
<figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="538" src="https://cms.ikas.com/wp-content/uploads/2022/04/How-To-Encourage-Customers-To-Write-Reviews-Highlights-1024x538.jpg" alt="How to encourage customers to write reviews? A customer writing a review." class="wp-image-5720" srcset="https://cms.ikas.com/wp-content/uploads/2022/04/How-To-Encourage-Customers-To-Write-Reviews-Highlights-1024x538.jpg 1024w, https://cms.ikas.com/wp-content/uploads/2022/04/How-To-Encourage-Customers-To-Write-Reviews-Highlights-300x158.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/04/How-To-Encourage-Customers-To-Write-Reviews-Highlights-768x403.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/04/How-To-Encourage-Customers-To-Write-Reviews-Highlights.jpg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p>Customer reviews can be a great tool for businesses. They can provide your business with the much needed social proof. Which in turn, will <a href="https://ikas.com/blog/8-ways-to-increase-online-sales" target="_blank" rel="noreferrer noopener">increase your sales</a>. In fact, <a href="https://business.trustpilot.com/guides-reports/build-trusted-brand/the-critical-role-of-reviews-in-internet-trust#downloadreport" target="_blank" rel="noreferrer noopener nofollow">89%</a> of consumers consult reviews before making a purchase. With this in mind, it is easy to understand why social proof is so important.&nbsp;In this article, we will discuss how to encourage customers to write reviews on your e-commerce website.</p>



<p>Here are the 6 tips you can use to get more customer testimonials:</p>



<ol><li><strong>Make it easy to leave reviews</strong></li><li><strong>Utilize social media to get reviews</strong></li><li><strong>Offer incentives for your potential reviewers</strong></li><li><strong>Engage with already existing reviews</strong></li><li><strong>Request reviews with timed emails</strong></li><li><strong>Personalize the request</strong></li></ol>



<h2 id="h-1-make-it-easy-to-write-reviews">1. Make It Easy To Write Reviews</h2>



<p>The process to leave a review should be frictionless for your customers. Most customers see the act of leaving a positive testimonial as a favour they do for a business they like. If the process to write it is long or takes several steps your customers might be discouraged to provide social proof. The same is true if your comment section is hard to find.&nbsp;</p>



<figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="538" src="https://cms.ikas.com/wp-content/uploads/2022/04/How-To-Encourage-Customers-To-Write-Reviews-extra-1-1024x538.jpg" alt="How to encourage customers to write reviews?" class="wp-image-5723" srcset="https://cms.ikas.com/wp-content/uploads/2022/04/How-To-Encourage-Customers-To-Write-Reviews-extra-1-1024x538.jpg 1024w, https://cms.ikas.com/wp-content/uploads/2022/04/How-To-Encourage-Customers-To-Write-Reviews-extra-1-300x158.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/04/How-To-Encourage-Customers-To-Write-Reviews-extra-1-768x403.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/04/How-To-Encourage-Customers-To-Write-Reviews-extra-1.jpg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p>To encourage your customers to leave a review you should design the process to be hassle-free. The review section should be easy to spot. And it should take only a few steps to navigate to the section. You will get more testimonials if the process is especially easy.&nbsp;</p>



<p>Make your reviewing process as accessible as possible. You can ensure this by asking for a review at strategic points during a customer’s journey. Adding checkout comments can be a great way of doing this. </p>



<p>In short, don&#8217;t make your customers search for the review field. Instead, always keep it easily accessible to them.</p>



<h2 id="h-2-utilize-social-media-to-get-reviews">2. Utilize Social Media To Get Reviews</h2>



<p>Using <a href="https://ikas.com/blog/social-media-marketing-tips" target="_blank" rel="noreferrer noopener">social media</a> can give your business a variety of benefits. And one of them is the ability to ask for reviews!&nbsp;</p>



<figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="538" src="https://cms.ikas.com/wp-content/uploads/2022/04/How-To-Encourage-Customers-To-Write-Reviews-extra-2-1024x538.jpg" alt="A woman writing comments on social media." class="wp-image-5728" srcset="https://cms.ikas.com/wp-content/uploads/2022/04/How-To-Encourage-Customers-To-Write-Reviews-extra-2-1024x538.jpg 1024w, https://cms.ikas.com/wp-content/uploads/2022/04/How-To-Encourage-Customers-To-Write-Reviews-extra-2-300x158.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/04/How-To-Encourage-Customers-To-Write-Reviews-extra-2-768x403.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/04/How-To-Encourage-Customers-To-Write-Reviews-extra-2.jpg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p>Social media can increase the number of reviews you get. The simplest method is to share posts to encourage your followers to write reviews! </p>



<p>Well designed social media posts asking for testimonials can encourage people to leave reviews. Or even asking for comments under a post or video can work. Positive social media comments are testimonials too!</p>



<h2 id="h-3-offer-incentives-for-your-potential-reviewers">3. Offer Incentives For Your Potential Reviewers</h2>



<p>One surefire way to increase the number of reviews is to offer incentives! </p>



<p>Customers who enjoy the process of writing reviews will probably do so without any added input from you. Some customers might just need you to ask. And others might need some incentives to spend their time writing reviews. Offering rewards will ensure that more people will leave reviews.</p>



<figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="538" src="https://cms.ikas.com/wp-content/uploads/2022/04/How-To-Encourage-Customers-To-Write-Reviews-extra-3-1024x538.jpg" alt="A group of discount coupons." class="wp-image-5737" srcset="https://cms.ikas.com/wp-content/uploads/2022/04/How-To-Encourage-Customers-To-Write-Reviews-extra-3-1024x538.jpg 1024w, https://cms.ikas.com/wp-content/uploads/2022/04/How-To-Encourage-Customers-To-Write-Reviews-extra-3-300x158.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/04/How-To-Encourage-Customers-To-Write-Reviews-extra-3-768x403.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/04/How-To-Encourage-Customers-To-Write-Reviews-extra-3.jpg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p>There are different incentives you can provide. The simplest way is to offer your customers a discount coupon for writing reviews. This choice is very effective, but can also get expensive.</p>



<p>Making charitable donations for reviews is also a great way to encourage your customers. When asking for a review, you can offer to make a donation to a charity on behalf of the customer.</p>



<p>When providing rewards for testimonials, don&#8217;t forget to streamline the process! If you are giving incentives to every single review, people might try to exploit it. So only offer the incentive option once per purchase. Or even once per customer. </p>



<h2 id="h-4-engage-with-already-existing-reviews">4. Engage With Already Existing Reviews</h2>



<p>One way to liven up your reviews section is to engage with already existing reviews. </p>



<p>Your customers might feel ignored if you don&#8217;t engage with their comments and reviews. And nobody likes being ignored!</p>



<p>Thank people for the positive reviews. Provide answers to questions, and join in if there is a constructive discussion going.</p>



<figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="538" src="https://cms.ikas.com/wp-content/uploads/2022/04/How-To-Encourage-Customers-To-Write-Reviews-extra-4-1024x538.jpg" alt="A women writing a testimonial to be used as social proof." class="wp-image-5740" srcset="https://cms.ikas.com/wp-content/uploads/2022/04/How-To-Encourage-Customers-To-Write-Reviews-extra-4-1024x538.jpg 1024w, https://cms.ikas.com/wp-content/uploads/2022/04/How-To-Encourage-Customers-To-Write-Reviews-extra-4-300x158.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/04/How-To-Encourage-Customers-To-Write-Reviews-extra-4-768x403.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/04/How-To-Encourage-Customers-To-Write-Reviews-extra-4.jpg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p>You can also create an automated system to send thank you messages. Still, constructive feedback might require you to handle matters yourself. But sometimes there is nothing more to write other than a sincere “thank you”.&nbsp;</p>



<p>If you answer reviews timely, you might even create an environment where other customers also join in the conversation. This might give you a chance to create a community for your customers. Comment section dialogues can go a long way in increasing customer loyalty&#8230;</p>



<h2 id="h-5-request-testimonials-with-timed-emails">5. Request Testimonials With Timed Emails</h2>



<p>Sending emails to ask for testimonials is one of the best ways to get them. Especially if you send those emails at the right times!</p>



<p>There are key points during a customers’ journey where asking for a review might be more successful. Determining those specific points and sending an email request is a great strategy.&nbsp;</p>



<figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="538" src="https://cms.ikas.com/wp-content/uploads/2022/04/How-To-Encourage-Customers-To-Write-Reviews-extra-5-1024x538.jpg" alt="The word &quot;testimonials&quot; is written on a notebook. How to encourage customers to write reviews?" class="wp-image-5743" srcset="https://cms.ikas.com/wp-content/uploads/2022/04/How-To-Encourage-Customers-To-Write-Reviews-extra-5-1024x538.jpg 1024w, https://cms.ikas.com/wp-content/uploads/2022/04/How-To-Encourage-Customers-To-Write-Reviews-extra-5-300x158.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/04/How-To-Encourage-Customers-To-Write-Reviews-extra-5-768x403.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/04/How-To-Encourage-Customers-To-Write-Reviews-extra-5.jpg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p>As a rule of thumb, asking for a testimonial right after a purchase, preferably at the thank you page is a good starting point. This testimonial will be about the purchasing experience and not the product. After the consumer received the product, you can ask for another review via email. Lastly, you can send a review request a week after the purchase to ask for in-depth feedback about the product.&nbsp;</p>



<p>If you were wondering how to encourage customers to write reviews, using <a href="https://ikas.com/blog/email-marketing-guide" target="_blank" rel="noreferrer noopener">email marketing</a> is one of the best options you have.</p>



<h2 id="h-6-personalize-the-review-request">6. Personalize The Review Request</h2>



<p>Personalization is one of the <a href="https://ikas.com/blog/e-commerce-trends" target="_blank" rel="noreferrer noopener">e-commerce trends of 2022</a>. As the e-commerce industry is evolving, personalized experiences are getting more important. This statement also holds when asking for testimonials.&nbsp;</p>



<p>Sending the timed emails we have discussed before is a great first step to starting your personalization procedure. Mentioning the customer’s name, their specific purchase, and their previous interactions during the ask is also a great touch to increase the amount of personalization you can provide for your customers.&nbsp;</p>



<h2 id="h-final-remarks">Final Remarks</h2>



<p>Like all things in e-commerce, the best way to get a review from the customer is by providing a good service. All the topics we have discussed above will only help you generate positive reviews if you are making your customers happy. So before you try the strategies above, make sure you are satisfying your customers!</p>



<p>We hope that we were able to answer the question of how to encourage your customers to write reviews. </p>


How To Encourage Customers To Write Reviews?


<figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="538" src="https://cms.ikas.com/wp-content/uploads/2022/03/Beauty-Trends-Highlighted-1024x538.jpg" alt="beauty trends, several products such as cosmetics, salts, and essential oils." class="wp-image-4864" srcset="https://cms.ikas.com/wp-content/uploads/2022/03/Beauty-Trends-Highlighted-1024x538.jpg 1024w, https://cms.ikas.com/wp-content/uploads/2022/03/Beauty-Trends-Highlighted-300x158.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/03/Beauty-Trends-Highlighted-768x403.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/03/Beauty-Trends-Highlighted.jpg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p>When we talk about trends in beauty we must remember that the beauty industry is much bigger than makeup. It includes many different sub-categories. Such as skincare, fragrance, and personal care. We can even list hair care and bath products.&nbsp;</p>



<p>Beauty is one of the fastest-growing online industries. It is expected that by 2023 almost half of all beauty sales will be through e-commerce. By 2022, the global cosmetics market is predicted to reach <a href="https://www.kbvresearch.com/global-cosmetics-market/#:~:text=The%20Global%20Cosmetics%20Market%20Size,indispensable%20part%20of%20modern%20lifestyle." rel="nofollow">12.8 billion dollars</a>.</p>



<p>So, how do you keep up with an ever-changing, ever-growing industry? Here are some trends in the beauty industry that will be game-changing in 2022!</p>



<h2 id="h-1-inclusivity">1. Inclusivity</h2>



<p>The rising demands for diversity and inclusivity is not just valid for the beauty industry. But especially in recent years, it influenced what products become trends.</p>



<p>Online discourse, from Twitter to Youtube saw brands being dragged for their limited selections in foundations to concealers. The launch of Fenty Beauty in 2017 was a game-changer in this regard. To call this a trend is not exactly fair. But not keeping up with it would be a bad business call.</p>



<h2 id="h-2-influencer-marketing">2. Influencer Marketing</h2>



<p>Influencer marketing works. It is especially good for cosmetic brands. This is not new, and it seems that it won’t be old news either. Brands are spending considerable amounts of money on influencers. Whether it is to send free products, have them create content or simply feature the product in something. All this effort seems to pay off.&nbsp;</p>



<figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="538" src="https://cms.ikas.com/wp-content/uploads/2022/03/Beauty-Trends-Extra-1-1024x538.jpg" alt="A woman golding a sign that says &quot;follow&quot;." class="wp-image-4867" srcset="https://cms.ikas.com/wp-content/uploads/2022/03/Beauty-Trends-Extra-1-1024x538.jpg 1024w, https://cms.ikas.com/wp-content/uploads/2022/03/Beauty-Trends-Extra-1-300x158.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/03/Beauty-Trends-Extra-1-768x403.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/03/Beauty-Trends-Extra-1.jpg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p>The appeal of influencers come from the fact that their public personas are usually blurred in with their personal lives. It may be the illusion of intimacy but it is intimacy nonetheless. This makes them a more sincere source for recommendations, and brands know this. If you want to sell beauty products online in 2022, investing in influencing may be the best way to get clicks.</p>



<h2 id="h-3-personalized-services">3. Personalized Services</h2>



<p>If you are interested in beauty and you watch Youtube channels related to beauty or fashion, or anything at this point, you’ve come across them; ads for personalized hair and skin products. The main idea behind personalized beauty services is to create a “unique” experience for the customers, and it works!&nbsp;</p>



<p>According to <a href="https://www.epsilon.com/us/about-us/pressroom/new-epsilon-research-indicates-80-of-consumers-are-more-likely-to-make-a-purchase-when-brands-offer-personalized-experiences" target="_blank" rel="noreferrer noopener nofollow">research by Epsilon</a> done in 2017, personalized experiences make 80% of customers more likely to make a purchase. A personalized product allows the customer to tailor it to their needs and also to connect with the brand and more and more brands are jumping on this trend every day.</p>



<h2 id="h-4-natural-and-clean-beauty">4. Natural and Clean Beauty</h2>



<p>Chemicals in cosmetics have been a conversation topic for years now, but the last few years showed rising concerns with brands racing each other to come out with “clean” beauty lines. However, the terms “clean,” “green” or “natural” can be very misleading when it comes to the restrictions imposed in different places.</p>



<figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="538" src="https://cms.ikas.com/wp-content/uploads/2022/03/Beauty-Trends-Extra-2-1024x538.jpg" alt="Some beauty products on a table. " class="wp-image-4870" srcset="https://cms.ikas.com/wp-content/uploads/2022/03/Beauty-Trends-Extra-2-1024x538.jpg 1024w, https://cms.ikas.com/wp-content/uploads/2022/03/Beauty-Trends-Extra-2-300x158.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/03/Beauty-Trends-Extra-2-768x403.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/03/Beauty-Trends-Extra-2.jpg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p>In the US, FDA only bans 11 ingredients from being used in beauty products, a number that doesn’t hold up compared to the 1328 ingredients banned by the EU. However, genuinely clean and natural products by indie brands are on the rise which can be observed from the number of solid shampoos, conditioners, bamboo toothbrushes and bio-degradable products that are appearing on e-commerce platforms. Cruelty-free beauty is also a huge selling point with especially young customers. This new perspective on beauty, or trend for this list’s sake, seems to have staying power.</p>



<h2 id="h-5-brand-x-collaborations">5. Brand x Collaborations</h2>



<p>This trend seems to be everywhere, all the time, as 90’s TV shows, 70’s artists and musicians, comic books and cartoons surround us even when we’re looking to buy lipstick. These collaborations with cultural icons are profitable due to different reasons. One, they usually bring their fans, even people who are not interested in beauty might be interested in these collaborations because they love the cultural aspect instead of the product itself.&nbsp;</p>



<p>Two is related to the idea that beauty is now more than products, it is about collections. People may be tempted to buy these products because they are seen as collector’s items due to their limited edition, special collaboration status. These collaborations speak to a more emotional side of customers and therefore will be trending for at least a bit longer.</p>



<h2 id="h-6-subscribing-to-beauty">6. Subscribing to Beauty</h2>



<p>No, we’re not talking about subscribing to beauty channels on Youtube. We’re talking about beauty subscription services, for those not in the know, these are companies that send you boxes filled with beauty products at regular intervals, like receiving gifts when you’re least expecting, for a price. The charm of these subscription services is apparent, as who wouldn’t like to receive a box of goodies just when you forgot you had made such a purpose.&nbsp;</p>



<p>Another appeal of these boxes is that usually, their contents cost more than the price they charge which makes people feel like they’re saving money even when they may not need half of the things in the box. This new trend also saves people from making individual purchases and enables them to try new things. It is a promising path in beauty in 2022.</p>



<p>If you are interested in getting involved with one of the fastest-growing e-commerce industries, beauty is certainly the way to go. We hope our list can inspire some ideas and you can learn more about how to run an e-commerce business on our website!</p>


Top 6 Beauty Trends In E-Commerce


<figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="538" src="https://cms.ikas.com/wp-content/uploads/2022/03/Print-on-demand-highlighted-1024x538.jpg" alt="A person doing print on demand. What is print on demand?" class="wp-image-4714" srcset="https://cms.ikas.com/wp-content/uploads/2022/03/Print-on-demand-highlighted-1024x538.jpg 1024w, https://cms.ikas.com/wp-content/uploads/2022/03/Print-on-demand-highlighted-300x158.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/03/Print-on-demand-highlighted-768x403.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/03/Print-on-demand-highlighted.jpg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p>First, we had e-commerce, which worked like normal commerce, except it was online. Then we found out there was something called dropshipping. It worked like normal e-commerce. Except the sellers didn’t need to buy, store, or ship any of the goods themselves.&nbsp;</p>



<p>Now, we have a new term on the block: Print on Demand. You have probably encountered the term on <a href="https://ikas.com/blog/social-media-marketing-tips" target="_blank" rel="noreferrer noopener">social media</a>, or seen some ads about it. In either case, this business model managed to take root in the general e-commerce market. And it is time to answer the most important question. &#8220;What is Print on Demand?&#8221;</p>



<h2 id="h-what-is-print-on-demand">What Is Print On Demand?</h2>



<p>Print-on-demand businesses work by selling products with a printed design, text, or logo on them. These designs can be funny texts, artistic expressions, interesting images, merchandise, or even memes. The main difference between a normal e-commerce business that sells these products and a print-on-demand business is the way they operate.</p>



<p>Simply put, Print on demand businesses operate with a simple defining principle: <strong>print after the order. </strong>So instead of keeping a stock of already printed, ready-to-go products, they instead print the designs on the specified product <strong>after</strong> an order has been made.&nbsp;</p>



<p>Some print-on-demand businesses have their digital printing facility and a stock of blank products. Other print-on-demand businesses work with print-on-demand platforms.</p>



<h2 id="h-what-is-a-print-on-demand-platform">What Is A Print On Demand Platform?</h2>



<p>Artists and sellers can make money with print-on-demand without keeping stock.&nbsp;</p>



<figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="538" src="https://cms.ikas.com/wp-content/uploads/2022/03/Print-on-demand-extra-1-1024x538.jpg" alt="A t-shirt with leaf prints." class="wp-image-4717" srcset="https://cms.ikas.com/wp-content/uploads/2022/03/Print-on-demand-extra-1-1024x538.jpg 1024w, https://cms.ikas.com/wp-content/uploads/2022/03/Print-on-demand-extra-1-300x158.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/03/Print-on-demand-extra-1-768x403.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/03/Print-on-demand-extra-1.jpg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p>Print-on-demand platforms allow businesses to upload their designs, place them on products, and put them on sale. After a purchase has been made, the platform will print the design on the specified product. Then ship it to the customer. There are two different ways a print-on-demand platform can operate:</p>



<h3>Platforms with internal marketplaces: </h3>



<p>These platforms, such as <a href="https://www.redbubble.com/" target="_blank" rel="noreferrer noopener nofollow">RedBubble</a>, have their marketplaces for print-on-demand products. Sellers can upload their designs, place them on the products, and put them on sale. After that, these platforms will handle everything else. When a sale is made, the platform will take the payment, fulfill the order, handle any necessary customer support, and pay the artist or seller a percentage of the sale price.&nbsp;</p>



<h3>Platforms without internal marketplaces</h3>



<p>These platforms, or more accurately Print on Demand Providers<strong>, </strong>allows artist or sellers to upload their designs on the desired products, and fulfill those orders when a sale has been made. But the sellers need to sell these products on their own marketplaces. Instead of giving a percentage of the sale price to the artists, these providers charge a fixed price and allow artists to keep all the sales income, as long as their price has been paid.</p>



<h2 id="h-what-is-the-difference-between-print-on-demand-and-dropshipping">What Is The Difference Between Print On Demand And Dropshipping?</h2>



<p>Dropshipping involves manufacturers shipping their products directly to the consumers after a merchant makes a sale. In a sense, dropshipping is a specific method of fulfilling an order. Sellers pass the orders to a provider, and the provider handles the shipping and fulfillment.&nbsp;</p>



<figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="538" src="https://cms.ikas.com/wp-content/uploads/2022/03/Print-on-demand-extra-2-1024x538.jpg" alt="A women in a mask is dropshipping her print on demand items." class="wp-image-4720" srcset="https://cms.ikas.com/wp-content/uploads/2022/03/Print-on-demand-extra-2-1024x538.jpg 1024w, https://cms.ikas.com/wp-content/uploads/2022/03/Print-on-demand-extra-2-300x158.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/03/Print-on-demand-extra-2-768x403.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/03/Print-on-demand-extra-2.jpg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p>In this sense, print-on-demand also resembles dropshipping, but there is a specific difference. During dropshipping, manufacturers can make an inventory of bulk products. And ship them immediately when an order is passed to them. But during the print-on-demand process, the product will be prepared and completed after a sale has been finalized.&nbsp;</p>



<h2 id="h-what-are-the-benefits-of-print-on-demand">What Are The Benefits Of Print On Demand?</h2>



<h3>1. Product customization</h3>



<p>With a print-on-demand provider, you can easily create new products and customize them depending on the feedback you receive from your customers. As you are not keeping an entire stock of already printed products, you can change previous designs, or make a new one without wasting any products.&nbsp;</p>



<h3>2. Easy to start</h3>



<p>Opening a print-on-demand business is easier than ever. You don’t need to spend months finding a supplier, or weeks creating an inventory. If you have designs ready to go, you can create your new print-on-demand e-commerce website in a matter of hours. You only need some designs, a provider, and a sales channel. Marketplaces even offer fullfillment and sales channels in the same place!&nbsp;</p>



<h3>3. Low-cost</h3>



<p>Opening a print-on-demand business is a low-cost endeavour. If you are using a provider and setting up your e-commerce store yourself, you will only need to pay for the e-commerce platform. Or if you are using a provider with an integrated marketplace, you won’t have to pay for anything! The only payment you need to make will be for the designs themselves if you are not making them yourself. The providers or platforms will only charge you if you sell something.&nbsp;</p>



<figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="538" src="https://cms.ikas.com/wp-content/uploads/2022/03/Print-on-demand-extra-3-1024x538.jpg" alt="A man working on a laptop, while taking notes on a notebook." class="wp-image-4723" srcset="https://cms.ikas.com/wp-content/uploads/2022/03/Print-on-demand-extra-3-1024x538.jpg 1024w, https://cms.ikas.com/wp-content/uploads/2022/03/Print-on-demand-extra-3-300x158.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/03/Print-on-demand-extra-3-768x403.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/03/Print-on-demand-extra-3.jpg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<h3>4. Easy to scale</h3>



<p>Print-on-demand businesses are known for their ability to easily scale. You are not keeping your stock, printing with your machines, or shipping your products yourself. So when you make more sales, your workload will not increase in a significant way. All the needed production and fullfillment scaling will be handled by the provider or the platform.&nbsp;</p>



<h2 id="h-final-remarks">Final Remarks</h2>



<p>If you are interested in designing, or if you are good at marketing them, print-on-demand can be a great opportunity for you. It can be a full-time endeavour, or you can just use it to make some extra cash.&nbsp;</p>



<p>A low entry barrier means that anyone can start a print-on-demand business and this results in increased competition for newcomers. Still, there is always room for fresh ideas, and you can always get ahead of the competition by having a solid marketing plan.&nbsp;</p>



<p>All in all, with starting cost being so low, you won’t lose anything from trying! If you have a good design idea, just put it on a t-shirt and see if it sells! Worst case scenario you will lose several hours, but if it goes viral, you can make some serious money.</p>


What Is Print On Demand? How Does It Work?


<figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="538" src="https://cms.ikas.com/wp-content/uploads/2022/03/Marketing-Channels-Highlight-1024x538.jpg" alt="A women pointing towards the marketing writing on the wall. There are several marketing channels written in post-it notes." class="wp-image-4247" srcset="https://cms.ikas.com/wp-content/uploads/2022/03/Marketing-Channels-Highlight-1024x538.jpg 1024w, https://cms.ikas.com/wp-content/uploads/2022/03/Marketing-Channels-Highlight-300x158.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/03/Marketing-Channels-Highlight-768x403.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/03/Marketing-Channels-Highlight.jpg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p>Choosing the correct digital marketing channels is essential for <a href="https://ikas.com/blog/top-9-e-commerce-tips-for-small-businesses" target="_blank" rel="noreferrer noopener">small e-commerce businesses</a>. The marketing budget is always tight, and there are a lot of available channels. Investing in the correct opportunities at the beginning could make all the difference.</p>



<p>Digital marketing has evolved a lot since the first banner ad was published in 1994.&nbsp;</p>



<p>Display ads, static banners, and simple links were once the norm. Now it is possible to deliver personalized, targeted ads depending on the preferences of individuals.&nbsp;</p>



<p>Beyond ads, there are other options to market your brand. Such as SEO and social media marketing.</p>



<p>Of course, not all digital marketing methods are created equally. Some are better for short-term goals, while others require a long-term investment to work.&nbsp;</p>



<p>We wrote this article to make choosing a channel easier for you. Below, you can find a list of different marketing channels and their descriptions. If you would like to learn more, read on!</p>



<h2 id="h-1-email-marketing">1. Email Marketing</h2>



<p>Email marketing is a great marketing channel for businesses of every size or industry. Any ecommerce website could make use of this method to increase its revenue immediately.&nbsp;</p>



<p>Email marketing returns <a href="https://www.litmus.com/blog/infographic-the-roi-of-email-marketing/" target="_blank" rel="noreferrer noopener nofollow">$36 for every single dollar spent</a>. That is a great return on investment! This method is valuable no matter the size of your business!&nbsp;</p>



<p>Of course, this marketing method is not a stand-alone solution. Email marketing shines when it is complementing, or supporting other marketing methods. You can use this method for the following:</p>



<ul><li>Reclaiming abandoned carts by sending automated emails.</li><li>Informing your <a href="https://ikas.com/blog/email-list" target="_blank" rel="noreferrer noopener">email list </a>about discounts and sales.</li><li>Reactivating old customers.</li><li>Improving customer relations by newsletters.</li><li>Retargeting previous visitors.</li><li>Announcing new products or services.</li><li>Converting new customers.</li></ul>



<p>These are only some of the ways you can use email marketing.&nbsp;</p>



<figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="538" src="https://cms.ikas.com/wp-content/uploads/2022/03/Marketing-Channels-1-1024x538.jpg" alt="A computer desktop made out of cardboard, with a mail service screen open." class="wp-image-4258" srcset="https://cms.ikas.com/wp-content/uploads/2022/03/Marketing-Channels-1-1024x538.jpg 1024w, https://cms.ikas.com/wp-content/uploads/2022/03/Marketing-Channels-1-300x158.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/03/Marketing-Channels-1-768x403.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/03/Marketing-Channels-1.jpg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p>To start email marketing, you will need:</p>



<ul><li>An email service provider (ESP)</li><li>A way to build your email list</li><li>Email templates and copies</li><li>An email marketing strategy</li><li>Visuals and creatives to support your emails</li></ul>



<p>To learn more about email marketing, you can read our <a href="https://ikas.com/blog/email-marketing-guide" target="_blank" rel="noreferrer noopener">email marketing guide</a>.</p>



<h2 id="h-2-social-media-marketing">2. Social Media Marketing</h2>



<p><a href="https://ikas.com/blog/social-media-marketing-tips" target="_blank" rel="noreferrer noopener">Social media marketing</a> is one of the greatest methods to increase your brand awareness. Using social media is a must for nearly every brand.&nbsp;</p>



<p>Social media can help you reach new customers. Even if you are not using it actively, people will look up your social media to learn more about your business. </p>



<p>There are mainly two types of social media marketing:</p>



<h3>Paid Social Media Advertising: </h3>



<p>These are the paid advertisement methods social media platforms provide for businesses. You choose the creatives and texts you want to display, landings, and the audiences you want to target. You will be charged for each impression or click.</p>



<figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="538" src="https://cms.ikas.com/wp-content/uploads/2022/03/Social-Media-Tips-For-Small-Businesses-Extra-2-1024x538.jpg" alt="A phone with social media folder open. There are different social media apps on display." class="wp-image-3982" srcset="https://cms.ikas.com/wp-content/uploads/2022/03/Social-Media-Tips-For-Small-Businesses-Extra-2-1024x538.jpg 1024w, https://cms.ikas.com/wp-content/uploads/2022/03/Social-Media-Tips-For-Small-Businesses-Extra-2-300x158.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/03/Social-Media-Tips-For-Small-Businesses-Extra-2-768x403.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/03/Social-Media-Tips-For-Small-Businesses-Extra-2.jpg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<h3>Unpaid Social Media Marketing: </h3>



<p>This is a marketing method where you create brand awareness through social media activities. These activities mainly take the form of regular content uploads, community management, and engagement.</p>



<p>Paid social media ads could be a great way to draw in customers. But if you are not careful the money you spend might hurt your profits. So a certain level of expertise is required with paid ads.</p>



<p>On the other hand, unpaid social media marketing strategies can take longer to pay off. But with a consistent strategy, you can create a great digital marketing channel that will boost your brand for years.</p>



<p>Unpaid social media is one of the inbound marketing channels.</p>



<h2 id="h-3-referrals">3. Referrals</h2>



<p>Referrals are a great way to create converting customers. But it is also a hard marketing method to control.&nbsp;</p>



<p>Referrals can take the form of word-of-mouth marketing, comments, linking you on social media or a website, or a good old referral system. In either case, customer satisfaction plays an important role. Unsatisfied customers will not refer you to their friends, it is as simple as that.</p>



<p>There are also other ways to increase your referrals. You could create referral incentives for customers. So they would feel more inclined to mention you to their friends. These incentives can take the form of discounts, gift cards, or in-app currencies.</p>



<h2 id="h-4-paid-search">4. Paid Search</h2>



<p>Paid search marketing, also known as pay-per-click(PPC) and search engine marketing(SEM) is an advertising method where you pay search engines to display your brand in search results.</p>



<p>Mainly, businesses pay to appear on different keywords. When a user searches that keyword, a bid is automatically placed by each business depending on the budget they allocated.  Then, businesses are ranked on the SERPs depending on several variables.</p>



<figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="538" src="https://cms.ikas.com/wp-content/uploads/2022/03/Marketing-Channels-2-1024x538.jpg" alt="A digital marketing channels analysis screen on Google Analytics." class="wp-image-4264" srcset="https://cms.ikas.com/wp-content/uploads/2022/03/Marketing-Channels-2-1024x538.jpg 1024w, https://cms.ikas.com/wp-content/uploads/2022/03/Marketing-Channels-2-300x158.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/03/Marketing-Channels-2-768x403.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/03/Marketing-Channels-2.jpg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p>These are:</p>



<ul><li>Ad quality</li><li>Bid amount.</li><li>Format and extensions.</li><li>Expected CTR.</li><li>Relevance.</li><li>Quality of your landing page.</li></ul>



<p>Just appearing on the search results ususıally costs nothing. Businesses only pay when a potential shopper clicks on their link.&nbsp;</p>



<p>If you are looking for direct response marketing channels, this is a great option.</p>



<h2 id="h-5-organic-search-seo">5. Organic Search(SEO)</h2>



<p>Search engine optimization(SEO) is the process of implementing certain strategies and techniques to increase the organic search exposure of a website.&nbsp;</p>



<p>Most customers start their search online. They use Google to find the products they want or get information. Appearing on top of the organic results ensures that most of this traffic comes your way.</p>



<p>There are a lot of SEO practices available for marketers. Technical SEO can help you rank higher. You can build backlinks to increase your authority. Optimizing your pages around high-quality keywords is also important.</p>



<p>But you can’t mention SEO without mentioning:</p>



<h2 id="h-6-content-marketing">6. Content Marketing</h2>



<p>Content marketing is the method of creating quality content to:</p>



<ul><li>Turn them into leads.</li><li>Guide them to your products and services.</li><li>Increase your brand awareness.</li><li>Improve customer loyalty.</li><li>Get more traffic to your website.</li><li>Nurture leads.</li></ul>



<p>There are different types of content marketing. </p>



<p>For example, blogging and SEO writing is probably the most well-known method. It can improve your search rankings, while also providing the benefits listed above.</p>



<p>SEO writing is the method of analysing the searches made on search engines and producing content (mainly blog posts) depending on the queries made online.&nbsp;</p>



<h3 id="h-seo-content-writing">SEO Content Writing:</h3>



<p>Let’s assume a business selling loose leaf tea wants to get more leads from search engines. The SEO content creation process will look like this:</p>



<ul><li>A general analysis to pinpoint relevant keywords.</li><li>The analysis finds out that the term “Which type of green tea is better?&#8221; has a high search volume. </li><li>The content marketer also finds out that the terms “green tea” and “best type of green tea” are searched online.</li><li>To draw this traffic, the content marketer writes a blog post titled “Which type of green tea is better?” Where they also use the terms “green tea” and “best type of green tea”.</li><li>If it is done right, the blog post will start appearing on SERPs.</li><li>Searchers will click on the article. While reading, some will realize that the website also sells tea. As these users are already interested in tea, some will decide to check out the products.</li><li>Some will leave and never return, some will leave but become converting customers later, and others will convert immediately.&nbsp;</li><li>If the article is successful, people will spend more time on the page, they will share it with their friends and link it on other domains. These actions will increase the domain authority of the ecommerce store, and the other pages will also appear higher.</li></ul>



<p>There are also other content marketing methods. Such as <a href="https://ikas.com/blog/what-is-video-marketing" target="_blank" rel="noreferrer noopener">video marketing</a>. </p>



<figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="538" src="https://cms.ikas.com/wp-content/uploads/2022/03/Marketing-Channels-3-1024x538.jpg" alt="A women writing a blog post." class="wp-image-4274" srcset="https://cms.ikas.com/wp-content/uploads/2022/03/Marketing-Channels-3-1024x538.jpg 1024w, https://cms.ikas.com/wp-content/uploads/2022/03/Marketing-Channels-3-300x158.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/03/Marketing-Channels-3-768x403.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/03/Marketing-Channels-3.jpg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p>Even creating content for social media posts or emails can be a part of this marketing method.</p>



<p>Content can be considered the cornerstone of inbound marketing channels.</p>



<h2 id="h-7-affiliate-marketing">7. Affiliate Marketing</h2>



<p>Affiliate marketing is the process of rewarding outside institutions or individuals for each lead or sale they bring to your business by their marketing and sales efforts. These rewards usually take the form of commissions or fixed payments.&nbsp;</p>



<p>The level and size of an affiliate marketing strategy can change a lot depending on the amount of effort or budget you want to spend on it. You can start an affiliate marketing program where everyone can participate, or you can contact institutions that specialize in this digital marketing channel.</p>



<h2 id="h-final-remarks">Final Remarks</h2>



<p>Instead of trying to keep every marketing channel active, focusing on a select few of them will be a better choice at the start.&nbsp;</p>



<p>Social media presence is something you want to establish immediately. Getting the results you want may take some time, so starting earlier is a great choice.</p>



<p>Content marketing is another channel that requires a certain amount of time before it begins providing traffic for your website. So if you are looking for an instant solution, it might not be the best choice.&nbsp;</p>



<p>Paid marketing methods are great if you want to start getting sales now. But start with a low budget if you are inexperienced, optimizing the perfect paid campaign can take some time.</p>



<p>You will need SEO, trust us. Getting an expert on the job, at least a general analysis will go a long way.</p>



<p>We hope that our article helped you understand the digital marketing channels available to small businesses.&nbsp;</p>



<p>Have anything you want to share? If so, feel free to leave a comment!</p>


Top 7 Marketing Channels For Small Businesses


<figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="538" src="https://cms.ikas.com/wp-content/uploads/2022/03/product-bundling-highlight-1024x538.jpg" alt="an example of product bundling - multiple products bundled together." class="wp-image-3720" srcset="https://cms.ikas.com/wp-content/uploads/2022/03/product-bundling-highlight-1024x538.jpg 1024w, https://cms.ikas.com/wp-content/uploads/2022/03/product-bundling-highlight-300x158.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/03/product-bundling-highlight-768x403.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/03/product-bundling-highlight.jpg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p>Since the dawn of commerce, merchants have always looked for ways to <a href="https://ikas.com/blog/8-ways-to-increase-online-sales" target="_blank" rel="noreferrer noopener">increase their sales</a>. Discounts, upselling and cross-selling techniques, psychological tricks, and many other techniques have been invented to achieve that goal.&nbsp;Product bundling is one such technique you can use to increase your sales. </p>



<p>This article will explain the method of product bundling and will discuss the benefits it can create for your business. We will also provide some tips regarding product choice when creating your bundling strategy.&nbsp;</p>



<p>First, let’s start with a definition.&nbsp;</p>



<h2 id="h-what-is-product-bundling">What Is Product Bundling?</h2>



<p>Product bundling is a technique where several individual goods or services are sold together as a combined package. The price of the combined package or “bundle” is lower than the total price of each individual good. The main goal is to increase the number of items sold in one purchase while providing customers with a good discount.</p>



<p>Common examples of product bundles are shaving kits, value meals at restaurants, skin-care sets, or make-up sets. Companies mainly sell products that are complementary to each other, or products that are usually bought together.&nbsp;</p>



<h2 id="h-which-products-can-you-bundle">Which Products Can You Bundle?</h2>



<p>The best approach you can take in order to create product bundles is to put goods that complement each other or can be used together in the same deal. Your product bundles should make sense. Putting together unrelated products, like car accessories and hair conditioners will not be a good strategy. As the person who will be interested in one product might be uninterested in the other.</p>



<figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="538" src="https://cms.ikas.com/wp-content/uploads/2022/03/product-bundling-extra-1-1024x538.jpg" alt="Multiple clothing items on store shelves." class="wp-image-3723" srcset="https://cms.ikas.com/wp-content/uploads/2022/03/product-bundling-extra-1-1024x538.jpg 1024w, https://cms.ikas.com/wp-content/uploads/2022/03/product-bundling-extra-1-300x158.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/03/product-bundling-extra-1-768x403.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/03/product-bundling-extra-1.jpg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p>Start with what your customer might need to use with a certain product you are selling. For example, putting a toothbrush and a toothpaste in the same bundle makes sense, as someone who will use one will need the other. Same with a smartphone and a power bank, or a desktop computer and a keyboard.&nbsp;</p>



<p>You can also learn what products you should bundle directly from your customers. With help of customer data and sales analytics, you can find out what each customer buys. Then, you can track which products are usually bought together, or bought by the same individual in close intervals. If there is a certain pattern, you can create a bundle for it! For example, if shoppers are buying a certain shampoo with a certain conditioner, you can bundle them together.</p>



<h2 id="h-advantages-of-product-bundling">Advantages Of Product Bundling</h2>



<p>Product bundling is a great pricing strategy, as well as an excellent way to upsell and cross-sell a wide range of products.&nbsp;</p>



<p>Creating specialized product bundles will <a href="https://ikas.com/blog/top-9-e-commerce-tips-for-small-businesses" target="_blank" rel="noreferrer noopener">increase the sale volume of each individual purchase</a>, as well as improve customer satisfaction and loyalty. If customers find out that they can come back to your store, and reliable find bundles they are interested in, they will definitely take notice.</p>



<p>The three main benefits you will reap from a good <strong>product bundling strategy</strong> are increased sales volume, improved customer experience, and savings on marketing and shipping. We will explain each entry in detail below.</p>



<h3 id="h-increases-sales-volume">Increases sales volume</h3>



<p>Each shopper has a specific price they are willing to spend on a product, we call the difference between that price and what they will actually pay consumer surplus. The main benefit of product bundling is getting the maximum amount of customer surplus. This way, customers will feel like they are getting everything much cheaper, much easier.</p>



<p>Now, when customers feel like they are getting everything for a steal, they are more likely to spend more money. A product bundle is offered at a discounted price, but it will still make your customers buy more. The profit you get from each individual product might be lower, but as the customers are buying more, your sales volume will increase.</p>



<figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="538" src="https://cms.ikas.com/wp-content/uploads/2022/03/product-bundling-extra-2-1024x538.jpg" alt="A sale sign on a store shelves." class="wp-image-3726" srcset="https://cms.ikas.com/wp-content/uploads/2022/03/product-bundling-extra-2-1024x538.jpg 1024w, https://cms.ikas.com/wp-content/uploads/2022/03/product-bundling-extra-2-300x158.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/03/product-bundling-extra-2-768x403.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/03/product-bundling-extra-2.jpg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p>One other metric we need to discuss is the <strong>average order value.&nbsp;</strong></p>



<p>This metric is a significant variable for the growth and success of any e-commerce business. It signifies the average amount customers spend on each individual order. Bundling strategies will increase your total revenue by improving your AOV.&nbsp;</p>



<h3 id="h-improves-customer-experience">Improves customer experience</h3>



<p>Product bundling increases customer loyalty by providing them with a simpler, more streamlined customer experience. With a good strategy, your customers will have the option to choose products or services that are grouped together with their needs and wants in mind. They will definitely appreciate the ease of being able to buy complementary products at a discounted price.</p>



<p>Product bundling will also remove the need for customers to spend their time <a href="https://ikas.com/blog/find-a-product-to-sell-online" target="_blank" rel="noreferrer noopener">deciding which product to buy</a>. Options are great, but having too many of them will create what we call analysis paralysis, where a person is unable to take action because they are overwhelmed by all the options available.&nbsp;</p>



<p>By having already grouped together bundles, your customers can buy multiple products they need or might need in the future at the same time. This way the time they need to spend on analyzing their options will be less.</p>



<h3 id="h-save-on-marketing-and-shipping">Save on marketing and shipping</h3>



<p>Product bundling will most likely save you a great amount of money on marketing and shipping since the key aspect of bundling is to sell more items in a single order. When a single person buys several goods in the same transaction, you will be able to ship multiple products together, which will definitely be cheaper than distributing them individually.</p>



<figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="538" src="https://cms.ikas.com/wp-content/uploads/2022/03/product-bundling-extra-3-1024x538.jpg" alt="Someone packaging a product." class="wp-image-3729" srcset="https://cms.ikas.com/wp-content/uploads/2022/03/product-bundling-extra-3-1024x538.jpg 1024w, https://cms.ikas.com/wp-content/uploads/2022/03/product-bundling-extra-3-300x158.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/03/product-bundling-extra-3-768x403.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/03/product-bundling-extra-3.jpg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p>When a large purchase is made by a single individual on your site, the pressure to market your business will also decrease. Selling multiple products in the same transaction means that the customer is most probably buying a product that has not been marketed to them by you. So you will be selling some items without marketing costs.</p>



<p>You will also have the option of bundling deadstock items with <a href="https://ikas.com/blog/trending-products-to-sell-online" target="_blank" rel="noreferrer noopener">popular items</a>. So instead of creating a discount campaign or marketing strategy just to get rid of your underperforming products, you can use product bundling to get your investment back.</p>



<h2 id="h-final-remarks">Final Remarks</h2>



<p>Including product bundling in your sales strategy is one of the best things you can do for your business. Anything from food to digital services can be sold in a bundle.&nbsp;</p>



<p>It is also possible to experiment with this strategy. You can allow your shoppers to create their custom bundles, or you can use an algorithm to create custom bundles depending on shopper behavior.&nbsp;</p>



<p>When done properly, you will boost your sales and increase customer satisfaction at the same time.&nbsp;</p>


What is Product Bundling? And How to Use It?


<figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="538" src="https://cms.ikas.com/wp-content/uploads/2022/03/Trending-products-to-sell-online-Highlighted-1024x538.jpg" alt="A merchant selling trending products to a customer inside his shop." class="wp-image-3180" srcset="https://cms.ikas.com/wp-content/uploads/2022/03/Trending-products-to-sell-online-Highlighted-1024x538.jpg 1024w, https://cms.ikas.com/wp-content/uploads/2022/03/Trending-products-to-sell-online-Highlighted-300x158.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/03/Trending-products-to-sell-online-Highlighted-768x403.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/03/Trending-products-to-sell-online-Highlighted.jpg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p>As we near the end of 2021, there are certain things to look out for; rising trends in e-commerce, what products are losing popularity, the effects of the pandemic and how long they might last.&nbsp;</p>



<p>Analyzing all of these will help you decide the path you want to take for your online business. We have compiled a list of products that are expected to become trends in 2022 or at least keep their current popularity.</p>



<h2>Best Trending Products To Sell In 2022</h2>



<p>Below, you will find a list of products that we expect to be popular in 2022.</p>



<p>But if you want to learn how to find trending products yourself, you can also take a look at our related article: <a href="https://ikas.com/blog/find-a-product-to-sell-online" target="_blank" rel="noreferrer noopener">6 Strategies To Find A Product To Sell Online.</a></p>



<h3>1 &#8211; Toys</h3>



<p>You may think to yourself: “Haven’t toys lost their popularity a long time ago?” While that may make sense on paper, but turns out reality is quite different.</p>



<p>The toys are still one of the trending products of 2022!</p>



<figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="538" src="https://cms.ikas.com/wp-content/uploads/2022/03/Trending-products-to-sell-online-ekstra-1-1024x538.jpg" alt="A small girl is looking up toys in the trending products section." class="wp-image-3183" srcset="https://cms.ikas.com/wp-content/uploads/2022/03/Trending-products-to-sell-online-ekstra-1-1024x538.jpg 1024w, https://cms.ikas.com/wp-content/uploads/2022/03/Trending-products-to-sell-online-ekstra-1-300x158.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/03/Trending-products-to-sell-online-ekstra-1-768x403.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/03/Trending-products-to-sell-online-ekstra-1.jpg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p>In the U.S. alone <a href="https://www.npd.com/news/press-releases/2021/the-npd-group-u-s-toy-industry-sales-experience-11-increase-in-the-third-quarter-of-2021/" rel="nofollow">toy sales increased by 17%</a>, approximately $2.3 billion, in January-September 2021. It is important to note that toys also include many sub-categories like action figures, arts and crafts, and building sets.&nbsp;</p>



<p>While the main reason for their popularity may have been the pandemic, it is expected that the majority of the customers continue their buying habits even after life returns to normal. Toys are not just to play with anymore; they are to collect, showcase, and never open.</p>



<h3>2 &#8211; Pens &amp; Pencils</h3>



<p>The last few years saw the rise of journaling with people either personalizing regular notebooks via drawings and stickers or buying special notebooks that already include such elements but one factor remains pens and pencils.&nbsp;</p>



<p>This category is especially prevalent today as schools start to reopen and people return to their classes with vigour after spending so long cooped up in their houses. Either way, it seems that screens and keyboards won’t be replacing pen and paper any time soon.</p>



<p>Especially personalized and unusual pens &amp; pencils are some of the trending products of 2022.</p>



<h3>3 &#8211; Athleisure Wear</h3>



<p>The pandemic caused many epiphanies, one of which was; sweatpants are really, really comfortable. But, as we go back to normal life, we can’t exactly wear our 10-year-old sweats with holes in the crotch.&nbsp;</p>



<figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="538" src="https://cms.ikas.com/wp-content/uploads/2022/03/Trending-products-to-sell-online-ekstra-2-1-1024x538.jpg" alt="Athleisure wear on a wooden floor, with a yoga mat, a water bottle, and headphones." class="wp-image-3186" srcset="https://cms.ikas.com/wp-content/uploads/2022/03/Trending-products-to-sell-online-ekstra-2-1-1024x538.jpg 1024w, https://cms.ikas.com/wp-content/uploads/2022/03/Trending-products-to-sell-online-ekstra-2-1-300x158.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/03/Trending-products-to-sell-online-ekstra-2-1-768x403.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/03/Trending-products-to-sell-online-ekstra-2-1.jpg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p>Another effect of the pandemic is people are tired of looking dishevelled, so they are willing to spend money on clothes to make up for the lost time, but they also want to be comfortable. This is where athleisure comes in.&nbsp;</p>



<p>We can describe athleisure as sweatpants-but-make-it-chic, or as chic as sweatpants can be. That means tops, pants, jackets, bralettes, sweatshirts, caps, and shoes. This trend doesn’t appear to be leaving anytime soon.</p>



<h3>4 &#8211; Home Decor</h3>



<p>We’re talking about the pandemic again, but a historical event like that influences many areas of life, home decor is undoubtedly one of them. Due to lockdowns, people have spent a lot of time indoors.&nbsp;</p>



<p>This coupled with the amount of free time we all had to watch home makeover shows and to browse Pinterest, created the perfect storm.&nbsp;</p>



<p>Carpets, pillows, fairy lights, candles, blankets, and most of all, plants have been wildly popular, and even if the pandemic ends, people’s desire to make their habitats more expressive of who they are, as well as a place they want to spend time in doesn’t seem like it will change. Selling succulents in cute pots has never been more profitable.</p>



<h3>5 &#8211; Eco-Friendly Products</h3>



<p>As more and more companies and organizations announce their new eco-friendly methods and solutions, individual awareness is also on the rise. You can find almost anything in an eco-friendly format; phone cases, forks, spoons, bags, yoga mats, even clothes.&nbsp;</p>



<figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="538" src="https://cms.ikas.com/wp-content/uploads/2022/03/Trending-products-to-sell-online-ekstra-3-1024x538.jpg" alt="a group of eco-friendly trending products on display." class="wp-image-3189" srcset="https://cms.ikas.com/wp-content/uploads/2022/03/Trending-products-to-sell-online-ekstra-3-1024x538.jpg 1024w, https://cms.ikas.com/wp-content/uploads/2022/03/Trending-products-to-sell-online-ekstra-3-300x158.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/03/Trending-products-to-sell-online-ekstra-3-768x403.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/03/Trending-products-to-sell-online-ekstra-3.jpg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p>This trend can only grow as climate change and pollution continue to affect our daily lives. Biodegradable, compostable and eco-friendly alternatives of daily goods are some of the best trending products to sell.</p>



<h3>6 &#8211; Beauty Products</h3>



<p>The popularity of makeup brushes, false nails, hair extensions, wigs, and false lashes will most likely persist for years to come.&nbsp;</p>



<p>The beauty industry may inspire images of colourful eyeshadow palettes and bullets upon bullets of lipstick but there is more to it than just makeup products.&nbsp;</p>



<p>Beauty may never go out of fashion as we may never stop trying to attain it, so why not give the people what they want in 2022?</p>



<h3>7 &#8211; Tech Accessories</h3>



<p>Tech accessories were in demand and will be in demand with or without the pandemic. This category includes phone cases, car phone holders, wireless chargers, and smartwatches.&nbsp;</p>



<p>These little gadgets may seem unimportant but they have the potential to make life so much easier and what they all have in common is everyone can make use of them, all they need is a phone. Tech accessories will most likely keep their popularity in 2022.</p>



<p>Tech accessories allow users to personalize their gadgets, and we expect them to be trending products for a long time.</p>



<h3>8 &#8211; Jewellery &amp; Fashion Accessories</h3>



<p>Earrings, necklaces, rings, brooches, whatever you’re thinking, people are selling. Jewellery and fashion accessories, especially more budget options that are also durable like silver and steel jewellery are in high demand.&nbsp;</p>



<figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="538" src="https://cms.ikas.com/wp-content/uploads/2022/03/Trending-products-to-sell-online-ekstra-4-1024x538.jpg" alt="a lot of different accessories and jewellery on a wooden surface." class="wp-image-3192" srcset="https://cms.ikas.com/wp-content/uploads/2022/03/Trending-products-to-sell-online-ekstra-4-1024x538.jpg 1024w, https://cms.ikas.com/wp-content/uploads/2022/03/Trending-products-to-sell-online-ekstra-4-300x158.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/03/Trending-products-to-sell-online-ekstra-4-768x403.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/03/Trending-products-to-sell-online-ekstra-4.jpg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p>Alongside these, hair accessories like pins, clips, and headscarves will continue to be trending products to sell online in 2022. We can all thank Instagram and Pinterest for that.</p>



<h3>9 &#8211; Sport Accessories</h3>



<p>We already talked about eco-friendly yoga mats and smartwatches, but the interest in sports doesn’t begin or end there. 2021 may have seen many attempts at pilates in front of laptop screens, but not all of those attempts have failed.</p>



<p>Adding to that is people’s need to be active after spending the majority of the past two years stationary, and we have ourselves the perfect time to get into sports or sell sports accessories. This category includes bikes, rackets, jumping rope, running shoes, and even water bottles.</p>



<h3>10 &#8211; Digital Artwork</h3>



<p>Perhaps the most creative of possible products to sell online in 2022 is digital artwork. This category especially appeals to people looking to make money on the side.&nbsp;</p>



<p>We even included selling digital artworks in <a href="https://ikas.com/blog/business-ideas" target="_blank" rel="noreferrer noopener">our list of low-cost business ideas!</a></p>



<p>You can create your original pieces or interpretations of other media, and you will most likely find an audience for it. As streaming platforms make tv shows and movies from the past and present available to us at all times, possibilities for inspired work are endless.</p>



<p>E-commerce may be a challenging path but we tried to present you with a guide regarding what products are expected to be popular to sell online in 2022. We hope you can find inspiration and information about what you might want to do on this list and if you find it helpful, don’t forget to share it with your friends!</p>


Top 10 Trending Products To Sell Online In 2022


<figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="538" src="https://cms.ikas.com/wp-content/uploads/2022/03/How-to-find-a-product-to-sell-online-highlighted-1024x538.jpg" alt="A woman trying to find a product to sell online" class="wp-image-3124" srcset="https://cms.ikas.com/wp-content/uploads/2022/03/How-to-find-a-product-to-sell-online-highlighted-1024x538.jpg 1024w, https://cms.ikas.com/wp-content/uploads/2022/03/How-to-find-a-product-to-sell-online-highlighted-300x158.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/03/How-to-find-a-product-to-sell-online-highlighted-768x403.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/03/How-to-find-a-product-to-sell-online-highlighted.jpg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p>If you want to find a product to sell online you might realize that it is a hard prospect. There are just so many products to choose from! You can sell handmade goods, digital products, arts, manufactured goods and even foodstuffs!&nbsp;</p>



<p>But sadly, not all products are created equally. Some are just better than others.&nbsp;</p>



<p>Of course, making a list of all the products you can sell would be an impossible task. There are thousands, maybe even millions of different products that are being circulated. But we can do something even better, we can teach you different strategies to find a product to sell online!</p>



<p>After you have found a product and found a <a href="https://ikas.com/blog/business-ideas" target="_blank" rel="noreferrer noopener">business idea </a>you are happy with, you can easily <a href="https://ikas.com/" target="_blank" rel="noreferrer noopener">start your online business with ikas</a>!</p>



<p>Below, you can find different strategies that will enable you to find a product to sell online.</p>



<h2 id="h-1-solve-a-problem">1. Solve a problem</h2>



<p>There are certain products that customers want, and there are certain products that customers need. It is always tricky to find out the want, but finding the need is much easier!</p>



<p>What you need to do first is to find a problem. This can be anything. Try to think about what a certain target audience experiences, what their problems are, and what they might need to solve them.&nbsp;</p>



<p>For example, think of what hikers might need. Do they need better, or cheaper shoes? Can you sell them hiking equipment for winter? Maybe some hiking boots with great insulation are what they need!&nbsp; With this process, you can find a product to sell online in no time.</p>



<p>All great innovations come from the needs of consumers. Windows solved the need for more accessible, personal computers. While Apple created a new era of smartphones which were again, easier to use and more streamlined than the alternatives.</p>



<p>Consider the needs of those around you, find their problem, and find a product to solve that specific problem. You can go local, or global.&nbsp;</p>



<figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="538" src="https://cms.ikas.com/wp-content/uploads/2022/03/How-to-find-a-product-to-sell-online-1-1024x538.jpg" alt="a man trying to solve a problem." class="wp-image-3127" srcset="https://cms.ikas.com/wp-content/uploads/2022/03/How-to-find-a-product-to-sell-online-1-1024x538.jpg 1024w, https://cms.ikas.com/wp-content/uploads/2022/03/How-to-find-a-product-to-sell-online-1-300x158.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/03/How-to-find-a-product-to-sell-online-1-768x403.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/03/How-to-find-a-product-to-sell-online-1.jpg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<h2 id="h-2-think-about-your-hobbies">2. Think about your hobbies</h2>



<p>Do you have a specific hobby? Or something that you just really love doing? Then you might be able to find a product to sell online easily!</p>



<p>We have previously talked about solving the problems of others. But maybe the problem you need to solve is the problem you and the people around you have. And your passion or hobbies could be the great starting point you have been looking for!</p>



<p>If there is anything you are happy to do, you can easily start with the problems you have during the process of performing that activity. Maybe there is nowhere around that sells the equipment you need. Or they might be too expensive. There could even be a lack of customizable equipment. List what you would have liked to have, or what could make your hobby even more convenient. Then, think about how you could provide it to yourself, and others that need the same thing.&nbsp;</p>



<p>Selling something you are passionate about is also great to increase your motivation for your job. You might not be performing your passion for money, but at least you are doing something related to it! And the people you will be working with will also be passionate about it, so your community will also have a common interest with you.</p>



<h2 id="h-3-consider-your-experience">3. Consider your experience</h2>



<p>Sometimes the best products to sell are the ones you are experienced with. Consider your work history, your education, or your hobbies, and list the products that you know very well. Having some experience with the field or the product itself could provide you with the competitive edge you need.&nbsp;</p>



<p>Being knowledgeable about the products you sell is a great boon. First of all, it increases the trust your customers have with you. Everybody likes to shop from the people who are experienced with the products.&nbsp;</p>



<p>Leveraging your experience could be great for professional goods. For example, if you have worked as a chef for years, you would be better at choosing professional kitchen equipment. So you would know what to sell, and what not to sell. Your customers will also feel better shopping from someone who knows their equipment.&nbsp;</p>



<figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="538" src="https://cms.ikas.com/wp-content/uploads/2022/03/product-to-sell-online-2-1024x538.jpg" alt="find a product to sell online , two people talking near a board." class="wp-image-3130" srcset="https://cms.ikas.com/wp-content/uploads/2022/03/product-to-sell-online-2-1024x538.jpg 1024w, https://cms.ikas.com/wp-content/uploads/2022/03/product-to-sell-online-2-300x158.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/03/product-to-sell-online-2-768x403.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/03/product-to-sell-online-2.jpg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<h2 id="h-4-search-keywords">4. Search keywords</h2>



<p>Searching for keywords with different keyword tools is one of the best ways to see what people are looking for!&nbsp;</p>



<p>When shopping for a certain product, most people will start their search on the web. The majority of shoppers will compare the prices of goods online even while in a brick-and-mortar store. So the volume certain searches have will indicate the demand for that product.</p>



<p>You can use Google Keyword Planner or similar tools to determine the search traffic of certain keywords. Start by the name of the product in your mind, and then narrow it down by adding the specific features.</p>



<h2 id="h-5-find-hobbyists">5. Find hobbyists</h2>



<p>There are tons of hobbies out there, and a lot of them require specialized equipment. Better yet, most hobbyists enjoy spending the money on the items they want!! Aiming for niche hobbies could even open up a very low competition market to you.</p>



<p>Consider the niche hobbies you or those around you are interested in. Then, determine the ones that require some extra equipment or products to be performed. The best way to learn what hobbyists need is to find their specific forums, message boards, Facebook pages, and Reddit boards. Then, you can just read the posts to see what they want to buy!</p>



<figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="538" src="https://cms.ikas.com/wp-content/uploads/2022/03/product-to-sell-online-3-1024x538.jpg" alt="how to find a product to sell online, two hobbyists." class="wp-image-3133" srcset="https://cms.ikas.com/wp-content/uploads/2022/03/product-to-sell-online-3-1024x538.jpg 1024w, https://cms.ikas.com/wp-content/uploads/2022/03/product-to-sell-online-3-300x158.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/03/product-to-sell-online-3-768x403.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/03/product-to-sell-online-3.jpg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<h2 id="h-6-try-out-your-talents">6. Try out your talents</h2>



<p>Do you have any talents or skills that will enable you to create something by yourself? This can be anything from handmade accessories to digital art! If so, why not use your talent to make your products to sell!</p>



<p>The list of goods you can make is huge! You can create handcrafted products from scratch, or you can take a manufactured product and customize it! Or you can make artworks, even digital ones!&nbsp;</p>



<p>Creating your products will give you a lot of control over what you sell. But they are also harder to scale, as each specific product will need you to spend time on it.</p>


6 Strategies To Find A Product To Sell Online


<figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="538" src="https://cms.ikas.com/wp-content/uploads/2022/03/Adsiz-tasarim-4-1024x538.jpg" alt="Top e-commerce tips, laptop with gift boxes." class="wp-image-2562" srcset="https://cms.ikas.com/wp-content/uploads/2022/03/Adsiz-tasarim-4-1024x538.jpg 1024w, https://cms.ikas.com/wp-content/uploads/2022/03/Adsiz-tasarim-4-300x158.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/03/Adsiz-tasarim-4-768x403.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/03/Adsiz-tasarim-4.jpg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p>Being new to the e-commerce industry is hard. There are new terms, technologies, and platforms popping up everywhere. And you need all the information you can get. </p>



<p>To make the process easier for you, we have prepared a list of 9 e-commerce tips for small businesses. You can use these tips to empower your new e-commerce store, or you can implement them in your already existing business to <a href="https://ikas.com/blog/8-ways-to-increase-online-sales" target="_blank" rel="noreferrer noopener">increase your online sales.</a> </p>



<h2 id="h-highlights">Highlights</h2>



<ul><li>Build relationships with influencers early on to create <strong>brand advocates</strong>.</li><li>Try to think like a customer to <strong>understand what you can improve</strong>.</li><li>Be agile and experiment. Small changes that you can try with <strong>A/B testing</strong> can have impressive results.</li><li><strong>Social media presence</strong> is vital if you want your business to be successful.</li><li>Engage and <strong>connect with your customers</strong>, make them feel like a community.</li><li><strong>Upselling and cross selling</strong> are time tested sales techniques. Use them wisely.</li><li>Reclaim your leads with<strong> retargeting ads</strong>.</li><li>Prepare an <strong>FAQs page</strong> to reduce the burden on your customer service.</li><li><strong>Create free marketing</strong> with customized packages.</li></ul>



<h2 id="h-9-e-commerce-tips-for-small-businesses">9 E-Commerce Tips For Small Businesses</h2>



<h3 id="h-1-build-relationships-with-influencers">1. Build Relationships With Influencers</h3>



<p>Influencer marketing is a very profitable venture to invest in. <a href="https://influencermarketinghub.com/influencer-marketing-benchmark-report-2020/" rel="nofollow">According to The State Of Influencer Marketing 2020</a>, the average expected return for influencer marketing is $5.78 for every single dollar spent. When you consider that Pay For Click (PPC) campaigns only return 2$ for every 1$ spent, we can conclude that influencer marketing is still a very profitable marketing channel.</p>



<figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="538" src="https://cms.ikas.com/wp-content/uploads/2022/03/e-commerce-tips-2-1024x538.jpg" alt="an influencer in front of the camera, e-commerce tips." class="wp-image-2565" srcset="https://cms.ikas.com/wp-content/uploads/2022/03/e-commerce-tips-2-1024x538.jpg 1024w, https://cms.ikas.com/wp-content/uploads/2022/03/e-commerce-tips-2-300x158.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/03/e-commerce-tips-2-768x403.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/03/e-commerce-tips-2.jpg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p>To truly reap all the benefits of this marketing channel, you should consider establishing relationships with relevant influencers in your industry.</p>



<p>Spending some time to create lasting relationships with influencers can be one of the best e-commerce tips you can implement.</p>



<p>When building relationships with influencers, do not forget that they are people too! They will appreciate respectful and friendly communication. </p>



<p>Also, they will be well versed and interested in your industry. </p>



<h3 id="h-2-think-like-a-customer">2. Think Like A Customer</h3>



<p>You are the owner of your business. But from the perspective of other businesses, you are still a customer. Think about it, the local deli you regularly visit sees you as their customer, so does your dentist and hairdresser. Basically, you already know how to think like a customer!&nbsp;</p>



<figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="538" src="https://cms.ikas.com/wp-content/uploads/2022/03/e-commerce-tips-3-1024x538.jpg" alt="e-commerce tips, happy customers." class="wp-image-2568" srcset="https://cms.ikas.com/wp-content/uploads/2022/03/e-commerce-tips-3-1024x538.jpg 1024w, https://cms.ikas.com/wp-content/uploads/2022/03/e-commerce-tips-3-300x158.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/03/e-commerce-tips-3-768x403.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/03/e-commerce-tips-3.jpg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p>Criticize your business from the perspective of a customer. Does your website look trustworthy? Would you enjoy your customer service if you were in need of help? Would you use your products the way you expect your customers to do?&nbsp;</p>



<p>Answer these questions, and adjust your practices accordingly.</p>



<h3 id="h-3-experiment"><strong>3. Experiment</strong></h3>



<p>E-commerce businesses are more flexible than brick-and-mortar stores. You can <a href="https://ikas.com/" target="_blank" rel="noreferrer noopener">switch to a new generation e-commerce platform</a>, try out different online marketplaces, or change your entire website design! </p>



<p>So do not hesitate to try something different!&nbsp;</p>



<p>Try out different designs, marketing strategies, sales channels. You can even experiment on how to categorize your products. Try to find what your audience loves. Experimenting can be stressful, but finding the right combination is worth it.&nbsp;</p>



<h3 id="h-4-focus-on-social-media"><strong>4. </strong>Focus On Social Media</h3>



<p>Yeah, you have probably heard this one before, but it is still very important to emphasize! This is definitely one of the e-commerce tips you should be implementing.</p>



<figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="538" src="https://cms.ikas.com/wp-content/uploads/2022/03/e-commerce-tips-5-1024x538.jpg" alt="e-commerce tips for social media." class="wp-image-2571" srcset="https://cms.ikas.com/wp-content/uploads/2022/03/e-commerce-tips-5-1024x538.jpg 1024w, https://cms.ikas.com/wp-content/uploads/2022/03/e-commerce-tips-5-300x158.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/03/e-commerce-tips-5-768x403.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/03/e-commerce-tips-5.jpg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p>Having well-maintained social media accounts makes your business more presentable. </p>



<p>Customers research products and businesses on different channels. So a customer who has found you through a Google search might want to check your Instagram to get more information about your business. </p>



<p>Finding an empty page might be discouraging for them while finding a vibrant page full of customer testimonials and engaging content might drive them to make a purchase.&nbsp;</p>



<p>Social media presence also goes a long way in marketing. Social media marketing is a cheap way to create organic traffic for your business. If you can create engaging content with a robust social media strategy, your potential customers will find you.</p>



<h3 id="h-5-connect-with-your-customers">5. Connect With Your Customers</h3>



<p>Customers no longer only want a product, they also want the experience a brand can provide. A part of that experience is the connection between the brand and the customer.</p>



<p>If you are only going to implement one of our e-commerce tips, then this should be the one to consider.</p>



<p>You can create a robust connection with your customers by implementing the following techniques:</p>



<ul><li>Inform your customers about product updates and company news with a newsletter.</li><li>Check-in with your customers after their purchases.</li><li>Engage with your customers via social media and direct messages.</li></ul>



<figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="538" src="https://cms.ikas.com/wp-content/uploads/2022/03/e-commerce-tips-6-1024x538.jpg" alt="connect with your customers, online business retail." class="wp-image-2574" srcset="https://cms.ikas.com/wp-content/uploads/2022/03/e-commerce-tips-6-1024x538.jpg 1024w, https://cms.ikas.com/wp-content/uploads/2022/03/e-commerce-tips-6-300x158.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/03/e-commerce-tips-6-768x403.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/03/e-commerce-tips-6.jpg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<h3 id="h-6-leverage-upsell-and-cross-sell">6. Leverage Upsell And Cross-sell</h3>



<p>Upsell and cross-sell are time-tested sales techniques that can revitalize your business. These two techniques can increase your profits, make your customers more loyal to your brand, and reduce customer churn rates.</p>



<h3 id="h-7-use-retargeting-ads">7. Use Retargeting Ads</h3>



<p>Here is an e-commerce tip for digital marketers:</p>



<p>Retargeting ads reach the customers who have interacted with your business before. You can see them as little reminders to shoppers who have considered purchasing from you but didn’t go through with it for some reason.&nbsp;</p>



<p>Around <a href="https://www.prnewswire.com/news-releases/study-92-percent-of-consumers-visiting-a-retailers-website-for-the-first-time-arent-there-to-buy-300390086.html" rel="nofollow">92%</a> of customers are not ready to make a purchase when they first visit your website. So it is in your best interest to remind them that you exist from time to time. </p>



<p>Retargeting ads are great for this purpose. You can retarget people who have previously interacted with your ads, visited your website, or abandoned their carts. Seeing your ad a second time might be enough to make them complete their purchase.&nbsp;</p>



<h3 id="h-8-prepare-an-faqs-page">8. Prepare an FAQs Page</h3>



<p>If you are looking for e-commerce tips related to your website content, then this is one of the entries you should definitely read!</p>



<p>Customers will have questions about your business, and creating an FAQs page to preemptively answer them could increase your chances of making a sale. It will also reduce the burden on your customer service team.</p>



<p>When preparing an FAQs page try to focus on the immediate questions your customers might ask. The best feedback you can get for your FAQs page is again, your customers! </p>



<p>Compile a list of questions you receive, and add the most often asked questions to your FAQs page.&nbsp;</p>



<figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="538" src="https://cms.ikas.com/wp-content/uploads/2022/03/e-commerce-tips-customized-packaging-1024x538.jpg" alt="e-commerce tips custom package." class="wp-image-2577" srcset="https://cms.ikas.com/wp-content/uploads/2022/03/e-commerce-tips-customized-packaging-1024x538.jpg 1024w, https://cms.ikas.com/wp-content/uploads/2022/03/e-commerce-tips-customized-packaging-300x158.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/03/e-commerce-tips-customized-packaging-768x403.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/03/e-commerce-tips-customized-packaging.jpg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<h3 id="h-9-customize-your-packaging">9. Customize Your Packaging</h3>



<p>Producing customized packaging can be a great opportunity to create marketing opportunities! Especially if your packages are reusable in some way!&nbsp;</p>



<p>Your customers can use those packages to carry something else outside or use them as a box in their homes. Having your logo on display will probably draw some eyes.</p>



<p>Customized packaging can also increase customer loyalty. Shoppers always appreciate a cute box or a well-designed package.</p>



<h2 id="h-conclusion">Conclusion</h2>



<p>If this is your first time managing an online store, then the e-commerce tips we have provided above can be great for you!</p>



<p>Don&#8217;t forget to implement the ones you like in your business!</p>



<p>And if you want more tips and tricks, be sure to <a href="https://ikas.com/" target="_blank" rel="noreferrer noopener">check out our blog</a>.</p>


Top 9 E-Commerce Tips For Small Businesses


<figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="538" src="https://cms.ikas.com/wp-content/uploads/2022/03/Landing-Page-1-1024x538.jpg" alt="Create a great landing page" class="wp-image-2310" srcset="https://cms.ikas.com/wp-content/uploads/2022/03/Landing-Page-1-1024x538.jpg 1024w, https://cms.ikas.com/wp-content/uploads/2022/03/Landing-Page-1-300x158.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/03/Landing-Page-1-768x403.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/03/Landing-Page-1.jpg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p>Knowing how to create a converting landing page is the cornerstone of digital marketing, and it is a skill every digital marketer should know.</p>



<p>If a customer clicks on digital ads, they will be taken to a landing page. Even your links in other media can lead to specifically designed landings.</p>



<p>If that page is well made, then more people will be inclined to convert. But if it is not optimized correctly, your conversion rate might suffer.</p>



<p>So how can you make great landings to convert more visitors? Well, if that is the question on your mind, then keep reading as we explain it for you!</p>



<h2 id="h-highlights">Highlights</h2>



<ul><li>A landing page is a a webpage specifically designed to convert customers.</li><li>All the essential information required to convert should be on the hero.</li><li>The five-second test can help you understand what is missing.</li><li>A landing page should only have a single goal.</li><li>Including social proof in your landings is a great way to increase conversion.</li><li>More landing pages leads to a higher conversion rate.</li><li>You can A/B test the each component of your landings to find what works.</li><li>A faster page leads to a higher conversion rate.</li></ul>



<h2 id="h-what-is-a-landing-page">What Is A Landing Page?</h2>



<p>A landing page or a landing is a webpage designed specifically for marketing or advertising campaigns. It is simply where a visitor lands when they click on your links or ads. Landing pages can be your homepage or they can be standalone webpages created for specific marketing campaigns.</p>



<p>The main purpose of a landing page is to convert customers. And they are generally promoted through digital advertisements.&nbsp;</p>



<p>If your homepage also serves this purpose, then it can be promoted through digital advertisements to be your landing. Still, using standalone pages is generally a better practice.&nbsp;</p>



<p>Your homepages will need to have navigational links and buttons to the other parts of your website. These can create distractions for your visitors and could reduce your conversion rate.</p>



<p>On the other hand, landings don’t have to include anything extra than the essentials needed for conversion. For this reason, they can focus only on converting your customers and prevent them from getting distracted by your other website content.</p>



<h2 id="h-how-to-create-a-great-landing-page">How To Create A Great Landing Page?</h2>



<h3 id="h-1-include-all-the-essentials-on-the-hero">1. Include all the essentials on the hero.</h3>



<p>The hero is the first thing a visitor sees when they click on your landing page. It is the top part of your landing page, just below the header(if you have one).&nbsp;</p>



<p>Most customers will decide if the offer interests them or not after seeing the hero. If it is well-made, then the customer will either convert or scroll down to get more information.</p>



<figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="538" src="https://cms.ikas.com/wp-content/uploads/2022/03/Landing-Page-1-kopyasi-1024x538.jpg" alt="great landing page" class="wp-image-2317" srcset="https://cms.ikas.com/wp-content/uploads/2022/03/Landing-Page-1-kopyasi-1024x538.jpg 1024w, https://cms.ikas.com/wp-content/uploads/2022/03/Landing-Page-1-kopyasi-300x158.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/03/Landing-Page-1-kopyasi-768x403.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/03/Landing-Page-1-kopyasi.jpg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p>A successful hero should contain the following components:</p>



<ul><li>A headline designed to capture the attention.</li><li>A short description to communicate the value of the offer.</li><li>Visual elements to conceptualize the offer.</li><li>A call to action button or a form field to capture the lead.</li></ul>



<h3 id="h-2-use-the-five-second-test">2. Use the five-second test.</h3>



<p>The five-second test is a great way to measure the effectiveness of your landing page. It is one of the simplest tests you can use to find potential problems.</p>



<p>You can do this test with your friends or coworkers, but it will be much more effective if you do it with people who are unfamiliar with your business.</p>



<figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="538" src="https://cms.ikas.com/wp-content/uploads/2022/03/Landing-Page-1-kopyasi-2-1024x538.jpg" alt="great landing page - five-second test" class="wp-image-2322" srcset="https://cms.ikas.com/wp-content/uploads/2022/03/Landing-Page-1-kopyasi-2-1024x538.jpg 1024w, https://cms.ikas.com/wp-content/uploads/2022/03/Landing-Page-1-kopyasi-2-300x158.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/03/Landing-Page-1-kopyasi-2-768x403.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/03/Landing-Page-1-kopyasi-2.jpg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p>Here is how to do the five-second test:</p>



<ul><li>Show the participants your landing page for five seconds.&nbsp;</li><li>After five seconds, immediately close your the page.</li><li>Ask the participants what the page was about, and see if they have the right idea.</li><li>Write down their answers and compare them with what your offer is actually about.</li></ul>



<p>Yep, that’s all!</p>



<p>Most visitors will leave a landing page if they cannot understand its relevance in five seconds. If your participants got what your landing page is all about during the test, then that means you have an effective landing page. But if they didn’t, your landing page might need some tweaking.</p>



<h3 id="h-3-focus-on-a-single-goal">3. Focus on a single goal.</h3>



<p>The main objective of a landing page is to drive a single conversion goal. So, your entire page should be optimized for that single goal to prevent visitors from getting distracted.</p>



<p>Landing pages with more than one offer generate <a href="https://blog.wishpond.com/post/86603979581/11-stats-why-your-landing-page-doesnt-convert" rel="nofollow">266% fewer leads</a> than pages with a single offer. And any additional form or call to action reduces the conversion rate by distracting the visitors.</p>



<p>So when creating landings for your visitors, try to make each landing about a single offer. Avoid cramming too many fields and distractions into the page.</p>



<h3 id="h-4-include-testimonials">4. Include testimonials</h3>



<p>Including social proof is a powerful strategy in marketing, and landing pages are not different. Many top landing pages include social proof. To be more precise, <a href="https://niftymarketing.com/wp-content/uploads/2018/05/nifty_landingpage_infographic_redesign_final-2.jpg" rel="nofollow">36% of top-performing landing pages</a> feature customer testimonials, while 11% of them feature a review section.&nbsp;</p>



<figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="538" src="https://cms.ikas.com/wp-content/uploads/2022/03/Landing-Page-1-kopyasi-3-1024x538.jpg" alt="testimonials, landing page" class="wp-image-2325" srcset="https://cms.ikas.com/wp-content/uploads/2022/03/Landing-Page-1-kopyasi-3-1024x538.jpg 1024w, https://cms.ikas.com/wp-content/uploads/2022/03/Landing-Page-1-kopyasi-3-300x158.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/03/Landing-Page-1-kopyasi-3-768x403.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/03/Landing-Page-1-kopyasi-3.jpg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p>The reason for this is simple: humans are social animals, and the recommendations of others matter to us.&nbsp;</p>



<p>If you are going to buy a new laptop, you would want to make sure it functions properly. The best way to ensure it is to ask someone who has used the same model before and learn their experiences with the product.</p>



<p>Testimonials provide the same effect. They allow visitors to learn the experiences of others who have used the same product or service before. If the messages are positive, then they will be more likely to convert.</p>



<h3 id="h-5-create-more-landing-pages">5. Create more landing pages</h3>



<p>According to <a href="https://blog.hubspot.com/blog/tabid/6307/bid/33756/why-you-yes-you-need-to-create-more-landing-pages.aspx" rel="nofollow">Hubspot’s study</a>, having more landings can increase generated leads by up to 55%. This is a whooping boost for any company that wishes to generate leads!</p>



<p>The statistic is very clear, the more tailored landings you have for each specific offer, the more leads you can generate!</p>



<p>To make landing pages faster and easier, you can invest in a landing page builder tool.</p>



<h3 id="h-6-a-b-test-until-you-get-it-right">6. A/B test until you get it right.</h3>



<p>A/B testing allows you to test each component of your landings and see if making any changes would be beneficial.</p>



<p>What happens during an A/B testing process is simple. You run identical ads for each variation of the landing page to see which one converts better.</p>



<p>Because everything about the ads is identical, the only difference would be the variation on the landing pages.</p>



<p>This way, you can constantly test and improve your landing pages to get the one with the most potential.</p>



<h3 id="h-7-increase-your-page-load-speed">7. Increase your page load speed.</h3>



<p>Faster websites lead to better customer experience, but with landing pages, the importance of speed becomes even more clear.</p>



<p>The top landings have a load time of 0-2 seconds, and the first five seconds of your page load speed has the highest impact. <a href="https://www.portent.com/blog/analytics/research-site-speed-hurting-everyones-revenue.htm#:~:text=Website%20conversion%20rates%20drop%20by,(between%20seconds%200%2D9)" rel="nofollow">Website conversion rates drop by an average of 4.42%</a> for each additional load time up to five seconds.&nbsp;</p>



<p>Having faster load speeds also improves your SEO, and increases your search ranking.</p>



<p>Basically, a faster website will not only make your pages convert more visitors but will also increase your organic traffic as a result of having better search engine rankings.</p>



<p>So, always test your landing to see if it is loading fast enough. And if not, consider investing in <a href="https://ikas.com/">a fast infrastructure for your website</a>. With that, you can both increase your sales and take your digital marketing journey to the next level thanks to better SEO and conversion rates.</p>


7 Tips To Create A Converting Landing Page


<figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="538" src="https://cms.ikas.com/wp-content/uploads/2022/03/Headless-commerce-1-1024x538.jpg" alt="headless commerce" class="wp-image-2182" srcset="https://cms.ikas.com/wp-content/uploads/2022/03/Headless-commerce-1-1024x538.jpg 1024w, https://cms.ikas.com/wp-content/uploads/2022/03/Headless-commerce-1-300x158.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/03/Headless-commerce-1-768x403.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/03/Headless-commerce-1.jpg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p>Everything from how businesses sell their products to how customers engage with those brands changed in the last few years.&nbsp;And headless commerce is here to change it even more.</p>



<p>The COVID-19 pandemic pushed everyone to take their business online. As most people were unable, or unwilling to leave their homes, they had to rely on e-commerce in order to access the products or services they needed. As a result, increased traffic pushed e-commerce stores and tech companies to innovate.&nbsp;</p>



<p>One of the newest concepts that have gained popularity during the pandemic is headless commerce. Headless software was a concept that existed before the pandemic. And headless content management systems (CSM) were already in use.&nbsp;</p>



<p>Now, in order to keep up with the new surge of online shoppers, headless software technology started to merge with e-commerce. Resulting in the creation of headless commerce.</p>



<p>This article will explain the meaning, basic functions, and benefits of headless technology in e-commerce.&nbsp;</p>



<h2 id="h-highlights">Highlights</h2>



<ul><li>Headless is a software architecture where the frontend and backend components are separated.</li><li>Headless architecture allows agile development.</li><li>Headless commerce platforms offer faster storefronts.</li><li>You can create personalized storefronts with headless commerce.</li></ul>



<h2 id="h-1-what-is-headless-commerce">1. What Is Headless Commerce?</h2>



<p>Headless is a term used in software architecture to define a program or application where the frontend and backend are separated from each other.&nbsp;</p>



<p>With this in mind, we can define headless commerce as an e-commerce platform, software, or application where the frontend of the software and backend of the software is independent of each other.&nbsp;</p>



<figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="538" src="https://cms.ikas.com/wp-content/uploads/2022/03/Headless-commerce-2-kopyasi-1024x538.jpg" alt="headless commerce" class="wp-image-2188" srcset="https://cms.ikas.com/wp-content/uploads/2022/03/Headless-commerce-2-kopyasi-1024x538.jpg 1024w, https://cms.ikas.com/wp-content/uploads/2022/03/Headless-commerce-2-kopyasi-300x158.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/03/Headless-commerce-2-kopyasi-768x403.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/03/Headless-commerce-2-kopyasi.jpg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p>To make it even simpler to understand, you can view software as a stack of components. The part at the top is the user interface, this part is called the frontend. The rest of the stack hosts the elements that make the software work, such as data models, operating syntax, and business logic. This part is called the backend.</p>



<p>So in headless commerce, you have a backend, and you can change or build the frontend (head) in any way you want for the buyers to interact with. This way you can create custom experiences, and develop a custom frontend for the already existing backend.</p>



<h2 id="h-2-what-are-the-benefits-of-headless-commerce">2. What Are The Benefits Of Headless Commerce?</h2>



<p>Headless commerce platforms can provide your e-commerce company with many benefits regardless of size.&nbsp;</p>



<p>For larger businesses, the ability to de-couple the front and backends of a software application allows both teams to work independently. This way designers and frontend engineers can change the user experience or the theme of the website without requiring help from backend developers.&nbsp;</p>



<p>For smaller businesses, the benefits mainly lay in using a headless commerce platform. These e-commerce platforms are usually easier to manage. This, in turn, allows small business owners to create an e-commerce store and customize it however they want. </p>



<p>We have listed some benefits below:</p>



<p><strong>Easier to adopt: </strong>Separating the backend from the frontend allows your employees, or you to make changes to the UX/UI without requiring any changes in the backend. With the use of a headless commerce platform, your teams can work independently.</p>



<p><strong>Much faster to update: </strong>Traditional e-commerce websites built with monolithic structures usually take minutes, or even hours to reflect all the changes made to the frontend. In websites built with headless platforms, these changes can be reflected almost instantly. Allowing your customers to access new content without waiting.</p>



<p><strong>Takes less time: </strong>Headless commerce allows the frontend to be changed and updated in a very fast manner. So developers need to spend less time on user interface changes.</p>



<h2 id="h-3-why-should-you-care-about-headless-commerce">3. Why Should You Care About Headless Commerce?</h2>



<p>Years ago, most people accessed e-commerce websites through their desktop computers. The usage of mobile devices was still rare. E-commerce platforms built their software in a monolithic fashion, where the frontend and the backend of the platform were heavily bundled together. Design options were limited, and user expectations were low.</p>



<figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="538" src="https://cms.ikas.com/wp-content/uploads/2022/03/Headless-commerce-1-1-1024x538.jpg" alt="headless commerce" class="wp-image-2185" srcset="https://cms.ikas.com/wp-content/uploads/2022/03/Headless-commerce-1-1-1024x538.jpg 1024w, https://cms.ikas.com/wp-content/uploads/2022/03/Headless-commerce-1-1-300x158.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/03/Headless-commerce-1-1-768x403.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/03/Headless-commerce-1-1.jpg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p>Now, most users access e-commerce stores with their mobile devices. So e-commerce platforms must allow customers to shop from any device they want, in a seamless fashion. Expectations regarding design and speed are also sky-high. E-Commerce businesses need to have a flawless user experience, with great design, which works on all the devices a customer might use.&nbsp;</p>



<p>Headless commerce platforms are an answer to these needs. And in the future, we will see major e-commerce stores switching to a headless commerce model.</p>



<p>If you are a small business owner who wants to try headless commerce to grow their business, then you should <a href="https://ikas.com/">check out ikas</a>, the new generation e-commerce platform.</p>


What Is Headless Commerce?


<p>The online payment process can be deciding factor as to whether or not your visitors will become paying customers. Having a smooth and effective online payment process can bring a lot to the table, and having a clunky and distracting one can run people away. But how can you create an efficient online payment process, or perfect what you already have? Well, we have come up with seven core factors you need to consider.</p>



<ol><li>Accept many different forms of payment</li><li>Don’t require membership to make a purchase</li><li>Make sure your website works really smoothly</li><li>Don’t ask for more information than you need</li><li>Keep it short, keep it simple</li><li>Clear and visible CTAs</li><li>Guarantee customer security</li></ol>



<h2 id="h-1-accept-different-forms-of-payment">1. Accept Different Forms Of Payment</h2>


<div class="wp-block-image">
<figure class="aligncenter size-large"><img loading="lazy" width="1024" height="685" src="https://cms.ikas.com/wp-content/uploads/2022/03/unnamed-4-1024x685.jpg" alt="Accept different currencies for online payment" class="wp-image-1832" srcset="https://cms.ikas.com/wp-content/uploads/2022/03/unnamed-4-1024x685.jpg 1024w, https://cms.ikas.com/wp-content/uploads/2022/03/unnamed-4-300x201.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/03/unnamed-4-768x514.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/03/unnamed-4-1536x1027.jpg 1536w, https://cms.ikas.com/wp-content/uploads/2022/03/unnamed-4.jpg 1600w" sizes="(max-width: 1024px) 100vw, 1024px" /><figcaption>Accept different currencies for online payment</figcaption></figure></div>


<p>If someone wants to give you their money for your products and services, you take it. It is very simple. However, this money may not always be in the forms you are used to. Not everyone is going to give you a wad of cash or pay with their credit card. We now live in the digital age where people can pay you with many different methods and if you want to keep up, you’ll need to integrate these methods into your website.</p>



<p>People can pay you with cryptocurrencies, bank transfers, etc. This point also requires you to analyze your customer base and consider their needs and habits. For example, if you sell accessories and apparel targeted at teenagers, you might also look into adding a pay at the door option. An inclusive and diverse online payment process means more potential customers.</p>



<h2 id="h-2-don-t-require-membership-to-make-a-purchase">2. Don’t Require Membership To Make A Purchase</h2>



<p>So, a customer saw an ad for your product. They clicked on the ad which took them to your website. They look at the other photos, they check the materials, the price, and they decide they are going to buy what you’re selling. So far, so great. This is what the business is all about.</p>



<p>So, they add the product to their cart and click on checkout, and this is where things start going awry. Your website demands they open an account in order to complete the purchase. They don’t feel like filling out a form, because that’s not what they clicked on, so they leave your page.</p>


<div class="wp-block-image">
<figure class="aligncenter size-large"><img loading="lazy" width="1024" height="819" src="https://cms.ikas.com/wp-content/uploads/2022/03/mika-baumeister-PZao9UjlbMY-unsplash-1024x819.jpg" alt="" class="wp-image-1838" srcset="https://cms.ikas.com/wp-content/uploads/2022/03/mika-baumeister-PZao9UjlbMY-unsplash-1024x819.jpg 1024w, https://cms.ikas.com/wp-content/uploads/2022/03/mika-baumeister-PZao9UjlbMY-unsplash-300x240.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/03/mika-baumeister-PZao9UjlbMY-unsplash-768x614.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/03/mika-baumeister-PZao9UjlbMY-unsplash-1536x1229.jpg 1536w, https://cms.ikas.com/wp-content/uploads/2022/03/mika-baumeister-PZao9UjlbMY-unsplash-2048x1638.jpg 2048w" sizes="(max-width: 1024px) 100vw, 1024px" /><figcaption>Keep the online payment process short and simple</figcaption></figure></div>


<p>I think you understand what I’m trying to say. If you make accounts mandatory for making a purchase, you might be losing customers and nobody wants that. People don’t want to spend 5-10 minutes to get a membership unless they have nothing better to do, and they usually have better things to do. Keeping this process short and to the point is going to help you greatly.</p>



<h2 id="h-3-make-sure-your-website-works-really-smoothly">3. Make Sure Your Website Works Really Smoothly</h2>



<p>Let’s say they want to fill in a form and get an account. Then you have to make this part run smoothly. There are several things that can go wrong here that will frustrate the customer to the point of leaving.</p>


<div class="wp-block-image">
<figure class="aligncenter size-large"><img loading="lazy" width="1024" height="682" src="https://cms.ikas.com/wp-content/uploads/2022/03/unnamed-2-1024x682.jpg" alt="An efficient and smooth payment system is a must" class="wp-image-1826" srcset="https://cms.ikas.com/wp-content/uploads/2022/03/unnamed-2-1024x682.jpg 1024w, https://cms.ikas.com/wp-content/uploads/2022/03/unnamed-2-300x200.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/03/unnamed-2-768x511.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/03/unnamed-2-1536x1022.jpg 1536w, https://cms.ikas.com/wp-content/uploads/2022/03/unnamed-2.jpg 1600w" sizes="(max-width: 1024px) 100vw, 1024px" /><figcaption>Your payment process should be smooth and efficient</figcaption></figure></div>


<p>They might make a simple mistake like spelling their street name wrong, forgetting to add a .com to their email address, things that are very small but can cause a lot of grief. Your website should pick up on these errors and guide your customers to fix them. You can add an error message that keeps them from saving the information and that will direct them to the right box. Another thing you can do is to not reset the entire form for a simple mistake. Making people fill out the same form over and over again is not going to help your business. Instead, create a website that is optimized for the customers’ needs, works smoothly, and looks good.</p>



<p>Looks are also a factor. When we say smooth, we also mean in appearance. Your checkout page should be an extension of your website in design. This will help people feel a lot safer when they are entering their payment information and everybody likes a good-looking website.</p>



<h2 id="h-4-don-t-ask-for-more-information-than-you-need">4. Don’t Ask For More Information Than You Need</h2>



<p>The long, never-ending information forms to make a payment are nobody’s best friend, neither yours nor your customers’. You should only ask for the information that is absolutely necessary. This is because your customers will likely not feel comfortable sharing things that they find unrelated to the matter at hand.</p>



<p>If you are asking for information that is not essential, people may question your motives and the things they might come up with are going to be much worse than why you are actually asking. This might make people doubt the security of your website.</p>



<p>You have to consider the details people are putting in already. They have to enter sensitive information about their payment and this is usually enough to cause some uneasiness.</p>



<p>Additionally, you have to keep this mantra in your head when you are designing your checkout page: Less is more, especially here. You don’t want to give people reasons to not complete the transaction. The online payment process should be quick and to the point.</p>


<div class="wp-block-image">
<figure class="aligncenter size-large"><img loading="lazy" width="1024" height="682" src="https://cms.ikas.com/wp-content/uploads/2022/03/unnamed-1-1024x682.jpg" alt="" class="wp-image-1823" srcset="https://cms.ikas.com/wp-content/uploads/2022/03/unnamed-1-1024x682.jpg 1024w, https://cms.ikas.com/wp-content/uploads/2022/03/unnamed-1-300x200.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/03/unnamed-1-768x512.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/03/unnamed-1-1536x1023.jpg 1536w, https://cms.ikas.com/wp-content/uploads/2022/03/unnamed-1.jpg 1600w" sizes="(max-width: 1024px) 100vw, 1024px" /><figcaption>People are sharing sensitive information when they pay, you should create a secure environment</figcaption></figure></div>


<h2 id="h-5-keep-it-short-keep-it-simple">5. Keep It Short, Keep It Simple</h2>



<p>When a customer is at the checkout, the intent to buy becomes crystal clear which can make some people greedy. You might be tempted to add advertisements or other things that can be distracting. We recommend you don’t add these things.</p>



<p>You can be cross-selling, and we get it, it is a pretty great method. But, you should avoid doing that at the very last step. The checkout page should be as plain and simple as possible. Distracting your customers from other products at this stage in the online payment process can actually work in the opposite way and stop them from making a purchase.</p>



<p>Think of it this way, your customer has added a product to their basket. Let’s say you sell bags and wallets, and they added one already and heading for the checkout. Until that point, you can recommend as many products as you wish. But, let’s say you do so at the checkout, and they are tempted. They click on it, they like it, they add it to their basket.</p>



<p>At this point there are several directions this can go: They can forget they were already about to buy something, they may remember and complete the transaction, or they want this new purse as well, but buying them both at the same time is going to be too expensive so they decide, I’ll do it at a better time. And, voila, you lost a customer. Now, of course, they might remember to come back, but they also may not. Conclusion: Keep it short, keep it simple.</p>


<div class="wp-block-image">
<figure class="aligncenter size-large"><img loading="lazy" width="819" height="1024" src="https://cms.ikas.com/wp-content/uploads/2022/03/unnamed-3-819x1024.jpg" alt="" class="wp-image-1829" srcset="https://cms.ikas.com/wp-content/uploads/2022/03/unnamed-3-819x1024.jpg 819w, https://cms.ikas.com/wp-content/uploads/2022/03/unnamed-3-240x300.jpg 240w, https://cms.ikas.com/wp-content/uploads/2022/03/unnamed-3-768x960.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/03/unnamed-3-1229x1536.jpg 1229w, https://cms.ikas.com/wp-content/uploads/2022/03/unnamed-3.jpg 1280w" sizes="(max-width: 819px) 100vw, 819px" /><figcaption>The goal in creating a seamless online payment process is to complete it quickly and safely</figcaption></figure></div>


<h2 id="h-6-clear-and-visible-ctas">6. Clear And Visible CTAs</h2>



<p>CTA’s are Call to Action buttons. These are basically the directions that will lead people where you want them to go. These become very important in the online payment process as there is nothing more embarrassing than losing customers because your CTAs were too small and obscure, which happens every day.</p>



<p>You should design these buttons to be very clear in meaning. That means to summarize the action to the best of your ability while keeping it very easy to understand. There should be absolutely no doubt in the customers’ heads as to what that button means. For example, instead of “<strong>Continue</strong>” or “<strong>Return</strong>” write “<strong>Continue Checkout</strong>” “<strong>Return to Previous Step</strong>.”</p>



<p>Visibility is also very important. The buttons should be large and placed in a way that it is impossible to miss them. We don’t mean you should cover the whole page with them but still, keep it a little bigger than you think is necessary. In general, always go for a bit more than what you think will do, because you might be surprised.</p>


<div class="wp-block-image">
<figure class="aligncenter size-large"><img loading="lazy" width="1024" height="682" src="https://cms.ikas.com/wp-content/uploads/2022/03/unnamed-1024x682.jpg" alt="Keep online payment process short and simple" class="wp-image-1835" srcset="https://cms.ikas.com/wp-content/uploads/2022/03/unnamed-1024x682.jpg 1024w, https://cms.ikas.com/wp-content/uploads/2022/03/unnamed-300x200.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/03/unnamed-768x512.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/03/unnamed-1536x1023.jpg 1536w, https://cms.ikas.com/wp-content/uploads/2022/03/unnamed.jpg 1600w" sizes="(max-width: 1024px) 100vw, 1024px" /><figcaption>Clear visible CTAs can help customers</figcaption></figure></div>


<h2 id="h-7-guarantee-customer-security">7. Guarantee Customer Security</h2>



<p>This might go without saying, but it is so imperative that we’ll say it anyway. You should always, vocally and visibly, guarantee your customers’ safety and security during the online payment process. This could even include not redirecting people to another page to pay during the online payment process. Having an integrated online payment system in place will always trump working with a third party when it comes to assuring customers’ trust.</p>



<p>An SSL certificate is pretty much a necessity at this point and you can usually obtain it from your website hosting provider. You may also comply with PCI Security Standards.</p>



<p>But what is really important is to communicate the extent of your efforts regarding security to your customers. Always include the measures you have taken on your page, and especially on each and every step on the way to the checkout. Your customers will naturally feel a lot safer if they know their information is in safe hands.</p>



<p>These 7 components can make or break your online payment process and you will definitely see results if you take them into account. We hope that this list improves your conversion rate and if you are interested in all things e-commerce, you might enjoy our <a href="https://ikas.com/blogs/1" target="_blank" rel="noreferrer noopener">blog</a>. Thank you for reading!</p>


How to Create A Seamless Online Payment Process?


<figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="538" src="https://cms.ikas.com/wp-content/uploads/2022/03/Adsiz-tasarim-3-1024x538.jpg" alt="low-cost business ideas" class="wp-image-1763" srcset="https://cms.ikas.com/wp-content/uploads/2022/03/Adsiz-tasarim-3-1024x538.jpg 1024w, https://cms.ikas.com/wp-content/uploads/2022/03/Adsiz-tasarim-3-300x158.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/03/Adsiz-tasarim-3-768x403.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/03/Adsiz-tasarim-3.jpg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p>As online and e-commerce businesses are becoming more and more popular, the opportunities for new entrepreneurs are getting more attractive. For an aspiring entrepreneur, this is the perfect time to start an online business.&nbsp;</p>



<p>Of course, starting an online business is easier said than done, as the whole process can get confusing with all the things you need to do. And you definitely need some solid business ideas to get things going.</p>



<p>To make the starting process easier, we have compiled the best 10 business ideas for new entrepreneurs.</p>



<h2 id="h-highlights">Highlights:</h2>



<ul><li>Become a virtual teacher and sell your courses online.</li><li>Start a print-on-demand business and sell your artwork.</li><li>Put your professional experience into good use, start a cover letter and resume writing service.</li><li>Start a translation service, monetize your language knowledge.</li><li>Make money with an affiliate marketing business.</li><li>Offer proofreading services.</li><li>Put your skills to use, start a graphic design business.</li><li>Make your fashion knowledge shine with a fashion consultancy business.</li><li>Become a self-published ebook author.</li><li>Sell handmade goods online.</li></ul>



<h2 id="h-10-business-ideas-you-should-definetly-consider">10 Business Ideas You Should Definetly Consider:</h2>



<p>Do you want to start your own business? Well, the good news is that we are living in one of the best times to become your own boss. </p>



<p>Starting your own business can be as easy as opening a website, or <a href="https://ikas.com/">building an e-commerce store</a>. The technology we have today allows us to follow our dreams easily.</p>



<p>So take a look at our list of low-cost business ideas below, and see which one of them is the best fit for you!</p>



<h3 id="h-1-become-a-virtual-teacher-and-start-selling-your-courses-online">1. Become a virtual teacher and start selling your courses online</h3>



<p>If you have an interesting expertise, an important, or unique know-how, or just some great insights on a popular topic, you can become a virtual teacher to share your knowledge with potential students!&nbsp;</p>



<p>With the rise of internet literacy and new communication tools, knowledge has become a commodity that can be easily accessed and shared by anyone with an internet connection.&nbsp;And becoming a virtual teacher can be one of the best business ideas for you!</p>



<figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="538" src="https://cms.ikas.com/wp-content/uploads/2022/03/business-ideas-2-1024x538.jpg" alt="business ideas - virtual teacher" class="wp-image-1771" srcset="https://cms.ikas.com/wp-content/uploads/2022/03/business-ideas-2-1024x538.jpg 1024w, https://cms.ikas.com/wp-content/uploads/2022/03/business-ideas-2-300x158.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/03/business-ideas-2-768x403.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/03/business-ideas-2.jpg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p>As more people turn to the internet for knowledge instead of more traditional methods, the demand for online knowledge providers rises as well. Those with the correct knowledge and mindset can easily turn this opportunity into a successful online teaching business.</p>



<p>All you need to do in order to start an online teaching business is knowledge on a topic of interest, a good course plan, and a reliable platform to publish your courses, or an online presence to find students.</p>



<p>You can teach your courses in many different formats. You can create a YouTube channel and post informative videos, you can write an ebook and publish it on Amazon, or you can teach your students via online meetings.&nbsp;</p>



<h3 id="h-2-start-a-print-on-demand-business">2. Start a print-on-demand business</h3>



<p>Do you like fashion? Do you have any designing experience, some knowledge about design tools, or just a creative mindset? Then why not create your own fashion brand? Believe us, creating your own designs, printing them on different items such as t-shirts, hoodies, floor mats or coffee cups and selling them are far easier than you think!</p>



<p>Instead of holding an inventory of already made and printed products, a print-on-demand business does what it says on the name, it prints the desired design onto the desired item and ships it to the customer right away!&nbsp;</p>



<figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="538" src="https://cms.ikas.com/wp-content/uploads/2022/03/business-ideas-3-1024x538.jpg" alt="low-cost business ideas - print on demand" class="wp-image-1774" srcset="https://cms.ikas.com/wp-content/uploads/2022/03/business-ideas-3-1024x538.jpg 1024w, https://cms.ikas.com/wp-content/uploads/2022/03/business-ideas-3-300x158.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/03/business-ideas-3-768x403.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/03/business-ideas-3.jpg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p>The best part of a print-on-demand business is that you don’t actually need to hold inventory or print your own items. The only thing you need to do is to upload your design and handle the outside marketing.&nbsp;It is definitely one of the best business ideas if you are interested in marketing.</p>



<h3 id="h-3-start-a-resume-and-cover-letter-writing-service">3. Start a resume and cover letter writing service</h3>



<p>There are a lot of business ideas available for those who know how to write well.</p>



<p>Do you have some practical knowledge of writing resumes or cover letters? Maybe during your previous job searches, you learned how to write the perfect resume that appeals to the dreaded human resources specialists. Or maybe you have a great ability when it comes to writing a cover letter. In either case, you can easily start your online resume and cover letter writing business without much hassle.&nbsp;</p>



<p>All you need is a reliable platform to offer your services, some social media platforms to handle the marketing, and some sample work to show your services.</p>



<p>When it comes to choosing a platform there are a lot of options. Any freelancing platform such as <strong><a href="https://www.fiverr.com/" rel="nofollow">Fiverr </a></strong>or <strong><a href="https://www.upwork.com/" rel="nofollow">Upwork</a></strong> can provide you with a good place to start. You can also use social media platforms to publish your example work to get some free marketing.</p>



<h3 id="h-4-start-a-translation-service">4. Start a translation service&nbsp;</h3>



<p>Are you bilingual? Or do you trust your abilities in one or more foreign languages? Do you also trust in your ability to write? Then you can start a translation business and provide your services online!</p>



<p>As a new translation service provider, there are a lot of platforms that you can use. You can advertise your services in a network that only focuses on language services, such as <strong><a href="https://www.proz.com/" rel="nofollow">Proz.com</a></strong> or <strong><a href="https://www.translatorscafe.com/cafe/" rel="nofollow">Translators Cafe.</a></strong></p>



<p>You can also use other, more general freelancing platforms like those we mentioned above.</p>



<p>If you are bilingual, this is one of the business ideas you should definitely consider!</p>



<h3 id="h-5-start-your-own-affiliate-marketing-business">&nbsp;5. Start your own affiliate marketing business</h3>



<p>Affiliate marketing is the act of marketing products and services of different companies, and getting paid a commission depending on the sales or leads you generate.&nbsp;</p>



<p>Affiliate marketing is an easy-to-start business, but it requires a lot of dedication and effort to truly take off. Technically, anyone can start an affiliate marketing business in a very short time. All it takes is to join an affiliate marketing program organized by different companies<strong>,</strong> and a method of marketing to share their products and services.&nbsp;</p>



<figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="538" src="https://cms.ikas.com/wp-content/uploads/2022/03/business-ideas-3-1-1024x538.jpg" alt="low-cost business ideas - affiliate marketing" class="wp-image-1777" srcset="https://cms.ikas.com/wp-content/uploads/2022/03/business-ideas-3-1-1024x538.jpg 1024w, https://cms.ikas.com/wp-content/uploads/2022/03/business-ideas-3-1-300x158.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/03/business-ideas-3-1-768x403.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/03/business-ideas-3-1.jpg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p>But in reality, to be able to make significant returns with affiliate marketing, you need a well-thought-out marketing plan for different products and services.&nbsp;</p>



<p>The best way to be successful with affiliate marketing is to focus on the platform which you use to market services. It can be Instagram or any social media account, an online blog, or any other website. The important thing is attracting quality traffic to your platform. And to do so, you need to make sure that you are providing quality content for your followers.&nbsp;</p>



<p>This is again, one of the best business ideas for those interested in marketing.</p>



<h3 id="h-6-start-your-own-proofreading-business">6. Start your own proofreading business</h3>



<p>Do you have an eye for detail? Can you easily notice wrong writing patterns or unnatural word choices? Did you already find several mistakes I (definitely knowingly) made in this article? Then starting your own proofreading business might be the right choice for you!</p>



<p>Even the most adept writers and content producers might require an extra pair of eyes to assess the quality of their work or to provide helpful tips. And in a world where around 7 million blog posts are being published each day, proofreading is a very sought-after service.&nbsp;</p>



<p>If you have an eye for detail, this is one of the business ideas you should consider.</p>



<p>Proofreading is not only needed for blog posts and e-books, the translation industry also uses the services of proofreaders to make sure translated texts hold the required quality in the target language.</p>



<p>To start a proofreading service you can use different platforms. Anything from previously mentioned freelancing platforms to language service networks can be good places to start.&nbsp;</p>



<figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="538" src="https://cms.ikas.com/wp-content/uploads/2022/03/business-ideas-4-1024x538.jpg" alt="low-cost business ideas - proofreading" class="wp-image-1783" srcset="https://cms.ikas.com/wp-content/uploads/2022/03/business-ideas-4-1024x538.jpg 1024w, https://cms.ikas.com/wp-content/uploads/2022/03/business-ideas-4-300x158.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/03/business-ideas-4-768x403.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/03/business-ideas-4.jpg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<h3 id="h-7-start-your-own-graphic-design-business">7. Start your own graphic design business</h3>



<p>Here is one of our business ideas for creative people.</p>



<p>Nearly all businesses on the internet require some type of graphic design service to improve their content, landing page, or social media presence. For this reason, the services of a good graphic designer are indispensable.</p>



<p>If you have any previous experience regarding graphic design, and some sample work you can share with potential clients, you can easily start your own graphic design business and start providing services to all kinds of clients.</p>



<p>You can share your sample work on social media channels to generate leads, and you can use freelancing platforms to find potential clients or to offer your services.&nbsp;</p>



<p>Having great design skills can lead to great business ideas.</p>



<p>Even without previous experience, if you believe in your creative abilities you can look up some graphic design classes and start learning this lucrative trade. As the content on the internet collectively grows, so will the demand for the services of a skilled graphic designer.&nbsp;</p>



<h3 id="h-8-start-a-fashion-consulting-business">8. Start a fashion consulting business</h3>



<p>Here is another entry on our business ideas list for creative people.</p>



<p>Those who want to be more mindful of their fashion choices, but do not have much experience regarding fashion employ the services of a fashion consultant to improve their style.&nbsp;</p>



<figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="538" src="https://cms.ikas.com/wp-content/uploads/2022/03/business-ideas-3-2-1024x538.jpg" alt="low-cost business ideas, fashion consulting" class="wp-image-1780" srcset="https://cms.ikas.com/wp-content/uploads/2022/03/business-ideas-3-2-1024x538.jpg 1024w, https://cms.ikas.com/wp-content/uploads/2022/03/business-ideas-3-2-300x158.jpg 300w, https://cms.ikas.com/wp-content/uploads/2022/03/business-ideas-3-2-768x403.jpg 768w, https://cms.ikas.com/wp-content/uploads/2022/03/business-ideas-3-2.jpg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p>As a fashion consultant, you can give tips regarding clothing choices, what type of clothing items and accessories should a person wear depending on the situation, and help your clients with their fashion purchases.</p>



<p>A fashion consulting business could be a physical location, but it can also be online. As you can easily connect with your clients through conference calls, texting apps, and social media channels.</p>



<p>If you like fashion, this is one of the business ideas you should definitely consider!</p>



<h3 id="h-9-become-a-self-published-ebook-author">9. Become a self-published ebook author&nbsp;</h3>



<p>Do you like writing? Do you have a killer idea for a book, but find yourself puzzled regarding methods of publication? Have you always wanted to publish your book? Then writing ebooks can be the perfect choice for you!</p>



<p>The days where you need the approval of an editor and a publishing company to release your books are over! There are many services out there that allow you to publish your written ebooks.</p>



<p>If you find the idea of writing a book exciting, you can easily start publishing your work now. All you need is a publishing platform, some good artwork for your cover, and a good subject.</p>



<p>This is definitely one of the best business ideas for creative writers.</p>



<h3 id="h-10-sell-handmade-goods-online">10. Sell handmade goods online</h3>



<p>Of course, a list of business ideas would not be complete without mentioning selling handmade goods online.</p>



<p>If you have are interested in arts and crafts, then this could be one of the best business ideas for you. </p>



<p>The handmade goods you will be selling can be anything, as long as you are comfortable making it, and you have a target audience that could be interested in it. </p>



<p>Here are some examples:</p>



<ul><li>Craft handmade jewellery.</li><li>Buy generic clothing items, and customize them by hand.</li><li>Create artwork to sell online.</li><li>Paint miniatures.</li><li>Design and craft decorative items.</li><li>Sell baked items.</li></ul>



<p>These are only some of the possible business ideas for selling handmade goods. When it comes to creative products the sky is the limit. </p>



<p>After you decide what you are going to sell, you can easily <a href="https://ikas.com/">create your e-commerce store with ikas</a>.</p>


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