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ROAS Calculator

This ROAS calculator displays the necessary CPA (cost per acquisition) and AOV (average order value) to stay above your target ROAS. Blue areas exceed your target, while red areas are below it.
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€
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CPA
7.50
9.00
10.50
12.00
13.50
15.00
16.50
18.00
19.50
21.00
22.50
9.66
8.78
7.99
7.26
6.60
6.00
5.40
4.86
4.37
3.94
3.54
8.05
7.32
6.66
6.05
5.50
5.00
4.50
4.05
3.65
3.28
2.95
6.90
6.27
5.70
5.19
4.71
4.29
3.86
3.47
3.12
2.81
2.53
6.04
5.49
4.99
4.54
4.13
3.75
3.38
3.04
2.73
2.46
2.21
5.37
4.88
4.44
4.03
3.67
3.33
3.00
2.70
2.43
2.19
1.97
4.83
4.39
3.99
3.63
3.30
3.00
2.70
2.43
2.19
1.97
1.77
4.39
3.99
3.63
3.30
3.00
2.73
2.45
2.21
1.99
1.79
1.61
4.03
3.66
3.33
3.03
2.75
2.50
2.25
2.03
1.82
1.64
1.48
3.72
3.38
3.07
2.79
2.54
2.31
2.08
1.87
1.68
1.51
1.36
3.45
3.14
2.85
2.59
2.36
2.14
1.93
1.74
1.56
1.41
1.27
3.22
2.93
2.66
2.42
2.20
2.00
1.80
1.62
1.46
1.31
1.18
72.47
65.88
59.90
54.45
49.50
45.00
40.50
36.45
32.80
29.52
26.57
AOV

FAQ about ROAS Calculator

What is ROAS?

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ROAS stands for Return on Ad Spend. It measures the revenue earned for every dollar spent on advertising. It's a metric used to evaluate the effectiveness of ad campaigns.

How Do You Calculate ROAS?

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To calculate ROAS, divide the revenue generated from ads by the cost of those ads. The formula is: ROAS = Revenue from Ads / Cost of Ads.

How Can ROAS Improve Ad Campaigns?

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By tracking ROAS, you can identify which ads are profitable. This helps you focus your budget on effective ads and adjust or stop less successful ones.

What's The Difference Between ROAS and ROI?

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ROAS focuses solely on revenue generated from ads relative to the cost of those ads. ROI (Return on Investment) considers the overall profitability of an investment, including all costs, not just ad spend.

How Does ROAS Affect Budget Decisions?

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A high ROAS suggests your ads are effective, indicating you could allocate more budget to these ads. A low ROAS means you might reduce ad spend or reassess your strategy.

Can ROAS Vary by Industry?

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Yes, different industries have different benchmarks for a "good" ROAS due to varying profit margins, customer lifetime values, and competition levels.

How Do You Track and Analyze ROAS Over Time?

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Regularly monitor your ad spend and revenue. Use analytics tools to track trends and patterns in your ROAS, helping to inform future ad strategies.