Last Update: 11.03.2024

What is Video Marketing? (A Beginner’s Guide)


Sena Özkurt

Content Marketing Specialist

Last Update: 11.03.2024

9 min

Video marketing has always been a crucial aspect of a strong brand strategy. But now, video has become prominent on every social media platform and marketing channel.

We already know how important video content is for platforms such as YouTube and TikTok. But even Adam Mosseri, the head of Instagram, said that the platform is now focusing more on video content.

Simply put, if you aren’t focusing on video marketing, your brand strategy will mostly suffer.

This article aims to elaborate on what video marketing is, its significance, the various types, and some significant statistics related to video marketing.

So, if you are interested, keep on reading!

What Is Video Marketing?

What Is Video Marketing?

Video marketing is the process of creating videos in order to promote your products to your target audience. 

These videos serve to advertise your business, generate more sales, enhance brand recognition, or engage your audience in some way. Still, the implementation of video marketing may be more intricate in practice.

Video marketing, like many of your marketing initiatives, is data-driven, so you’ll want to keep track of various statistics and user engagement.

You may leverage video content to advertise your business via social media platforms such as YouTube, TikTok, Instagram, and other traditional marketing channels like television.

Simply put, there are a lot of places where you can use your video content to improve your brand awareness.

Related Article: What is Social Media Marketing?

Video Marketing Statistics

As marketers, we believe that the best decisions are always made depending on statistical data. So if you are considering adding video marketing to your business venture, the best way to make that decision would be to analyze the current situation of the industry.

To help you get a more accurate overview of the video marketing industry, we have prepared the following list of statistics:

  • Nearly 78% of people watch videos online every week, while 55% watch videos online every single day. 
  • Surveys show that around 54% of shoppers desire to see more video content from businesses and brands they follow. 
  • According to WordStream, brands that use video marketing grow their revenue 49% faster than those that don’t.
  • Including video content on your landing page can increase your conversion rates by up to 80%.
  • Internet users generally spend 88% more time on websites that contain videos. 
  • In the last five years, the online video consumption rate has increased across all age groups, but the most significant increase is seen in the above 46 years old age group.

What Are The Types Of Video Marketing?

What Are The Types Of Video Marketing?

Regardless of your business type, you can produce various types of videos to promote your brand. From amusing commercials to instructional product tutorials, the possibilities are endless. 

Although some video content types are more effective than others, prioritizing the ones that will yield the most benefits can increase your chances of success.

Here are some types of video content you should consider adding to your marketing strategy:

Educational Videos

To produce effective video content, it’s crucial to prioritize delivering value to your audience. One of the most effective ways to achieve this is by creating educational videos that teach something new. 

These types of videos can help satisfy viewers’ curiosity and provide them with the information they have been searching for. Additionally, educational videos can position your brand as an industry expert, enhancing your credibility and authority.

Product Demo Videos

Product demo videos allow customers to witness how your products or services function, providing them with a glimpse of the experience. These videos can present the product externally or delve into its features, and they may also provide educational value to the viewers. 

Moreover, demo videos can create an aesthetic experience for customers when marketing physical products. A prime example of this approach is car commercials that showcase the product’s features while creating an emotional appeal to viewers.

Event Videos

If your business is hosting an event like a seminar, fundraiser, or conference, then you can record some footage during them and prepare event videos!

Event videos go hand in hand with event marketing and can help you both engage with your customers and increase the demand for your future events.

Event videos can take many shapes and forms. They can be long-form videos that cover the entire event, or they can be short videos with only the most exciting highlights. 

Customer Testimonials

Social proof is exceedingly important for your business, and video testimonials can be a great way of adding some social proof to your brand.

Humans are social creatures, and they look for the experiences of others to help them make their decisions. For example, when a shopper is considering purchasing your product, they will want to see how your product affects other people.

That is where testimonials come in. By creating video content where your existing customers tell how your product affected them positively, you can make your prospective customers feel more secure about purchasing from you. 

Company Culture Videos

Company culture videos showcase the unique personality of your brand and communicate its uniqueness to your target audience.

You should make videos with your mission and values in mind for this form of video marketing. These videos build confidence between your company and the general public, particularly if you emphasize your commitment to your goal and values. 

Videos about the company’s culture are also useful for attracting new employees. People will want to apply if your organization appears to be a fantastic place to work.

What Are The Benefits Of Video Marketing? 3 Reasons Why You Should Start Video Marketing in 2024

What Are The Benefits Of Video Marketing? 3 Reasons Why You Should Start Video Marketing in 2023

1- Using videos can increase the average duration that users spend on your website.

A moderate user spends around 85% more time on pages with video content than any other kind of content, which means that creating videos for your possible visitors would make them spend more time on your web pages.

Video marketing has numerous advantages. Many internet visitors find videos more engaging than texts. Furthermore, video illustrations are more compelling at allowing individuals to maintain information.

Videos are more enjoyable and charming than texts and keep the attention of individuals by combining auditory and visual senses.

Videos are a crucial part of digital marketing campaigns by being compelling and providing information while convincing people or helping them retain information.

2- Video marketing is a fantastic way to improve your conversation rate!

Videos will help you provide a better opinion for your potential customers regarding your product or services. It will help you to create brand awareness and trust, which will help you increase conversations. Data shows that providing videos for your pages leads to an outstanding 140% growth in purchases for your business.

Having video content on your landing page and keeping up with the trends is essential. We have seen that video tutorials or product reviews are an excellent way for your customers to learn about your products or services. Of course, engagingly and entertainingly as possible. Following these steps will boost your conversations more than you would foresee.

Related Article: What is Growth Hacking?

3- Videos are shared a lot!

Videos on social media are shared more compared to images and/or text combined. People enjoy watching videos because they provide valuable information quickly and easily. Therefore, it’s important to create concise, straightforward, and informative videos to maximize engagement. In digital marketing, using high-quality video content is crucial for achieving success.

In most e-commerce and website platforms, having videos and high-quality images will slow your website. It causes many difficulties and delays. You need to invest extra money in integrations and software for speed. If you desire your own lightning-fast storefronts and boost your sales with conversation-focused optimization without paying additional costs: you can start your free trial today and begin selling with the world’s fastest e-commerce platform.

How Is Video Marketing Done?

How Is Video Marketing Done?

The importance of video marketing is very evident. But how can you make a marketing campaign that will succeed?

Here is a three-step plan guide that will help you achieve your marketing goals.

1- Make sure to know your needs

Are you working with a marketing team, or are you operating as a sole entrepreneur? If you have a marketing team, you should begin considering the necessary budget to cover equipment, software, and employee salaries. 

On the other hand, if you don’t have a marketing team, you can start recording videos using your phone or a basic camera and then work with online freelancers to edit your videos.

2- Find the story that you want to tell

To create an effective marketing video campaign, you must have a compelling story to tell. Clearly define your expectations and take action accordingly to meet them. It’s important to be engaging and avoid overwhelming your target audience. 

While you may have some fantastic ideas, it’s essential to test your engagement campaigns and seek feedback from others to determine whether your ideas are interesting or not. This approach ensures that your marketing efforts are successful and resonate with your intended audience.

3- Make sure to use data and create engagements 

It’s crucial to keep your video content short and engaging to avoid boring your audience. With people consuming video content regularly, lengthy videos are less likely to be watched in their entirety. Once your campaign is complete, ensure that it’s published on all relevant platforms with the same title and a clear call-to-action to direct viewers to your product or service page. 

Without engagement and conversation, your marketing campaign will not be successful and will only lead to wasted expenses. Therefore, tracking your results is crucial to determine the successful elements of your campaign, which can be used in future efforts, while identifying and eliminating any unengaging aspects.

Video Marketing Takeaways

Incorporating video marketing into your business strategy can facilitate better communication with your customers. With modern consumers increasingly preferring video content, providing such content can be a significant advantage. Notably, statistics reveal that video marketing is a profitable investment, and it can be especially beneficial for small businesses. 

To improve your sales and brand recognition, it is highly recommended to adopt video marketing as your primary marketing approach. While building your video marketing strategy, consider including a call to action in your videos to encourage viewers to take action. Explainer videos are also helpful tools for presenting your product or service in an easily understandable way while showcasing your product in action is an excellent way to increase engagement. 

In addition, video ads are an effective approach to attracting potential customers to your brand. Creating a comprehensive video marketing strategy can enhance the effectiveness of your video production efforts.

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Sena Özkurt

Content Marketing Specialist

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