When choosing a business name, avoid common mistakes like being too generic, which can make your brand forgettable, or overcomplicating the name, making it hard to spell, pronounce, or remember. Ensure you check for existing trademarks to avoid legal issues and avoid choosing a name that limits future growth by being too specific to a product or location. Don’t copy competitors, as it can cause confusion and weaken your brand identity. Also, be mindful of cultural sensitivities to ensure the name resonates across different markets, and always check domain availability to secure a solid online presence.