with your friends or coworkers, but it will be much more effective if you do it with people who are unfamiliar with your business.</p>



<figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="538" src="https://cms.ikas.com/wp-content/uploads/2022/03/Landing-Page-1-kopyasi-2-1024x538.jpg" alt="great landing page - five-second test" class="wp-image-2322" srcset="https://cms.ikas.com/wp-content/uploads/2022/03/Landing-Page-1-kopyasi-2-1024x538.jpg 1024w, https://cms.ikas.com/wp-content/uploads/2022/03/Landing-Page-1-kopyasi-2-300x158.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/03/Landing-Page-1-kopyasi-2-768x403.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/03/Landing-Page-1-kopyasi-2.jpg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p>Here is how to do the five-second test:</p>



<ul><li>Show the participants your landing page for five seconds.&nbsp;</li><li>After five seconds, immediately close your the page.</li><li>Ask the participants what the page was about, and see if they have the right idea.</li><li>Write down their answers and compare them with what your offer is actually about.</li></ul>



<p>Yep, that’s all!</p>



<p>Most visitors will leave a landing page if they cannot understand its relevance in five seconds. If your participants got what your landing page is all about during the test, then that means you have an effective landing page. But if they didn’t, your landing page might need some tweaking.</p>



<h3 id="h-3-focus-on-a-single-goal">3. Focus on a single goal.</h3>



<p>The main objective of a landing page is to drive a single conversion goal. So, your entire page should be optimized for that single goal to prevent visitors from getting distracted.</p>



<p>Landing pages with more than one offer generate <a href="https://blog.wishpond.com/post/86603979581/11-stats-why-your-landing-page-doesnt-convert" rel="nofollow">266% fewer leads</a> than pages with a single offer. And any additional form or call to action reduces the conversion rate by distracting the visitors.</p>



<p>So when creating landings for your visitors, try to make each landing about a single offer. Avoid cramming too many fields and distractions into the page.</p>



<h3 id="h-4-include-testimonials">4. Include testimonials</h3>



<p>Including social proof is a powerful strategy in marketing, and landing pages are not different. Many top landing pages include social proof. To be more precise, <a href="https://niftymarketing.com/wp-content/uploads/2018/05/nifty_landingpage_infographic_redesign_final-2.jpg" rel="nofollow">36% of top-performing landing pages</a> feature customer testimonials, while 11% of them feature a review section.&nbsp;</p>



<figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="538" src="https://cms.ikas.com/wp-content/uploads/2022/03/Landing-Page-1-kopyasi-3-1024x538.jpg" alt="testimonials, landing page" class="wp-image-2325" srcset="https://cms.ikas.com/wp-content/uploads/2022/03/Landing-Page-1-kopyasi-3-1024x538.jpg 1024w, https://cms.ikas.com/wp-content/uploads/2022/03/Landing-Page-1-kopyasi-3-300x158.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/03/Landing-Page-1-kopyasi-3-768x403.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/03/Landing-Page-1-kopyasi-3.jpg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p>The reason for this is simple: humans are social animals, and the recommendations of others matter to us.&nbsp;</p>



<p>If you are going to buy a new laptop, you would want to make sure it functions properly. The best way to ensure it is to ask someone who has used the same model before and learn their experiences with the product.</p>



<p>Testimonials provide the same effect. They allow visitors to learn the experiences of others who have used the same product or service before. If the messages are positive, then they will be more likely to convert.</p>



<h3 id="h-5-create-more-landing-pages">5. Create more landing pages</h3>



<p>According to <a href="https://blog.hubspot.com/blog/tabid/6307/bid/33756/why-you-yes-you-need-to-create-more-landing-pages.aspx" rel="nofollow">Hubspot’s study</a>, having more landings can increase generated leads by up to 55%. This is a whooping boost for any company that wishes to generate leads!</p>



<p>The statistic is very clear, the more tailored landings you have for each specific offer, the more leads you can generate!</p>



<p>To make landing pages faster and easier, you can invest in a landing page builder tool.</p>



<h3 id="h-6-a-b-test-until-you-get-it-right">6. A/B test until you get it right.</h3>



<p>A/B testing allows you to test each component of your landings and see if making any changes would be beneficial.</p>



<p>What happens during an A/B testing process is simple. You run identical ads for each variation of the landing page to see which one converts better.</p>



<p>Because everything about the ads is identical, the only difference would be the variation on the landing pages.</p>



<p>This way, you can constantly test and improve your landing pages to get the one with the most potential.</p>



<h3 id="h-7-increase-your-page-load-speed">7. Increase your page load speed.</h3>



<p>Faster websites lead to better customer experience, but with landing pages, the importance of speed becomes even more clear.</p>



<p>The top landings have a load time of 0-2 seconds, and the first five seconds of your page load speed has the highest impact. <a href="https://www.portent.com/blog/analytics/research-site-speed-hurting-everyones-revenue.htm#:~:text=Website%20conversion%20rates%20drop%20by,(between%20seconds%200%2D9)" rel="nofollow">Website conversion rates drop by an average of 4.42%</a> for each additional load time up to five seconds.&nbsp;</p>



<p>Having faster load speeds also improves your SEO, and increases your search ranking.</p>



<p>Basically, a faster website will not only make your pages convert more visitors but will also increase your organic traffic as a result of having better search engine rankings.</p>



<p>So, always test your landing to see if it is loading fast enough. And if not, consider investing in <a href="https://ikas.com/">a fast infrastructure for your website</a>. With that, you can both increase your sales and take your digital marketing journey to the next level thanks to better SEO and conversion rates.</p>


7 Tips To Create A Converting Landing Page


<figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="538" src="https://cms.ikas.com/wp-content/uploads/2022/03/Headless-commerce-1-1024x538.jpg" alt="headless commerce" class="wp-image-2182" srcset="https://cms.ikas.com/wp-content/uploads/2022/03/Headless-commerce-1-1024x538.jpg 1024w, https://cms.ikas.com/wp-content/uploads/2022/03/Headless-commerce-1-300x158.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/03/Headless-commerce-1-768x403.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/03/Headless-commerce-1.jpg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p>Everything from how businesses sell their products to how customers engage with those brands changed in the last few years.&nbsp;And headless commerce is here to change it even more.</p>



<p>The COVID-19 pandemic pushed everyone to take their business online. As most people were unable, or unwilling to leave their homes, they had to rely on e-commerce in order to access the products or services they needed. As a result, increased traffic pushed e-commerce stores and tech companies to innovate.&nbsp;</p>



<p>One of the newest concepts that have gained popularity during the pandemic is headless commerce. Headless software was a concept that existed before the pandemic. And headless content management systems (CSM) were already in use.&nbsp;</p>



<p>Now, in order to keep up with the new surge of online shoppers, headless software technology started to merge with e-commerce. Resulting in the creation of headless commerce.</p>



<p>This article will explain the meaning, basic functions, and benefits of headless technology in e-commerce.&nbsp;</p>



<h2 id="h-highlights">Highlights</h2>



<ul><li>Headless is a software architecture where the frontend and backend components are separated.</li><li>Headless architecture allows agile development.</li><li>Headless commerce platforms offer faster storefronts.</li><li>You can create personalized storefronts with headless commerce.</li></ul>



<h2 id="h-1-what-is-headless-commerce">1. What Is Headless Commerce?</h2>



<p>Headless is a term used in software architecture to define a program or application where the frontend and backend are separated from each other.&nbsp;</p>



<p>With this in mind, we can define headless commerce as an e-commerce platform, software, or application where the frontend of the software and backend of the software is independent of each other.&nbsp;</p>



<figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="538" src="https://cms.ikas.com/wp-content/uploads/2022/03/Headless-commerce-2-kopyasi-1024x538.jpg" alt="headless commerce" class="wp-image-2188" srcset="https://cms.ikas.com/wp-content/uploads/2022/03/Headless-commerce-2-kopyasi-1024x538.jpg 1024w, https://cms.ikas.com/wp-content/uploads/2022/03/Headless-commerce-2-kopyasi-300x158.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/03/Headless-commerce-2-kopyasi-768x403.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/03/Headless-commerce-2-kopyasi.jpg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p>To make it even simpler to understand, you can view software as a stack of components. The part at the top is the user interface, this part is called the frontend. The rest of the stack hosts the elements that make the software work, such as data models, operating syntax, and business logic. This part is called the backend.</p>



<p>So in headless commerce, you have a backend, and you can change or build the frontend (head) in any way you want for the buyers to interact with. This way you can create custom experiences, and develop a custom frontend for the already existing backend.</p>



<h2 id="h-2-what-are-the-benefits-of-headless-commerce">2. What Are The Benefits Of Headless Commerce?</h2>



<p>Headless commerce platforms can provide your e-commerce company with many benefits regardless of size.&nbsp;</p>



<p>For larger businesses, the ability to de-couple the front and backends of a software application allows both teams to work independently. This way designers and frontend engineers can change the user experience or the theme of the website without requiring help from backend developers.&nbsp;</p>



<p>For smaller businesses, the benefits mainly lay in using a headless commerce platform. These e-commerce platforms are usually easier to manage. This, in turn, allows small business owners to create an e-commerce store and customize it however they want. </p>



<p>We have listed some benefits below:</p>



<p><strong>Easier to adopt: </strong>Separating the backend from the frontend allows your employees, or you to make changes to the UX/UI without requiring any changes in the backend. With the use of a headless commerce platform, your teams can work independently.</p>



<p><strong>Much faster to update: </strong>Traditional e-commerce websites built with monolithic structures usually take minutes, or even hours to reflect all the changes made to the frontend. In websites built with headless platforms, these changes can be reflected almost instantly. Allowing your customers to access new content without waiting.</p>



<p><strong>Takes less time: </strong>Headless commerce allows the frontend to be changed and updated in a very fast manner. So developers need to spend less time on user interface changes.</p>



<h2 id="h-3-why-should-you-care-about-headless-commerce">3. Why Should You Care About Headless Commerce?</h2>



<p>Years ago, most people accessed e-commerce websites through their desktop computers. The usage of mobile devices was still rare. E-commerce platforms built their software in a monolithic fashion, where the frontend and the backend of the platform were heavily bundled together. Design options were limited, and user expectations were low.</p>



<figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="538" src="https://cms.ikas.com/wp-content/uploads/2022/03/Headless-commerce-1-1-1024x538.jpg" alt="headless commerce" class="wp-image-2185" srcset="https://cms.ikas.com/wp-content/uploads/2022/03/Headless-commerce-1-1-1024x538.jpg 1024w, https://cms.ikas.com/wp-content/uploads/2022/03/Headless-commerce-1-1-300x158.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/03/Headless-commerce-1-1-768x403.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/03/Headless-commerce-1-1.jpg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p>Now, most users access e-commerce stores with their mobile devices. So e-commerce platforms must allow customers to shop from any device they want, in a seamless fashion. Expectations regarding design and speed are also sky-high. E-Commerce businesses need to have a flawless user experience, with great design, which works on all the devices a customer might use.&nbsp;</p>



<p>Headless commerce platforms are an answer to these needs. And in the future, we will see major e-commerce stores switching to a headless commerce model.</p>



<p>If you are a small business owner who wants to try headless commerce to grow their business, then you should <a href="https://ikas.com/">check out ikas</a>, the new generation e-commerce platform.</p>


What Is Headless Commerce? Definition And Benefits!


<p>The online payment process can be deciding factor as to whether or not your visitors will become paying customers. Having a smooth and effective online payment process can bring a lot to the table, and having a clunky and distracting one can run people away. But how can you create an efficient online payment process, or perfect what you already have? Well, we have come up with seven core factors you need to consider.</p>



<ol><li>Accept many different forms of payment</li><li>Don’t require membership to make a purchase</li><li>Make sure your website works really smoothly</li><li>Don’t ask for more information than you need</li><li>Keep it short, keep it simple</li><li>Clear and visible CTAs</li><li>Guarantee customer security</li></ol>



<h2 id="h-1-accept-different-forms-of-payment">1. Accept Different Forms Of Payment</h2>



<div class="wp-block-image"><figure class="aligncenter size-large"><img loading="lazy" width="1024" height="685" src="https://cms.ikas.com/wp-content/uploads/2022/03/unnamed-4-1024x685.jpg" alt="Accept different currencies for online payment" class="wp-image-1832" srcset="https://cms.ikas.com/wp-content/uploads/2022/03/unnamed-4-1024x685.jpg 1024w, https://cms.ikas.com/wp-content/uploads/2022/03/unnamed-4-300x201.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/03/unnamed-4-768x514.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/03/unnamed-4-1536x1027.jpg 1536w, https://cms.ikas.com/wp-content/uploads/2022/03/unnamed-4.jpg 1600w" sizes="(max-width: 1024px) 100vw, 1024px" /><figcaption>Accept different currencies for online payment</figcaption></figure></div>



<p>If someone wants to give you their money for your products and services, you take it. It is very simple. However, this money may not always be in the forms you are used to. Not everyone is going to give you a wad of cash or pay with their credit card. We now live in the digital age where people can pay you with many different methods and if you want to keep up, you’ll need to integrate these methods into your website.</p>



<p>People can pay you with cryptocurrencies, bank transfers, etc. This point also requires you to analyze your customer base and consider their needs and habits. For example, if you sell accessories and apparel targeted at teenagers, you might also look into adding a pay at the door option. An inclusive and diverse online payment process means more potential customers.</p>



<h2 id="h-2-don-t-require-membership-to-make-a-purchase">2. Don’t Require Membership To Make A Purchase</h2>



<p>So, a customer saw an ad for your product. They clicked on the ad which took them to your website. They look at the other photos, they check the materials, the price, and they decide they are going to buy what you’re selling. So far, so great. This is what the business is all about.</p>



<p>So, they add the product to their cart and click on checkout, and this is where things start going awry. Your website demands they open an account in order to complete the purchase. They don’t feel like filling out a form, because that’s not what they clicked on, so they leave your page.</p>



<div class="wp-block-image"><figure class="aligncenter size-large"><img loading="lazy" width="1024" height="819" src="https://cms.ikas.com/wp-content/uploads/2022/03/mika-baumeister-PZao9UjlbMY-unsplash-1024x819.jpg" alt="" class="wp-image-1838" srcset="https://cms.ikas.com/wp-content/uploads/2022/03/mika-baumeister-PZao9UjlbMY-unsplash-1024x819.jpg 1024w, https://cms.ikas.com/wp-content/uploads/2022/03/mika-baumeister-PZao9UjlbMY-unsplash-300x240.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/03/mika-baumeister-PZao9UjlbMY-unsplash-768x614.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/03/mika-baumeister-PZao9UjlbMY-unsplash-1536x1229.jpg 1536w, https://cms.ikas.com/wp-content/uploads/2022/03/mika-baumeister-PZao9UjlbMY-unsplash-2048x1638.jpg 2048w" sizes="(max-width: 1024px) 100vw, 1024px" /><figcaption>Keep the online payment process short and simple</figcaption></figure></div>



<p>I think you understand what I’m trying to say. If you make accounts mandatory for making a purchase, you might be losing customers and nobody wants that. People don’t want to spend 5-10 minutes to get a membership unless they have nothing better to do, and they usually have better things to do. Keeping this process short and to the point is going to help you greatly.</p>



<h2 id="h-3-make-sure-your-website-works-really-smoothly">3. Make Sure Your Website Works Really Smoothly</h2>



<p>Let’s say they want to fill in a form and get an account. Then you have to make this part run smoothly. There are several things that can go wrong here that will frustrate the customer to the point of leaving.</p>



<div class="wp-block-image"><figure class="aligncenter size-large"><img loading="lazy" width="1024" height="682" src="https://cms.ikas.com/wp-content/uploads/2022/03/unnamed-2-1024x682.jpg" alt="An efficient and smooth payment system is a must" class="wp-image-1826" srcset="https://cms.ikas.com/wp-content/uploads/2022/03/unnamed-2-1024x682.jpg 1024w, https://cms.ikas.com/wp-content/uploads/2022/03/unnamed-2-300x200.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/03/unnamed-2-768x511.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/03/unnamed-2-1536x1022.jpg 1536w, https://cms.ikas.com/wp-content/uploads/2022/03/unnamed-2.jpg 1600w" sizes="(max-width: 1024px) 100vw, 1024px" /><figcaption>Your payment process should be smooth and efficient</figcaption></figure></div>



<p>They might make a simple mistake like spelling their street name wrong, forgetting to add a .com to their email address, things that are very small but can cause a lot of grief. Your website should pick up on these errors and guide your customers to fix them. You can add an error message that keeps them from saving the information and that will direct them to the right box. Another thing you can do is to not reset the entire form for a simple mistake. Making people fill out the same form over and over again is not going to help your business. Instead, create a website that is optimized for the customers’ needs, works smoothly, and looks good.</p>



<p>Looks are also a factor. When we say smooth, we also mean in appearance. Your checkout page should be an extension of your website in design. This will help people feel a lot safer when they are entering their payment information and everybody likes a good-looking website.</p>



<h2 id="h-4-don-t-ask-for-more-information-than-you-need">4. Don’t Ask For More Information Than You Need</h2>



<p>The long, never-ending information forms to make a payment are nobody’s best friend, neither yours nor your customers’. You should only ask for the information that is absolutely necessary. This is because your customers will likely not feel comfortable sharing things that they find unrelated to the matter at hand.</p>



<p>If you are asking for information that is not essential, people may question your motives and the things they might come up with are going to be much worse than why you are actually asking. This might make people doubt the security of your website.</p>



<p>You have to consider the details people are putting in already. They have to enter sensitive information about their payment and this is usually enough to cause some uneasiness.</p>



<p>Additionally, you have to keep this mantra in your head when you are designing your checkout page: Less is more, especially here. You don’t want to give people reasons to not complete the transaction. The online payment process should be quick and to the point.</p>



<div class="wp-block-image"><figure class="aligncenter size-large"><img loading="lazy" width="1024" height="682" src="https://cms.ikas.com/wp-content/uploads/2022/03/unnamed-1-1024x682.jpg" alt="" class="wp-image-1823" srcset="https://cms.ikas.com/wp-content/uploads/2022/03/unnamed-1-1024x682.jpg 1024w, https://cms.ikas.com/wp-content/uploads/2022/03/unnamed-1-300x200.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/03/unnamed-1-768x512.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/03/unnamed-1-1536x1023.jpg 1536w, https://cms.ikas.com/wp-content/uploads/2022/03/unnamed-1.jpg 1600w" sizes="(max-width: 1024px) 100vw, 1024px" /><figcaption>People are sharing sensitive information when they pay, you should create a secure environment</figcaption></figure></div>



<h2 id="h-5-keep-it-short-keep-it-simple">5. Keep It Short, Keep It Simple</h2>



<p>When a customer is at the checkout, the intent to buy becomes crystal clear which can make some people greedy. You might be tempted to add advertisements or other things that can be distracting. We recommend you don’t add these things.</p>



<p>You can be cross-selling, and we get it, it is a pretty great method. But, you should avoid doing that at the very last step. The checkout page should be as plain and simple as possible. Distracting your customers from other products at this stage in the online payment process can actually work in the opposite way and stop them from making a purchase.</p>



<p>Think of it this way, your customer has added a product to their basket. Let’s say you sell bags and wallets, and they added one already and heading for the checkout. Until that point, you can recommend as many products as you wish. But, let’s say you do so at the checkout, and they are tempted. They click on it, they like it, they add it to their basket.</p>



<p>At this point there are several directions this can go: They can forget they were already about to buy something, they may remember and complete the transaction, or they want this new purse as well, but buying them both at the same time is going to be too expensive so they decide, I’ll do it at a better time. And, voila, you lost a customer. Now, of course, they might remember to come back, but they also may not. Conclusion: Keep it short, keep it simple.</p>



<div class="wp-block-image"><figure class="aligncenter size-large"><img loading="lazy" width="819" height="1024" src="https://cms.ikas.com/wp-content/uploads/2022/03/unnamed-3-819x1024.jpg" alt="" class="wp-image-1829" srcset="https://cms.ikas.com/wp-content/uploads/2022/03/unnamed-3-819x1024.jpg 819w, https://cms.ikas.com/wp-content/uploads/2022/03/unnamed-3-240x300.jpg 240w, https://cms.ikas.com/wp-content/uploads/2022/03/unnamed-3-768x960.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/03/unnamed-3-1229x1536.jpg 1229w, https://cms.ikas.com/wp-content/uploads/2022/03/unnamed-3.jpg 1280w" sizes="(max-width: 819px) 100vw, 819px" /><figcaption>The goal in creating a seamless online payment process is to complete it quickly and safely</figcaption></figure></div>



<h2 id="h-6-clear-and-visible-ctas">6. Clear And Visible CTAs</h2>



<p>CTA’s are Call to Action buttons. These are basically the directions that will lead people where you want them to go. These become very important in the online payment process as there is nothing more embarrassing than losing customers because your CTAs were too small and obscure, which happens every day.</p>



<p>You should design these buttons to be very clear in meaning. That means to summarize the action to the best of your ability while keeping it very easy to understand. There should be absolutely no doubt in the customers’ heads as to what that button means. For example, instead of “<strong>Continue</strong>” or “<strong>Return</strong>” write “<strong>Continue Checkout</strong>” “<strong>Return to Previous Step</strong>.”</p>



<p>Visibility is also very important. The buttons should be large and placed in a way that it is impossible to miss them. We don’t mean you should cover the whole page with them but still, keep it a little bigger than you think is necessary. In general, always go for a bit more than what you think will do, because you might be surprised.</p>



<div class="wp-block-image"><figure class="aligncenter size-large"><img loading="lazy" width="1024" height="682" src="https://cms.ikas.com/wp-content/uploads/2022/03/unnamed-1024x682.jpg" alt="Keep online payment process short and simple" class="wp-image-1835" srcset="https://cms.ikas.com/wp-content/uploads/2022/03/unnamed-1024x682.jpg 1024w, https://cms.ikas.com/wp-content/uploads/2022/03/unnamed-300x200.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/03/unnamed-768x512.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/03/unnamed-1536x1023.jpg 1536w, https://cms.ikas.com/wp-content/uploads/2022/03/unnamed.jpg 1600w" sizes="(max-width: 1024px) 100vw, 1024px" /><figcaption>Clear visible CTAs can help customers</figcaption></figure></div>



<h2 id="h-7-guarantee-customer-security">7. Guarantee Customer Security</h2>



<p>This might go without saying, but it is so imperative that we’ll say it anyway. You should always, vocally and visibly, guarantee your customers’ safety and security during the online payment process. This could even include not redirecting people to another page to pay during the online payment process. Having an integrated online payment system in place will always trump working with a third party when it comes to assuring customers’ trust.</p>



<p>An SSL certificate is pretty much a necessity at this point and you can usually obtain it from your website hosting provider. You may also comply with PCI Security Standards.</p>



<p>But what is really important is to communicate the extent of your efforts regarding security to your customers. Always include the measures you have taken on your page, and especially on each and every step on the way to the checkout. Your customers will naturally feel a lot safer if they know their information is in safe hands.</p>



<p>These 7 components can make or break your online payment process and you will definitely see results if you take them into account. We hope that this list improves your conversion rate and if you are interested in all things e-commerce, you might enjoy our <a href="https://ikas.com/blogs/1" target="_blank" rel="noreferrer noopener">blog</a>. Thank you for reading!</p>


A Seamless Online Payment Process: 7 Fail-Proof Ways to Craft A Smooth Experience


<figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="538" src="https://cms.ikas.com/wp-content/uploads/2022/03/Adsiz-tasarim-3-1024x538.jpg" alt="low-cost business ideas" class="wp-image-1763" srcset="https://cms.ikas.com/wp-content/uploads/2022/03/Adsiz-tasarim-3-1024x538.jpg 1024w, https://cms.ikas.com/wp-content/uploads/2022/03/Adsiz-tasarim-3-300x158.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/03/Adsiz-tasarim-3-768x403.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/03/Adsiz-tasarim-3.jpg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p>As online and e-commerce businesses are becoming more and more popular, the opportunities for new entrepreneurs are getting more attractive. For an aspiring entrepreneur, this is the perfect time to start an online business.&nbsp;</p>



<p>Of course, starting an online business is easier said than done, as the whole process can get confusing with all the things you need to do. And you definitely need some solid business ideas to get things going.</p>



<p>To make the starting process easier, we have compiled the best 10 business ideas for new entrepreneurs.</p>



<h2 id="h-highlights">Highlights:</h2>



<ul><li>Become a virtual teacher and sell your courses online.</li><li>Start a print-on-demand business and sell your artwork.</li><li>Put your professional experience into good use, start a cover letter and resume writing service.</li><li>Start a translation service, monetize your language knowledge.</li><li>Make money with an affiliate marketing business.</li><li>Offer proofreading services.</li><li>Put your skills to use, start a graphic design business.</li><li>Make your fashion knowledge shine with a fashion consultancy business.</li><li>Become a self-published ebook author.</li><li>Sell handmade goods online.</li></ul>



<h2 id="h-10-business-ideas-you-should-definetly-consider">10 Business Ideas You Should Definetly Consider:</h2>



<p>Do you want to start your own business? Well, the good news is that we are living in one of the best times to become your own boss. </p>



<p>Starting your own business can be as easy as opening a website, or <a href="https://ikas.com/">building an e-commerce store</a>. The technology we have today allows us to follow our dreams easily.</p>



<p>So take a look at our list of low-cost business ideas below, and see which one of them is the best fit for you!</p>



<h3 id="h-1-become-a-virtual-teacher-and-start-selling-your-courses-online">1. Become a virtual teacher and start selling your courses online</h3>



<p>If you have an interesting expertise, an important, or unique know-how, or just some great insights on a popular topic, you can become a virtual teacher to share your knowledge with potential students!&nbsp;</p>



<p>With the rise of internet literacy and new communication tools, knowledge has become a commodity that can be easily accessed and shared by anyone with an internet connection.&nbsp;And becoming a virtual teacher can be one of the best business ideas for you!</p>



<figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="538" src="https://cms.ikas.com/wp-content/uploads/2022/03/business-ideas-2-1024x538.jpg" alt="business ideas - virtual teacher" class="wp-image-1771" srcset="https://cms.ikas.com/wp-content/uploads/2022/03/business-ideas-2-1024x538.jpg 1024w, https://cms.ikas.com/wp-content/uploads/2022/03/business-ideas-2-300x158.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/03/business-ideas-2-768x403.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/03/business-ideas-2.jpg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p>As more people turn to the internet for knowledge instead of more traditional methods, the demand for online knowledge providers rises as well. Those with the correct knowledge and mindset can easily turn this opportunity into a successful online teaching business.</p>



<p>All you need to do in order to start an online teaching business is knowledge on a topic of interest, a good course plan, and a reliable platform to publish your courses, or an online presence to find students.</p>



<p>You can teach your courses in many different formats. You can create a YouTube channel and post informative videos, you can write an ebook and publish it on Amazon, or you can teach your students via online meetings.&nbsp;</p>



<h3 id="h-2-start-a-print-on-demand-business">2. Start a print-on-demand business</h3>



<p>Do you like fashion? Do you have any designing experience, some knowledge about design tools, or just a creative mindset? Then why not create your own fashion brand? Believe us, creating your own designs, printing them on different items such as t-shirts, hoodies, floor mats or coffee cups and selling them are far easier than you think!</p>



<p>Instead of holding an inventory of already made and printed products, a print-on-demand business does what it says on the name, it prints the desired design onto the desired item and ships it to the customer right away!&nbsp;</p>



<figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="538" src="https://cms.ikas.com/wp-content/uploads/2022/03/business-ideas-3-1024x538.jpg" alt="low-cost business ideas - print on demand" class="wp-image-1774" srcset="https://cms.ikas.com/wp-content/uploads/2022/03/business-ideas-3-1024x538.jpg 1024w, https://cms.ikas.com/wp-content/uploads/2022/03/business-ideas-3-300x158.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/03/business-ideas-3-768x403.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/03/business-ideas-3.jpg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p>The best part of a print-on-demand business is that you don’t actually need to hold inventory or print your own items. The only thing you need to do is to upload your design and handle the outside marketing.&nbsp;It is definitely one of the best business ideas if you are interested in marketing.</p>



<h3 id="h-3-start-a-resume-and-cover-letter-writing-service">3. Start a resume and cover letter writing service</h3>



<p>There are a lot of business ideas available for those who know how to write well.</p>



<p>Do you have some practical knowledge of writing resumes or cover letters? Maybe during your previous job searches, you learned how to write the perfect resume that appeals to the dreaded human resources specialists. Or maybe you have a great ability when it comes to writing a cover letter. In either case, you can easily start your online resume and cover letter writing business without much hassle.&nbsp;</p>



<p>All you need is a reliable platform to offer your services, some social media platforms to handle the marketing, and some sample work to show your services.</p>



<p>When it comes to choosing a platform there are a lot of options. Any freelancing platform such as <strong><a href="https://www.fiverr.com/" rel="nofollow">Fiverr </a></strong>or <strong><a href="https://www.upwork.com/" rel="nofollow">Upwork</a></strong> can provide you with a good place to start. You can also use social media platforms to publish your example work to get some free marketing.</p>



<h3 id="h-4-start-a-translation-service">4. Start a translation service&nbsp;</h3>



<p>Are you bilingual? Or do you trust your abilities in one or more foreign languages? Do you also trust in your ability to write? Then you can start a translation business and provide your services online!</p>



<p>As a new translation service provider, there are a lot of platforms that you can use. You can advertise your services in a network that only focuses on language services, such as <strong><a href="https://www.proz.com/" rel="nofollow">Proz.com</a></strong> or <strong><a href="https://www.translatorscafe.com/cafe/" rel="nofollow">Translators Cafe.</a></strong></p>



<p>You can also use other, more general freelancing platforms like those we mentioned above.</p>



<p>If you are bilingual, this is one of the business ideas you should definitely consider!</p>



<h3 id="h-5-start-your-own-affiliate-marketing-business">&nbsp;5. Start your own affiliate marketing business</h3>



<p>Affiliate marketing is the act of marketing products and services of different companies, and getting paid a commission depending on the sales or leads you generate.&nbsp;</p>



<p>Affiliate marketing is an easy-to-start business, but it requires a lot of dedication and effort to truly take off. Technically, anyone can start an affiliate marketing business in a very short time. All it takes is to join an affiliate marketing program organized by different companies<strong>,</strong> and a method of marketing to share their products and services.&nbsp;</p>



<figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="538" src="https://cms.ikas.com/wp-content/uploads/2022/03/business-ideas-3-1-1024x538.jpg" alt="low-cost business ideas - affiliate marketing" class="wp-image-1777" srcset="https://cms.ikas.com/wp-content/uploads/2022/03/business-ideas-3-1-1024x538.jpg 1024w, https://cms.ikas.com/wp-content/uploads/2022/03/business-ideas-3-1-300x158.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/03/business-ideas-3-1-768x403.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/03/business-ideas-3-1.jpg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p>But in reality, to be able to make significant returns with affiliate marketing, you need a well-thought-out marketing plan for different products and services.&nbsp;</p>



<p>The best way to be successful with affiliate marketing is to focus on the platform which you use to market services. It can be Instagram or any social media account, an online blog, or any other website. The important thing is attracting quality traffic to your platform. And to do so, you need to make sure that you are providing quality content for your followers.&nbsp;</p>



<p>This is again, one of the best business ideas for those interested in marketing.</p>



<h3 id="h-6-start-your-own-proofreading-business">6. Start your own proofreading business</h3>



<p>Do you have an eye for detail? Can you easily notice wrong writing patterns or unnatural word choices? Did you already find several mistakes I (definitely knowingly) made in this article? Then starting your own proofreading business might be the right choice for you!</p>



<p>Even the most adept writers and content producers might require an extra pair of eyes to assess the quality of their work or to provide helpful tips. And in a world where around 7 million blog posts are being published each day, proofreading is a very sought-after service.&nbsp;</p>



<p>If you have an eye for detail, this is one of the business ideas you should consider.</p>



<p>Proofreading is not only needed for blog posts and e-books, the translation industry also uses the services of proofreaders to make sure translated texts hold the required quality in the target language.</p>



<p>To start a proofreading service you can use different platforms. Anything from previously mentioned freelancing platforms to language service networks can be good places to start.&nbsp;</p>



<figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="538" src="https://cms.ikas.com/wp-content/uploads/2022/03/business-ideas-4-1024x538.jpg" alt="low-cost business ideas - proofreading" class="wp-image-1783" srcset="https://cms.ikas.com/wp-content/uploads/2022/03/business-ideas-4-1024x538.jpg 1024w, https://cms.ikas.com/wp-content/uploads/2022/03/business-ideas-4-300x158.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/03/business-ideas-4-768x403.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/03/business-ideas-4.jpg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<h3 id="h-7-start-your-own-graphic-design-business">7. Start your own graphic design business</h3>



<p>Here is one of our business ideas for creative people.</p>



<p>Nearly all businesses on the internet require some type of graphic design service to improve their content, landing page, or social media presence. For this reason, the services of a good graphic designer are indispensable.</p>



<p>If you have any previous experience regarding graphic design, and some sample work you can share with potential clients, you can easily start your own graphic design business and start providing services to all kinds of clients.</p>



<p>You can share your sample work on social media channels to generate leads, and you can use freelancing platforms to find potential clients or to offer your services.&nbsp;</p>



<p>Having great design skills can lead to great business ideas.</p>



<p>Even without previous experience, if you believe in your creative abilities you can look up some graphic design classes and start learning this lucrative trade. As the content on the internet collectively grows, so will the demand for the services of a skilled graphic designer.&nbsp;</p>



<h3 id="h-8-start-a-fashion-consulting-business">8. Start a fashion consulting business</h3>



<p>Here is another entry on our business ideas list for creative people.</p>



<p>Those who want to be more mindful of their fashion choices, but do not have much experience regarding fashion employ the services of a fashion consultant to improve their style.&nbsp;</p>



<figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="538" src="https://cms.ikas.com/wp-content/uploads/2022/03/business-ideas-3-2-1024x538.jpg" alt="low-cost business ideas, fashion consulting" class="wp-image-1780" srcset="https://cms.ikas.com/wp-content/uploads/2022/03/business-ideas-3-2-1024x538.jpg 1024w, https://cms.ikas.com/wp-content/uploads/2022/03/business-ideas-3-2-300x158.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/03/business-ideas-3-2-768x403.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/03/business-ideas-3-2.jpg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p>As a fashion consultant, you can give tips regarding clothing choices, what type of clothing items and accessories should a person wear depending on the situation, and help your clients with their fashion purchases.</p>



<p>A fashion consulting business could be a physical location, but it can also be online. As you can easily connect with your clients through conference calls, texting apps, and social media channels.</p>



<p>If you like fashion, this is one of the business ideas you should definitely consider!</p>



<h3 id="h-9-become-a-self-published-ebook-author">9. Become a self-published ebook author&nbsp;</h3>



<p>Do you like writing? Do you have a killer idea for a book, but find yourself puzzled regarding methods of publication? Have you always wanted to publish your book? Then writing ebooks can be the perfect choice for you!</p>



<p>The days where you need the approval of an editor and a publishing company to release your books are over! There are many services out there that allow you to publish your written ebooks.</p>



<p>If you find the idea of writing a book exciting, you can easily start publishing your work now. All you need is a publishing platform, some good artwork for your cover, and a good subject.</p>



<p>This is definitely one of the best business ideas for creative writers.</p>



<h3 id="h-10-sell-handmade-goods-online">10. Sell handmade goods online</h3>



<p>Of course, a list of business ideas would not be complete without mentioning selling handmade goods online.</p>



<p>If you have are interested in arts and crafts, then this could be one of the best business ideas for you. </p>



<p>The handmade goods you will be selling can be anything, as long as you are comfortable making it, and you have a target audience that could be interested in it. </p>



<p>Here are some examples:</p>



<ul><li>Craft handmade jewellery.</li><li>Buy generic clothing items, and customize them by hand.</li><li>Create artwork to sell online.</li><li>Paint miniatures.</li><li>Design and craft decorative items.</li><li>Sell baked items.</li></ul>



<p>These are only some of the possible business ideas for selling handmade goods. When it comes to creative products the sky is the limit. </p>



<p>After you decide what you are going to sell, you can easily <a href="https://ikas.com/">create your e-commerce store with ikas</a>.</p>


10 Low-Cost Business Ideas With High Revenue


<figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="538" src="https://cms.ikas.com/wp-content/uploads/2022/03/Entrepreneur-Personality-Traits-1024x538.jpg" alt="Personality traits, entrepreneur" class="wp-image-1583" srcset="https://cms.ikas.com/wp-content/uploads/2022/03/Entrepreneur-Personality-Traits-1024x538.jpg 1024w, https://cms.ikas.com/wp-content/uploads/2022/03/Entrepreneur-Personality-Traits-300x158.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/03/Entrepreneur-Personality-Traits-768x403.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/03/Entrepreneur-Personality-Traits.jpg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p>During the last 20 years, we have seen names such as Bill Gates, Elon Musk, and Jeff Bezos rise to prominence. These tech giants became some of the richest people in the world, and at different points in time, they all became the actual, richest person in the world. They have common personality traits too. Now, there are a lot of names you could give them. You could call them businessmen, founders, CEOs, etc. But the sexiest name of all is “entrepreneurs.”</p>



<p>These three are not the only names who have popped up as entrepreneurs. Being an entrepreneur turned into something that everybody wants. Starting your own business, growing it, and pursuing success as an entrepreneur is the new American Dream.&nbsp;</p>



<p>Of course, being an entrepreneur is not all sunshine and rainbows. You need to cultivate personality traits, take risks, find the right people for the right jobs, wrestle with the competition, handle crisis after crisis, secure capital for your business, and more. You will most likely be working much, much more than a normal nine to five worker.&nbsp;</p>



<p>To handle all the fluctuations of the business world, and make the right decisions at the right time, you will need to cultivate new personality traits. Now, some may look at our list and decide that they are not fit to be an entrepreneur. To that, I say nonsense! If you don’t have some of these personality traits yet, you can obtain them in the future! So take a seat, and start reading our list of 6 personality traits every entrepreneur should have. For the ones you already have, congratulations! If you lack any of them, then start working to improve yourself!</p>



<h2 id="h-best-personality-traits-for-entrepreneurs">Best Personality Traits For Entrepreneurs</h2>



<ol><li>Growth Mindset</li><li>Open-Mindedness</li><li>Risk-Taking</li><li>Devotion</li><li>Self-Discipline</li><li>Persistence</li></ol>



<h2 id="h-1-growth-mindset">1. Growth Mindset</h2>



<p>The growth mindset is a term coined by Stanford professor Carol Dweck. The growth mindset simply involves internalizing the following perspective: With enough self-drive, determination, work, and effort, you can develop your abilities beyond their starting point.&nbsp;</p>



<p>Having a growth mindset goes beyond your abilities, but it also affects the way you perceive the abilities or skills of those around you. You might see yourself as someone open to improvement, and you might correctly believe that all of your abilities can be improved with enough hard work. But as an entrepreneur, this belief should also extend to other people.</p>



<figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="538" src="https://cms.ikas.com/wp-content/uploads/2022/03/Entrepreneur-Personality-Traits-Extra-2-kopyasi-1024x538.jpg" alt="personality traits, entrepreneur" class="wp-image-1603" srcset="https://cms.ikas.com/wp-content/uploads/2022/03/Entrepreneur-Personality-Traits-Extra-2-kopyasi-1024x538.jpg 1024w, https://cms.ikas.com/wp-content/uploads/2022/03/Entrepreneur-Personality-Traits-Extra-2-kopyasi-300x158.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/03/Entrepreneur-Personality-Traits-Extra-2-kopyasi-768x403.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/03/Entrepreneur-Personality-Traits-Extra-2-kopyasi.jpg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p>Being an entrepreneur also involves finding the right people to work with. If you view the skills of your partners and employees as qualities that can’t change, then you will not be expanding the growth mindset to those around you.&nbsp;</p>



<p>You should cultivate the people around you as you cultivate yourself. As your business grows, you will need to delegate some of the management tasks to other people. Preparing these people from the beginning goes a long way. If you believe that others can’t improve, you will always look outside to find your managers, but if you truly embrace the growth mindset, you can create your executives, from the people who have put their best into your business.</p>



<h2 id="h-2-open-mindedness">2. Open-Mindedness</h2>



<p>Not everyone will agree with you, and some of them will be in the right. Closing yourself to other ideas, and only following what you think is the best, will lead to a downward spiral.&nbsp;</p>



<p>The world is changing faster than ever before, and new ideas, trends, techniques, and technologies are popping up everywhere. Keeping an open mind will allow you to take advantage of all the new opportunities as they present themselves.&nbsp;</p>



<p>Being open-minded also means being open to learning, experiencing, and trying out new things. Just because something has always worked the way it is, doesn’t mean it can never change. You will be presented with many new ideas, some of them will fail, some of them will work. In either case, you will know what to not try again, and what to do next time.</p>



<h2 id="h-3-risk-taking">3. Risk-Taking</h2>



<p>Taking risks is a natural part of being an entrepreneur. You will always be risking more than your employees, and you will naturally have more to lose. Even the first starting steps of being an entrepreneur require you to take risks. You will have a business to lose, investors you will need to satisfy, maybe even debts you need to pay. These are only a few of the expected risks an entrepreneur might need to take.</p>



<figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="538" src="https://cms.ikas.com/wp-content/uploads/2022/03/Entrepreneur-Personality-Traits-Extra-1-1024x538.jpg" alt="entrepreneurship personality traits" class="wp-image-1594" srcset="https://cms.ikas.com/wp-content/uploads/2022/03/Entrepreneur-Personality-Traits-Extra-1-1024x538.jpg 1024w, https://cms.ikas.com/wp-content/uploads/2022/03/Entrepreneur-Personality-Traits-Extra-1-300x158.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/03/Entrepreneur-Personality-Traits-Extra-1-768x403.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/03/Entrepreneur-Personality-Traits-Extra-1.jpg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p>In addition, some opportunities will only be available to you if you take are ready to take a risk. Most great business decisions were risks at some point. The pivot that finally enables your company to reach a wider audience was a risk, so was the new hire who managed to create much more value than expected. If you only focus on avoiding risks, you will be losing tons of opportunities.</p>



<h2 id="h-4-devotion">4. Devotion</h2>



<p>As an entrepreneur, you should be the person that is most devoted to your business. In the end, you are the leader, and your devotion will always affect the devotion of your employees.</p>



<p>Having devotion as one of your personality traits will make you much more resilient. </p>



<p>If you are not devoted to your own business, how can you expect others to show any devotion? If you act like your business is not important, or it can fail at any minute, your partners, employees and even customers will take notice. Nobody wants to work for, or with a person who doesn’t put their heart and mind to their idea.&nbsp;</p>



<h2 id="h-5-self-discipline">5. Self-Discipline</h2>



<p>Your discipline needs to come from within. Being an entrepreneur means being at the top of the command chain. So there won’t be anyone to tell you to get to work or perform at a higher pace. You need to set your own goals, set your own time, and work until you arrive at where you want to be.&nbsp;That is one of the personality traits you need.</p>



<p>You need to keep track of yourself, by yourself. Creating a schedule goes a long way in cultivating self-discipline. Use Google Calendar, another app, a spreadsheet, or a notebook. Determine what needs to be done, put them into the calendar, assign some time to rest, and some time to handle any unexpected situations. There might be events that prevent you from sticking with your agenda. But try your best to follow your weekly plan.&nbsp;</p>



<h2 id="h-6-persistence">6. Persistence</h2>



<p>There will be times when you fail. Sometimes your competition will beat you to the market, or your product/service might show some defects. You will encounter unsatisfied customers, and there might be times when you need to pay out of your pocket to keep your business alive. Trusted employees and partners might leave you.&nbsp;</p>



<figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="538" src="https://cms.ikas.com/wp-content/uploads/2022/03/Entrepreneur-Personality-Traits-Extra-2-1024x538.jpg" alt="personality traits, entrepreneur. " class="wp-image-1598" srcset="https://cms.ikas.com/wp-content/uploads/2022/03/Entrepreneur-Personality-Traits-Extra-2-1024x538.jpg 1024w, https://cms.ikas.com/wp-content/uploads/2022/03/Entrepreneur-Personality-Traits-Extra-2-300x158.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/03/Entrepreneur-Personality-Traits-Extra-2-768x403.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/03/Entrepreneur-Personality-Traits-Extra-2.jpg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p>Bad things will happen, and there will be hurdles to overcome. To brace against all the fluctuations, you will need to have persistence as one of your personality traits.</p>



<p>There is also something called being too persistent. You need to know when to push more, and when to give up. And this is probably the hardest part about being an entrepreneur. But when you master the correct application of persistence and have it as a personality trait, you will finally be able to call yourself a true entrepreneur.&nbsp;</p>


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